London rapper Phoenix da Icefire & producer Husky Brown drop their incredible new album “Panacea” on May 5th


The themes covered by The Triple Darkness member address the environment, mental health, knife crime, racism, well being and aspiration.  The narrative is delivered with the highest caliber of lyricism and figurative wordplay over a soundtrack provided by Husky which skillfully blends a fresh fusion of hip hop, soul, r&b, electronica, dub and bass.  

The second single from the album “Dark Rainbow Light” b/w “Sins of Gaia” released through New Dawn Records today.  Husky laces “Dark Rainbow Light” with some soulful traditional hip hop flavours as Phoenix reflects on the challenges of inner city life while searching a better path, with the lo fi beats of Sins of Gaia paints the backdrop for an attack on institutional racism with the remix provided by Kashmere (YNR Productions, Tru Thoughts, High Focus).

Released today through New Dawn Records, digitally distributed by Ingrooves / Universal and available to stream and download at APPLE, TIDAL & AMAZON Also on Spotify & Soundcloud

Connect with Phoenix da Icefire on Twitter & Instagram, & Husky Brown on Twitter & Instagram

For information about all of New Dawn Records’ releases, head over to their official website www.newdawnrecs.com & connect with them on Twitter & Instagram

All media, press and radio Dj inquiries about any of New Dawn Records’ releases and artists can bve sent to us at UrbanElite PR. Our contact details are available HERE

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Rapper and producer Az Izz of the legendary New Jersey hip hop crew has announced today that he has signed with New Dawn Records for the release of his new album “Dopeliss” on July 3rd 2020.

With medals long earned locally, the group became known more widely for their work with The Fugees, Wu Tang and D12 and sparked the solo careers of several members including Pace Won and Rah Digga of Flipmode Squad.

The new album marks a long overdue return for Az Izz

Largely self produced with additional contributions by Fleet DJs affiliate DJ Profluent, Qua Z Mo and 3rdRell, guest featured artists include fellow Outsidaz D.U. and Pace Won together with some of the Garden State’s hardest spitters Drift, Jaja Kenyatta, Nam, Rube the Difference and Equip. The album reflects the evolution of the eastcoast sound with a fusion of the traditional and contemporary resulting in essential listening for all hip hop heads.

Singles “Gettin’ It”, “Nunya” and double A side “Ghetto” b/w” “Crazy” will be released over April, May & June

The label have just published an audio teaser and video trailer for the album on Soundcloud and Youtube respectively

More information about this and all of New Dawn Records’ releases is available from their official website www.newdawnrecs.com

Connect with Az Izz on Twitter, Instagram and Facebook

All media, press and radio station DJ inquiries regarding all of New Dawn Records’ releases can be sent to us at UrbanElite PR, our contact details are HERE

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New single released today by Newark’s Tru Trilla, “20 to Life” features fellow 050 Boyz member Prince Ak who also has a new joint “Have Nots” currently doing the rounds featuring Ice-T.

Produced by another New Jersey native Joey Loax, the pair take it in turn to aim their sights and pull the verbal trigger on wack rappers with more dresses in their locker than rhymes.  Fierce trademark bars delivered over a classic east coast beat, a street heater taken from “The Seymour Chronicles EP” out on New Dawn Records March 17th, the warm up to his “God of Barz” album dropping in May.

Distributed by Ingrooves / Universal, available at the following :

APPLE, AMAZON, DEEZER, NAPSTER. Also on Spotify & Soundcloud

Connect with Tru Trilla on Twitter, Instagram & Facebook.

The label will mark the first anniversary of their re-launch next week with the release of the new single Cosmic Soul b/w Seasons of You by London’s Phoenix da Icefire and Husky Brown which has already enjoyed extensive international airplay. Keep up to date with New Dawn Records’ news at their Official Website and on their socials – Twitter, Instagram & Facebook

Any DJ’s not already serviced with a full quality original or clean mp3 of any of the singles mentioned can request them from us HERE

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New single released today through New Dawn Records.

“Warzone” by Brick City’s Tru Trilla features long time affiliate Fly Kwa and fellow 050 Boyz member RIQ, and is the first to be taken from “The Seymour Chronicles EP” out on March 17th.

All go in on the hard bars and hooks, with Joey Loax’s production delivering the classic hip hop sound of the east coast. This one bangs!

Available to stream and download from all main platforms and stores worldwide including Apple & Amazon Also available to stream on Spotify & Soundcloud

Connect with Tru Trilla on social media via Instagram, Twitter and Facebook.

Keep up to date with all of New Dawn Records’ news via their Official Website and on social media [Instagram Twitter Facebook]

Any DJs not already serviced full quality mp3s of the original and clean edits of “Warzone” can request it from us by getting in touch via our Contact Page

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New Dawn Records are starting 2020 with a bang. Hot on the heels of signing New Jersey’s Tru Trilla for his new projects this year, the label have just announced they will be releasing the new album “Panacea” by London duo Phoenix da Icefire and Husky Brown on May 5th.

Taken from their official website this morning, the statement added “We are delighted to be working with such highly talented artists and their ground breaking album, another reflection of this label’s identity and future intentions.”

In what is a quite astounding and ground breaking debut partnership, Husky’s productions fuse hip hop, soul, electronica, dub, bass and r&b resulting in a dynamic and energetic soundtrack.

As expected from the Triple Darkness member, Phoenix uses all of his verbal artillery to address a number of highly relevant issues for these times covering the environment, mental health, racism, knife crime, disengagement and social decay.

The full press release can be read HERE

Singles “Cosmic Soul / Seasons of You”, “Dark Rainbow Light / Sins of Gaia” and “The Humans are Coming / Travelling Buddy” will be released during March and April. They include remixes by Soul Brother Juice, Kashmere and Chemo and expect to see accompanying videos.

The pair have also confirmed an album launch party will take place at Brixton Jamm on Friday May 8th in association with Hoochinoo Events with full details to follow shortly.

The label have just launched the video trailer for the album today

You can connect with them on social media at the following
Phoenix da Icefire Twitter Instagram Facebook
Husky Brown Twitter Instagram Facebook

For all label news, visit New Dawn Records’ Official Website and stay in touch via their social media Twitter, Instagram and Facebook

All media inquiries regarding the release can be sent to us at UrbanElite PR, our contact details are available HERE

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Due to the popularity of the “Hip Hop Bangerz” playlist on our Soundcloud account, we have just uploaded a more extended version to Spotify.

These are joints by dope artists we’ve worked with and promoted over the years, the real deal in rhymes, lyricism, beats and turntablism. A mix of official singles and buzz tracks by and featuring Souls of Mischief, Rah Digga, Skyzoo, Horseshoe Gang, Copywrite, Melanin 9, Vast Aire, Wu Tang’s Cappadonna, Talib Kweli, Genesis Elijah, Royce da 5’9″, Verbal Kent, Deeprooted (Johaz & Mr Brady), Matt Maddox, Tragedy Khadafi, Bumpy Knuckles, Constant Deviants and more.

21 gun salute running to around 80 minutes – check it out by clicking on the link > HIP HOP BANGERZ

Enjoy !

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North west London’s Da Flyy Hooligan has long been regarded as one of the most talented and creative rappers to emerge from the UK hip hop scene over the past few years.

He is also one of the most consistent and productive artists around at the moment to the point where if he’s not in the studio recording, he’s outside waiting to get in !

2017 was another busy year for him, beginning with the release of his EP “F.Y.L.P.M” on various formats leading up to the summer followed in October with his new album “S.C.U.M.” featuring Westside Gunn and Hus Kingpin.

He also became a regular in the renowned British monthly publication DJ Magazine’s hip hop singles reviews page written by Neil Kulkarni, which is produced in both physical print and online formats.

Most recently was the review of his single “Velvet Cake” in the December issue – which can be read HERE

Watch the official video for the single on Youtube

The magazine also published reviews of his singles “Yamata No Orochi” (January issue), Pinrolls (April issue), Clicc Suit (May issue) and “Romero Bryan” (October issue)

Check the video for Romero Bryan, premiered by Complex Magazine, on youtube

Click the links to hear the EP and album on Spotify

F.Y.L.P.M.” “S.C.U.M.

“S.C.U.M.” is also available in CD formats from a variety of online stores worldwide, including Bandcamp

Da Flyy Hooligan is, as per the norm, working on various new projects including the follow up album “S.C.U.M. II”. He will also be performing live Upstairs at the Ritzy Picture House in Brixton, London on Thursday, January 25th. More details about the venue and show available HERE

Keep up to date with Da Flyy Hooligan on social media via Instagram, Twitter and Facebook

All international press, media and radio station Dj enquiries regarding Da Flyy Hooligan can be sent through to us here at UrbanElite PR. Our contact information details are available HERE

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The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.

This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.

Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.

Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.

Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.

Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.

Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.

While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :

PREVIOUS MEDIA CAMPAIGNS

Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.

SINGLES PROMOTED

Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.

MAGAZINES & PRESS

This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE

These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE

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The latest review of the new album “Black Beach” by Detroit rapper ZotheJerk and eastcoast producer Frost Gamble has just been published in French online magazine “Sagi Hip Hop”.

Featuring KXNG Crooked, Guilty Simpson, Sadat X, Boldy James, Young Bleed and Tone Chop, the album released on May 26th through 22 Entertainment and is available to buy in digital format from a variety of stores including iTunes, Amazon, Spotify and Bandcamp where there is an exclusive Deluxe edition on offer including bonus cuts and free instrumentals.

The review by Sagi which also includes the Spotify stream can be read HERE

From the album, the first single released was “Risk vs Reward” featuring Sadat X. Check it out on Soundcloud

Frost has recorded a new album “Respect Is Earned Not Given” with his old NY state sparring partner Tone Chop.

Releasing on September 29th, it includes guest featured artists Planet Asia, rap battling internet sensation DNA, Kool G Rap, Tragedy Khadafi and Canadian upcomer White Rhino. The first single from the album, “Walk the Walk” featuring Kool G Rap will release on June 30th.

The album is the follow up to the pair’s critically acclaimed “Veteran” EP released in November last year from which was taken the single “Leave It Alone”, a tribute to the late Sean P featuring Ruste Juxx and Nobi….give it a spin

You can connect with the artists mentioned on social media :

Twitter @FrostGamble @TheJerkNation @ToneChop
Instagram @Frost.Gamble @ZotheJerk @ToneChop
Facebook Zo & Frost Tone & Frost

All media, press and radio station enquiries regarding the albums “Black Beach” and “Respect Is Earned Not Given” can be addressed to us at UrbanElite PR, all our contact information is available HERE

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Earlier this week, Detroit rapper ZotheJerk and Winnipeg based producer Frost Gamble spoke with French online In The Mood TV

In the new video interview published online today, the pair discuss the themes and concepts behind their new album “Black Beach” which releases on May 26th through 22 Entertainment.

With Zo having re-located to Ohio, he explains why he returned to Detroit for part of the recording process which took place at Mr Porter’s previous studio where Eminem’s “Infinite” was originally written, while Frost explains the influence being in the city had on his production approach to the album.

They also discuss how they first met and the logistical aspects of working together despite the distances involved, while Zo, who appeared in the film “8 Mile”, gives his thoughts on artists’ contribution to the local community given he received a “Humanitarian of the Year” award for mentoring work with youth projects.

The feature was published on In The Mood TV’s site HERE. Watch the interview in full on Youtube

“Black Beach” includes features by KXNG Crooked, Guilty Simpson, Sadat-X, Boldy James, Tone Chop and more, and can be pre-ordered on iTunes

You can connect with Zo and Frost on social media, by twitter @TheJerkNation & @FrostGamble and over on their joint Facebook Page

All media, press and radio station inquiries regarding ZotheJerk, Frost Gamble and the album “Black Beach” can be sent to us at UrbanElite PR, our contact information is HERE

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