ATM-TheRealHipHop

Little while back, Chicago journalist Sherron Shabazz, owner of the online The Real Hip Hop jumped on Skype with Long Beach group Horseshoe Gang shortly after the relase of their album “Anti-Trap Music”

They spoke at length about a variety of subjects beginning with the meaning behind the album title and the concept that large areas of hip hop today has moved away from carrying any real message of note.

The discussion moved on to their song “Shoe-icide Squad”, quoted by some as a modern day “Fuck The Police”, and the incident involving Chicago’s Laquan McDonald who was shot and killed by police is debated in the context of their single. The subject then moves to the years they’ve operated as a group, comparing that to most others who inevitably break up as the urge to fly solo becomes too strong, whereas the four brothers see their future as a unit.

The feature also sees them outline the knowledge passed down to them by their elder brother Crooked I while they go into some of the finer detail behind their well documented rap battle with Hopsin’s Funk Volume.

READ THE FULL FEATURE HERE

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You’ll be able to hear Horseshoe Gang live in the Homegrown Radio studio with DJ Hed and Chuck Dizzle on Thursday July 21st, broadcasting on Real 92.3 FM LA.

Meanwhile, check out the aforementioned single “Shoe-icide Squad” produced by Tabu

The album was released through Seven 13 Music & Entertainment and is available on iTunes and Amazon

Keep up to date with them on twitter @HorseshoeGang and on their Facebook Page

Any members of the press or media with enquiries or requests regarding Horseshoe Gang can send them to us at UrbanElite PR, our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

ATM-RespectMag

Couple weeks back, Respect Magazine contributor Jeremy Hecht jumped on Skype with the four members of west coast rap group Horseshoe Gang shortly after the release of their album “Anti-Trap Music”

During a very in-depth discussion they talk about the group dynamic, working together as four blood brothers and among the the earliest memories, Dice reveals the time Tupac offered him $100 to smoke a blunt and meeting Jay-Z, Jada Pinkett, Dr Dre, and Eric B & Rakim at Snoop’s house!

The interview then comes through the ages, the group giving their thoughts on today’s new artists by comparison to what they grew up listening to, and the differences in song structure method. While hip hop has evolved and diversified, with people finding their own lane, the group challenge aspects of the current debates comparing the different genres.

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More specifically, they suggest people be exposed to all styles before assuming to speak with authority on the merits or otherwise of a particular genre – if you aint heard it, you can’t be speaking on it. This then moves the conversation on again to differentiate between those who can make a quick financial killing now, and those who will be held in esteem over the decades.

Inevitably the route of the discussion turns to the album title where they explain more the significance of lyrical content, and how it influences a younger generation, that artists need to take responsibility at some point for what they say. There is an underlying theme in the interview where the group are speaking to a younger generation, whether of listeners or of new artsists. With the latter, they finish the interview with some sound advice

READ THE INTERVIEW IN FULL HERE

ATM-HipHopDX

Earlier this week, Hip Hop DX offered their appraisal of the group’s new album with a review which you can read HERE

Released on Seven 13 Music & Entertainment, the album can be bought on iTunes with CD copies available from Amazon

The group are currently planning shows with possible tour dates later in the year, and are also back in the studio with another new album in the works. Keep up to date with them on TWITTER and FACEBOOK Check out the official album stream

All media, press, radio and tv station enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR – you’ll find all of our contact details HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

ATM-7thBoro

West Coast hiphop crew Horseshoe Gang sat down with Scyren Joseph from online publication 7th Boro recently in the build up towards the release of their fourth studio album “Anti-Trap Music” on April 29th – available to pre-order on iTunes HERE

In another typically frank and in-depth interview, the group chopped it up about the new album and how it compares to their considerable back catalogue including mixatpes and EP’s, the automatic association of their name with their elder brother KXNG Crooked while being dubbed “The Left Coast Slaughterhouse”, and how with them being brothers, the family dynamic affects the creative process.

The discussion moves on to the underlying messages within the new album with much of it addressing current hip hop, before sedgewaying into the subject of the culture’s position within today’s mainstream society and whether independents feel they must compete against, or utilise a more populist approach.

All this & more can be read in the full feature HERE

ATM-SamTheAuthor

Another article about the release just published is this new review by new US online “Sam the Author” run by freelance journalist and author Samuel Odunsi Jr who has written previously for titles such as Dead End Hip Hop.

Only up & running for a couple of months, Sam’s focus is on music and film reviews

Quoted from the review, “The album is relentless with lyricism and interesting production choices that range from the old school to the futuristic.“, you can read his full appraisal HERE

Just last week the group released their third official single from the album, “Shoe-icide Squad”, which addresses the familiar issues of #BlackLivesMatter with their trademark lyrical firepower backed by a bangin G Funk beat courtesy of Tabu (Kendrick Lamar, Aftermath). Check out the stream

Look out for much more press & media coverage of the group and the album in the weeks ahead, and meantime link with them on TWITTER and FACEBOOK

All media, press or radio station dj enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, contact details HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

ATM-MicrophoneMastersDubCNN

Microphone Masters Radio is broadcast in stream / podcast format every Wednesday through the DubCnn network.

Last week, the show’s host J-Luv sat down with Julius, Demetrius, Kenny & Dice from Horseshoe Gang to discuss their new album “Anti-Trap Music” which releases on April 29th through Seven 13 Music & Entertainment.

During the interview, the group clarified their take on the trap music genre and the discussion progressed onto the issue of retaining lyrical integrity, and how remaining true to these ideals can be maintained using commercial productions.

They then moved on to the frustrations faced by many artists in the modern age, the prevelant expectation of multiple back to back releases. The oversaturation of the internet where quantity has replaced quality has become an issue in recent times, and has created an apparent obligation on artists to consistently produce new material and make available for free.

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The interview wraps up with the group addressing the net grind / financial gain factor, the life sacrifices that have to be made to pursue a musical career and their call to radio stations to sit emerging and established artists side by side on the basis of quality and not budgets.

Interesting insight to which many will relate. The full feature was published on DubCnn where you can hear the full stream of the show which also includes tracks by E-40, Brotha Lynch Hung, J-Live, Grand Puba, Big Boi and more HERE

This is the stream of the Horseshoe Gang interview including several of their joints, old and new, played on the show

Horseshoe Gang will be performing with their elder brother KXNG Crooked at Los Globos, Sunset Blvd, Los Angeles tomorrow night, Friday 26th February. Doors open at 8pm, and all details of the full line up and ticket information is HERE

Look out for widespread international media coverage on Horseshoe Gang and their new album in the coming months, and connect with them on twitter @HorseshoeGang and Facebook “HorseshoeGangCOB“.

CD copies of “Anti-Trap Music” can be pre-ordered HERE, and all global press, media and radio station inquiries about Horseshoe Gang can be sent to us at UrbanElite PR, contact details HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr