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ATM-SagiHipHop

West coast crew Horseshoe Gang released their new album “Anti-Trap Music” last Friday, April 29th, through Seven 13 Music & Entertainment.

Within the first hour of release, Amazon reported that they had sold out all CD stock…now replenished…and the album is a Top 50 seller on iTunes in 15 different countries. It’s a testament to the extent of the group’s international fanbase.

Among recent video and written reviews is this new one published today by French online Sagi Hip Hop

A 4 star review, a rough translation of their summary reads “No fillers, mammoth firecrackers, Horseshoe Gang keep the quality high and to the point over 11 tracks.” with extended sections of the article given over to the theme of the album title, specifically calling into question the lyrical content and influence that particular genre has on a younger generation. The album itself diversifies into a range of subject matter, real life issues, which in itself justifies the title.

READ SAGI’S FULL REVIEW HERE

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The four brothers Julius, Kenny, Dice and Demetrius aren’t sitting on their hands. They just had their album launch party in LA earlier in the week, are still conducting interviews with international media and making arrangements to shoot some new videos.

They are also in the early stages of organizing some tour dates while putting some studio time aside to record new material, quite possibly a new album for later in the year.

Standard work ethic from a group who previously released 12 monthly mixtapes – keep up to date with them on TWITTER and FACEBOOK

CHECK THE ALBUM STREAM

All further press and media enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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ATM-cover

West coast rap group Horseshoe Gang released their fourth studio album “Anti-Trap Music” today through Seven 13 Music & Entertainment, and made an immediate and impressive impact.

Available on iTunes HERE the online digital store made the album one of their select few featured album releases for 29th April. Within hours it reached #46 in the US charts, and #54 in the UK. It has subsequently risen again in the past few hours

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Meanwhile, we can officially confirm that Amazon’s considerable initial CD stock of the album sold out in the first hour of its release but is being replenished now.

It’s a testament to Horseshoe Gang’s extensive army of international fans, and both the group and their label are highly appreciative of this tremendous level of support.

This is the real deal, hip hop with an edge and meaning. Real lyricists spittin fiery gritty bars over bangin beats. If you prefer dinner party music, other releases are available…..check the stream

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See them in action live at their official album release party this Monday, May 2nd when they’ll be joined by DJ Sauce the Boss and their older brother KXNG Crooked.

Venue is G/S Bar, 5630 W Manchester Avenue, Los Angeles, CA 90045. 8pm – 2am PST, free entry all night. These guys are beasts live, if you’re in the area, you can’t miss it.

Keep up to date with Horsehsoe Gang on TWITTER and FACEBOOK

All media & press enquiries regarding Horseshoe Gang can be directed to us at UrbanElite PR, all our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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CD-Hype

A few weeks ago, Emcee M.I. from Constant Deviants sat down with journalist Roberta Lampley, and the subsequent feature published in The Hype Magazine takes an in depth look into how the group operates in the greater context of life as an independent.

The duo released their fourth studio album “Avant Garde” on 12th May through Six2Six Records, a label M.I. co-owns and runs. The interview delves deeper into the group’s earlier days and touches upon their time with major labels Arista and Roc-A-Fella before returning to the independent fold and beginning their own label.

ConstantDeviants

They discuss their marketing strategy with a brand very much rooted in the traditional Golden Era but with a modern day approach, the rise in vinyl sales, the importance of physical product and how they developed an overseas presence particularly in Europe. The theme in the interview is the wealth of experience M.I. has from his two decades in hip hop having seen the industry on both sides of the Major / Indie coin. The knowledge is likely to be useful to all artists and labels starting up today.

They finish by talking about the new album, how it was devised and how it represents a duo with an almost symbiotic understanding of each other that produces, as the journalist writes, a feel from start to finish of “a cypher with your DJ, and the DJ kept changing the beats“.

For fans of Constant Deviants and those with an interest in the mechanics of operating as an independent artist or label in what would be classified as “real hip hop” today, the interview makes for excellent reading.

Check the full feature HERE

ALBUM COVER

The album is now available in digital, CD and limited edition vinyl formats directly from Six2Six Records. You can hear & buy it HERE

Taken from the album is the current new single “End All Be All”

Keep up to date with them on social media via twitter @Cnstnt_Dvnts & @Six2SixShift or over on their Facebook Page

All press & media enquiries about Constant Deviants can be sent to us at UrbanElite PR, our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr