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Originally established in 1996 and relaunched in 2019, hip hop label New Dawn Records have packed a lot into the past 12 months.

The most recent development announced today is the launch of their new Bandcamp platform where, to begin with, their entire digital catalogue has just been made available to download.

Included are “Panacea” by London’s Phoenix da Icefire & Husky Brown, nominated for “Best Independent Album” at this year’s AIM Awards, “God of Barz” & “The Seymour Chronicles” by New Jersey’s lyrical marksman Tru Trilla with production by Spain’s Sumerio Square, the UK’s Chat One, Chicago’s DNA Beatz and LA’s Clinton Place aka Jamal Nueve, and “Dopeliss” by rapper / producer Az Izz of legendary New Jersey group The Outsidaz featuring Pacewon, D.U. and Drift.

Some of the label’s classic original releases made available in digital format for the first time more recently can also now be downloaded including joints “Y’All Under Surveillance”, “Meltdown” and “Skitzophonetic” by hip hop crew Belles in Monica, together with DMC finalist and turntablist supreme DJ Krash Slaughta’s remixes of the groups tracks via the “18 Showdown EP”

In addition, the extremely rare and unique international project “Sapientia” by Underground Cartel has been made available. A collaboration of artists from around the world including El Meswy (Spain), Swiss Precise (KBH, Blown Celeb, Long Beach), the late Primo Brown of Cor Veleno (Italy), Rapstation presenter Mr CRF (UK), Beni Blanco of French crew Originaire du Sud, Zimbabwe’s Dumi Right, Bleek Wonder (Holland), female rappers MC’s Marya (Italy) and Lockness (NYC) plus many more came together to represent the four corners of the hip hop world on the one record.

Old to new flavas, it’s a veritable feast of rhymes, beats and turntablism you can check out in full HERE

For more information about New Dawn Records, head over to their OFFICIAL WEBSITE. All press & media inquiries regarding New Dawn Records’ releases can be sent to us at UrbanElite PR. Our contact information is available HERE

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Originally broadcast live on July 15th, Brick City rapper Tru Trilla sat down with host Sim of Washington DC’s popular Youtube Channel “The Front Stoop”.

In line with the channel’s focus on addressing broader current issues affecting society and hip hop directly, the pair first discussed the impact of the COVID-19 pandemic both in a personal and professional context, and the veracity of information being provided to the public at large.

While playing tracks from the album, the subject of conscious lyricism and the role it plays within the wider forms of contemporary hip hop was considered and compared before the interview moved onto Tru’s history in the New Jersey scene.

He explains the origins of his group 050 Boyz of which he is a member with Prince Ak and Riq, the source of its name, and how this led to building with Shade 45’s DJ Eclipse and DJ Premier before touching upon his early affiliations with Naughty by Nature and Lords of the Underground.

Of course at the heart of the interview is his new album “God of Barz” where he breaks down the concepts, subject matters and construction, and speaks on his history and future working with the album’s producers from the States, UK and Europe.

Watch the interview in full on Youtube

With production by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA), the album also features Prince Ak, Confucious, Fly Kwa and Middy Murdock.

Available to stream and download on every major digital platform and store including APPLE, TIDAL and Spotify.

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

For information about all of New Dawn Records’ releases, head to their official website www.newdawnrecs.com

All press, media and radio station DJ enquiries regarding New Dawn Records’ releases can be submitted to us at UrbanElite PR, our contact information is HERE

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Rapper and producer Az Izz released his new album “Dopeliss” through New Dawn Records earlier his month, marking a return to the hip hop fold after several years having spent time working on tv, film and sports productions.

Formerly of the legendary New Jersey group The Outsidaz, an extensive click which included Pace Won, Rah Digga, D.U. and Young Zee among their numbers, they were also noted at the time for a number of collaborative projects involving Wu Tang, The Fugees and a new emerging force from Detroit by the name of D12.

Known for a quirky and humorous approach to his rhyme schemes, the album musically also represents the evolution of the genre from the boom bap of “Ghetto” to electro bangers such as “Nunya” and “Gunz n Dice Games”.

The latest review just published is by Steve “Flash” Juon, overall editor of RapReviews.com Read the article in full HERE

First single released from the album was “Gettin It'” featuring fellow New Jersey native Drift with an accompanying video

“Dopeliss” is available to stream and download from all major digital platforms and stores, distributed by Ingrooves / Universal, including APPLE, TIDAL and SPOTIFY

Keep up to date with Az Izz on Twitter @TheRealAzizz and on Instagram @RealAzizz

For all information about the record label New Dawn Records, visit their official website www.newdawnrecs.com

All media, press and radio station DJ enquiries about any of New Dawn Records’ releases can be sent to us at UrbanElite PR. Contact details HERE

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Brick City rapper and producer Az Izz, formerly of the legendary New Jersey group The Outsidaz who at one time counted Pace Won, Young Zee, D.U. and Rah Digga among their numbers, released his solo album “Dopeliss” through New Dawn Records on July 3rd 2020.

Having spent several years in tv, film and sports productions together with artist development ventures, the album is his first major release in some time marking the return to the hip hop fold.

Largely self produced with additional contributions by Qua Z Mo, DJ Profluent and DJ 3rd Rell, a number of his fellow former group members appear as guest featured artists with a further contingent of Newark natives in the form of Drift, Nam, Jaja Kenyatta and Rube the Difference.

Online publication So Flo Sound have just published an in depth review of the album which reflects the key essence of the themes and sounds reflected throughout the ten tracks. Read the article in full HERE

From the album is the official video “Gettin’ It” featuring Drift

“Dopeliss” is available to stream and download from all major digital platforms and stores worldwide including APPLE, TIDAL, AMAZON and Spotify

With some new upcoming independent projects in the pipeline this year, keep up to date with Az on social media via twitter @TheRealAzizz and Instagram @RealAzizz

For more information on this and all of New Dawn records’ releases, visit their official website www.newdawnrecs.com

For all future media, press and DJ enquiries regarding New Dawn Records’ releases, contact us here at UrbanElite PR. Our details are provided at the Contact Page

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Released today through New Dawn Records, the new album “Dopeliss” by rapper and producer Az Izz of legendary New Jersey group The Outsidaz.

Together with Pace Won, Young Zee, Rah Digga and D.U., the Brick City crew were noted for their work with The Fugees, Wu Tang and a new emerging force from Detroit, D12.  More recently pursuing a career in tv, film and sports music production, Az has returned to the hip hop fold with his first major solo album in several years.  Largely self produced with additional contributions by Qua Z Mo, DJ 3rdRell and DJ Profluent, the guest featured artists include several of his fellow former group members and further luminaries from the local independent scene including Drift, Rube the Difference and Jaja Kenyatta.

From boom bap to hard driving electronic beats, the production maps the evolution of the east coast sound underpinned lyrically by the traditional art of storytelling, street life, aspirations and struggles.  Back in the game with another flag planted for the Garden State, essential listening.

TRACKLIST

1 Let Me Get That ft Slang Ton, Pace Won & D.U. (produced by Az Izz)

2 Crazy ft D.U. (produced by Az Izz)

3 Gunz n Dice Games (produced by Az Izz)

4 Ghetto (produced by Az Izz)

5 Trouble (produced by 3rdRell)

6 Gettin’ It ft Drift (produced by Az Izz)

7 You Know (produced by Az Izz)

8 Nunya (produced by Qua Z Mo)

9 Interstate ft Nam & D.U. (produced by DJ Profluent)

10 Itz da $$ ft Equip, Rube the Difference & Jaja Kenyatta (produced by Az Izz)

Available to stream and download from all major digital platforms and stores including APPLE, TIDAL & AMAZON Also on Spotify and Soundcloud

Connect with Az Izz on twitter @TheRealAzizz and Instagram @RealAzIzz

For all information about New Dawn Records and their releases, visit the official website www.newdawnrecs.com

All media, press and radio DJ enquiries about any of New Dawn Records’ releases can be sent to us at UrbanElite PR. Our contact information is HERE

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Brick City rapper and producer Az Izz of the legendary Outsidaz crew is on the comeback trail with his new album “Dopeliss” releasing through New Dawn Records on July 3rd.

Following on from last month’s “Gettin’ It”, new single “Nunya” has been released today.  Produced by another Newark native Qua Z Mo, it’s a fuel injected electro banger powered by heavy 808 kicks with Az on the front foot from the outset.  Packing the verbal artillery, targets are placed in the sights and gauntlets thrown down through a series of combative rhymes and punchline bars “Ya whole career is a publicity stunt, how you black, ain’t kick a rap about your history once“.  Stoking the fires, pure heat for the streets.

Available to stream and download at APPLE, TIDAL & AMAZON Also streaming on Spotify and Soundcloud

Connect with Az Izz on Instagram @RealAzIzz and Twitter @TheRealAzIzz For information regarding all of New Dawn Records’ releases, head over to the official website www.newdawnrecs.com and connect with them on Instagram @realnewdawnrecs and twitter @newdawnrecs

All media enquiries regarding New Dawn records and their releases can be sent to us at UrbanElite PR, contact details are HERE

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Just before the turn of the year, the UK’s online tv channel OnTrax visited New York and New Jersey to conduct a series of filmed interviews.

They sat down for 5 minutes with Brick City rapper Tru Trilla in the studios owned by local legends Lords of the Underground, and chopped it up about his earliest influences which naturally included the Lords, Naughty by Nature, Lakim Shabazz and Queen Latifah, and his journey starting out in hip hop.

He reveals his own original move from poetry to writing lyrics, and the passion felt in the creative process transferred to the listener, describing music as “art in motion and medicine to the soul” citing the track “I Remember” from his recently released EP “The Seymour Chronicles” as an example of the importance of writing from the heart.

Just published, watch the full interview on Youtube.

Released through New Dawn Records on March 17th, you can stream “The Seymour Chronicles EP” in full on Spotify

Tru will also be releasing his banging new album “God of Barz” through New Dawn Records on May 29th which includes production by Clinton Place (NJ/LA), DNA Beatz (Chicago), Sumerio Square (Barcelona) and the UK’s Chat One. The first single “Word of God” released on March 30th, again available to stream on Spotify

Connect with Tru Trilla and OnTrax TV on Twitter @Egofree2_050 & @OnTraxTV and on Instagram @Trilla050 & OnTraxTV

You can keep up to date with all New Dawn Records’ release and artist news via their official website www.newdawnrecs.com and connect with them on Twitter @newdawnrecs and Instagram @realnewdawnrecs

All media and press inquiries regarding New Dawn Records’ releases and artists can be sent to us at UrbanElite PR, our contact details are HERE

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New EP out today through the recently re-launched label New Dawn Records.

’18 Showdown’ includes all the remixes produced by the legendary turntablist Krash Slaughta (DMC Finals / II Tone Committee) for the Belles in Monica crew which were originally released on 12″ vinyl with the addition of new cut “Venom”.  All are now available to stream and download for the first time.

The DJ’s renowned production style fusing imaginative soundscapes, driving beats and immense scratch skills combine with storytelling rhymes and hard bars.  From the fuel injected funk and cutting frenzy of “Meltdown”, to the sinister tension of “What D’Ya Need” and the sonic chaos of “Resistance is Futile”, the EP is a rare collection of artistically expressive and powerful hip hop immersed in a golden era just as a new decade comes in to view.

Krash Slaughta continues to release new material and perform live regularly.  New Dawn Records will announce a new release schedule for 2020 by artists from the USA and UK shortly.

Available to stream and download from APPLE, AMAZON, NAPSTER, BEATPORT, DEEZER, and of course Soundcloud & Spotify

Keep up to date with Krash Slaughta on Facebook and New Dawn Records via their official website and on their official social media platforms Instagram, Twitter and Facebook

All press and DJ inquiries regarding New Dawn Records’ releases can be sent to us at UrbanElite PR. Our contact details are HERE

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Hip hop label & UEP’s parent company New Dawn Records are marking their re-launch after 15 years with a series of specially commissioned single & EP releases over the coming months.  Having signed a distribution partnership with US company INgrooves, they are currently adding new artists to the roster.

The first single “Y’All Under Surveillance” b/w “Meltdown” by Belles in Monica dropped today, taken from the EP “Y’All in Meltdown” releasing April 26th.  Available for the first time to stream and download, the original vinyl releases were championed by multiple stations including BBC Radio 1’s Evening Sessions host Steve Lamacq, featured in various print publications including Billboard, iDJ and Blues & Soul, and were regular entries in DJ Magazine’s specialist club charts.

Remixes are courtesy of G-Sharp, legendary turntablist & DMC finalist Krash Slaughta and Phi Life Cypher producer DJ Nappa featuring cuts by DJ Mr Thing.

Check the stream on Soundcloud

Also available on Spotify, Amazon, Apple, Deezer, iTunes & Tidal – choose your preferred option HERE

Keep up to date with all of New Dawn Records’ developments and news about forthcoming releases at their OFFICIAL WEBSITE and via their various social media platforms

TWITTER INSTAGRAM FACEBOOK YOUTUBE SPOTIFY

All media enquiries regarding New Dawn Records and their roster, including DJ requests for mp3s, can be sent to us at UrbanElite PR – our contact details are HERE

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HomeGrown

Earlier in the summer, Julius, Kenny and Demetrius from Horseshoe Gang dropped by the Homegrown Radio studios in LA to chop it up with DJ Hed, Chuck Dizzle and Miss Bliss.

The full audio stream of the interview can be heard at www.homegrownradio.net, but a new highlights video has just been published to Youtube where the group explain further their views on trap music following the release of their album “Anti-Trap Music” in April.

They also discuss their previous Mixtape Monthly series, their thoughts on operating as a group as opposed to solo artists, their well documented rap battle with Funk Volume last year and what to expect from their new album “4 Brothers” set to release in September.

CHECK IT OUT

“Anti-Trap Music” can be bought on iTunes HERE and the new album “4 Brothers” pre-ordered HERE. Horseshoe Gang merchandise and clothing can be bought direct from Seven 13 Music & Entertainment HERE

Keep up to date with Horseshoe Gang on FACEBOOK, TWITTER & INSTAGRAM and check out their video for “Shoe-icide Sqaud”, the group’s take on police brutality in support of the Black Lives Matter movement

All press & media enquiries regarding Horseshoe Gang, including requests to interview the group, can be sent to us at UrbanElite PR. Our contact details are HERE

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