The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.

This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.

Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.

Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.

Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.

Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.

Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.

While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :

PREVIOUS MEDIA CAMPAIGNS

Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.

SINGLES PROMOTED

Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.

MAGAZINES & PRESS

This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE

These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

Been quite a 12 months for hip hop producer Frost Gamble, originally from NY State but now resident in Canada.

Having signed with Miami’s 22 Entertainment, whose back catalogue includes Royce da 5’9″, Fashawn, Joe Budden, J-Kwon and KXNG Crooked, his first release on his new deal was the “Veteran” EP with long time sparring partner, east coast rapper Tone Chop, in November ’16.

This was followed quickly by the album “Black Beach” with another of his Nostalgia Clic stable of artists, Detroit rapper ZotheJerk. Release in May this year and featuring KXNG Crooked, Guilty Simpson, Boldy James and Sadat X, it received worldwide media coverage including a review in the renowned MOJO Magazine.

As we enter the latter half of 2017, he has two more releases on the immediate horizon. September 29th is the date for the new album “Respect Is Earned Not Given” again with Tone Chop and featuring Kool G Rap, Planet Asia, Tragedy Khadafi and rap battling phenomenon D.N.A.

This will be followed on October 20th with the “Rare Fabric” EP, a joint venture with Tragedy Khadafi. Meantime, he’s been recording new music with Horseshoe Gang, Royce da 5’9″ and is also near completion of a solo producer album “I Missed My Bus” which includes guest feature artists Ruste Juxx, Ras Kass, Skyzoo, Rah Digga, Guilty Simpson, KXNG Crooked and many more.

Midwest journalist Sinseer took time out recently to speak with Frost about his earliest days in production, his influences and style, the historical relationship with Tone Chop and Zo, his tie up with the label and of course all of his past and future projects.

READ THE ARTICLE IN FULL HERE

Check out some of the bangers Frost’s produced ;

From the Veteran EP with Tone Chop “Leave It Alone” ft Ruste Juxx and Nobi

From the Black Beach album with Zo, “Risk vs Reward” ft Sadat X

From the Respect Is Earned Not Given album with Chop, “Walk the Walk” ft Kool G Rap

Tone Chop & Frost Gamble will be in NYC mid October meeting with press and appearing on radio stations including DJ Eclipse’s Rap Is Outta Control show on Sirius XM promoting the release of the album.

In the meantime, look out for more interviews and reviews of their new album in the weeks ahead. The album can be pre-ordered on iTunes and also bought on digital and CD formats from Bandcamp

You can keep up to date with Frost on social media via Twitter, IG and Facebook

All media and press enquiries regarding Frost Gamble and the new album releases can be sent to us at UrbanElite PR, our contact information is available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

We’ve had the pleasure of promoting singles and albums by many artists from the US, Canada and UK over the past decade and more.

Some were already well known and others less so initially, but they all share one thing in common….damn they can spit and make bangin’ beats !

We were looking through our Soundcloud page yesterday which hosts some of their singles and album streams, and decided to put together a little compilation for your listening pleasure. One for the Hip Hop connoisseurs of gritty rhymes, superior lyricism, classic production and a healthy dose of turntablism thrown into the mix for good measure.

TRACKLIST

Tone Chop & Frost Gamble ft Kool G Rap “Walk the Walk”
Constant Deviants “So Underrated”
ZotheJerk & Frost Gamble ft Sadat X “Risk vs Reward”
Horseshoe Gang “Shoe-icide Squad”
050 Boyz “Watch That (Bricks Mix)”
Iron Braydz ft Prince Po “Millennium”
Matt Maddox ft Tragedy Khadafi “Street Art”
Ultramagnetic MCs “Let the Bars Go”
Vast Aire ft Cappadonna “I Dont Care (radio edit)”
Kuniva of D12 “Gut Shots 3 (radio edit)”

CLICK PLAY ON THE STREAM !!

Each track’s stream contains the story behind the record in the notes and the various artists’ social media details, so you can always connect with them and hear more of their music.

Radio & club DJs who would like a full quality mp3 (320) of the dirty or clean versions of any these tracks for their sets or shows can request them from us at UrbanElite PR. Our contact information is available HERE

Enjoy!

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

New single “Risk vs Reward” by Detroit rapper ZotheJerk featuring Brand Nubian’s Sadat-X released today on 22 Entertainment.

It’s the first to be taken from the album “Black Beach”, a collaboration between Winnipeg based producer Frost Gamble and Zo who previously appeared in the film “8 Mile” and was signed by the late Proof of D12 to his Ironfist label. Now re-located to Ohio via Kansas, he received the title “Humanitarian of the Year” at the Kansas City Music Awards in 2014 for mentoring work in the community.

(Full album press release available HERE)

CHECK THE RISK VS REWARD AUDIO STREAM ON SOUNDCLOUD

Available on iTunes & Spotify

The album releasing on May 26th also features KXNG Crooked, Boldy James, Guilty Simpson and Young Bleed

Full tracklist

1 – Welcome To Black Beach
2 – America Made Me
3 – My Negus ft Guilty Simpson
4 – If ft Boldy James
5 – Drunk Roses ft Coko Buttaflie
6 – Blaxploitation ft Eveready & Young Bleed
7 – Loyal Victims ft Dustin Davie & Eveready
8 – Risk vs Reward ft Sadat-X
9 – Kill Everything Moving ft Tone Chop
10 – Mother Of My Child ft Dustin Davie
11 – Whispers In The Wind ft KXNG Crooked
12 – Etch A Sketch
13 – Keep Me Safe (co:produced by S.One)

SOCIAL MEDIA LINKS

Twitter @TheJerkNation @FrostGamble
IG @ZotheJerk @Frost.Gamble
Facebook Joint Page

All international press, media and radio station DJ inquiries regarding the album Black Beach including requests for promotional copies to review or to interview the artists can be sent to us at UrbanElite PR. All our contact information is HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

4brothers

Long Beach rap group Horseshoe Gang dropped their album “Anti-Trap Music” in April, and typical of their work ethic, didn’t waste any time in following up a few months later with “4 Brothers”, released today through Seven 13 Music & Entertainment.

HGnew

It is available on iTunes HERE A very limited number of CD’s are available together with Horseshoe Gang merchandise from Seven 13 directly via their STORE

TRACKLIST

No Skool produced by Anno Domini
What is the Matter with Dice produced by Muzikgirl
Coffin produced by Jonathan Elkaer & DJ E.D.D.E.H.
Debo’s Rant (interlude)
On the Trolley produced by Scottzilla
I’m Chillin’ produced by Muzikgirl
Bury Me produced by Komplex
One Time (ft Harmony & Precious) produced by Muzikgirl
Hitler in my Past Life produced by Pitchshifters
Hood High (ft KXNG Crooked, Sauce the Boss & Mad Man) produced by Pitchshifters
I’m ‘Bout to Flip produced by Muzikgirl
Crooked’s Corner (interlude)
Know Nuthin ‘Bout produced by Tabu
DJ Vlad interview (interlude)
Homeless Life produced by Pitchshifters
Hyenas produced by Jonathan Elkaer

CHECK THE OFFICIAL ALBUM STREAM ON SOUNDCLOUD

HorseshoeGang

The crew have also been busy appearing as judges on the new talent show “One Shot” now showing on B.E.T. with their elder brother, Crooked I.

Currentl planning more new official releases for 2017, keep an eye on them via TWITTER, INSTAGRAM and FACEBOOK as they are always liable to drop some heat at any given moment….cos they like it……

Any media or press enquiries about Horseshoe Gang can be addressed to us at UrbanElite PR, all of our contact details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

HomeGrown

Earlier in the summer, Julius, Kenny and Demetrius from Horseshoe Gang dropped by the Homegrown Radio studios in LA to chop it up with DJ Hed, Chuck Dizzle and Miss Bliss.

The full audio stream of the interview can be heard at www.homegrownradio.net, but a new highlights video has just been published to Youtube where the group explain further their views on trap music following the release of their album “Anti-Trap Music” in April.

They also discuss their previous Mixtape Monthly series, their thoughts on operating as a group as opposed to solo artists, their well documented rap battle with Funk Volume last year and what to expect from their new album “4 Brothers” set to release in September.

CHECK IT OUT

“Anti-Trap Music” can be bought on iTunes HERE and the new album “4 Brothers” pre-ordered HERE. Horseshoe Gang merchandise and clothing can be bought direct from Seven 13 Music & Entertainment HERE

Keep up to date with Horseshoe Gang on FACEBOOK, TWITTER & INSTAGRAM and check out their video for “Shoe-icide Sqaud”, the group’s take on police brutality in support of the Black Lives Matter movement

All press & media enquiries regarding Horseshoe Gang, including requests to interview the group, can be sent to us at UrbanElite PR. Our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

ATM-RhymeJunkieInterview

Fair to say that 2016 will have proven to be a busy year for Long Beach hip hop crew Horseshoe Gang.

They released their new album “Anti-Trap Music” in April, the album immediately entering iTunes charts’ Top 50 in 15 countries with Amazon’s initial CD stock sold out in a day.

Their elder brother KXNG Crooked (aka Crooked I) had been developing a new talent show “One Shot” which is now due for first broadcast this month with the group featuring as judges, and in September a second limited edition album “4 Brothers” will be released, again through Seven 13 Entertainment.

Peter Johnstone from US online magazine Rhyme Junkie caught up with them recently to discuss their experience of the music industry, their views on trap music, the different lyrical styles each member brings to the group, the political content of tracks such as “Shoe-icide Squad” and what people can expect from “4 Brothers”.

READ THE FULL FEATURE HERE

HG6

In the aftermath of well publicised cases of police brutality over the summer, the group released their new video for “Shoe-icide Squad”

From the new album “4 Brothers”, they have just released the single “Hyenas”

ANTI-TRAP MUSIC” can be bought from iTunes HERE, while “4 BROTHERS” can be pre-ordered from iTunes HERE

The group’s merchandise can be bought directly from Seven 13 Ent HERE

Keep up to date with the group on FACEBOOK, TWITTER and INSTAGRAM

All media and press enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR. All our contact information is HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr