CD-Hype

A few weeks ago, Emcee M.I. from Constant Deviants sat down with journalist Roberta Lampley, and the subsequent feature published in The Hype Magazine takes an in depth look into how the group operates in the greater context of life as an independent.

The duo released their fourth studio album “Avant Garde” on 12th May through Six2Six Records, a label M.I. co-owns and runs. The interview delves deeper into the group’s earlier days and touches upon their time with major labels Arista and Roc-A-Fella before returning to the independent fold and beginning their own label.

ConstantDeviants

They discuss their marketing strategy with a brand very much rooted in the traditional Golden Era but with a modern day approach, the rise in vinyl sales, the importance of physical product and how they developed an overseas presence particularly in Europe. The theme in the interview is the wealth of experience M.I. has from his two decades in hip hop having seen the industry on both sides of the Major / Indie coin. The knowledge is likely to be useful to all artists and labels starting up today.

They finish by talking about the new album, how it was devised and how it represents a duo with an almost symbiotic understanding of each other that produces, as the journalist writes, a feel from start to finish of “a cypher with your DJ, and the DJ kept changing the beats“.

For fans of Constant Deviants and those with an interest in the mechanics of operating as an independent artist or label in what would be classified as “real hip hop” today, the interview makes for excellent reading.

Check the full feature HERE

ALBUM COVER

The album is now available in digital, CD and limited edition vinyl formats directly from Six2Six Records. You can hear & buy it HERE

Taken from the album is the current new single “End All Be All”

Keep up to date with them on social media via twitter @Cnstnt_Dvnts & @Six2SixShift or over on their Facebook Page

All press & media enquiries about Constant Deviants can be sent to us at UrbanElite PR, our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

THE LOCK IN BLOG

We have just launched a new blog on Tumblr, “The Lock In”

As a company, Urbanelite Promotions have several online platforms on Myspace, Facebook, Twitter, Soundcloud, various blogs etc to help promote our international client base

We decided to launch a less formal platform on tumblr to highlight anything that entertained or interested us. This could be news, videos, tracks, sport, music industry “advice”, anything of any nature that we just felt like posting.

This will also be a platform for artists & labels, most likely involved in hiphop, rap, r&b, soul or any other form of “urban” music who we may not be directly involved with, but we like, to have their videos or tracks uploaded. Any artists interested in having their material or details of events added should check the site first, all the contact details are there.

As a taster, we have uploaded some examples, including a rare interview with Souls of Mischief & Sarah Love & “tour stories” from their time in the UK supporting the release of the album Montezuma’s Revenge, when we took D12 to meet Tim Westwood & news of their tour last year & dates in the Uk this year, and some other videos of Stateside & UK artists such as Copywrite, Vast Aire, Supar Novar, Depprooted & we’ll be adding more soon. We also uploaded a couple examples of our 8Tracks mixes featuring international hiphop artists we’ve been in touch with over the years.

Here are a couple examples (the full tracklistings are on the new blog)

Mix 1 incl Phi Life Cypher, Genesis Elijah, Epsilon Project & Classified

http://8tracks.com/mixes/301217/player_v3

Mix 2 incl MC Life, Sway, Skinnyman, Vast Aire, 6th Sense, Saigon, Eternia, Scram Jones

http://8tracks.com/mixes/343905/player_v3

Every week or so we’ll then summarize the latest content in our various other online platforms. Only submissions to the contact quoted at the tumblr page will be considered. General mp3 blast companies need not apply….!

Otherwise, drop by & if you want added, drop us a line

URBANELITE PROMOTIONS
twitter @urbanelitepr