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ATM-RespectMag

Couple weeks back, Respect Magazine contributor Jeremy Hecht jumped on Skype with the four members of west coast rap group Horseshoe Gang shortly after the release of their album “Anti-Trap Music”

During a very in-depth discussion they talk about the group dynamic, working together as four blood brothers and among the the earliest memories, Dice reveals the time Tupac offered him $100 to smoke a blunt and meeting Jay-Z, Jada Pinkett, Dr Dre, and Eric B & Rakim at Snoop’s house!

The interview then comes through the ages, the group giving their thoughts on today’s new artists by comparison to what they grew up listening to, and the differences in song structure method. While hip hop has evolved and diversified, with people finding their own lane, the group challenge aspects of the current debates comparing the different genres.

HG5

More specifically, they suggest people be exposed to all styles before assuming to speak with authority on the merits or otherwise of a particular genre – if you aint heard it, you can’t be speaking on it. This then moves the conversation on again to differentiate between those who can make a quick financial killing now, and those who will be held in esteem over the decades.

Inevitably the route of the discussion turns to the album title where they explain more the significance of lyrical content, and how it influences a younger generation, that artists need to take responsibility at some point for what they say. There is an underlying theme in the interview where the group are speaking to a younger generation, whether of listeners or of new artsists. With the latter, they finish the interview with some sound advice

READ THE INTERVIEW IN FULL HERE

ATM-HipHopDX

Earlier this week, Hip Hop DX offered their appraisal of the group’s new album with a review which you can read HERE

Released on Seven 13 Music & Entertainment, the album can be bought on iTunes with CD copies available from Amazon

The group are currently planning shows with possible tour dates later in the year, and are also back in the studio with another new album in the works. Keep up to date with them on TWITTER and FACEBOOK Check out the official album stream

All media, press, radio and tv station enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR – you’ll find all of our contact details HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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ATM-HipHopVibe

Stranga the Great from US online Hip Hop Vibe sat down with Julius, Dice, Demetrius and Kenny – aka Horseshoe Gang – to chop it up with the group about various topics in the lead up to the release of their new album “Anti Trpa Music” on April 29th. It will be available from iTunes HERE

In this feature the group discuss how they first came together, their early influences and the role their elder brother KXNG Crooked (Crooked I) played in their development, they speak on their well publicised rap battle with Hopsin’s Funk Volume last year, the writing and recording process with the new album and they also talk more on the track “Shoe-icide Squad” where they address police brutality in line with the emergence of the Black Lives Matter movement.

READ THE WHOLE FEATURE HERE

HG11

This is the track “Half a Meal” which was the group’s response to Funk Volume laying down a $500,000 rap battle challenge

From the album, this is the stream of the aforementioned single “Shoe-icide Squad” produced by Tabu (Kendrick Lamar, Aftermath)

As they speak with more local, national and international media, and plan for a special album launch event, keep up to date with Horseshoe Gang on TWITTER and FACEBOOK

All media and press enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RighteousFury-Face2Face

Long Beach rapper (currently resident in Kansas) Matt Maddox sat down with American online publication Face 2 Face Magazine recently to discuss his early days, starting out in Long Beach and then moving to Hawaii and the reasons behind that where he speaks openly about a number of family issues

As an artist who first picked up the pen at only 10 years old, he discusses the influences west coast and east coast hip hop artists have had on him, whether Dre, Snoop & NWA, or Nas and Wu Tang, and how a fusion of styles has led to him developing what he describes as a mix of “hardcore street rap & underground”

He discusses the transition of the politically focused content of his first album Asylum Artistry to a more personal perspective in the current release “Righteous Fury” and his desire to “empower people – not just be another number”

Interesting insight to the man, and you can read the interview HERE

He released the aforementioned “Righteous Fury” through Red Phone Records / Seven 13 Music on 25th February, and it is available from a wide selection of international online stores in both digital and physical CD formats

It boasts production from Skammadix, Nemesis, Sultan Mir, Engineer, C Lance, Sicknature & Vanderslice, turntablism throughout by fellow Red Phone labelmate DJ TMB, and features Tragedy Khadafi, Adlib, Reef the Lost Cauze, King Magnetic, Burke the Jurke and many more, including British Emcee Edd Bundy.

Check out the full audio stream for it

Currently working on new projects and planning various tours including a visit to Europe due in the autumn, look out for him launching his new video for “Work” any day now. Keep up to date with his progress on twitter @MattMaddox82

All media & press with inquiries about Matt Maddox and the Righteous Fury album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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ATCweb

It’s been nearly 20 years since Bay Area’s Celly Cel released his debut album Heat 4 Yo Azz, but the west coast veteran has just brought some new heat in the shape of “Morphine” which dropped on 24th September.

The 18 track LP includes features from E-40, Beeda Weeda, Brotha Lynch Hung, Turf Talk, Daz Dillinger, Trae Tha Truth, Mistah Fab and they go in all the way for what’s a real modern day Cali classic out on Realside Records.

He has just launched the new video for “After This” featuring Suryil, a club banger already getting some serious time on the airwaves. Celly keeps ’em comin, so look out for more releases, live dates and news on the album which can be bought on iTunes now at http://itunes.apple.com/us/album/morphine/id704948521

Check out the video

You can also hear the radio edit on Soundcloud

Any djs not already serviced with the full quality clean radio edit can request it from UrbanElite PR HERE

Follow Celly Cel on twitter @Real_CellyCel and Suryil at @Suryil_DaArtist You can also get more info on Celly via his website www.celly-cel.com

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-Guestlist

Guestlist are an online and physical publication based in London who cover many different genres including house, techno, r&b, hip hop, drum & bass, dubstep, reggae, indie and more.

They cover music releases with reviews and interviews, but are also heavily involved with events, clubs, shows & festivals in the UK and in Europe, reporting on the hotspots to visit for people who want to experience the nightlife of various cities throughout the continent….or as they put it “The Ultimate Guide To Going Out and Having Fun!”

Most recent interviews in their “R&B and Hip Hop” section include Tinchy Stryder, Jazzy Jeff, Eve, Wu Tang Clan, Ruff Diamondz and Example, and the latest is with ethemadassassin who released his third solo album “Soul on Fire” on 17th September

The Los Angeles based rapper, most associated with North Carolina where he started performing and recording during the Golden Era of the 90’s speaks with journalist Janine Francois about his new album, the musical progression from his previous albums, lyricism, beat selection, and his favourite track off the album and the reason for his choice

Read the full interview HERE

The album Soul on Fire can be bought online at iTunes HERE

There are some classic cuts on that album, whether “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu & “Can’t Get Enough” with that more soulful sound of the 90’s, or the rockier hardcore sound in joints like “Elements”, “Fight Music”, “Tiger Blade”, “What It’s Supposed To Be” produced by Kyo Itachi….and the bonus track released recently H.T.G. ft Sole-R

Check em out

Look out for more releases from E soon, and his new album with sparring partner Veteran Eye as part of the group Veteran Assassins is also in the pipeline for 2014.

You can reach E on twitter @ethemadassassin and the magazine @GuestlistDotNet with Janine over at @GrrlsClub

Any djs requiring full quality clean radio edit mp3s of any of these tracks, or media & press with further inquiries about the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-DataTransmission

British online magazine DataTransmission is well known for its coverage of all type of dance music, from techno, house, dubstep and all other genres in between, reporting from all around the UK and hotspots such as Ibiza, Aiya Napa and various other European resorts & cities.

They also like their rap and hip hop music, and have just reviewed the new album Soul on Fire by rapper ethemadassassin, currently based in Los Angeles but most associated with his native North Carolina where he started out performing in the 90’s.

One half of Veteran Assassins, this is E’s third solo album which released on 17th September, and Janine Francois cast an eye over his most recent offering

“ethemadassasin, lives up to regal standards as set by his previous releases such as, ‘Proverbs’ and ‘ Tomorrow Never Comes’ both dealing with the chaotic lifestyle lived by this Golden Era emcee” is how the review opens which notes his lyrcism, wit, humour, sarcasm and “hard cold truths” in what is an audio biopic of his life from his early days to the “latest scene in the movie of his life today”.

The album has received much credit for its open & honest approach, owning up to past mistakes, acknowledging struggles and successes, and also having a healthy dose of retrospective flava for those who remember or are fans of the sights, sounds and fashions of the 90’s.

The review summarizes “ethemadassasin does himself justice and for hardcore fans you will not be disappointed, as he lyrically delivers the goods. For those new to this ageless rapper, it is recommended you reference previous works to gain some context on ‘Soul on Fire.’ The album does just that, bares his soul for us to hear.”

Read the full analysis HERE

The album is available to buy on iTunes now HERE

From the album, check out the single “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu and the video for Can’t Get Enough

Follow E on twitter @ethemadassassin and the magazine @d8atransmission You can also reach Janine on twitter @GrrlsClub

Any djs who require the full quality clean edit mp3s of any tracks from this album, or media & press with further inquiries about the release should contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-WordplayMag

British Publication Wordplay Magazine exists in both online and printed formats, and cover hip hop news, reviews & features, as well as articles on Graffiti, Fashions, Breakin’, Reggae and generally represent hip hop culture across the board.

Their contributor Delphina Scott spoke with ethemadassassin recently, the rapper based out of Los Angeles but most associated with North Carolina having begun performing and recording there since the 90’s. Now one half of the Veteran Assassins duo, he has just released his 3rd solo album “Soul on Fire” on his own R Steel imprint.

In the interview he speaks on the making of Soul on Fire, his own history in hip hop and his views on how his new album fits within the current climate of a switch back of focus to artists with a more traditional sense of lyricism and production.

Read the whole interview HERE

The album does have elements which are a throwback to the Golden Era, but that fits with the tracks where he is reflecting on his life and the sights & sounds of the time in joints such as 80’s & 90’s & Can’t Get Enough. This is mixed with more contemporary production on tracks such as Elements, Tiger Blade and Fight Music, as the album acts as a biographical document, a journey from then til now

Check out some tasters

80’s & 90’s produced by Sci Fi Stu

What It’s Supposed To Be produced by Kyo Itachi

Bonus Cut H.T.G. ft Sole-R

Can’t Get Enough

You can buy the album from iTunes HERE

Follow E on twitter @ethemadassassin and the magazine @Wordplaymag You can connect with Delphina on twitter @RawBlueCheese

And dj’s requiring full quality radio / clean edit mp3s of these tracks, or any press & media with further inquiries about the release can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-SBTV

The UK’s leading online youth broadcaster SBTV was set up by young entrepreneur Jamal Edwards a few years ago while still in his teens. For overseas readers, he built the site up from filming freestyles of new artists all over London, throwing them up on Youtube, and the view rate was literally massive.

Fast forward to today and he still supports the UK scene but also has content from some the biggest international artists around. When he’s not mixing with Virgin owner Richard Branson or Prince Charles, he’s appearing on BBC Breakfast TV promoting his new book. It has been quite a phenomenal rise for a brand now valued in the millions on the stock market. If you didn’t know the name before, research it!

His in house team also provide news, features and reviews, and the site’s Fiona Guest is the latest to run the rule over the new album by ethemadassassin. Most associated with Greensboro NC, the now LA based rapper released his third solo album “Soul on Fire” on Tuesday 17th September.

The review is headed “a potent mixture of lyrical agility and social consciousness” and is summarized “Soul On Fire is a mature drop from a seasoned MC, with a breadth of experience and skill under his belt. If you’re ready to hear the emotional realness of what E terms his ‘book of life,’ give it a listen.” Read the whole review HERE

You can buy the album now on iTunes HERE

Meantime, check out these bangers.

H.T.G. ft Sole-R

80’s & 90’s produced by Sci Fi Stu

We had a lot of djs onto us for clean radio edits of these joints. Any others not already serviced can request an mp3 by contacting UrbanElite PR HERE

You can keep updated on what E’s doing on twitter @ethemadassassin and connect with the magazine @sbtvonline & FionaGuest

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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MagnaCarta-SabotageTimes

UK’s online magazine Sabotage Times cover a wide range of content including music, sport, fashion, politics, food & drink, travel…a full lifestyle publication with the leader “We Can’t Concentrate So Why Should You”

Contributor Tobi Oke has just reviewed Melanin 9’s new album “Magna Carta” for them introducing the release as “an exploration into the facets of the mind”

Touching on the influence of the 90’s era of hip hop, or Golden Era, the acknowledgement is there that the album takes it to a contemporary level, and not just a slavish re-enactment:

“M9 is heavily informed by supreme mathematics, righteous teachings and the general imparting of knowledge using hip-hop as his medium. Regardless of this, the music above all is what truly separates one MC from another and whilst being a very capable lyricist, M9 has wisely aligned himself with some of the premier beat makers this country has to offer to sculpt his sound.”

The review is a thoughtful look at this record in context of the various directions the genre has taken generally, and the artist’s approach specifically in terms of subject matter and lyricism

Read the whole review HERE

The album can be bought via iTunes now HERE while CD versions can be purchased by mail order from http://m9ether.bandcamp.com

You can follow him on twitter @Melanin_9 and the guys at the magazine @Teflontobz & @Sabotagetimes

There’s been a fantastic international media response to the release over the past couple of months, and you can expect to see more press coverage and video features into 2013.

Any further press and media enquiries about this release can be directed to UrbanElite Promotions HERE Any club and event promoters looking to book Melanin 9 can also contact us via that link or at the artist’s Bandcamp

UrbanElite Promotions
www.urbanelitepr.com
T : @urbanelitepr