Released today by New Dawn Records, the third single by New Jersey rapper Tru Trilla to be taken from his forthcoming album “God of Barz” out May 29th.
Following on from “Word of God” and “God’s Sympathy”, the Brick City lyrical marksman brings more of his customary savage firepower to “God’s Mercy”. Going on a ferocious verbal rampage through a series of relentless hard bars and punchlines, the raw energy is intensified by the explosive production courtesy of Chicago’s DNA Beatz. Set the dial high and prepare for the onslaught, this is the real deal.
“God of Barz” includes further production by Jamal Neuve (aka Clinton Place NJ/LA), the UK’s Chat One and Barcelona’s Sumerio Square with guest featured artists Prince Ak, Fly Kwa, Middy Murdock and Confucious all reppin’ the Garden State.
Distributed by Ingrooves / Universal and available to stream and download from APPLE, TIDAL, AMAZON, and also streaming on Spotify & Soundcloud
After a 15 year sabbatical, hip hop label New Dawn Records returned to the fold this year, and are wrapping up 2019 with the release of the fourth & final EP in their initial relaunch series while also preparing to announce a release schedule for 2020 by new signings from the USA and UK.
Earlier this year, the initial relaunch series included Underground Cartel’s “Sapientia EP”, an international collaboration featuring artists from the USA, UK, Europe and Africa, and hip hop crew Belles in Monica’s “Y’All in Meltdown” and “Natsukashii” EP’s.
Out on December 6th 2019, Krash Slaughta vs B.I.M. ” ’18 Showdown ” is a collection of remixes produced by the legendary turntablist, DMC finalist and II Tone Committee member for Belles in Monica. Included are joints only ever previously available on vinyl together with some newly unearthed gems, all of which will be available to stream and download for the first time.
During the summer, the label re-released a limited number of their classic 12″ vinyl releases available direct from their STORE and from the new EP, the single “What D’Ya Need” drops digitally on November 19th.
Visual and audio teasers of the new EP have just been published on NDR’s Youtube channel and Soundcloud page, both of which contains more accompanying information about the EP
All media, press and DJ enquiries about this release and New Dawn Records generally can be sent to us at UrbanElite PR. All our contact information is available HERE
Barely 5 months since relaunching after a 15 year hiatus, hip hop label New Dawn Records have beenbusy expanding their operation.
In the Spring they released a number of digital singles and EP’s by Belles in Monica and Underground Cartel having signed a distribution agreement with US company Ingrooves for that format.
However with a history of releasing vinyl and also with an eye to the future in relation to upcoming signing news, NDR have developed the facility to take orders from the public and retail directly from any location worldwide and are now shipping to several destinations.
They have begun with the limited remaining stock from their back catalogue, the original rare & classic Belles in Monica 12″ singles “Y’All Under Surveillance”, “Meltdown”, “What D’Ya Need” & “Smoke Filled Rooms b/w Skitzophonetic” all in mint condition, 200 gram. The short video on Youtube has just been made to demonstrate the prime condition of their stock and includes track listings and audio snippets of each single .
The singles include remixes by Phi Life Cypher producer DJ Nappa, legendary turntablist & II Tone Committee producer Krash Slaughta, renowned London duo Unsung Heroes, DMC finalst DJ Mr Thing and more.
Many of the tracks were included in the group’s specially formatted digital releases “Y’All in Meltdown” and “Natsukashii” and can be heard on Soundcloud & Spotify.
The label have launched a store on their official website. Easy to use, various standard offers and discounts are quoted although they can be contacted regarding availability for any quantity. Currency exchange rate information is also provided and payments are secured via Paypal.
Having just relaunched earlier this year with a series of digital only releases, hiphop label New Dawn Records have gone back to their roots of operating in the “physical era” by opening their new vinyl & CD store.
Describing vinyl particularly as “being in their DNA” the label have set up a physical store facility via their official website meaning that all orders placed are handled and processed by them directlyto any destination worldwide.
This is just the latest development as the label re-structures after a 15 year hiatuswhile they plan ahead for the future.
Initially they have made some of their original back catalogue available, some extremely rare 200 gram vinyl and CD releases by hiphop crew Belles in Monica which includes single remixes by turntablist Krash Slaughta, Phi Life Cypher producer DJ Nappa, Unsung Heroes, G-Sharp, The Runaways, Gripper and DJ Mr Thing.
Several of the tracks were included in this year’s digital releases which you can hear on multiple streaming platforms including SOUNDCLOUD & SPOTIFY
Visit New Dawn Records’ OFFICIAL STORE & check out the special discounts offered for combination orders
Released on Friday June 7th, the “Natsukashii EP” by veteran hip hop crew Belles in Monica was the third in a series of specially commissioned recordings to mark this year’s relaunch of label New Dawn Records.
The follow up to April’s “Y’All In Meltdown EP”, the new EP includes re-worked and re-produced originals only previously available on vinyl, together with never before available instrumentals and exclusive new recordings, their first in 15 years.
There have already been a couple of reviews published of the new release, one by UK magazine “The Wee Review” and the other by US online “TripleOT” – click the links to read their appraisals.
News items covering the group’s single and EP releases over the past couple of months have also appeared in a number of other online published from both sides of the Atlantic
The fourth and final EP in this special series will be released a little later in the year and consist of a number of remixes legendary turntablist DJ Krash Slaughta produced with the group
The label meanwhile are expected to announce some new roster additions over the summer. Get the news first at their official website www.newdawnrecs.com and via their new official social media accounts on Twitter, Instagram and Facebook
Both Belles in Monica EPs are available to download and stream from all major platforms and stores, as is the “Sapientia EP” by Underground Cartel, an international hip hop project spearheaded by producer Kruze featuring rappers from the USA, UK, Europe and Africa
These include Meswy from Madrid, now based in NYC, the late great Primo Brown from legendary Italian crew Cor Veleno, Zimbabwean Dumi Right, UK Rapstation host & MC Mr CRF, Beni Blanco from French group Originaire du Sud, Swiss Precise from Long Beach’s KBH crew, Boston’s Yukonn MC, Virginia’s Black Market and many more.
All are for the hip hop connoisseur : dope rhymes, bangin beats & superior turntablism. Check them out on Spotify
All printed media and DJ inquiries regarding New Dawn Records’ roster and releases can be sent to us at UrbanElite PR, our contact information is available HERE
Hip hop crew Belles in Monica have today released their new EP “Natsukashii”, the second in their ‘Lazarus’ series and follow up to April’s “Y’All in Meltdown”.
Out on New Dawn Records who relaunched this year after a 15 year hiatus, journeys are taken to the dark underbelly of inner city drug squalor in “Smoke Filled Rooms”, industry machinations are exposed in “That All U Got?” while the booming production of “Skitzophentic” provides the backdrop for a tirade against generic conformity.
“Venom” attacks multimedia’s clandestine misinformation schemes while the mood is switched in “Hip Hop”, a funked up, sample laden ode to the culture. A soundtrack incorporating tight eclectic beats, turntablism and filmic themes concludes as the final credits roll with “Resistance is Futile”, a bonfire of the vanities in a metaphorical dystopia.
Smoke Filled Rooms (’18 Edit}
Smoke Filled Rooms (’18 Edit instrumental)
Skitzophonetic (’18 Edit)
Skitzophonetic (’18 Edit instrumental)
That All U Got? (’18 Edit)
Timebomb (’18 Edit)
Hip Hop (’18 Edit)
Hell’s Gain ft Scheer
Resistance is Futile (’18 Edit)
“Natsukashii” available to download and stream from the following
2019 has been a landmark year for our overall operation.
Parent company & hip hop label New Dawn Records originally operated from 1996 – 2004 before lending all its resources to developing their in house promotions team UrbanElite PR to becoming one of the leading independent hip hop & rap publicists worldwide.
Now with this year’s label relaunch, UEP have reverted back to its original role.
With a vinyl back catalogue and having signed a digital distribution company with US company Ingrooves, New Dawn Records will look to release in both formats moving forward, and expect to announce some new roster additions in the weeks and months ahead.
To mark the relaunch, a series of specially commissioned EP’s have been released. Beginning with hip hop crew Belles in Monica’s “Y’All in Meltdown” on April 26th, it was followed by Underground Cartel’s “Sapientia” on May 17th, an international collaborative project featuring rappers from the USA, UK, France, Africa, Spain, Italy, Croatia, Germany & The Netherlands.
Belles in Monica’s second EP “Natsukashii” drops June 7th, and all are available to stream and download from Spotify, Apple, Deezer, Beatport, Soundcloud & Amazon.
This short video reflects the label’s past & present
This, UrbanElite PR’s website, has been redesigned and upgraded recently in line with recent developments and change in role.
This short video reflects the work with multiple Major and independent artists over the years securing international press coverage, arranging guest appearances on stations such as Sirius XM and BBC and providing tour press. The client list includes Souls of Mischief, D12, Ultramagentic MC’s, 050 Boyz, DJ Sarah Love, Kid Vishis, Constant Deviants, Horseshoe Gang Melanin 9, Rah Digga and Copywrite
We also have our popular Hip Hop Bangerz playlists on Spotify, Youtube and Soundcloud which showcases the music of the artists we’ve promoted, again represented within the visuals
To keep up to date with all of the label’s news, visit the new official website atwww.newdawnrecs.com – all of their social media is linked on the hompage
We at UrbanElite PR handle all media related issues regarding New Dawn Records, and this site will publish examples of latest news and coverage. Points of contact for all forms of media inquiries can be found HERE and our Homepageincludes all our social media links.
Out today through recently relaunched label New Dawn Records, the new single “Smoke Filled Rooms” b/w “Skitzophonetic” by hip hop crew Belles in Monica.
Already on international rotation, “Smoke Filled Rooms” mixes electronica, turntablism and South Asian flavas to journey into the dark underbelly of the inner city with rhymes depicting a vision of drug squalor hell, while the booming kicks and soaring strings of “Skitzophonetic” provides the dramatic backdrop for a verbal tirade against generic conformity. Bonus cut “That All U Got?” invokes the spirit of Ali & Foreman leaving industry machinations slumped in the corner, towel thrown. The art of storytelling has returned on a release spanning all eras.
Taken from the “Natsukashii EP” out June 7th, the second in their ‘Lazarus’ series following April’s “Y’All in Meltdown EP”.
The owner of recently relaunched label New Dawn Records, the parent company of in-house promotions and marketing division UrbanElite PR will be live on air Tuesday May 21st at 1pm PST / 4pm EST / 9pm GMT / 10pm CET giving an extremely rare interview to Harlem’s The Beef Stew Show which broadcasts on Blogtalk Radio.
If you miss the live broadcast it will be repeated on iHeart, TuneIn, Stitcher, Google Play and College Underground Radio.
Originally established in 1996, NDR operated until 2004 before putting all of their resources into developing UrbanElite PR as a stand alone company who would go on to be one of the leading promoters of independent hip hop worldwide. Campaigns included D12, Idris Elba, Souls of Mischief, TQ, Rah Digga, Bumpy Knuckles, Vast Aire, Copywrite, Verbal Kent, Horseshoe Gang, Kid Vishis, Melanin 9, Ultramagentic MC’s, Constant Deviants, 050 Boyz and many more
Since relaunching in April and reverting UrbanElite PR back to its original in-house role, the label have so far released two EP’s with more to come.
BELLES IN MONICA “Y’ALL IN MELTDOWN” released April 26th
UNDERGROUND CARTEL “SAPIENTIA” released May 17th
Distributed by Ingrooves, all the releases are also available to stream and download from Apple, Beatport, Amazon, Deezer and Soundcloud
Currently planning for the release of a second EP by Belles in Monica “Natsukashii” on June 7th while arranging roster additions, tune in to Blogtalk Radio to hear more about the label’s plans
Released today by New Dawn Records, Underground Cartel’s “Sapientia EP” is the definition of international hip hop.
Produced by Kruze as a showcase for independent male and female artists from the USA, UK, Europe and Africa, the concept is represented in its truest form as all perform in their native tongues.
Stateside there’s coast to coast representation courtesy of Swiss Precise (KBH crew Long Beach), Sacramento’s Crazy Ballhead, Midwest rapper Brandon J Atlas, Boston’s Yukonn MC, Black Market from Virginia, Tone Rome of Baltimore’s Raw Dialect crew and Brooklyn’s female MC Lockness.
London’s Creamo and UK Rapstation host Mr CRF are joined by Zimbabwean Dumi Right, with a heavy European contingent in the form of Madrid’s El Meswy, Beni Blanco from French crew “Originaire du Sud”, German rapper Grizu, Croatia’s Magellano and Dutchman Bleek Wonder. The Italian scene has double representation in the shape of female lyricist Marya and the late, great Primo Brown from legendary crew Cor Veleno.
All stand shoulder to shoulder trading bars which move seamlessly through each track and territory. The result is a fresh, eclectic and extremely rare mix of rhymes, beats and turntablism, essential listening for the global hip hop connoisseur.