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In May 2020, New Dawn Records brought you “Panacea” by London rapper Phoenix da Icefire & producer Husky Brown. Nominated for “Best Independent Album” at the AIM Awards 2020 due to its incredible mix of hip hop, soul, r&b, dub and electronica providing the soundtrack for one of the most creative, relevant and prescient narratives of these turbulent times. Issues relating to the environment, physical and mental health, racism, prejudice, street life, aspirations and interdependence were all addressed with a refreshing underlying theme of hope for the future.

In August 2021 the label released “Lead by Example” by renowned London rapper Ramson Badbonez, his first time behind the boards. One of the most impressive production debuts witnessed for many years is also very rare in nature with such a phenomenal line up of guest featured artists from the UK, US and Canada all standing shoulder to shoulder on the one record delivering a showcase of the highest calibre beats, rhymes and turntablism.

Finally after the long term impact of the Covid 19 restrictions, you have the first chance to see tracks from these fantastic albums performed live on the same night at London’s Brixton Jamm on Friday November 12th 2021 thanks to our friends at Hoochinoo, the event organizer. A night not to be missed for all hip hop connoisseurs.

BUY TICKETS HERE BRIXTON JAMM EVENT LINK FACEBOOK EVENT PAGE

VIDEO TRAILER ON YOUTUBE

DOWNLOAD & STREAM THE ALBUM “PANACEA” ON BANDCAMP & SPOTIFY

DOWNLOAD & STREAM THE ALBUM “LEAD BY EXAMPLE” ON BANDCAMP & SPOTIFY

For all details about the releases, visit New Dawn Records Official Website

PHOENIX DA ICEFIRE ON TWITTER & INSTAGRAM

HUSKY BROWN ON TWITTER & INSTAGRAM

RAMSON BADBONEZ ON TWITTER & INSTAGRAM

HOOCHINOO EVENTS ON TWITTER & INSTAGRAM

All media and DJ enquiries regarding New Dawn Records’ releases can be sent to us, the label’s in house PR division. Our contact details are HERE

UrbanElite PR

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London rapper Phoenix da Icefire and producer Husky Brown release their new album “Panacea” through New Dawn Records on May 5th, and recently took time out to speak with US online Illuminati2g.

In the new article, the pair discuss how they first met and began working together, they give some background into the subject matter and production approach of recent single “Cosmic Soul” b/w “Seasons of You” and the underlying concept of the album itself and provide details of their upcoming shows which includes the Panacea Album Launch Party

The full article can be read HERE

The Panacea Album Launch Party has been confirmed by Hoochinoo Events as taking place at London’s “Brixton Jamm” on Friday May 8th which coincides with the bank holiday weekend. Hosted by Curoc and A. Gee, support will be provided by King Kashmere, Strange Neighbour, Gee Bag, Black Chronical and Prospects

Details and early bird tickets are available through Skiddle HERE All inquiries about the event can be addressed to Hoochinoo via their Facebook Page

The duo’s new single “Dark Rainbow Light” b/w “Sins of Gaia” releases on March 27th, and you can hear their previous single streaming now on Spotify

All media and Dj inquiries, including requests to interview Phoenix da Icefire and Husky Brown, can be sent to us at UrbanElite PR. Our contact details are HERE

For all New Dawn Records updates on new releases and new signings, head over to their official website www.newdawnrecs.com or their social media platforms Instagram, Twitter & Facebook

UrbanElite PR

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DJ Toshi is celebrating the 10th anniversary of his Classic Storm Radio Show by throwing on this must see event for all hip hop heads in New York City, tomorrow night, Saturday November 25th 2017.

He’s brought together a seriously impressive line up which will include live performances by The Beatnuts, Planet Asia, Ruste Juxx, Illa Ghee, Mr Complex, C-Rayz Walz and El Gant.

There will be a special DJ set by D.I.T.C.’s Lord Finesse with further sets by Toshi, Street Vision’s DJ Ready Cee and DJ Mixx. The night will be hosted by Classic Storm’s Sunez, Bodega Cold Kutz’ Doc AHK and local emcee Mic Handz

THE VENUE IS MERCURY LOUNGE, 217 EAST HOUSTON STREET, NEW YORK, NY 10002

Doors open at 10.30pm with the show starting at 11pm. This is a 21 and over event so bring ID if you think it may be required. Price on the door is $20, although there are still some discount priced tickets available in advance from TICKETFLY

There is more information about the show at the Facebook Event Page

In August, Toshi had producer Frost Gamble and Detroit rapper ZotheJerk as guests on the show. The pair released the album “Black Beach” in May.

Frost was in town to finish the recording of his “Rare Fabric” EP with Tragedy Khadafi, released in October, and to help promote his album “Respect Is Earned Not Given” with NY state rapper Tone Chop which released in September and featured Kool G Rap, Planet Asia and rap battler DNA

In early 2018 he will be releasing his solo producer album “I Missed My Bus” which includes featured artists KXNG Crooked, Ruste Juxx, Ras Kass, Skyzoo, Conway, Rah Digga, Guilty Simpson and many more.

Listen back to the show first broadcast on August 8th

All media & press enquiries about ZotheJerk, Tone Chop & Frost Gamble can be sent to us at UrbanElite PR. Our contact information details are available HERE

UrbanElite PR
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North west London rapper Da Flyy Hooligan released his new album “S.C.U.M.” on October 27th through US label 22 Entertainment.

Produced entirely by the UK’s Agor and featuring Westside Gunn & Hus Kingpin, it is available on CD and digital formats from multiple stores worldwide including Amazon, Bandcamp, iTunes and Spotify.

Long regarded as one of the most creative and gifted lyricists in the British rap scene, his reputation is particularly strong for the quality of his live shows, and there are two upcoming opportunities to see him perform in London this month

First is this Saturday November 11th when he teams up with DJ Snips and the boys to host Livin Proof’s 10th Birthday Bash when the special guests will be Stretch Armstrong and The Alchemist.

The night runs from 10pm – 4am at Oval Space, 29 – 32 The Oval, London E2 9DT with further ticket and general information available at www.livinproof.co.uk

Then on Friday November 17th he will be on stage with DJ Madhandz and the rest of the “Hip Hop Back in the Day” crew performing tracks from the new album at Arch Space, 340 Acton Mews, Haggerston, London E8 4EA.

Open from 7pm – 11pm, ticket and further information is available at www.hhbitd.com

LISTEN TO THE FULL “S.C.U.M.” ALBUM STREAM ON BANDCAMP

Connect with Da Flyy Hooligan on social media via Twitter, Instagram and Facebook, and look out for new album reviews and the release of a new video “Aligator Skin” soon.

All international press and media enquiries regarding Da Flyy Hooligan and the new album “S.C.U.M.” can be sent to us at UrbanElite PR. All our contact information is available HERE

UrbanElite PR
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West London emcee & producer Apex Zero released his debut solo album “Reality Provoking Liberation” on 28th October to critical acclaim.

Drawing from the sensibilities of hip hop from the Golden Era, he has received plaudits for addressing a wide range of political and social issues in his rhymes & lyricism, delivered with his trademark firebrand flow. The latest online publication to endorse the release is the UK’s Hip Hop In English

In opening, they introduce the album as “a verbal lambasting directed straight at the head honchos holding office all over the world. Delicate it is not.” before dissecting the lyrics, beats, tracks and summarizing “Heavy, yes. Hard hitting, yes. Informed, skilful and dynamic, yes. It’s a philosophy self described as Neo-Hardcore. Not for the casual listener, but definitely one for those willing to open their mind and question their surroundings.”

For anyone wanting a real grasp about what the album represents, read the review HERE

Meanwhile, Apex has been busy putting the finishing touches to his live set for the album launch party taking party on Saturday 7th December, upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL. It’s set to be one of the hottest hip hop events of the month as he will also be joined by Caxton Press, Iron Braydz (Triple Darkness), DJ A Gee (Itch FM) and regular Hoochinoo host Peaches.

Entry is just £5.00 on the door, the night runs from 8pm – 1am with the nearest tube station being Aldgate East. Apex built up a reputation for his live performances at events such as End of the Weak, Speaker’s Corner and the raucous shows as part of The Pantheonz of Zenn-La, so this should prove to be a big show with so much quality on display. Definitely don’t miss this one!

You can hear Apex and Iron Braydz together on his earlier single “A Meeting of the Continents” where theyre also joined by Hasan Salaam

Any further media enquiries about the album, request for interviews, requests for clean edits of any of the singles released or press pass requests for the event can be sent to UrbanElite PR HERE

You can buy Reality Provoking Liberation in digital and CD format directly from his BANDCAMP

You can also connect with Apex on twitter @ApexZero00 and the HHIE at @hiphopinenglish

UrbanElite PR
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Two more British online magazines are the latest to run the rule over the new album by West London rapper & producer Apex Zero’s debut solo album “Reality Provoking Liberation” which released on 28th October

Multi genre Musiceyz and urban music specialist AH 25 Eight Entertainment like many before them have endorsed the young emcee’s rhymes, powerful delivery and conscientious approach which addresses many of the political and social issues affecting large sections of society today

The influences of artists such as Wu Tang, Immortal Technique, Nas, dead prez, Public Enemy, Klashnekoff, Phi Life Cypher and Skinnyman are evident in terms of the traditional values of hip hop lyricism, but also has a unique production style drawn from a wide spectrum of musical genres which lends itself to an edgy and at times aggressive full on attack to the senses.

Direct and to the point, he’s drawn an appreciation from an impressive range of media titles, and the latest reviews can be read at:

MUSICEYZ HERE

AH 25 EIGHT ENT HERE

FlyerWebNew

Apex celebrates the success of this release at his re-scheduled album launch party on Saturday 7th December which takes place upstairs at The Vibe Bar, 91 Brick Lane, London E1 7QL. Performing with a live band, he will be joined by Caxton Press, Iron Braydz, Itch FM’s DJ A.Gee and host Peaches. Entry is £5.00 on the door, 8pm – 1am and the nearest tube station is Aldgate East. Further details about the venue can be found at www.vibe-bar.co.uk

You can buy the album direct in digital format and by mail order in CD format from http://firstandlast.bandcamp.com and keep up to date with him on twitter via @ApexZero00

Check out his recent video release for “Absolute Zero”

Any further media or press enquiries about the album release, requests for interview or features or information regarding the album launch event can be addressed to UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

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RPL-Rawroots

Having released his debut solo album “Reality Provoking Liberation” on 28th October, west London rapper & producer Apex Zero has been busy in rehearsals with his live band preparing for his album launch party on Saturday 7th December upstairs at The Vibe Bar in London’s Brick Lane.

The event runs from 8pm – 1am and he will also be joined by Caxton Press, Iron Braydz, Itch FM’s DJ A.Gee and host Peaches. At £5.00 on the door, it’s going to be real value for money to see some of the city’s top hip hop talent on display and should be a great “blow out” in the lead up to the Xmas holiday period. You can see more about the venue and the night at www.vibe-bar.co.uk

There has been a fantastic media response to the release over the past few months, culminating in a 4 star review in the current issue of MOJO Magazine, and the young emcee has also been conducting further interviews since the release of the album. One of them was with British online Rawroots, a platform which has run for many years now with a specific interest in UK and international hip hop & rap music.

He took time out to speak with the site’s Boulent about his album, the inspirations behind it and plans for the future as part of the duo First and Last. Read the full interview HERE

He also released a brand new video for the single Absolute Zero last week

Look out for further media coverage hitting the internet shortly, and meantime the album can be bought in digital and CD format direct from http://firstandlast.bandcamp.com

Any further press or media enquiries about the album or event can be addressed to UrbanElite PR HERE

You can follow Apex on twitter @ApexZero00 and the website @Rawroots

UrbanElite PR
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RPL-SubbaCultcha

West London rapper and producer Apex Zero sat down with journalist Ben Bradford recently for British online magazine Subba Cultcha.

They discussed the making of his debut solo album Reality Provoking Liberation and the underlying theme and concept of the subject matter, as well as working with his fellow partner in “First and Last” rhyme OMeza Omnsicient, Hasan Salaaam, Iron Braydz, Amy True and Invincible Armour. He explains why this has been the culmination of years of work beginning in 2010 and his writing techniques, whether as a lyricist or a producer, and his plans for the future.

It has been a highly impressive debut release, and the journalist opens the article with his own thoughts on the album, and these excerpts provide the flavour:

“listening to Apex Zero’s fierce and powerful lyrics on ‘Reality Provoking Liberation’ its clear he’s trying to unite people and to fight against the common enemy, the state, the Government , instead of against each other”

“As Apex spits on the rough as a sawn of shotgun to the face of an opening track ‘Shackled By The Pound’…he attempts to rally the unfortunate and the oppressed throughout the album, giving messages of support and encouragement, and he’s asking for a revolution throughout the album”

“‘Reality Provoking Liberation’ is a really melodic album, underneath the fury and anger, and with Apex spitting lyrics the size of nuclear bombs, the melody and classical edge really takes you into his lyrics and messages. it’s a full on surround sound album. Its an epic, intense, emotional, and informative album.”

Read the whole feature HERE

Look out for the release of his new video “Absolute Zero” this week with further media coverage coming soon leading up to his album launch party upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December. Apex Zero will be performing with a live band and will be joined by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. The night will run from 8pm – 1am and entry is £5.00 on the door. A great night of hip hop kick starting the Xmas holiday season early.

The album is available to buy directly from his BANDCAMP in digital and CD formats. CD’s can also be bought from renowned UK hip hop online store Suspect Packages.

Meantime stay up to date with him on twitter @ApexZero00 and the magazine @SubbaCultchaCom You can also reach Ben on twitter @adjetey12 Any further press or media inquiries about the release can be addressed to UrbanElite PR HERE

Check out his bonus cut The World We Exist In. This doesn’t appear on the album but again could be bought direct from Apex Zero via his Bandcamp mentioned above.

UrbanElite PR
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RPL-DataTransmission

The debut solo album by London rapper and producer Apex Zero dropped on 28th October and has proven to be one of UK Hip Hop’s biggest releases of 2013

British online magazine Data Transmission are the latest to give “Reality Provoking Liberation” their seal of approval via their review written by Jazz Gill. The publication have developed an international profile for their coverage of dance music, but have always had an appreciation for high caliber rap & hip hop artists as the opening lines of the review testify:

“Apex Zero’s Reality Provoking Liberation is perhaps the most passionate version of this style released in a long time.” as the article deciphers the political and social issues addressed, delivered with a passionate and energetic flow style and conscientious lyricism. It’s been a common theme in much of the media coverage which has been widespread for this album, not so much a throwback to an early sound, but a throwback to a time when the genre was used in a more thought provoking way

Summarizing “this is an album full of anthems for the street soldiers in the UK.” read the whole review HERE

Apex Zero will launch the video for his new single Absolute Zero on Tuesday 5th November at noon GMT, 7am EST. Currently busy with further media interviews and in rehearsals with his live band, you can see him live at his album launch party on Saturday 7th December upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch, London E1 6QL.

The night runs 8pm – 1am and there will also be performances by Caxton Press anhd Triple Darkness’ Iron Braydz with DJ A.Gee from Itch FM on the 1’s & 2’s. Entry is £5.00 on the door and venue details are at www.vibe-bar.co.uk

The album is available in digital and CD formats now from his own BANDCAMP and Suspect Packages (CD format mail order)

You can keep up to date with Apex Zero on twitter @ApexZero00 and also the magazine at @D8atransmission Can also connect with Jazz over at @JazzTheJourno

Any further media inquiries regarding the release or live event can be sent to UrbanElite PR HERE DJs looking for clean edits of any of the singles can of course request these from the same point of contact.

Meanwhile, check out his single Spray The Roof featuring his First and Last partner in rhyme OMeza Omniscient and Invincible Armour

UrbanElite PR
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RPL-NijiMagazine

British online publication NIJI Magazine have provided a particular focus on new upcoming artists over the past few years in the field of Fashion, Art & Music.

They are the latest to review the debut solo album by London rapper & producer Apex Zero, “Reality Provoking Liberation”, which releases on Monday 28th October. It’s shaping up as one of the top UK hip hop album releases of 2013 gaining plaudits for the range of political & social issues addressed in the emcee’s lyricism.

The trademark energetic delivery developed as one half the First and Last duo and Pantheonz of Zenn-La crew is in full effect throughout, with his own production and that of OMeziah providing the ideal backdrop with some driving beats and a powerful soundscape.

The review which opens “The West London rapper does not mince his words with his lyricism, and tells the tale of living in London in the 21st Century well.” can be read HERE

You can hear Apex live in the Itch FM studio tonight from 8.30pm GMT (3.30pm EST) with DJ Sammy Jay and Dynamic Jen on their Xposure Show www.itch.fm He will then be live in the Bang Radio 103.6 FM studio with Mr 13 this coming Tuesday from 10pm GMT www.wearebang.com

Further ahead, as well as looking out for more media coverage and new video and single releases, Apex has his album launch event upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December from 8pm – 1am. He will be performing with a full live band, and there will also be performances by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and hosted by Peaches. Entry is £5 on the door, nearest tube station is Aldgate East. Check the venue details at www.vibe-bar.co.uk

You can keep up to date with him on twitter @ApexZero00 and also check for news on his website www.firstandlastpride.co.uk Also connect with NIJI on twitter @NIJIMagazine

Check out a couple of his single releases from the album, Spray The Roof ft OMeza Omniscient & Invincible Armour, and A Meeting of the Continents ft Hasan Salaam & Iron Braydz


Any further requests for interviews, copy albums for review or djs looking for full quality radio edit mp3s of any singles taken from the album can contact UrbanElite PR HERE

UrbanElite PR
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