By |

RPL-SubbaCultcha

West London rapper and producer Apex Zero sat down with journalist Ben Bradford recently for British online magazine Subba Cultcha.

They discussed the making of his debut solo album Reality Provoking Liberation and the underlying theme and concept of the subject matter, as well as working with his fellow partner in “First and Last” rhyme OMeza Omnsicient, Hasan Salaaam, Iron Braydz, Amy True and Invincible Armour. He explains why this has been the culmination of years of work beginning in 2010 and his writing techniques, whether as a lyricist or a producer, and his plans for the future.

It has been a highly impressive debut release, and the journalist opens the article with his own thoughts on the album, and these excerpts provide the flavour:

“listening to Apex Zero’s fierce and powerful lyrics on ‘Reality Provoking Liberation’ its clear he’s trying to unite people and to fight against the common enemy, the state, the Government , instead of against each other”

“As Apex spits on the rough as a sawn of shotgun to the face of an opening track ‘Shackled By The Pound’…he attempts to rally the unfortunate and the oppressed throughout the album, giving messages of support and encouragement, and he’s asking for a revolution throughout the album”

“‘Reality Provoking Liberation’ is a really melodic album, underneath the fury and anger, and with Apex spitting lyrics the size of nuclear bombs, the melody and classical edge really takes you into his lyrics and messages. it’s a full on surround sound album. Its an epic, intense, emotional, and informative album.”

Read the whole feature HERE

Look out for the release of his new video “Absolute Zero” this week with further media coverage coming soon leading up to his album launch party upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December. Apex Zero will be performing with a live band and will be joined by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. The night will run from 8pm – 1am and entry is £5.00 on the door. A great night of hip hop kick starting the Xmas holiday season early.

The album is available to buy directly from his BANDCAMP in digital and CD formats. CD’s can also be bought from renowned UK hip hop online store Suspect Packages.

Meantime stay up to date with him on twitter @ApexZero00 and the magazine @SubbaCultchaCom You can also reach Ben on twitter @adjetey12 Any further press or media inquiries about the release can be addressed to UrbanElite PR HERE

Check out his bonus cut The World We Exist In. This doesn’t appear on the album but again could be bought direct from Apex Zero via his Bandcamp mentioned above.

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

SoulonFire-SubbaCultcha

UK online music magazine Subba Cultcha covers a wide variety of genres, featuring news on artists, releases, interviews and more

The publication’s Ben Bradford took time out recently to speak with Los Angeles hip hop emcee EtheMadAssassin ahead of the release of his third solo album “Soul on Fire” on 17th September.

Something of a veteran in the independent scene…and not just as part of Cali duo Veteran Assassins…he started out based in Greensboro NC and also spent time in Camden, New Jersey before making the move to the west coast primarily to start the new group with his partner in rhyme Veteran Eye.

The interview is preceded with an overview of the new album itself “if you want to learn of life on the streets, particularly in the 80s and 90s then this is the place to come” adding “This is Assassin rap…where Ethemadassassin comes out fighting for you, fighting for himself, and fighting for people to be together and fighting against the bullshit…its an honest and breathtakingly direct approach, which has come to fruition on his new album ’Soul On Fire’”

The interview itself covers details about the single and video for “Can’t Get Enough”, the making of Soul on Fire, working with the producers on the LP, how he formulates the ideas behind his rhymes & lyrics and the general writing process, the formation of Veteran Assassins and the days in when he started out in NC and the artists who acted as his own main influences.

An artist with his own unique style & personality, he sums it up :

“I found my pocket a long time ago and I definitely don’t try to emulate anyone, its like being yourself isn’t cool, I have my own way of doing things” read the whole interview HERE

If you like those old soul groove sampled joints with a nod to the good ‘ol days, check out two of his most recent singles:

Video for “Can’t Get Enough”

Single for “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu

Follow E’s latest chapter in his book of life on twitter @EtheMadAssassin and also the magazine @SubbaCultchaCom

Any further media & press inquiries regarding this release, or dj requests for full quality clean mp3s of these tracks, can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |

MagnaCarta-BeardedMagazine

Ben Bradford is the latest journalist to sit down with London’s Melanin 9 and speak with him on his new album “Magna Carta”, previous releases “144,000” and “Orion’s Stencil” and his pick of current artists and the general hip hop scene today

Published by the UK’s Bearded Magazine, the feature also addresses the common practice of artists releasing tracks for free and the net benefit they hope to achieve.

You can read the whole review HERE

The album was one of UK hip hop’s standout releases of 2012, and the amount of press coverage in the UK and overseas is testament to the appreciation of the quality of lyricism on display. Singles and videos for “Landslide”, “Organized Democracy” and “White Russian ft Roc Marciano” have received international radio airplay and online support, in some cases to an unprecedented level.

“Magna Carta” is widely available on iTunes, and can also be ordered in CD physical format direct from http://m9ether.bandcamp.com

Melanin 9 is available for live dates, and any interested club promoters can contact him via his Bandcamp quoted above, his twitter account @Melanin_9 or an email enquiry can be sent to UrbanElite PR HERE

Thanks to Ben Bradford, Matt Bayfield & Suzi Ireland at Bearded for the feature, and you can follow the magazine on twitter @BeardedMagazine

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

By |


The UK’s multi genre online Subba Cultcha has undergone a revamp recently, and just relaunched with a whole load of news, reviews and audio clips from the world of hip hop, rap, dance, and various forms of “urban” music.

They are the latest to review Melanin 9’s new album “Magna Carta” which releases 3rd December 2012

Contributor Ben Bradford opens “Melanin 9 draws you into his deep river of words, strong, powerful and meaningful words” and analyzes the subject matter in some depth. Little surprise as the London based emcees has been regarded as one of the UK’s most skilled lyricists for some time, a long time student of the “Golden Era” now putting his own take on it for 2012.

Concluding on his involvement with Triple Darkness, he ends “Both Melanin 9 and Cyrus Malachi it seems are determined to take hip hop into a meaningful and dark world of its own. With no compromise”

You will be able to see his Triple Darkness sparring partners Cyrus Malachi and Phoenix da Icefire at his album launch party on Friday 23rd November upstairs at The Vibe Bar, 91 Brick Lane, London E1, where they will also be joined by DJ 279, iron Braydz, Genesis Elijah, Rewd Adams, Logic and Skriblah Dangogh. 8pm – 1am, £5.00 entry, an 18 + over event

You can read the whole review HERE

As debut albums go, it’s going to be a landmark release for this British emcee, already featured in The Source Magazine USA via his SkooledBy performance for SBTV, named “Album of the Month” by The Guestlist Network with more to come via MOJO, Q Magazine, Clash, and the launch of his video “White Russian” featuring Roc Marciano on 20th November, premiering on Nah Right in New York.

You can pre order CD versions of the album at http://m9ether.bandcamp.com and the full tracklist is:

1) Gene of Isis (prod by Anatomy)
2) Magna Carta (prod by Anatomy)
3) Landslide (prod by Anatomy – scratches by Evil Ed)
4) The 7 Blues (ft Madame Pepper) (prod by Hey!Zues)
5) Cosmos (prod by Parental – scratches by DJ LOD)
6) 11:08 (prod by Option Command)
7) Love’s Stencil (ft Madame Pepper) (prod by OhBliv)
8) Heartless Island (ft Triple Darkness) (prod by Jehst)
9) White Russian (ft Roc Marciano) (prod by Anatomy)
10) Red Snow (prod by Anatomy)
11) Organised Democracy (prod by Tony Mahony – scratches by DJ Madhandz)
12) No Man’s Land (ft Triple Darkness) (prod by 7th Dan)
13) Colour Blind (ft Madame Pepper) (prod by Anatomy)
14) Marble (prod by Tony Mahoney)

Follow him on twitter @Melanin_9 and the magazine @SubbaCultchaCom

All media, press & dj enquiries about this release can be addressed to UrbanElite PR HERE

UrbanElite Promotions
www.urbanelitepr.com
T @urbanelitepr