London rapper & producer duo Phoenix da Icefire and Husky Brown released their groundbreaking new album “Panacea” through New Dawn Records on May 5th

Nominated for “Best Independent Album” at this year’s prestigious AIM Awards taking place on August 12th ( https://www.aimawards.co.uk/nominees ), Husky’s rare fusion of hip hop, electro, bass, dub, soul and r&b is the soundtrack for Phoenix’s highly creative narrative addressing many of today’s most pressing issues including climate change, racism, well being, mental health, knife crime and social aspiration, all delivered with a refreshing and optimistic counterpoint of hope, healing and reconciliation.

The first video from the album “The Humans are Coming” released today. Filmed by Global Faction and UKHH, the spectacular visuals edited by Sovereign Comics represent the environmental theme portrayed as a metaphorical letter of contrition to the mythical Gaia for the damage done to her realm.

“Panacea” is available to stream and download from all major digital platforms and stores including Apple / iTunes, Amazon, Beatport, Tidal and Spotify

Connect with Phoenix da Icefire, Husky Brown and the label on Twitter @PhoenixdaFire, @HuskyBrown @NewDawnRecs and Instagram @PhoenixDaIcefire, @HuskyBrown.Official, @RealNewDawnRecs

All information about New Dawn Records is available at the official website www.newdawnrecs.com

All press & media enquiries about the label’s releases can be directed to ourselves at UrbanElite PR, our contact details are HERE

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London rapper Phoenix da Icefire and producer Husky Brown released their debut collaborative album “Panacea” through New Dawn Records on May 5th.

It has just been announced that the pair have been shortlisted as nominees in the “Best Independent Album” category at this year’s AIM Awards, an annual event hosted by The Association of Independent Music who represent UK artists, labels and affiliated businesses worldwide.

Due to the ongoing impact of the COVID 19 pandemic, this year’s ceremony will take place entirely online broadcasting on Wednesday August 12th. The full list of categories and a highly impressive line up of nominees is available HERE

The inclusion of “Panacea” is in recognition of the extraordinary musical and lyrical construction of the album. Husky’s unique blend of hip hop, rap, soul, dub, electro, r&b and bass provides the backdrop for Phoenix’s renowned wordplay and lyricism.

Given it was written in 2019, the subject matter is almost precognisant in nature, addressing global issues of well being, mental health, racism, climate change, the environment, knife crime, spirituality and aspiration, but refreshingly all delivered with the underlying theme of hope and determined optimism for a better future.

The category “Best Independent Album” is in association with Spotify where you can hear the album in full.

Connect with the pair on social media via Instagram @PhoenixDaFire @HuskyBrown.Official and Twitter @PhoenixDaFire @HuskyBrown

You can learn more about the release at New Dawn Records’ official website www.newdawnrecs.com

All media & press enquiries regarding the artists and album can be sent to us at UrbanElite PR. Our contact information details are available HERE

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The new album “Black Beach” by Detroit rapper ZotheJerk and NY state producer Frost Gamble, now resident in Winnipeg Canada, releases on Friday May 26th through 22 Entertainment.

It represents Zo’s social commentary on the experience for many in today’s Black America, politically charged it strikes an intelligent balance of addressing a number of very real issues while still offering positive solutions. The musical backdrop provided by Frost mixes soul and edgier hip hop beats to catch the mood swings perfectly, adding to his reputation as one of the fastest emerging producers in the genre.

US online magazine Pop Break picks up on these nuances in their review of the album just published, describing it as “one of the best examples of ‘Grown Man Rap’ we’ve heard in a while”. Affording the release an 8/10 rating, you can read their full appraisal HERE

Featuring Slaughterhouse frontman KXNG Crooked, Random Axe’s Guilty Simpson, Brand Nubian Sadat X, and Boldy James, “Black Beach” will be available from all digital stores including Spotify and iTunes, while a special Deluxe edition including bonus cuts and instrumentals will be available exclusively from Bandcamp.

The first single to be released from the album was “Risk vs Reward” ft Sadat X. Check out the stream on Soundcloud

Look out for more reviews and interviews relating to “Black Beach” in international publications in the weeks ahead, including the renowned MOJO Magazine.

Meantime, stay up to date with Zo and Frost on social media via twitter @TheJerkNation & @FrostGamble, on Instagram @ZotheJerk & @Frost.Gamble and over on their joint Facebook Page

All press, media and radio station DJ inquiries and requests regarding ZotheJerk and Frost Gamble can be sent to us at UrbanElite PR. All our contact information is available HERE

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The album “Black Beach” is Detroit rapper ZotheJerk’s social commentary on the existence for many in today’s Black America written from his own experiences and cataloguing those of others.

Issues of police brutality, oppression and injustices are laid out like an open wound while balanced by the acceptance of the responsibility a positive paternal role model must shoulder to break the cycle of self inflicted urban decay. He offers messages of hope and aspiration, and walks the walk having received a “Humanitarian of the Year” award for mentoring work in the community.

Lyrically intense, the musical backdrop is provided by one of the fastest emerging producers in hip hop, NYC State’s Frost Gamble who is now resident in Winnipeg, Canada. The crate digger fuses jazz, soul, r&b and electronica for a contemporary take on traditional techniques, with some turntablism thrown into the mix.

US online “The Balcony Life Blog” have just published a review of the album which reflects these different ingredients, and acknowledging the pivotal role they play. Read what they have to say HERE

Meanwhile, Irish journalist Stephen Dorney has included the album in his Weekly Capsule Reviews series. Read his summary HERE

Releasing through 22 Entertainment on May 26th, and available to pre-order on iTunes, the album includes featured guest artists KXNG Crooked, Guilty Simpson, Boldy James, Sadat X, Tone Chop & Young Bleed.

Two singles have been released, “Risk vs Reward” ft Sadat X and more recently “My Negus” ft Guilty Simpson. Check the audio streams on Soundcloud

Look out for more reviews and interviews relating to this release in international media in the weeks ahead, including a feature of the album in renowned print publication MOJO Magazine, and meantime connect with Zo & Frost on social media via twitter @TheJerkNation & @FrostGamble, on instagram @ZotheJerk & @Frost.Gamble and over on their Facebook Page

All media, press and radio station dj inquiries and requests regarding the album “Black Beach” can be sent to us at UrbanElite PR. Our contact information is available HERE

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Detroit rapper ZotheJerk and NY state producer Frost Gamble [now resident in Winnipeg, Canada] are set to release their new album “Black Beach” through 22 Entertainment on May 26th.

With additional guest featured artists KXNG Crooked [Slaughterhouse], Guilty Simpson, Sadat X, Tone Chop, Boldy James and Young Bleed, the album is an emotive and politically charged perspective on today’s “Black America”.

While addressing issues which gave rise to the emergence of the Black Lives Matter movement, Zo also touches upon subject matter relating to the importance of providing strong paternal role models and still provides a refreshingly optimistic and aspirational view of future potential.

This lyrical approach hasn’t been missed by US onlines Lemon Wire and Rap Vineyard who have just published early reviews in the past couple of days.

READ THE REVIEW IN “LEMON WIRE” HERE

READ THE REVIEW IN “RAP VINEYARD” HERE

The pair have released two official singles from the album, “Risk vs Reward” ft Sadat X and “My Negus” ft Guilty Simpson. Check the audio streams

Look out for more interviews and reviews relating to this release in international media shortly, including the album featuring in renowned print publication MOJO Magazine at the end of this month

Connect with Zo & Frost on social media via twitter @TheJerkNation & @FrostGamble, on instagram @ZotheJerk & @Frost.Gamble and over on their joint Facebook Page

“Black Beach” available to pre-order on iTunes

All media, press and radio station DJ inquiries regarding ZotheJerk, Frost Gamble and the album “Black Beach” can be sent to us at UrbanElite PR, our contact information is available HERE

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Detroit rapper ZotheJerk and NY state producer Frost Gamble (now resident in Winnipeg, Canada), release their new album “Black Beach” on Friday May 26th 2017.

Politically charged, it’s Zo’s perspective on today’s “Black America” addressing issues which gave rise to the emergence of the Black Lives Matter movement, the pivotal role of strong paternal figures in raising their children while also presenting an optimistic & aspirational vision of the future.

Crate digger Frost, now emerging as one of the most prolific producers around, brings a diverse array of sampled breaks and beats to match the mood swings, incorporating classic soul, jazz and hip hop hooks to set the perfect backdrop.

Italian online magazine Rapmaniacz have just published a review ahead of release HERE

“Black Beach” releases through 22 Entertainment and is available to pre-order on iTunes

TRACKLIST

Welcome To Black Beach
America Made Me
My Negus [Feat. Guilty Simpson]
If [Feat. Boldy James]
Drunk Roses [Feat. Coko Buttaflie]
Blaxploitation [Feat. Eveready and Young Bleed]
Loyal Victims [Feat. Dustin Davie and Eveready]
Risk Vs. Reward [Feat. Sadat X]
Kill Everything Moving [Feat. Tone Chop]
Mother Of My Child [Feat. Dustin Davie]
Whispers In The Wind [Feat. KXNG Crooked]
Etch A Sketch
Keep Me Safe

From the album they have released two official singles, “RISK vs REWARD” & “MY NEGUS“. They also launched a video for a bonus cut “AXE SOMEBODY” recently

Look out for more reviews and interviews appearing in international publications in the weeks ahead, including the album featuring in the June issue of the renowned MOJO Magazine.

Meanwhile connect with Zo & Frost on social media via twitter @TheJerkNation & @FrostGamble, on Instagram @ZotheJerk & @Frost.Gamble and on their joint Facebook Page

All media, press and radio station DJ inquiries about ZotheJerk, Frost Gamble and the album “Black Beach” (& affiliated singles) can be sent to us at UrbanElite PR. Our contact information is available HERE

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Nine 5 Four Magazine is an online digital publication covering Canada and the United States.

They sat down recently with Detroit rapper ZotheJerk and NY State producer Frost Gamble (now resident in Winnipeg) ahead of the release of their new album “Black Beach” on May 26th.

In the resulting feature just published, Zo speaks on the traditional links between the music scenes in Detroit, Michigan and Canada while Frost compares the appreciation of true essence hip hop “north of the border” to that in Europe.

Frost’s approach to production is steeped in the traditions of crate digging channeled through an Akai MPC, and he speaks on the construct via sampling while they both go on to discuss their working chemistry and the logistics involved despite being based distances apart.

Zo too has led a nomadic lifestyle, moving from the D to Kansas and then Hudson, Ohio. The pair discuss the decision to return to Detroit for part of the recording process which took place at Mr Porter’s original home studio, and also how travelling has helped shape their overall approaches to music and life.

The feature concludes with Zo explaining the hook up with the album’s featured artists Boldy James, Guilty Simpson, Sadat X and KXNG Crooked

READ THE FULL FEATURE HERE

Currently conducting interviews with media in the States, UK, Europe and Australia, the pair are set to release a new single “My Negus” on Monday May 1st. Featuring Guilty Simpson, it follows the previous single “Risk vs Reward” ft Sadat-X and the bonus cut video “Axe Somebody” which is available as a free download HERE

Keep up to date with Zo and Frost on social media via IG @ZotheJerk & @Frost.Gamble, Twitter @TheJerkNation & @FrostGamble and over on their Joint Facebook Page.

“Black Beach is available to pre-order now on iTunes

All media, press and radio station DJ inquiries regarding ZotheJerk, Frost Gamble and the album Black Beach can be sent to us at UrbanElite PR. Our contact information is available HERE

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As part of their regular “The Whole 9” interview series, US online “The 9 Elements” spoke with Detroit rapper ZotheJerk and NY State producer (now relocated to Winnipeg) Frost Gamble ahead of the release of their new album “Black Beach” on May 26th through 22 Entertainment.

In the feature published yesterday, the pair discuss the origins of the concept behind the album and the involvement of featured artists including Sadat X, KXNG Crooked, Guilty Simpson and Boldy James.

One of the underlying themes throughout the album addresses issues relating to the emergence of the Black Lives Matter movement as represented in the track “Loyal Victims”, highlighted by The 9 Elements for particular note. Zo speaks on these issues and how his home town of Detroit shaped him as an individual and an artist, the Emcees which influenced him and then the pair discuss further the mechanics of their working relationship, how they first met and what they have planned in the future.

READ THE INTERVIEW IN FULL HERE

The album, which will feature in the June issue of the internationally renowned print publication MOJO Magazine, is available to pre-order from iTunes

From it, they have already released the single “Risk vs Reward” ft Sadat X followed by the video for a bonus cut “Axe Somebody” made available as a free download HERE

Their new single “My Negus” featuring Guilty Simpson will be released on Monday May 1st. Zo & Frost are busy conducting interviews with media in the States, Canada, UK, Europe and Australia, and you can keep up to date with their news on social media via twitter @TheJerkNation & @FrostGamble, Instagram @ZoTheJerk & @Frost.Gamble and over on their joint Facebook Page.

All international press, media and radio station DJ inquiries regarding ZotheJerk, Frost Gamble and their album “Black Beach” can be sent to us at UrbanElite PR. Our contact information is available HERE

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US online The ReUp Spot has just published a new interview feature with Detroit rapper ZotheJerk and producer Frost Gamble ahead of the release of their album “Blach Beach” on May 26th.

The article takes a wider in-depth view of Detroit’s historic music scene and how it became a breeding ground for some exceptional artists in the worlds of jazz, blues, rock, Motown, techno and of course hip hop. It digs deeper into the influence the city’s industrial background and mindset had on artists and their unique approach and identity within various musical forms.

Zo discusses the legacies provided by past and present local artists, from J-Dilla to Danny Brown, while addressing the suggestion that Detroit’s success still relies ultimately on being signed by labels in NYC or LA.

Both Frost and Zo have relocated from their original hometowns on several occasions and they talk about how this helped broaden their horizons, and the rapper explains how the general theme of the album reflecting the current experience for “Black America” crosses State boundaries.

The article concludes with the pair discussing the recording process, the inclusion of featured artists such as Guilty Simpson, KXNG Crooked, Sadat-X and Boldy James….and they also reveal their preference between “Good Times” & “Rappers Delight” !!

READ THE FEATURE IN FULL HERE

In the past month, ZotheJerk and Frost Gamble have released the official single “Risk vs Reward” ft Sadat-X and a brand new video for the bonus cut “Axe Somebody”.

The album “Black Beach”, which will be reviewed by the UK’s globally renowned MOJO Magazine next month, is available to pre-order on iTunes

Keep up to date with the artists on twitter @TheJerkNation & @FrostGamble and over on their joint Facebook Page

All international press, media and radio station DJ inquiries regarding the album ZotheJerk and Frost Gamble, including requests to interview the artists or to receive promotional copies of the album for review consideration can be sent to us at UrbanElite PR. Our contact information is available HERE

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Earlier this week, Detroit rapper ZotheJerk and producer Frost Gamble sat down with Prox Centauri, the editor of Michigan’s online “Inside the Rift”, ahead of the release of their new album “Black Beach” on May 26th.

The discussion centres on the conceptualization of the project, the initial approach and recording process given the various sessions took place in Detroit, Kansas and Ohio.

They also touch upon the politically charged subject matter evident in the lyrics throughout which address a range of social issues including racism, social engineering and empowerment, before moving on to outline their working relationship and previous project “Muscle Shoals” designed as a tribute to Luther Ingram.

In closing, as Frost originates from New York State, Zo explains how the album represents Detroit, NY and the States generally as the subjects he addresses are more universal in nature.

READ THE INTERVIEW IN FULL HERE

As an additional bonus, Frost laced Inside the Rift with an exclusive hip hop mix, and you can check out the audio stream on Soundcloud

“Black Beach” includes features by Sadat-X, KXNG Crooked, Boldy James, Guilty Simspon, Young Bleed and many more, and can be pre-ordered on iTunes HERE

The duo release a brand new video for a bonus cut “Axe Somebody” tomorrow, Friday April 7th and are currently conducting a number of interviews with media in the States, UK and Europe. Keep up to date with their news on Twitter @TheJerkNation & @FrostGamble and over on their joint Facebook Page

All media, press and radio station DJ inquiries regarding ZotheJerk and Frost Gamble can be sent to us at UrbanElite PR, our contact information is available HERE

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