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Elementz is a new event taking place in London which celebrates the traditional 4 elements of hip hop

The classic disciplines, deejaying, emceeing, bboy breaks & throwdowns and graffiti

Planned as a quarterly night, it aims to showcase some of the biggest established names in the scene together with giving new emerging talent the opportunity to shine, all knowledge under one roof. The main focus is on UK talent initially, but wont be confined to that in what is a global culture which has produced so many positive benefits for those involved.

The launch night takes place at The Rhythm Factory, 16 – 18 Whitechapel Road, London E1 1EW. Its in the Shoreditch area of town, nearest Tube station being Aldgate East.

The night will use both the venue’s rooms.

From 8pm – 3am, the line up is as follows:

ROOM 1

DJ Sets from DJ Sarah Love (resident), DJ 279 (Choice FM), DJ Mr Thing (Scratch Pervert / DMC Champion), DJ Snips (Livin Proof)

Live performances by Caxton Press (who will also be celebrating Kingpin and Amy True’s birthdays), showcasing tracks from their new Devil May Care album, Genesis Elijah, approaching legendary status from the days of “So Hip Hop” to current BBC Radio 1 support for his Painkillers & Pilkington EP & hosted by Mystro, another long time in the game with much respect for his work over the years. Currently promoting What Kind of Drug is Mystrogen” EP. New talent on stage will come in the shape of London’s Naba Napalm and Ether L Banks

ROOM 2

Open Mic session, live graffiti courtesy of FDC, and a bboy / bgirl throwdown including members of London’s Scope Hip Hop Dance Theatre Company. Its the room designed for all in attendance to participate, whether in a dance off, testing their rhyme skills with the crowd or anything else they think they can bring to the table

This room is hosted by DJ Snuff, organizer of End of the Weak and Speaker’s Corner, who will also be on stage with Caxton Press in the main room and DJ Johny Garcia

The live hip hop scene has grown considerably around the UK in the past year or two, thanks to some extent to the popularity of events such as Dont Flop’s rap battles, and the participation element that brings with it. A new generation has become interested in the history of the culture, and Elementz looks to provide a night which represents a broader experience and understanding. And in the traditions of hip hop, give an opportunity from the old to the new.

Price on the door is £8.00, this is an 18 and over event and dress code is casual but the venue advises “no tracksuits”

Each event will also be filmed by the UK’s leading online platform The Hip Hop Chronicle for future broadcast

You can learn more about the event and the various artists involved at www.elementzuk.wordpress.com or at www.facebook.com/elementzuk

Here’s Genesis Elijah speaking on the night

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Just before their last March 2012 UK date in Glasgow, Souls of Mischief were smuggled down a secret side street where they gave this video shout out to the new Elementz club night launching on 26th April at The Rhythm Factory, 16 – 18 Whitechapel Road, London E1 1EW

Reppin the 4 elements to full effect, this new quarterly event kicks off at 8pm with the following line up

ROOM 1

DJ Sets from DJ Sarah Love, DJ 279, DJ Mr Thing & DJ Snips

Live performances by Caxton Press, Genesis Elijah, Ether L Banks, Naba Napalm

Hosted by Mystro

ROOM 2

B-boy battle, live graff, open mic & more all hosted by DJ Snuff with DJ Johny Garcia

The night finishes at 3am, and tickets are available in advance online via ticketweb for £7.00, on the door £8.00 throughout. Nearest tube to The Rhythm Factory is Aldgate East

Elementz is presented by Urbanelite PR and Blitz UK Promotions in association with The Hip Hop Chronicle who will be taking exclusive filmed footage of the night

All details about the night are at www.elementzuk.wordpress.com www.facebook.com/elementzuk and there is also a twitter account @ElementzUK

There are examples of all the artists’ videos, tracks and more on the site’s various pages.

Performers on Twitter

@DJSarahLove @DJ279 @DJMrThing @DJSnips @DJSnuffOne
@CaxtonPress @GenesisElijah @Ether_L_Banks @Mystrogen

Thanks to Tajai, Opio & Phes for the drop. They were playing Glasgow on the Wednesday night, flew out early Thursday morning so they could play SXSW in Austin Texas on Thursday evening. They all have solo projects out at the moment and you can check all of Hiero’s releases at www.hieroglyphics.com

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JAMIESON : NEW VIDEO & SINGLE “Last Time I Saw You”

London’s Jamieson drops yet another freestyle and video, in what’s been one of the most prolific periods for output from this MC who in his own words is on his own “foreign exchange”, now on the hard grind in New York City.

He lets loose on this one “Last Time I Saw You” over a jumpin hip hop beat, and its always good to hear someone with the flow skills go in with the shackles removed.

He released the first track “I Told You So” from his new EP “I Came I Saw Volume 3” last week, with a lot more to follow in the next couple of months. He has been in the studio with various other artists recently, among them London’s super producer Beat Butcha, so it looks like being a busy 2012.

Together with the video for “Last Time I Saw you”, also check out footage of him performing live at NYC’s famous SOB’s “Who’s Next” Hot 97 showcase.

Live footage performing at SOB’s in New York at the “Who’s Next” Hot 97 showcase

More on Jamieson at www.iamjamieson.com & on twitter @JamiesonMusic

26TH APRIL at RHYTHM FACTORY LONDON : LAUNCH OF “ELEMENTZ” REPPIN THE 4 ELEMENTS OF HIPHOP

PLAYING LIVE : DJ SARAH LOVE, DJ 279, MR THING, DJ SNIPS, DJ SNUFF, CAXTON PRESS, GENESIS ELIJAH, NABA NAPALM, ETHER L BANKS & HOSTED BY MYSTRO. B-boy battles, graff, open mic.

All details st

www.elementzuk.wordpress.com www.facebook.com/ElementzUK

Tickets are available in advance via TicketWeb now. Link on the official site above.

URBANELITE PROMOTIONS
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URBANELITE & BLITZ UK PROMOTIONS PRESENTS “ELEMENTZ”
(in association with The Hip Hop Chronicle)

ELEMENTZ is a new club night celebrating the traditional elements of hip hop – deejaying & turntablism, MCs, graffiti, b-boys & b-girls, open mic, beatboxing – all knowledge under one roof.

Planned as a quarterly event taking place throughout the year, the launch night takes place at Rhythm Factory, London on Thursday 26th April 2012.

Each event will host some of the biggest established names on the scene, while also showcasing new emerging talent and representing hip hop culture in all its forms.

Since the early days of the block parties in New York’s Bronx, hip hop has become a global phenomenon. A culture which has developed over the years representing all people irrespective of ethnic background, nationality, gender or religion. While Hip Hop Music has gone on to become a multi billion selling industry over the years, and has fragmented into various genres, the real spirit of hip hop culture remains within the various elements, practiced by those with an understanding of its principles.

The events will reflect the true meaning of hip hop and takes it back to its roots – at its best live with all elements in full effect

Resident DJ is London’s “1st Lady of Hip Hop” Sarah Love, recognized from her days performing at the city’s renowned Kung Fu events through to her time presenting for MTV Base, BBC 1Xtra and being the only female dj to be nominated twice as “Best DJ” for a MOBO award.

The events are in association with leading online media outlet The Hip Hop Chronicle. While covering the major stories from the UK and overseas, HHC have provided exclusive footage broadcast on BET, MTV and many others. HHC will film performances and interviews to be broadcast online in the weeks following each event.

FULL LINE UP
MAIN ROOM

DJ SETS FROM DJ SARAH LOVE x DJ 279 x DJ MR THING x DJ SNIPS

LIVE PERFORMANCES BY CAXTON PRESS x GENESIS ELIJAH x NABA NAPALM x ETHER L BANKS

HOSTED BY MYSTRO

ROOM 2
HOSTED BY DJ SNUFF WITH DJ JOHNY GARCIA, B-BOY BATTLES, LIVE GRAFF & OPEN MIC
VENUE : The Rhythm Factory, 16 – 18 Whitechapel Road, London E1 1EW Nearest Tube is Aldgate East / Buses 25 / 205 / 254 / N106 / N253
Door Price £8.00 / Tickets available in advance via TicketWeb £7.00
8pm – 3am. This is an over 18′s event only.
Dress code is casual though no tracksuits.
The venue reserves the right to refuse admission.

More information available at
The official site www.elementzuk.wordpress.com
(the site contains videos, images and more information about the performers)
The official Facebook Page www.facebook.com/ElementzUK
Thythm Factory www.rhythmfactory.co.uk

TWITTER
@ElementzUK @RhythmFactoryUK @DJSarahLove @DJ279 @DJMrThing @DJSnips @DJSnuffOne
@CaxtonPress @GenesisElijah @Mystrogen @Ether_L_Banks @HipHopChronicle

“ELEMENTZ” logo designed by The DR1NE

URBANELITE PROMOTIONS
@urbanelitepr