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In this new exclusive interview, Stanley Florence from west coast online Raw Hip Hop Headz spoke with Long Beach crew Horseshoe Gang in the lead up to the release of their fourth studio album “Anti-Trap Music” on April 29th 2016

The group who are all blood brothers begin by talking about how their’s was a musical household as their mother and aunt were singers signed to a label in the 70’s. Subsequently, they explain how their initial steps towards becoming rappers were taken under the tutelage of their elder brother KXNG Crooked when from as early an age as 5 years old they were given rhymes to learn.

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Influenced by artists including NWA, Tupac, Rakim and Jay-Z they speak about the advantage of having a special chemistry given their background and their aim to put more substance back into hip hop lyricism.

While acknowledging the role Kendrick Lamar and J Cole have played in re-establishing the craft, and indeed some who have helped bring the west back into focus, they explain more needs to be done, movements created, established and underground artists working together in unity to finally tip the scales.

The interview is then wrapped up as they discuss their tour with KXNG Crooked and Rittz last year, their well documented rap battle with Hopsin’s Funk Volume and of course, the album “Anti-Trap Music”.

CHECK THE STREAM

The album is available to pre-order in two formats, CD’s direct from Seven 13 Music & Ent HERE and on iTunes HERE

Horseshoe Gang on TWITTER and FACEBOOK

Raw Hip Hop Headz is run by the artist The Ripsta, aka Corey Miller. Online, their BLOG, TWITTER and FACEBOOK

Look out for more news and international media coverage on Horseshoe Gang in the weeks ahead. All media, press and radio dj inquiries regarding the group and the album “Anti-Trap Music” can be sent to us at UrbanElite PR, contact details HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

SoulonFire-SubbaCultcha

UK online music magazine Subba Cultcha covers a wide variety of genres, featuring news on artists, releases, interviews and more

The publication’s Ben Bradford took time out recently to speak with Los Angeles hip hop emcee EtheMadAssassin ahead of the release of his third solo album “Soul on Fire” on 17th September.

Something of a veteran in the independent scene…and not just as part of Cali duo Veteran Assassins…he started out based in Greensboro NC and also spent time in Camden, New Jersey before making the move to the west coast primarily to start the new group with his partner in rhyme Veteran Eye.

The interview is preceded with an overview of the new album itself “if you want to learn of life on the streets, particularly in the 80s and 90s then this is the place to come” adding “This is Assassin rap…where Ethemadassassin comes out fighting for you, fighting for himself, and fighting for people to be together and fighting against the bullshit…its an honest and breathtakingly direct approach, which has come to fruition on his new album ’Soul On Fire’

The interview itself covers details about the single and video for “Can’t Get Enough”, the making of Soul on Fire, working with the producers on the LP, how he formulates the ideas behind his rhymes & lyrics and the general writing process, the formation of Veteran Assassins and the days in when he started out in NC and the artists who acted as his own main influences.

An artist with his own unique style & personality, he sums it up :

I found my pocket a long time ago and I definitely don’t try to emulate anyone, its like being yourself isn’t cool, I have my own way of doing things” read the whole interview HERE

If you like those old soul groove sampled joints with a nod to the good ‘ol days, check out two of his most recent singles:

Video for “Can’t Get Enough”

Single for “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu

Follow E’s latest chapter in his book of life on twitter @EtheMadAssassin and also the magazine @SubbaCultchaCom

Any further media & press inquiries regarding this release, or dj requests for full quality clean mp3s of these tracks, can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr