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December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

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Released today, new single “Fine Line” by Brooklyn rapper Justo the MC and Edinburgh producer Brelstaff, taken from the album ‘Urban Testimony’ which released on November 3rd through New Dawn Records and has just been featured on Bandcamp’s front page New & Notable spotlight section.

The album’s entire theme depicts events leading up to, during and following Justo’s curtailed and troubled time studying at Clark Atlanta University some years ago, and the future chosen with lessons learned.  “Fine Line” documents a conflicted mind, weighed down by the expectations derived from a background of faith while straying from the path of opportunity in a rueful narrative.

Brelstaff’s atmospheric soundtrack cuts deep into the concept, and was first broadcast on BBC Radio 1’s Focus Beats programme during the summer.

On APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

There is also an official video on the label’s Youtube channel

For information about any of New Dawn Records’ releases, visit their official website WWW.NEWDAWNRECS.COM

All media and press inquiries regarding any of NDR’s releases or roster can be sent to ourselves, the label’s in house promotional division. Contact us HERE

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Out today through New Dawn Records, “Lazy Eye” is taken from the newly released album ‘Cautionary Tales’ by Ithacan rapper Anthony Kannon and east coast producer Frost Gamble, and includes a special additional remix featuring new Griselda Records signing Brother Tom SOS from Buffalo.

While Frost is on the boards for both versions, the beats are switched up and hit differently.  The grimy skewed rhythms of the atmospheric original are reworked as an electro boom bap slammer for the lyrical duo to deliver the high caliber rhyme skills and wordplay which has earned them the reputation as two of the hottest new talents to emerge from upstate New York in recent times.

Available on Apple / iTunes, Tidal, Amazon and below on Bandcamp and Spotify

There are also two separate official videos playing on the label’s Youtube channel

The “Cautionary Tales” album release show takes place this Saturday November 18th at Deep Dive in Ithaca where Anthony will perform the entire album with a live band.  Among the special guests on the night is Brooklyn’s Justo the MC who will be showcasing tracks from his new album “Urban Testimony”, while Frost will be spinning a DJ set.

For information about all of New Dawn Records’ releases and artists, visit their Official Website

All press and Dj inquiries regarding the label’s releases should be sent to ourselves, the label’s in house promotional division. Our contact details are HERE

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Released today through New Dawn Records, the new album “Urban Testimony” by Justo the MC and Edinburgh lofi hip hop producer Brelstaff.

The entire theme is documented in a deeply personal narrative depicting events before, during and after the Brooklyn rapper’s curtailed and troubled time studying at Clark Atlanta University.  Details unfold of a conflicted mind on a potential escape route to academia straying rapidly on a hedonistic path and the consequences incurred.  While regrets are clear, the spirit of resilience prevails.  Emerging scathed but undaunted and emboldened by second chances, the final scenes present a renewed sense of optimism for the future with lessons duly learned. 

A fascinating and brutally honest account is relayed through trademark slick rhymes and deft lyricism, the art of storytelling set to a suitably atmospheric soundtrack provided by Brelstaff’s blend of soulful chilled lofi hip hop beats and ambient electronica.  Essential listening.

TRACKLIST

  • Don’t Forget The Music
  • Fine Line
  • High
  • Is She ft Preem
  • No Escape
  • Satan’s Grip
  • Falling
  • Dark Room ft DVNA
  • Definition of Love
  • Sunday

Available on all digital platforms including APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

FULL VIDEO PLAYLIST OF EVERY ALBUM TRACK IS ALSO ON THE LABEL’S YOUTUBE CHANNEL

Justo will be performing tracks from the album on Saturday November 18th at Deep Dive, Ithaca as a special guest of Anthony Kannon and Frost Gamble for their “Cautionary Tales” album launch event. 

For more information about all of New Dawn Records’ releases and roster, visit their OFFICIAL WEBSITE

All press, media and radio DJ inquiries regarding any of New Dawn Records’ releases and artists can be sent to ourselves, the label’s in house promotional division. Visit our CONTACT page.

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The story continues.  Released today and following on from previous single “High”, AA side ‘Falling’ b/w ‘Satan’s Grip’ is the latest chapter from the album “Urban Testimony” by Justo the MC and UK Producer Brelstaff out through New Dawn Records on November 3rd 2023.

The entire theme documents the Brooklyn rapper’s curtailed and traumatic time studying at Clark Atlanta University.  Carrying the weight of expectations from a household of faith, details unfold of a conflicted mind on a potential escape route to academia straying rapidly on a path to hedonism in a brutally honest account of events and consequences.

A chilled soundtrack is the backdrop for the post-traumatic “Falling”, a remorseful narrative reflecting on the mental and physical impacts incurred, while the gritty menacing strains of “Satan’s Grip” fuel a metaphorical conversation on the risks of dancing with the devil.  Intense, compelling and a certified page turner….  

AVAILABLE ON APPLE / iTUNES, AMAZON & TIDAL. ALSO BELOW ON BANDCAMP & SPOTIFY

There are also official visuals just published on Youtube

All international press, media and DJ enquiries regarding any of New Dawn Records’ releases, including requests to interview artists, have product sent for review, or full quality mp3s sent for radio & set play can be directed to ourselves, the label’s in house promotional division. Our contact details are HERE

All information about the label and their roster can be found at the official website www.newdawnrecs.com

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Prolific Brooklyn rapper Justo the MC releases his new album “Urban Testimony” on November 3rd, a collaborative project with UK producer Brelstaff.

The entire theme depicts events leading up to and including his curtailed time at Clark Atlanta University, a fascinating insight and deeply personal narrative documenting the trials and tribulations which unfolded and led him to a turning point in life.

The instrumental version of the album was released earlier this year, with tracks having already featured on “Focus Beats” broadcast on the world renowned BBC Radio 1 and Radio 6.

Out today on New Dawn Records, the trans-Atlantic duo get their steez on early in this first single “High”, a dope blend of infectious chilled beats which fuel a blissful journey of slick rhymes to the four corners of the mind.  Enjoy the ride. 

OFFICIAL VIDEO ON YOUTUBE

ON BANDCAMP

ON SPOTIFY

Also available to download & stream at APPLE MUSIC, AMAZON MUSIC & TIDAL

For information on all of New Dawn Records’ releases, visit their official website HERE

All press, radio DJ and multimedia enquiries regarding any of New Dawn Records’ releases can be addressed to ourselves, the label’s in house promotional division. Visit our CONTACT PAGE to get in touch.

You can connect with the artists on Social Media :

Justo on Twitter @MC_Justo, Instagram @JustoTheMC & Facebook @JustoTheMC

Brel on Twitter @BrelstaffMusic, Instagram @BrelstaffMusic & Facebook @BrelstaffMusic

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June 23rd 2023

Hip Hop label New Dawn Records have today announced the signing of Brooklyn rapper Justo the MC and Edinburgh based producer Brelstaff for the release of their new album “Urban Testimony” on November 3rd 2023.

Justo has been a regular fixture in the eastcoast underground scene for many years, first emerging in 2010 while working with his cousin and producer DJ Vic Black of Gangstarr Foundation.  The video for their joint “It’s Our Year” released in 2011 featured DJ Premier, and the pair would hook up again in 2017 on Justo’s album “Black Ops” produced entirely by DITC’s Showbiz, executively produced and curated by Vic assisted by DJ Premier. 

Since then there has been prolific output through worldwide collaborations including Canadian production team The Lost Info, Brooklyn’s Maticulous, Italy’s Bboy Enea, Nova Scotian DK, the UK’s Remulak and for the first time in 2021 with Brelstaff on their joint “Swagu”.

In  2014 while performing under his born name Daryl Donald, Brel released his debut EP “Kept” and the collaborative album “The Clockwork” with south London emcee Cutta Chase.  The release of his instrumental album “Solitude” in 2017 followed in 2019 by “Behold the Spirit” and “Full Circle” built up his reputation as one of the most respected new emerging underground lo fi hip hop producers from these shores, attracting a total of 450,000 listeners and a million streams on Spotify.

Subsequently having adopted the new pseudonym, he released the self titled “Brelstaff” in 2020, and returned to the public arena in February 2023 with the new joint “Cursive” featuring the legendary Fashawn, followed in April by the release of the instrumental version of “Urban Testimony” through New Dawn, securing play on the BBC Radio 1 & Radio 6 show “Focus Beats” in the process.

The new album documents what Justo  describes as the “arrival at a crossroads from a life defining year”.  A deeply personal narrative which provides a fascinating insight depicting events leading up to and during his curtailed stay at Clark Atlanta University, and he has again turned to Brelstaff to accompany him on his journey.    Beautifully crafted, fuelled by skilful lyricism addressing the core messages of mental health, hedonism, loss of faith, redemption and renewed focus all set to the perfect musical score. The perfect partnership.       

A series of singles will precede the album release beginning on August 1st with “High”.  All will be available to download and stream from major digital platforms including Spotify, Bandcamp, Apple Music, Tidal and Amazon.  Videos for all tracks will appear on the label’s official Youtube channel @newdawnrecords where you can now watch the album video trailer.

All international written media and DJ enquiries regarding the album can be addressed to ourselves, the label’s in house promotional division. Our contact details are HERE while the full album press release can be read HERE

All information about the label is available at their official website www.newdawnrecs.com

Meanwhile, connect with the artists on Social Media 

Justo on Twitter @MC_Justo IG @JustoTheMC & FB @JustoTheMC

Brelstaff on Twitter @BrelstaffMusic IG @BrelstaffMusic & FB @BrelstaffMusic

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Word’s spreading in update New York. On the back of his recent feature in The Ithaca Voice, local tv station WENY sat down with rapper Anthony Kannon to discuss his musical background, his reinvigorated focus on hip hop having been the victim of a shooting during a family home break in, working with producer Frost Gamble on the new album “Cautionary Tales” and signing with label New Dawn Records for the release.

YOU CAN WATCH THE INTERVIEW IN FULL HERE

Out on October 20th, there is a video trailer of the new album available on Youtube with the first single “Pitfalls” releasing on June 6th.

Further information about the release is available at the label’s official website www.newdawnrecs.com

All international media, press & radio enquiries about the album and affiliated singles can be sent to ourselves, the label’s in house promotional division. Our contact information is HERE and the full album press release can be read HERE

Engage with the artists directly on their social media platforms

TWITTER @anthonykannon & @frostgamble

INSTAGRAM @anthonykannon & @frost.gamble

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Published this week in The Ithaca Voice newspaper, a new interview with award winning local rapper Anthony Kannon to discuss his forthcoming album “Cautionary Tales”, a collaborative project with producer Frost Gamble, himself originally of Binghamton NY State and now relocated to Canada.

The article covers how the pair’s writing relationship has developed over recent years, the construction of the new album and his thoughts on signing with independent label New Dawn Records for the release on October 20th 2023.

You can read the interview in full HERE

Since the label announced the news on Friday, it has been fantastic to see the response from the local community and media in support of one of their own, and it’s very much merited. The first single “Pitfalls” releases on June 6th with more to follow throughout the summer.

All international media and radio DJ enquiries about the release can be sent to ourselves, the label’s in house promotional division. Our contact details are HERE and the full album press release is HERE

There is more information at the label’s official website www.newdawnrecs.com

We’d also recommend you connect with Anthony and Frost directly on Social Media whether on Twitter @AnthonyKannonn @FrostGamble, Instagram @AnthonyKannon @Frost.Gamble or Facebook @AnthonyKannon @FrostGamble as they’ve always got some interesting content and are a couple of regular fellas happy to engage with anyone dropping by.

Meanwhile you can watch the official video trailer for the album on Youtube

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MAY 5th 2023

New Dawn Records have announced another addition to the label roster today by way of NY State rapper Anthony Kannon and producer Frost Gamble with the release of their new album “Cautionary Tales” on October 20th 2023.

Recipient of the title “Best Rapper” at the Ithaca Music Awards in 2019, the young lyricist draws on his own real life battles and traumatic episodes, conveying a wide range of subject matter represented throughout the aptly titled release.  It is a remarkable journey encapsulated in a series of biographical depictions, all with an underlying theme of survival, escape, progression and transformation.

Authentically powerful, this is Storyville of a life less ordinary with a narrative packed full of dope rhymes and skilful wordplay set to the highest caliber soundtrack provided by Frost, originally from Binghamton NY and now resident in Canada.

Particularly well known for his extensive catalogue with long time sparring partner Tone Chop, the prolific beatmaker has released further projects with Tragedy Khadafi, KXNG Crooked, Horseshoe Gang and Craig G while producing his “Sixteens” series of instrumentals.  Some of his earliest collaborative projects included productions for Young Bleed, Sadat X, J-Ro, Doc Ice and Tahmell, son of the legendary Rakim, while in 2013 he contributed to Fresh I.E.’s “Red Letterz 13” which duly won  “Album of the Year” at the Canadian Gospel Music Awards.

A series of singles will precede the album release beginning on June 6th with “Pitfalls”.  All will be available to download and stream from major digital platforms including Spotify, Bandcamp, Apple Music, Tidal and Amazon.  Videos for all tracks will appear on the label’s official Youtube channel @newdawnrecords where you can now watch the video trailer.

Album engineered by David Brown of D Brown Sounds

All international written media and DJ enquiries regarding the album can be addressed to ourselves, the label’s in house promotional division. Our contact details are HERE while the full album press release can be read HERE

All information about the label is available at their official website www.newdawnrecs.com

Meanwhile, connect with the artists on Social Media 

Anthony on Twitter @AnthonyKannonn IG @AnthonyKannon & FB @AnthonyKannon

Frost on Twitter @FrostGamble IG @Frost.Gamble & FB @FrostGamble

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T @urbanelitepr IG @urbanelitepr

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