Released today by New Dawn Records, Underground Cartel’s “Sapientia EP” is the definition of international hip hop.

Produced by Kruze as a showcase for independent male and female artists from the USA, UK, Europe and Africa, the concept is represented in its truest form as all perform in their native tongues. 

Stateside there’s coast to coast representation courtesy of Swiss Precise (KBH crew Long Beach), Sacramento’s Crazy Ballhead, Midwest rapper Brandon J Atlas, Boston’s Yukonn MC, Black Market from Virginia, Tone Rome of Baltimore’s Raw Dialect crew and Brooklyn’s female MC Lockness. 

London’s Creamo and UK Rapstation host Mr CRF are joined by Zimbabwean Dumi Right, with a heavy European contingent in the form of Madrid’s El Meswy, Beni Blanco from French crew “Originaire du Sud”, German rapper Grizu, Croatia’s Magellano and Dutchman Bleek Wonder.  The Italian scene has double representation in the shape of female lyricist Marya and the late, great Primo Brown from legendary crew Cor Veleno.   

All stand shoulder to shoulder trading bars which move seamlessly through each track and territory.  The result is a fresh, eclectic and extremely rare mix of rhymes, beats and turntablism, essential listening for the global hip hop connoisseur.

Available to stream and download from Apple, Amazon, Beatport, Deezer, & Soundcloud Also streaming on Spotify

All media enquiries about the release and New Dawn Records, including club and radio DJ requests for full quality mp3s can be sent to us at UrbanElite PR – all our contact details are available HERE

You can keep up to date with all of New Dawn Records’ news at their official website www.newdawnrecs.com and at their new social media platforms on Twitter, Instagram and Facebook

UrbanElite PR

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The new “Rapture & Verse” hip hop column written by Matt Oliver for ‘Monolith Cocktail’ has just been published.

It’s a monthly bite size round up of all hip hop news items, events, and releases to look out for whether singles, EP’s or albums.

Among the many artists covered in the latest edition are Datkid, Onoe Capone, Ill Bill & Stu Bangas, Guilty Simpson, Madlib, Nottz, Black Milk, Westside Gunn, Conway, Apollo Brown, Quelle Chris.

There is also news of the new Belles in Monica EP “Natsukashii” which releases through New Dawn records on June 7th

READ THE COLUMN IN FULL HERE

Watch the trailer video for the “Natsukashii EP” on Youtube

The first single from the EP, “Smoke Filled Rooms” releases on May 24th

Having just re-launched after a 15 year hiatus, New Dawn Records released the Belles in Monica EP “Y’All in Meltdown” on April 26th and the new Underground Cartel single “Evolution” b/w “Diggin Deeper” on Friday, taken from the “Sapientia EP” out on May 17th

Underground Cartel are an international hip hop collaborative project involving artists from all over the USA, UK, Europe and Africa including Madrid’s El Meswy, Beni Blanco from French crew ‘Originaire du Sud’, Long Beach’s Swiss Precise, Virginia’s Black Market, the UK’s Rapstation host Mr CRF, Zimbabwe’s Dumi Right, the late, great Primo from legendary Italian crew Cor Veleno and many more.

All the releases to date can be heard at New Dawn Records’ Spotify Page

Currently adding to their roster, you can keep up to date with all the label’s news at their official website www.newdawnrecs.com and via their Twitter, Instagram and Facebook accounts

All media & radio station / club DJ enquiries regarding the label and their roster can be addressed to us at UrbanElite PR. Our contact details are available HERE

UrbanElite PR
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In addition to our “Hip Hop Bangerz” playlists on Soundcloud & Spotify, we have now created a video version on Youtube.

These are all artists we’ve worked with and tracks, or in this case videos, we’ve promoted over many years up to the present day

Included in the 18 videos are Souls of Mischief, Verbal Kent, Horseshoe Gang, Constant Deviants, Deeprooted (Mr Brady, Brea, DJ Artistic and Johaz of Dag Savage), Melanin 9, Iron Braydz, Vast Aire, Matt Maddox, 050 Boyz, Gangalee, ethemadassassin and a couple by Copywrite featuring Royce da 5’9″, Genesis Elijah, Sean Price & S.A.S.

There are also the video trailers for the new Belles in Monica EP’s “Y’All in Meltdown” and “Natsukashii” as well as the Underground Cartel EP “Sapientia” featuring artists from the USA, UK, Europe & Africa including Swiss Precise, Yukonn MC & Black Market from the States, Madrid’s El Meswy, Beni Blanco from French crew “Originaire du Sud”, Croatian rapper Magellano, Zimbabwe’s Dumi Right, the UK’s Rapstation host & MC Mr CRF and the late great Primo from legendary Italian crew Cor Veleno.

A quality mix of flows, styles and productions for all those who appreciate dope rhymes, beats and turntablism. Check it out

UrbanElite PR

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The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.

This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.

Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.

Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.

Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.

Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.

Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.

While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :

PREVIOUS MEDIA CAMPAIGNS

Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.

SINGLES PROMOTED

Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.

MAGAZINES & PRESS

This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE

These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

4brothers

Long Beach rap group Horseshoe Gang dropped their album “Anti-Trap Music” in April, and typical of their work ethic, didn’t waste any time in following up a few months later with “4 Brothers”, released today through Seven 13 Music & Entertainment.

HGnew

It is available on iTunes HERE A very limited number of CD’s are available together with Horseshoe Gang merchandise from Seven 13 directly via their STORE

TRACKLIST

No Skool produced by Anno Domini
What is the Matter with Dice produced by Muzikgirl
Coffin produced by Jonathan Elkaer & DJ E.D.D.E.H.
Debo’s Rant (interlude)
On the Trolley produced by Scottzilla
I’m Chillin’ produced by Muzikgirl
Bury Me produced by Komplex
One Time (ft Harmony & Precious) produced by Muzikgirl
Hitler in my Past Life produced by Pitchshifters
Hood High (ft KXNG Crooked, Sauce the Boss & Mad Man) produced by Pitchshifters
I’m ‘Bout to Flip produced by Muzikgirl
Crooked’s Corner (interlude)
Know Nuthin ‘Bout produced by Tabu
DJ Vlad interview (interlude)
Homeless Life produced by Pitchshifters
Hyenas produced by Jonathan Elkaer

CHECK THE OFFICIAL ALBUM STREAM ON SOUNDCLOUD

HorseshoeGang

The crew have also been busy appearing as judges on the new talent show “One Shot” now showing on B.E.T. with their elder brother, Crooked I.

Currentl planning more new official releases for 2017, keep an eye on them via TWITTER, INSTAGRAM and FACEBOOK as they are always liable to drop some heat at any given moment….cos they like it……

Any media or press enquiries about Horseshoe Gang can be addressed to us at UrbanElite PR, all of our contact details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

Shoe-icideHipHopDX

Long Beach crew Horseshoe Gang released their album “Anti-Trap Music” on April 29th, and within a week it entered the top 50 of iTunes’ charts in 15 countries.

From it was the single “Shoe-icide Squad”, the group’s savage verbal attack on police brutality against the black community, delivered with a ferocity that drew many to compare it to NWA’s “F*ck The Police”. The appropriately raucous beat is courtesy of Danish production duo Tabu (Kendrick Lamar, Schoolboy Q, Tech N9ne)

With the recent events in Minnesota, Louisiana, Florida and now Canada taking place in the midst of political upheaval, the west coast rappers have put their full weight behind the Black Lives Matter movement by releasing this new official video, premiered by HIPHOP DX

ssquad

WATCH THE VIDEO ON YOUTUBE

Horseshoe Gang drop a new limited edition album “4 Brothers” in September, with CD versions of both album releases available from Seven 13 Ent HERE

“Anti-Trap Music” available from iTunes HERE

Keep up to date with Horseshoe Gang on social media via TWITTER, INSTAGRAM and FACEBOOK

All press, media and radio station enquiries regarding Horseshoe Gang, including requests for full quality dirty & clean edit mp3s of “Shoe-icide Squad” for airplay, can be sent to us at UrbanElite PR. All our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

HG11

Last week, Demetrius, Kenny and Julius from Horseshoe Gang dropped by the Inglewood studios of Homegrown Radio as guests of the HGR Live Show.

During the Long Beach group’s most in depth interview ever, they discussed a huge range of issues relating to the group directly and the wider world of hip hop and politics.

The interview began with the concept behind their album title “Anti-Trap Music” released earlier in April and their massive level of output over the years, including their Mixtape Monthly series which lasted a full year.

They explain this work ethic has its roots in a musical family background, and also explain their mother’s role in their education, the brothers never having attended public school and having often experienced homelessness.

IMG_1023

They discuss last year’s rap battle with Funk Volume, provide an insight to their upcoming new album “4 Brothers”, and address the wider subject of why they haven’t stepped into the rap battle arena or pursued solo projects.

A debate follows as to how rappers are rated, what defines a lyricist given the multitude of styles, and how aware a younger generation will be of anything not currently the staple diet of mainstream radio or clubland.

The conversation turns political, addressing recent high profile cases of police brutality and how the options available at the US elections might help, if at all.

With the interview drawing to a close, the studio addresses the recent VH1 Hip Hop Honors for Female Rappers before the group reveal they will appear as judges on a new tv talent show “One Shot” due to be shown on B.E.T. from August 23rd.

LISTEN BACK !

The group will be releasing a new video for “Shoe-icide Squad” – described as their version of NWA’s “Fuck the Police” – in the next few days. Connect with them on Facebook, Twitter & Instagram

All media, press and radio station enquiries and requests regarding Horseshoe Gang can be sent to us at UrbanElite PR, our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr