SoulonFire-Guestlist

Guestlist are an online and physical publication based in London who cover many different genres including house, techno, r&b, hip hop, drum & bass, dubstep, reggae, indie and more.

They cover music releases with reviews and interviews, but are also heavily involved with events, clubs, shows & festivals in the UK and in Europe, reporting on the hotspots to visit for people who want to experience the nightlife of various cities throughout the continent….or as they put it “The Ultimate Guide To Going Out and Having Fun!”

Most recent interviews in their “R&B and Hip Hop” section include Tinchy Stryder, Jazzy Jeff, Eve, Wu Tang Clan, Ruff Diamondz and Example, and the latest is with ethemadassassin who released his third solo album “Soul on Fire” on 17th September

The Los Angeles based rapper, most associated with North Carolina where he started performing and recording during the Golden Era of the 90’s speaks with journalist Janine Francois about his new album, the musical progression from his previous albums, lyricism, beat selection, and his favourite track off the album and the reason for his choice

Read the full interview HERE

The album Soul on Fire can be bought online at iTunes HERE

There are some classic cuts on that album, whether “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu & “Can’t Get Enough” with that more soulful sound of the 90’s, or the rockier hardcore sound in joints like “Elements”, “Fight Music”, “Tiger Blade”, “What It’s Supposed To Be” produced by Kyo Itachi….and the bonus track released recently H.T.G. ft Sole-R

Check em out

Look out for more releases from E soon, and his new album with sparring partner Veteran Eye as part of the group Veteran Assassins is also in the pipeline for 2014.

You can reach E on twitter @ethemadassassin and the magazine @GuestlistDotNet with Janine over at @GrrlsClub

Any djs requiring full quality clean radio edit mp3s of any of these tracks, or media & press with further inquiries about the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

SoulonFire-DataTransmission

British online magazine DataTransmission is well known for its coverage of all type of dance music, from techno, house, dubstep and all other genres in between, reporting from all around the UK and hotspots such as Ibiza, Aiya Napa and various other European resorts & cities.

They also like their rap and hip hop music, and have just reviewed the new album Soul on Fire by rapper ethemadassassin, currently based in Los Angeles but most associated with his native North Carolina where he started out performing in the 90’s.

One half of Veteran Assassins, this is E’s third solo album which released on 17th September, and Janine Francois cast an eye over his most recent offering

ethemadassasin, lives up to regal standards as set by his previous releases such as, ‘Proverbs’ and ‘ Tomorrow Never Comes’ both dealing with the chaotic lifestyle lived by this Golden Era emcee” is how the review opens which notes his lyrcism, wit, humour, sarcasm and “hard cold truths” in what is an audio biopic of his life from his early days to the “latest scene in the movie of his life today”.

The album has received much credit for its open & honest approach, owning up to past mistakes, acknowledging struggles and successes, and also having a healthy dose of retrospective flava for those who remember or are fans of the sights, sounds and fashions of the 90’s.

The review summarizes “ethemadassasin does himself justice and for hardcore fans you will not be disappointed, as he lyrically delivers the goods. For those new to this ageless rapper, it is recommended you reference previous works to gain some context on ‘Soul on Fire.’ The album does just that, bares his soul for us to hear.

Read the full analysis HERE

The album is available to buy on iTunes now HERE

From the album, check out the single “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu and the video for Can’t Get Enough

Follow E on twitter @ethemadassassin and the magazine @d8atransmission You can also reach Janine on twitter @GrrlsClub

Any djs who require the full quality clean edit mp3s of any tracks from this album, or media & press with further inquiries about the release should contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

SoulonFire-WordplayMag

British Publication Wordplay Magazine exists in both online and printed formats, and cover hip hop news, reviews & features, as well as articles on Graffiti, Fashions, Breakin’, Reggae and generally represent hip hop culture across the board.

Their contributor Delphina Scott spoke with ethemadassassin recently, the rapper based out of Los Angeles but most associated with North Carolina having begun performing and recording there since the 90’s. Now one half of the Veteran Assassins duo, he has just released his 3rd solo album “Soul on Fire” on his own R Steel imprint.

In the interview he speaks on the making of Soul on Fire, his own history in hip hop and his views on how his new album fits within the current climate of a switch back of focus to artists with a more traditional sense of lyricism and production.

Read the whole interview HERE

The album does have elements which are a throwback to the Golden Era, but that fits with the tracks where he is reflecting on his life and the sights & sounds of the time in joints such as 80’s & 90’s & Can’t Get Enough. This is mixed with more contemporary production on tracks such as Elements, Tiger Blade and Fight Music, as the album acts as a biographical document, a journey from then til now

Check out some tasters

80’s & 90’s produced by Sci Fi Stu

What It’s Supposed To Be produced by Kyo Itachi

Bonus Cut H.T.G. ft Sole-R

Can’t Get Enough

You can buy the album from iTunes HERE

Follow E on twitter @ethemadassassin and the magazine @Wordplaymag You can connect with Delphina on twitter @RawBlueCheese

And dj’s requiring full quality radio / clean edit mp3s of these tracks, or any press & media with further inquiries about the release can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

SoulonFire-PopCulturez

UK based online magazine PopCulturez covers a wide range of interests including music genres rock, pop, country, r&b,hip hop and subjects such as sport, politics, tv, concerts….in other words news on the popular culture of the day.

They are the latest to cast an eye over the new album by rapper ethemadassassin, one half of the LA based duo Veteran Assassins most associated with North Carolina though has also worked out of New Jersey and Ohio at various times of his career.

“Soul on Fire” is his 3rd solo studio album, following on from the 2008 release “Tomorrow Never Comes” which included the video for Walk My Shoes as seen on UK stations MTV Base, Flava TV and others coast to coast across America. The current album is more auto biographical depicting his early days and the fashions, sounds and sights of the Nineties, while bringing things up to date of where he is today. Soul laced tracks like “80’s & 90’s” & “Can’t Get Enough” will be recognizable to older heads whereas fuel injected bangers like “Elements”, “Sparta”, “Tiger Blade” and even the latest bonus joint “H.T.G.” brings out the grittier side to this Emcee.

The PopCulturez review reflects on it, opening “he has something that many strictly battle-focused rappers lack; he can craft real songs too.” and in closing “Sure to please fans of 90s-style hardcore hip-hop from the likes of D.I.T.C., E offers his own take on the streets while demonstrating that, as an MC, he is not to be taken lightly.

Read the full review HERE

The album is available from iTunes now HERE

Meanwhile, check out a couple of the tracks on Soundcloud

80’s & 90’s

H.T.G.

And on Youtube

Keep up to date with him on twitter @ethemadassassin and the magazine @PopCulturez

All media, press and dj inquiries, requests for interviews & full quality clean edit mp3s of any of these tracks can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

SoulOnFire-FlavourMag

Leading UK online urban music, fashion and lifestyle publication Flavour Magazine took time out recently to speak with ethemadassassin, the hip hop MC currently based in Los Angeles but most associated with his native North Carolina.

Starting out in the 90’s based in cities such as Greensboro NC and Camden NJ, he started out coming up through the rap battle scenes, although it was his relatively short time on the mic compared to others that earned him his moniker. He went in for the kill, short & sweet, and one night a comment was heard “damn, that’s some mad assassin shit right there” and the name stuck.

Although the discography is relatively modest in comparison to others for an artist so long in the game – Soul on Fire being only his 3rd official studio album – this has been down to a variety of factors, the regular life trials & tribulations, the right producers to work with, moving from place to place, but it’s always worth the wait. He moved to LA in the last couple of years to team up again with his old partner in rhyme from NC Veteran Eye to form Veteran Assassins, so time has also been spent recording and touring as a group.

There is in fact a new Veteran Assassins album in the pipeline with significant production from Edinburgh’s Sci Fi Stu who who provided the beat for the killer track on the current album “80’s & 90’s”

London based journalist Taytula Burke jumped on the phone to E recently to speak on the new album and his time back in the day starting out and learning his craft. He speaks openly about his relationship with his parents and the impact that had and how his life changed when he took himself off to college and saw the comparison in life there to what he’d been accustomed to on the streets.

The album itself is very auto-biographical in nature and the interview goes more in depth into the background and what makes the man he is today. Read it all HERE

Soul on Fire is one for the real hip hop heads, soul, rock and hip hop sample led beats with some skilled narrative in the lyricism and wordplay. You can buy it on iTunes now HERE

Meantime, check out some of the joints off the album

80’s & 90’s

H.T.G. ft Sole-R

CAN’T GET ENOUGH

Follow him on twitter @ethemadassassin and the magazine @FlavourMag You can reach Taytula @Taykeova

Thanks also to Flavour Magazine editor Annika Allen

Press, magazines, media and dj requests and inquiries can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

SoulonFire-SubbaCultcha

UK online music magazine Subba Cultcha covers a wide variety of genres, featuring news on artists, releases, interviews and more

The publication’s Ben Bradford took time out recently to speak with Los Angeles hip hop emcee EtheMadAssassin ahead of the release of his third solo album “Soul on Fire” on 17th September.

Something of a veteran in the independent scene…and not just as part of Cali duo Veteran Assassins…he started out based in Greensboro NC and also spent time in Camden, New Jersey before making the move to the west coast primarily to start the new group with his partner in rhyme Veteran Eye.

The interview is preceded with an overview of the new album itself “if you want to learn of life on the streets, particularly in the 80s and 90s then this is the place to come” adding “This is Assassin rap…where Ethemadassassin comes out fighting for you, fighting for himself, and fighting for people to be together and fighting against the bullshit…its an honest and breathtakingly direct approach, which has come to fruition on his new album ’Soul On Fire’

The interview itself covers details about the single and video for “Can’t Get Enough”, the making of Soul on Fire, working with the producers on the LP, how he formulates the ideas behind his rhymes & lyrics and the general writing process, the formation of Veteran Assassins and the days in when he started out in NC and the artists who acted as his own main influences.

An artist with his own unique style & personality, he sums it up :

I found my pocket a long time ago and I definitely don’t try to emulate anyone, its like being yourself isn’t cool, I have my own way of doing things” read the whole interview HERE

If you like those old soul groove sampled joints with a nod to the good ‘ol days, check out two of his most recent singles:

Video for “Can’t Get Enough”

Single for “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu

Follow E’s latest chapter in his book of life on twitter @EtheMadAssassin and also the magazine @SubbaCultchaCom

Any further media & press inquiries regarding this release, or dj requests for full quality clean mp3s of these tracks, can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

SoulOnFire-BritishHipHopsml

One of the UK’s longest running online platforms specializing in hip hop music & culture, BritishHipHop.com, are the latest to review the new album by Los Angeles based Emcee ethemadassassin “Soul on Fire”

Having spent time in North Carolina and Camden New Jersey, E moved to California in the past few years to team up with Veteran Eye to form Veteran Assassins. Both still maintain solo careers, and “Soul on Fire” is the third solo album by ethemadassassin, following on from Tomorrow Never Comes in 2008.

British journalist Andy Fletcher gives the LP a thorough examination in this.

While its fair to say he finds the inclusion of the track Young & Foolish as incredulous due to its departure in sound from the rest of the album, he then goes on to acknowledge the qualities brought to the table here :

E’s rhyme schemes and flow are tight and hold the album’s momentum. At the start of Sparta he makes use of repetitive rhymes, presumably to maintain his rhyme scheme and flow but it comes off as a small oversight. That isn’t to say that most of his lyrics aren’t well crafted. For the most part, they are. Gratitude is a stand out track with lyrics that will force you to take them in, ‘I’m not the example of living, I’m the spectacle… my nigga Truck took a bullet to his testicles’. These sorts of lyrics pack the content thick and leave a strong, if unpleasant, aftertaste of the world that Ethemadassassin is documenting. This is really where E shines and you’ll hear some of this realist, street approach to lyricism in tracks like lead single Tiger Blade.

Read the whole review HERE

For those unfamiliar previously with his work, here’s the video for Walk My Shoes which was playlisted on the UK’s MTV Base and Flava TV

As mentioned in the review, check out the single Tiger Blade from the current album

Look out for more coverage coming on this release shortly. All media, press and dj inquiries about the album or to receive radio / clean edits of any of the singles, contact UrbanElite PR HERE

Follow him on twitter @ethemadassassin and the website @britishhiphop

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr