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Released today through New Dawn Records, the new album “Urban Testimony” by Justo the MC and Edinburgh lofi hip hop producer Brelstaff.

The entire theme is documented in a deeply personal narrative depicting events before, during and after the Brooklyn rapper’s curtailed and troubled time studying at Clark Atlanta University.  Details unfold of a conflicted mind on a potential escape route to academia straying rapidly on a hedonistic path and the consequences incurred.  While regrets are clear, the spirit of resilience prevails.  Emerging scathed but undaunted and emboldened by second chances, the final scenes present a renewed sense of optimism for the future with lessons duly learned. 

A fascinating and brutally honest account is relayed through trademark slick rhymes and deft lyricism, the art of storytelling set to a suitably atmospheric soundtrack provided by Brelstaff’s blend of soulful chilled lofi hip hop beats and ambient electronica.  Essential listening.

TRACKLIST

  • Don’t Forget The Music
  • Fine Line
  • High
  • Is She ft Preem
  • No Escape
  • Satan’s Grip
  • Falling
  • Dark Room ft DVNA
  • Definition of Love
  • Sunday

Available on all digital platforms including APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

FULL VIDEO PLAYLIST OF EVERY ALBUM TRACK IS ALSO ON THE LABEL’S YOUTUBE CHANNEL

Justo will be performing tracks from the album on Saturday November 18th at Deep Dive, Ithaca as a special guest of Anthony Kannon and Frost Gamble for their “Cautionary Tales” album launch event. 

For more information about all of New Dawn Records’ releases and roster, visit their OFFICIAL WEBSITE

All press, media and radio DJ inquiries regarding any of New Dawn Records’ releases and artists can be sent to ourselves, the label’s in house promotional division. Visit our CONTACT page.

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Released today through New Dawn Records, the new album “Cautionary Tales” by award winning Ithacan rapper Anthony Kannon and veteran New York State producer Frost Gamble, now resident in Canada.

Authentically powerful, the young lyricist draws on his own real life battles and challenging circumstances to convey a wide range of subject matter represented throughout the aptly titled release.  Having survived the trauma of being shot by armed intruders to the family home, it is a remarkable journey encapsulated in a series of biographical depictions, all with an underlying theme of survival, escape, progression and transformation. 

This is Storyville of a life less ordinary handled with impressive maturity through a narrative packed full of dope rhymes and skillful wordplay set to the highest caliber soundtrack provided by Frost, himself a Juno Awards nominee for his production on Fresh IE’s “Ill Street Blues” in 2020.

The pair have two upcoming album launch events, the first at The Osborne Taphouse, Winnipeg on Thursday October 26th, then on Saturday November 18th at Deep Dive, Ithaca. 

TRACKLIST

  • Pitfalls
  • Lazy Eye
  • Make It Rain
  • Take It Easy ft Shea & Justo the MC (co-produced by Serge Paul)
  • Long Ride
  • Never Was Cool
  • Miss Daisy
  • Conye
  • Second Floor
  • Echo Echo ft Tone Chop
  • Thousand People

Available on all digital platforms including APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

FULL VIDEO PLAYLIST OF EVERY ALBUM TRACK IS ALSO PLAYING ON THE LABEL’S YOUTUBE CHANNEL

For more information about all of New Dawn Records’ releases and roster, visit their OFFICIAL WEBSITE

All press, media and radio DJ inquiries regarding any of New Dawn Records’ releases and artists can be sent to ourselves, the label’s in house promotional division. Visit our CONTACT page.

UEP

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Out today through New Dawn Records, “Cold Start” is the fourth single taken from the upcoming album release “Cautionary Tales” by Anthony Kannon and Frost Gamble, and finds the award winning Ithacan rapper in aspirational mood.

Through a free flowing stream of quick fire rhymes, the desire to break free from the shackles forged by the code of the streets through the power of the pen is clear.  The optimism of ambition to emerge from the rat race focused and unscathed is the narrative, underpinned by Frost’s uptempo soundtrack fused by soulful breaks and beats.

As reported recently, the pair have also just announced two upcoming live events to mark the release of the album on October 20th.  On Thursday October 26th, the pair play The Osborne Taphouse in Winnipeg followed by a further show on Saturday November 18th at Deep Dive in Ithaca where Anthony will perform the entire album with a live band and special guest Justo the MC, while Frost provides a DJ set.

“Cold Start” is available to stream and download from all major digital platforms including Apple / iTunes, Tidal, Amazon and below on Bandcamp and Spotify

Official visuals are also playing on the label’s Youtube channel

All information regarding any of New Dawn Records’ releases is available at the label’s official website www.newdawnrecs.com

All media, press and radio station DJ enquiries regarding any of the label’s releases can be sent to ourselves, the in house promotional division. Our contact information is HERE

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“Smoother than butter corn”, once again slick flows deliver the jewels as award winning upstate NY rapper Anthony Kannon returns with the new single “Make It Rain”, the second from the album “Cautionary Tales” produced entirely by Frost Gamble which releases October 20th 2023.

Consistent  with the album’s emotionally charged biographical themes reflecting on traumatic childhood experiences, the consequences through adolescence and the subsequent progression to new horizons,  the new joint addresses the journey and struggle to escape the perceptions of the past.  

A powerful narrative dipped in the hot sauce of a gritty skewed beat marinated with a generous helping of soul,  a choice cut out now on New Dawn Records. 

Available on Apple Music, Tidal Music, Amazon Music and below on Bandcamp & Spotify

The accompanying video for “Make It Rain” has been released on the label’s official Youtube channel

For further information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com where you’ll find specially allocated individual Artist & Release sections as well as News updates.

All international media & DJ requests and enquiries regarding New Dawn Records’ releases can be submitted to ourselves, their in house promotional division, HERE

UrbanElite PR

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The new episode of Focus Beats was broadcast on BBC Radio 6 at the weekend, and is due to be repeated on BBC Radio 1 this Wednesday.

Produced for the BBC by Reform Radio, the programme features a mix of instrumental lofi hip hop chilled beats, ambient electronica and other soothing sounds designed to assist students focusing on study and also provide a generally relaxing backdrop through the night. The concept will be well known to those familiar with several Youtube and Spotify playlists also designed for that exact purpose.

The programme is also available on BBC Sounds for approximately 6 weeks after first broadcast, so you can listen back to it HERE

Included in this week’s playlist are instrumental versions of tracks by De La Soul, Method Man, Aretha Franklyn and three separate artists with albums either already released or set for release later this year by New Dawn Records

BRELSTAFF “FINE LINE [Instrumental]” Taken from the album “Urban Testimony (The Instrumentals) released in the Spring, the full vocal version of the album, a collaboration with Brooklyn rapper Justo the MC, drops November 3rd

Instrumental album on Spotify (also available on Bandcamp, Apple, Deezer, Amazon & Tidal)

Full vocal album video trailler on Youtube

FROST GAMBLE “LONG RIDE [Instrumental]”. This is the instrumental version of a track which will appear on the album “Cautionary Tales” out on October 20th. Another collaborative project between veteran producer Frost Gamble and upcoming award winning upstate NY rapper Anthony Kannon.

The first single “Pitfalls” released in June with the new single “Make It Rain” due out on July 18th

Pitfalls on Spotify (also available on Bandcamp, Apple, Tidal, Deezer & Amazon)

Album video trailer on Youtube

HUSKY BROWN “VEGANITE [Instrumental]” This is the instrumental version of the track which appeared on the album “Panacea”, another joint venture with London rapper Phoenix da Icefire, and which was nominated for ‘Best Independent Album’ at the AIM Awards 2020

“Panacea” on Spotify (also available on Bandcamp, Apple, Deezer, Tidal & Apple)

“Veganite” on Youtube

For further information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

All written media and radio DJ enquiries about the label’s releases can be sent to ourselves, their in house promotional division. Contact details available HERE

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June 23rd 2023

Hip Hop label New Dawn Records have today announced the signing of Brooklyn rapper Justo the MC and Edinburgh based producer Brelstaff for the release of their new album “Urban Testimony” on November 3rd 2023.

Justo has been a regular fixture in the eastcoast underground scene for many years, first emerging in 2010 while working with his cousin and producer DJ Vic Black of Gangstarr Foundation.  The video for their joint “It’s Our Year” released in 2011 featured DJ Premier, and the pair would hook up again in 2017 on Justo’s album “Black Ops” produced entirely by DITC’s Showbiz, executively produced and curated by Vic assisted by DJ Premier. 

Since then there has been prolific output through worldwide collaborations including Canadian production team The Lost Info, Brooklyn’s Maticulous, Italy’s Bboy Enea, Nova Scotian DK, the UK’s Remulak and for the first time in 2021 with Brelstaff on their joint “Swagu”.

In  2014 while performing under his born name Daryl Donald, Brel released his debut EP “Kept” and the collaborative album “The Clockwork” with south London emcee Cutta Chase.  The release of his instrumental album “Solitude” in 2017 followed in 2019 by “Behold the Spirit” and “Full Circle” built up his reputation as one of the most respected new emerging underground lo fi hip hop producers from these shores, attracting a total of 450,000 listeners and a million streams on Spotify.

Subsequently having adopted the new pseudonym, he released the self titled “Brelstaff” in 2020, and returned to the public arena in February 2023 with the new joint “Cursive” featuring the legendary Fashawn, followed in April by the release of the instrumental version of “Urban Testimony” through New Dawn, securing play on the BBC Radio 1 & Radio 6 show “Focus Beats” in the process.

The new album documents what Justo  describes as the “arrival at a crossroads from a life defining year”.  A deeply personal narrative which provides a fascinating insight depicting events leading up to and during his curtailed stay at Clark Atlanta University, and he has again turned to Brelstaff to accompany him on his journey.    Beautifully crafted, fuelled by skilful lyricism addressing the core messages of mental health, hedonism, loss of faith, redemption and renewed focus all set to the perfect musical score. The perfect partnership.       

A series of singles will precede the album release beginning on August 1st with “High”.  All will be available to download and stream from major digital platforms including Spotify, Bandcamp, Apple Music, Tidal and Amazon.  Videos for all tracks will appear on the label’s official Youtube channel @newdawnrecords where you can now watch the album video trailer.

All international written media and DJ enquiries regarding the album can be addressed to ourselves, the label’s in house promotional division. Our contact details are HERE while the full album press release can be read HERE

All information about the label is available at their official website www.newdawnrecs.com

Meanwhile, connect with the artists on Social Media 

Justo on Twitter @MC_Justo IG @JustoTheMC & FB @JustoTheMC

Brelstaff on Twitter @BrelstaffMusic IG @BrelstaffMusic & FB @BrelstaffMusic

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Word’s spreading in update New York. On the back of his recent feature in The Ithaca Voice, local tv station WENY sat down with rapper Anthony Kannon to discuss his musical background, his reinvigorated focus on hip hop having been the victim of a shooting during a family home break in, working with producer Frost Gamble on the new album “Cautionary Tales” and signing with label New Dawn Records for the release.

YOU CAN WATCH THE INTERVIEW IN FULL HERE

Out on October 20th, there is a video trailer of the new album available on Youtube with the first single “Pitfalls” releasing on June 6th.

Further information about the release is available at the label’s official website www.newdawnrecs.com

All international media, press & radio enquiries about the album and affiliated singles can be sent to ourselves, the label’s in house promotional division. Our contact information is HERE and the full album press release can be read HERE

Engage with the artists directly on their social media platforms

TWITTER @anthonykannon & @frostgamble

INSTAGRAM @anthonykannon & @frost.gamble

UEP

T @urbanelitepr IG @urbanelitepr

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Published this week in The Ithaca Voice newspaper, a new interview with award winning local rapper Anthony Kannon to discuss his forthcoming album “Cautionary Tales”, a collaborative project with producer Frost Gamble, himself originally of Binghamton NY State and now relocated to Canada.

The article covers how the pair’s writing relationship has developed over recent years, the construction of the new album and his thoughts on signing with independent label New Dawn Records for the release on October 20th 2023.

You can read the interview in full HERE

Since the label announced the news on Friday, it has been fantastic to see the response from the local community and media in support of one of their own, and it’s very much merited. The first single “Pitfalls” releases on June 6th with more to follow throughout the summer.

All international media and radio DJ enquiries about the release can be sent to ourselves, the label’s in house promotional division. Our contact details are HERE and the full album press release is HERE

There is more information at the label’s official website www.newdawnrecs.com

We’d also recommend you connect with Anthony and Frost directly on Social Media whether on Twitter @AnthonyKannonn @FrostGamble, Instagram @AnthonyKannon @Frost.Gamble or Facebook @AnthonyKannon @FrostGamble as they’ve always got some interesting content and are a couple of regular fellas happy to engage with anyone dropping by.

Meanwhile you can watch the official video trailer for the album on Youtube

UEP

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MAY 5th 2023

New Dawn Records have announced another addition to the label roster today by way of NY State rapper Anthony Kannon and producer Frost Gamble with the release of their new album “Cautionary Tales” on October 20th 2023.

Recipient of the title “Best Rapper” at the Ithaca Music Awards in 2019, the young lyricist draws on his own real life battles and traumatic episodes, conveying a wide range of subject matter represented throughout the aptly titled release.  It is a remarkable journey encapsulated in a series of biographical depictions, all with an underlying theme of survival, escape, progression and transformation.

Authentically powerful, this is Storyville of a life less ordinary with a narrative packed full of dope rhymes and skilful wordplay set to the highest caliber soundtrack provided by Frost, originally from Binghamton NY and now resident in Canada.

Particularly well known for his extensive catalogue with long time sparring partner Tone Chop, the prolific beatmaker has released further projects with Tragedy Khadafi, KXNG Crooked, Horseshoe Gang and Craig G while producing his “Sixteens” series of instrumentals.  Some of his earliest collaborative projects included productions for Young Bleed, Sadat X, J-Ro, Doc Ice and Tahmell, son of the legendary Rakim, while in 2013 he contributed to Fresh I.E.’s “Red Letterz 13” which duly won  “Album of the Year” at the Canadian Gospel Music Awards.

A series of singles will precede the album release beginning on June 6th with “Pitfalls”.  All will be available to download and stream from major digital platforms including Spotify, Bandcamp, Apple Music, Tidal and Amazon.  Videos for all tracks will appear on the label’s official Youtube channel @newdawnrecords where you can now watch the video trailer.

Album engineered by David Brown of D Brown Sounds

All international written media and DJ enquiries regarding the album can be addressed to ourselves, the label’s in house promotional division. Our contact details are HERE while the full album press release can be read HERE

All information about the label is available at their official website www.newdawnrecs.com

Meanwhile, connect with the artists on Social Media 

Anthony on Twitter @AnthonyKannonn IG @AnthonyKannon & FB @AnthonyKannon

Frost on Twitter @FrostGamble IG @Frost.Gamble & FB @FrostGamble

TEAM UEP

T @urbanelitepr IG @urbanelitepr

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We’ve created a new playlist on both Spotify & Soundcloud of some joints we hope will help take the edge off from time to time, whether you’re looking to just chill or have a little something in the background as you focus on work or study.

Whatever the reason, you can stream it now on Spotify & Soundcloud

All these tracks were released through New Dawn Records and there are also audio and video versions playing on the label’s Youtube channel, such as this most recent release “Anuket” by Shahin

On the flip side, if you’re looking for some motivational energy, you can check out our Hip Hop Bangerz playlist on both Spotify & Soundcloud. All thrillers, no fillers !

Enjoy

Team UEP