Brick City’s Tru Trilla took a little time out recently to speak with UK online File Under Hip Hop in preparation for the release of his new album “God of Barz” this coming Friday, May 29th.

In the article just published he speaks about growing up in the block next to the studios used by Queen Latifah, Naughty by Nature, Apache and Chill Rob G, and how his first venture into hip hop was being made to memorize rhymes by Run DMC, KRS-One and Big Daddy Kane by his uncles !

He also discusses his long time working relationship with Treach, Lords of the Underground and fellow 050 Boyz group members Prince Ak and Riq, before the conversation moves on to the construct of his new album, and how it was put together with international involvement.

READ THE FEATURE IN FULL HERE

Releasing through New Dawn Records, “God of Barz” will be available to stream and download from all major online platforms and stores including Apple / iTunes, Amazon, Beatport, Deezer, Google Play, Napster, Spotify and Tidal.

Production is by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA). The Garden State is repped to the fullest with featured artists Prince Ak, Confucious, Middy Murdock and Fly Kwa.

Check the video trailer for just a little taster of the sound.

Connect with Tru and the label on Twitter @Egofree2_050 @NewDawnRecs and Instagram @Trilla050 @RealNewDawnRecs

All media and press enquiries regarding Tru Trilla and New Dawn Records’ releases can be sent to us here at UrbanElite PR, our details are at the CONTACT PAGE

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Earlier this year, Detroit rapper ZotheJerk and NY state producer Frost Gamble, now resident in Winnipeg, released their album “Black Beach” [available on Bandcamp] which included featured artists KXNG Crooked, Guilty Simpson, Sadat X and Boldy James.

In August the pair travelled to NYC to wrap up a new recording project with Tragedy Khadafi – the Rare Fabric EP drops October 20th – and while there they chopped it up with Rapstation’s Tim Einenkel for his “The Library” series of interviews

In what resulted in a very in depth and far reaching interview, the pair discussed their early introductions to hip hop reaching back to the 80’s & 90’s. Frost divulges how the early breakdancing craze was his first step, and introduced him to the music of Whodini and UTFO, and how Rakim and Juice Crew first influenced his decision to pick up the mic, performing cyphers and battling at street corners which is where he first met long time compadre Tone Chop.

He explains the reason for the switch to production, learning from near neighbour DJ Spinna, and the impact “By All Means Necessary” and “It Takes A Nation of Millions” had on his approach, while citing Diamond D as his initial yardstick.

Meanwhile, Zo goes all the way back to first hearing The Rappin’ Duke, Dana Dane, Slick Rick, NWA and Big Daddy Kane, and how hip hop was his escape from the harsh realities around him – poverty, crack sold in elementary school and violence – it was more of an education in his self development.

He recalls watching what would become members of D12 first performing in battles and groups, and the lessons learned on how to progress as an artist from role models such as J Dilla and Proof.

Bringing it to the present, the pair disucss how they first met in 2014, their recording methods and how their track “Honey” was the catalyst for their career defining moment in signing with Miami label 22 Entertainment.

On the theme of “Black Beach”, Zo explains how it was designed as the snapshot of “the black experience” in America today, though there are more expansive themes addressed such as the loss of his grandmother addressed in “Risk vs Reward”. The rapper wears his heart on his sleeve laying out his vulnerabilities, aspirations and anger in equal measure, in effect a cathartic experience that will resonate with most people.

The pair then discuss their future recording plans, including the comparative pressure on artists today to constantly release new music, before the conversation switches to Frost’s work with Tone Chop.

With their new album “Respect Is Earned Not Given” having released just yesterday, Tim asks about their track “Leave It Alone” from their “Veteran” EP of last year, a dedication to the late Sean Price. The producer gives the background to how the track was put together with Ruste Juxx and Nobi, and also gives the reasons why he held the man in such high regard.

The interview not only serves as a fascinating look behind the scenes at Zo and Frost, but also as a vignette of hip hop history through the eras.

LISTEN TO THE INTERVIEW IN FULL HERE

ZotheJerk x Frost Gamble “RISK VS REWARD” ft Sadat X

Tone Chop x Frost Gamble LEAVE IT ALONE ft Ruste Juxx & Nobi

Frost returns to NYC mid October, this time with Tone Chop, to promote their new album and will be guests on DJ Eclipse’s Sirius XM “Rap Is Outta Control”, Monday 16th Oct.

All media, press and radio station DJ enquiries regarding Frost Gamble, Tone Chop & ZotheJerk, including requests to interview the pair in NYC, can be sent to us at UrbanElite PR. Our contact details are available HERE

You can connect with the guys on social media via twitter @FrostGamble @TheJerkNation @ToneChop and there are also two joint Facebook Pages – Zo and Frost Tone & Frost They’re cool guys, holla at ’em.

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SoulonFire-SubbaCultcha

UK online music magazine Subba Cultcha covers a wide variety of genres, featuring news on artists, releases, interviews and more

The publication’s Ben Bradford took time out recently to speak with Los Angeles hip hop emcee EtheMadAssassin ahead of the release of his third solo album “Soul on Fire” on 17th September.

Something of a veteran in the independent scene…and not just as part of Cali duo Veteran Assassins…he started out based in Greensboro NC and also spent time in Camden, New Jersey before making the move to the west coast primarily to start the new group with his partner in rhyme Veteran Eye.

The interview is preceded with an overview of the new album itself “if you want to learn of life on the streets, particularly in the 80s and 90s then this is the place to come” adding “This is Assassin rap…where Ethemadassassin comes out fighting for you, fighting for himself, and fighting for people to be together and fighting against the bullshit…its an honest and breathtakingly direct approach, which has come to fruition on his new album ’Soul On Fire’

The interview itself covers details about the single and video for “Can’t Get Enough”, the making of Soul on Fire, working with the producers on the LP, how he formulates the ideas behind his rhymes & lyrics and the general writing process, the formation of Veteran Assassins and the days in when he started out in NC and the artists who acted as his own main influences.

An artist with his own unique style & personality, he sums it up :

I found my pocket a long time ago and I definitely don’t try to emulate anyone, its like being yourself isn’t cool, I have my own way of doing things” read the whole interview HERE

If you like those old soul groove sampled joints with a nod to the good ‘ol days, check out two of his most recent singles:

Video for “Can’t Get Enough”

Single for “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu

Follow E’s latest chapter in his book of life on twitter @EtheMadAssassin and also the magazine @SubbaCultchaCom

Any further media & press inquiries regarding this release, or dj requests for full quality clean mp3s of these tracks, can contact UrbanElite PR HERE

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