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It’s been, yet again, our pleasure to work with more quality lyricists and beatmakers from the USA and UK this year.

For over a decade we have promoted albums and EP’s to worldwide media, some by established names, others from new emerging artists, but all who have the common denominator of being highly skilled at their craft. More details are HERE

We focus on MC’s and producers who draw from the authentic values of hip hop while adapting them for a modern era, securing press coverage and airplay for them throughout the specialist marketplaces in USA, Canada, UK, Europe and Australia. 2016 has been no different as demonstrated by the following releases :

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HORSESHOE GANG – ALBUM “ANTI-TRAP MUSIC” released April 29th through Seven 13 Music & Ent

Available to buy on iTunes HERE

The Long Beach crew and younger brothers of Crooked I returned with their fourth official studio album although they have a multitude of EP and mixtape releases under their belt over the past decade. Most notable was their “Monthly Mixtape” series which saw them drop a tape every month for a full year between 2013 and 2014.

Last year they hit the headlines due to their rap battle with Hopsin’s now defunct “Funk Volume” and they summed up the ethos behind the new album title by stating “If you’re tired of hearing your kids singing songs around the house that’s talking about pushing crack, then get our new album !

Including the tracks “Intro” featuring Crooked I and “Shoe-icide Squad” which addresses the issues reltaing to the Black Lives Matter movement, check the full album stream on Soundcloud

Typical of their industrious nature, they then released a further album “4 Brothers” as an acknowledgement of the support received from their extensive international fanbase.

Available on iTunes HERE take a listen

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CONSTANT DEVIANTS – ALBUM “OMERTA” released June 28th through Six2Six Records

Available to buy on Bandcamp HERE

Legendary eastcoast duo MC M.I. and DJ Cutt followed up 2015’s “Avant Garde” with “Omerta”, a concept album where the pair drew on their respective Italian and Russian heritages to adopt the roles of Luciano and Lansky.

The imagery was used purely metaphorically to address a variety of subject matters, consistent with M.I.’s current level of creativity as he embarks upon a movie making and acting career which saw his new film “Six2Six” featuring Treach, Syleena Johnson and Chief Rocker Busy Bee premiered at Ralph McDaniels’ Hip Hop Film Festival in NYC this year.

Returning to their harder, edgier sound, “Omerta” was considered by many to be their strongest album to date. Including the singles “So Underrated” and “DeLorean”, this is a classic “no fillers” release and fans of superior rhymes, beats and turntablism will have this stream on repeat.

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TONE CHOP & FROST GAMBLE – EP “VETERAN” released November 18th through Seven 13 Music & Ent

Available to buy on iTunes HERE

Originally rivals in NY State’s rap battle scene in the 90’s, Tone Chop & Frost Gamble became partners in rhyme and tagging.

Due to Frost’s subsequent relocation to Winnipeg, Canada to pursue a career in production which has seen him work with Sadat-X, J-Ro and Rakim’s son Tahmell, Chop continued as a member of the group Binghamton’s Most Wanted while releasing a string of solo mixtapes in the dual capacity of rapper and producer. His “This is NY” includes the track “Momma” by Tom Gist produced by Chop.

Having contributed to Seven 13’s “God Bless Dope Rappers” compilation earlier this deal, Frost inked a deal with the label and the pair re-united for their first official EP release. “Veteran” is a warm up to an album planned for 2017, and includes the single “Leave It Alone”, a tribute to Sean Price featuring Ruste Juxx and Nobi.

Bars, beats and turntablism for days, this is for the hip hop connoisseurs.

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MELANIN 9 – VIDEO “POLAROID” ft Karl Sage launched through Red Snow Records

Melanin 9 product available from Bandcamp HERE

November saw the welcome return of north London’s Melanin 9 with a new video “Polaroid” featuring upcoming UK artist Karl Sage.

The track was produced by the west coast native American duo Walterwarm and Cowode and is the first to be released from a new album “Old Pictures” due out around the Spring of 2017.

Whether as a member of the group Triple Darkness or due to his solo work, Melanin 9 has long been regarded as one of the UK’s most gifted lyricists, and in the new video which he also directed and edited, it’s not hard to see why.

All international press and DJ enquiries regarding any of these releases can be sent to us at UrbanElite PR, all our contact information is available HERE

UrbanElite PR thanks everyone for their support this year and we wish you all the best for 2017

UrbanElite PR
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T : @urbanelitepr

ATM-RhymeJunkieInterview

Fair to say that 2016 will have proven to be a busy year for Long Beach hip hop crew Horseshoe Gang.

They released their new album “Anti-Trap Music” in April, the album immediately entering iTunes charts’ Top 50 in 15 countries with Amazon’s initial CD stock sold out in a day.

Their elder brother KXNG Crooked (aka Crooked I) had been developing a new talent show “One Shot” which is now due for first broadcast this month with the group featuring as judges, and in September a second limited edition album “4 Brothers” will be released, again through Seven 13 Entertainment.

Peter Johnstone from US online magazine Rhyme Junkie caught up with them recently to discuss their experience of the music industry, their views on trap music, the different lyrical styles each member brings to the group, the political content of tracks such as “Shoe-icide Squad” and what people can expect from “4 Brothers”.

READ THE FULL FEATURE HERE

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In the aftermath of well publicised cases of police brutality over the summer, the group released their new video for “Shoe-icide Squad”

From the new album “4 Brothers”, they have just released the single “Hyenas”

ANTI-TRAP MUSIC” can be bought from iTunes HERE, while “4 BROTHERS” can be pre-ordered from iTunes HERE

The group’s merchandise can be bought directly from Seven 13 Ent HERE

Keep up to date with the group on FACEBOOK, TWITTER and INSTAGRAM

All media and press enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR. All our contact information is HERE

UrbanElite PR
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T : @urbanelitepr

Shoe-icideHipHopDX

Long Beach crew Horseshoe Gang released their album “Anti-Trap Music” on April 29th, and within a week it entered the top 50 of iTunes’ charts in 15 countries.

From it was the single “Shoe-icide Squad”, the group’s savage verbal attack on police brutality against the black community, delivered with a ferocity that drew many to compare it to NWA’s “F*ck The Police”. The appropriately raucous beat is courtesy of Danish production duo Tabu (Kendrick Lamar, Schoolboy Q, Tech N9ne)

With the recent events in Minnesota, Louisiana, Florida and now Canada taking place in the midst of political upheaval, the west coast rappers have put their full weight behind the Black Lives Matter movement by releasing this new official video, premiered by HIPHOP DX

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WATCH THE VIDEO ON YOUTUBE

Horseshoe Gang drop a new limited edition album “4 Brothers” in September, with CD versions of both album releases available from Seven 13 Ent HERE

“Anti-Trap Music” available from iTunes HERE

Keep up to date with Horseshoe Gang on social media via TWITTER, INSTAGRAM and FACEBOOK

All press, media and radio station enquiries regarding Horseshoe Gang, including requests for full quality dirty & clean edit mp3s of “Shoe-icide Squad” for airplay, can be sent to us at UrbanElite PR. All our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Last week, Demetrius, Kenny and Julius from Horseshoe Gang dropped by the Inglewood studios of Homegrown Radio as guests of the HGR Live Show.

During the Long Beach group’s most in depth interview ever, they discussed a huge range of issues relating to the group directly and the wider world of hip hop and politics.

The interview began with the concept behind their album title “Anti-Trap Music” released earlier in April and their massive level of output over the years, including their Mixtape Monthly series which lasted a full year.

They explain this work ethic has its roots in a musical family background, and also explain their mother’s role in their education, the brothers never having attended public school and having often experienced homelessness.

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They discuss last year’s rap battle with Funk Volume, provide an insight to their upcoming new album “4 Brothers”, and address the wider subject of why they haven’t stepped into the rap battle arena or pursued solo projects.

A debate follows as to how rappers are rated, what defines a lyricist given the multitude of styles, and how aware a younger generation will be of anything not currently the staple diet of mainstream radio or clubland.

The conversation turns political, addressing recent high profile cases of police brutality and how the options available at the US elections might help, if at all.

With the interview drawing to a close, the studio addresses the recent VH1 Hip Hop Honors for Female Rappers before the group reveal they will appear as judges on a new tv talent show “One Shot” due to be shown on B.E.T. from August 23rd.

LISTEN BACK !

The group will be releasing a new video for “Shoe-icide Squad” – described as their version of NWA’s “Fuck the Police” – in the next few days. Connect with them on Facebook, Twitter & Instagram

All media, press and radio station enquiries and requests regarding Horseshoe Gang can be sent to us at UrbanElite PR, our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

ATM-RhymeJunkie

A new feature on west coast rap group Horseshoe Gang has just been published in US online magazine Rhyme Junkie.

Written by their contributor Peter Johnstone, it provides some background information on the crew before focusing on their album “Anti-Trap Music” which was released through Seven 13 Music & Entertainment on April 29th. By highlighting several of the tracks and their contrasting styles, the review notes the consistency in the quality of lyricism present throughout.

The article finishes by providing news of yet another new album due out in September called “4 Brothers”, designed as a limited edition release which will be available only from the label direct.

READ THE ENTIRE FEATURE HERE

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“Anti-Trap Music” is available worldwide on iTunes and in CD format from Amazon.

Seven 13 Music & Ent have their own store where you can find details about products including signed copies, affiliated group merchandise and more. Check the details HERE

Earlier this week, Horseshoe Gang were guests of Homegrown Radio, so look out for video coverage of that soon, keep up to date with them on Facebook, Twitter & Instagram, and take a listen to the “Anti-Trap Music” album stream

All media and press enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

HSG

Long Beach rap group Horseshoe Gang will be live in the Homegrown Studios tonight, Thursday July 21st, from 8pm PST as guests of the HGR Live Show.

They released their album “Anti-Trap Music” through Seven 13 Music & Entertainment on April 29th, and within the first day of release, Amazon had completely sold out their initial CD stock, and it charted Top 50 on iTunes in 15 different countries.

The group will be interviewed live on air tonight, and the show is interactive. From 8pm PST / 11pm EST, fans of the group can send in questions for Horseshoe Gang to the show via twitter @HomeGrownRadio and use the HashTag #HGRLIVE You can listen online live via the show’s WEBSITE or by downloading the app for TuneIn

Julius, Kenny, Dice & Demetrius conducted many interviews earlier this year in the lead up to the album’s release and are always good value for money, so it will be well worth tuning in to hear what they have to say.

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They are near completion of yet another new album called “4 Brothers” due out in the Fall, typical of a work rate that previously produced a Mixtape series with a new release every month for an entire year, and they are also at the early stages of arranging live shows throughout the west coast.

Keep up to date with them on Facebook, Twitter & Instagram, and check out the official “Anti-Trap Music” album stream

All further media, press or radio station DJ enquiries and requests regarding Horseshoe Gang can be sent to us at UrbanElite PR, our contact details are HERE

UrbanElite PR
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T : @urbanelitepr

ATM-TheRealHipHop

Little while back, Chicago journalist Sherron Shabazz, owner of the online The Real Hip Hop jumped on Skype with Long Beach group Horseshoe Gang shortly after the relase of their album “Anti-Trap Music”

They spoke at length about a variety of subjects beginning with the meaning behind the album title and the concept that large areas of hip hop today has moved away from carrying any real message of note.

The discussion moved on to their song “Shoe-icide Squad”, quoted by some as a modern day “Fuck The Police”, and the incident involving Chicago’s Laquan McDonald who was shot and killed by police is debated in the context of their single. The subject then moves to the years they’ve operated as a group, comparing that to most others who inevitably break up as the urge to fly solo becomes too strong, whereas the four brothers see their future as a unit.

The feature also sees them outline the knowledge passed down to them by their elder brother Crooked I while they go into some of the finer detail behind their well documented rap battle with Hopsin’s Funk Volume.

READ THE FULL FEATURE HERE

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You’ll be able to hear Horseshoe Gang live in the Homegrown Radio studio with DJ Hed and Chuck Dizzle on Thursday July 21st, broadcasting on Real 92.3 FM LA.

Meanwhile, check out the aforementioned single “Shoe-icide Squad” produced by Tabu

The album was released through Seven 13 Music & Entertainment and is available on iTunes and Amazon

Keep up to date with them on twitter @HorseshoeGang and on their Facebook Page

Any members of the press or media with enquiries or requests regarding Horseshoe Gang can send them to us at UrbanElite PR, our contact details are HERE

UrbanElite PR
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T : @urbanelitepr

ATM-RapManiacz

As with US / Canadian publication Nine5Four Magazine last week, another has featured two of the artists we work with this week, this time Italian online RapManiacz

Translators at the ready as obviously the articles are written in Italian, but they begin by reviewing the new album “Anti-Trap Music” by west coast rap group Horseshoe Gang which released on April 29th through Seven 13 Music & Entertainment.

You can read the review HERE

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The group’s new single “Poor Swagg” is currently building up some airplay, with early support coming in from WHHL St Louis and WJTT Chattanooga. They are also putting together early plans for live performances through the summer and a later tour, while another new album is in the works.

You can buy Anti-Trap Music from iTunes and CD versions from Amazon. Keep up to date with their news on twitter @HorseshoeGang and on Facebook “HorseshoeGangCOB

ALBUM STREAM

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The magazine also jumped on Skype recently to speak with MC M.I. of Constant Deviants who is himself of Italian descent, referred to in the theme of the new album “Omerta” out on June 28th where he assumes the role of Lucky Luciano.

The role playing aspect of the concept album is consistent with M.I.’s additional focus on film writing, acting and film production. His new movie “Six2Six” co:starring Treach, Syleena Johnson and Chief Rocker Busy Bee is set for a special screening at this year’s Hip Hop Film Festival, chaired by Ralph McDaniels, taking place the first week of August at NYC’s National Black Theater.

He has also been shooting scenes for another new movie “Can’t Live Without My Radio” in Baltimore, a comedy set in a radio station, likely to be released in 2017.

The interview in RapManiacz can be read HERE

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The duo of M.I. and DJ Cutt will be in NYC the last week of June meeting with press and appearing on various radio stations including Sirius XM, Beatminerz, Bodega Cold Kutz and Classic Storm. The album itself is also set to feature in the UK’s legendary MOJO Magazine around the time of release.

Keep up to date with them on twitter @Cnstnt_Dvnts & @Six2SixShift and on their Facebook page “ConstantDeviantsMusic

Check out their most recent bonus joint “Cutt for President”

All press & media enquiries regarding Horseshoe Gang and Constant Deviants, including requests for interviews or mp3s of their tracks for radio play can be sent to us at UrbanElite PR. All our contact details are HERE

UrbanElite PR
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T : @urbanelitepr

ATM-OnTheComeUpTV

West coast rappers Horseshoe Gang jumped on Skype recently with UK journalist Thomas Schofield shortly after the release of their new album “Anti-Trap Music”.

Interviewing the group for London’s On The Come Up TV, they spoke about the earliest days and the transformation from The Untouchable Gang to their present moniker and their establishment within the COB movement.

They spoke about issues they feel they sometimes face in networking with other artists, and how they view the modern day version of rap battles, especially in light of their own well documented response to Funk Volume’s $500,000 challenge last year.

The interview concludes with the theme of the album title and how the group want to help inform the younger generations of traditional hip hop values in a modern context, and use the best of the old and the new to help push the culture forward

READ THE FULL FEATURE HERE

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The album “Anti-Trap Music” was released through Seven 13 Music & Entertainment on April 29th, and is available in digital and CD formats from iTunes and Amazon respectively.

The group are currently planning live shows with a possible tour being arranged, and a new album is also in the works. You can keep up to date with their news on Twitter @Horseshoegang and via their Facebook page HorseshoeGangCOB

CHECK OUT THEIR OFFICIAL “ANTI-TRAP MUSIC” ALBUM STREAM

All press, media and radio station enquiries and requests regarding Horseshoe Gang can be sent to us at UrbanElite PR, all our contact information is HERE

UrbanElite PR
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T : @urbanelitepr

ATM-RespectMag

Couple weeks back, Respect Magazine contributor Jeremy Hecht jumped on Skype with the four members of west coast rap group Horseshoe Gang shortly after the release of their album “Anti-Trap Music”

During a very in-depth discussion they talk about the group dynamic, working together as four blood brothers and among the the earliest memories, Dice reveals the time Tupac offered him $100 to smoke a blunt and meeting Jay-Z, Jada Pinkett, Dr Dre, and Eric B & Rakim at Snoop’s house!

The interview then comes through the ages, the group giving their thoughts on today’s new artists by comparison to what they grew up listening to, and the differences in song structure method. While hip hop has evolved and diversified, with people finding their own lane, the group challenge aspects of the current debates comparing the different genres.

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More specifically, they suggest people be exposed to all styles before assuming to speak with authority on the merits or otherwise of a particular genre – if you aint heard it, you can’t be speaking on it. This then moves the conversation on again to differentiate between those who can make a quick financial killing now, and those who will be held in esteem over the decades.

Inevitably the route of the discussion turns to the album title where they explain more the significance of lyrical content, and how it influences a younger generation, that artists need to take responsibility at some point for what they say. There is an underlying theme in the interview where the group are speaking to a younger generation, whether of listeners or of new artsists. With the latter, they finish the interview with some sound advice

READ THE INTERVIEW IN FULL HERE

ATM-HipHopDX

Earlier this week, Hip Hop DX offered their appraisal of the group’s new album with a review which you can read HERE

Released on Seven 13 Music & Entertainment, the album can be bought on iTunes with CD copies available from Amazon

The group are currently planning shows with possible tour dates later in the year, and are also back in the studio with another new album in the works. Keep up to date with them on TWITTER and FACEBOOK Check out the official album stream

All media, press, radio and tv station enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR – you’ll find all of our contact details HERE

UrbanElite PR
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T : @urbanelitepr