2019 has been a landmark year for our overall operation.
Parent company & hip hop label New Dawn Records originally operated from 1996 – 2004 before lending all its resources to developing their in house promotions team UrbanElite PR to becoming one of the leading independent hip hop & rap publicists worldwide.
Now with this year’s label relaunch, UEP have reverted back to its original role.
With a vinyl back catalogue and having signed a digital distribution company with US company Ingrooves, New Dawn Records will look to release in both formats moving forward, and expect to announce some new roster additions in the weeks and months ahead.
To mark the relaunch, a series of specially commissioned EP’s have been released. Beginning with hip hop crew Belles in Monica’s “Y’All in Meltdown” on April 26th, it was followed by Underground Cartel’s “Sapientia” on May 17th, an international collaborative project featuring rappers from the USA, UK, France, Africa, Spain, Italy, Croatia, Germany & The Netherlands.
Belles in Monica’s second EP “Natsukashii” drops June 7th, and all are available to stream and download from Spotify, Apple, Deezer, Beatport, Soundcloud & Amazon.
This short video reflects the label’s past & present
This, UrbanElite PR’s website, has been redesigned and upgraded recently in line with recent developments and change in role.
This short video reflects the work with multiple Major and independent artists over the years securing international press coverage, arranging guest appearances on stations such as Sirius XM and BBC and providing tour press. The client list includes Souls of Mischief, D12, Ultramagentic MC’s, 050 Boyz, DJ Sarah Love, Kid Vishis, Constant Deviants, Horseshoe Gang Melanin 9, Rah Digga and Copywrite
We also have our popular Hip Hop Bangerz playlists on Spotify, Youtube and Soundcloud which showcases the music of the artists we’ve promoted, again represented within the visuals
To keep up to date with all of the label’s news, visit the new official website atwww.newdawnrecs.com – all of their social media is linked on the hompage
We at UrbanElite PR handle all media related issues regarding New Dawn Records, and this site will publish examples of latest news and coverage. Points of contact for all forms of media inquiries can be found HERE and our Homepageincludes all our social media links.
The owner of recently relaunched label New Dawn Records, the parent company of in-house promotions and marketing division UrbanElite PR will be live on air Tuesday May 21st at 1pm PST / 4pm EST / 9pm GMT / 10pm CET giving an extremely rare interview to Harlem’s The Beef Stew Show which broadcasts on Blogtalk Radio.
If you miss the live broadcast it will be repeated on iHeart, TuneIn, Stitcher, Google Play and College Underground Radio.
Originally established in 1996, NDR operated until 2004 before putting all of their resources into developing UrbanElite PR as a stand alone company who would go on to be one of the leading promoters of independent hip hop worldwide. Campaigns included D12, Idris Elba, Souls of Mischief, TQ, Rah Digga, Bumpy Knuckles, Vast Aire, Copywrite, Verbal Kent, Horseshoe Gang, Kid Vishis, Melanin 9, Ultramagentic MC’s, Constant Deviants, 050 Boyz and many more
Since relaunching in April and reverting UrbanElite PR back to its original in-house role, the label have so far released two EP’s with more to come.
BELLES IN MONICA “Y’ALL IN MELTDOWN” released April 26th
UNDERGROUND CARTEL “SAPIENTIA” released May 17th
Distributed by Ingrooves, all the releases are also available to stream and download from Apple, Beatport, Amazon, Deezer and Soundcloud
Currently planning for the release of a second EP by Belles in Monica “Natsukashii” on June 7th while arranging roster additions, tune in to Blogtalk Radio to hear more about the label’s plans
Due to the popularity of the “Hip Hop Bangerz” playlist on our Soundcloud account, we have just uploaded a more extended version to Spotify.
These are joints by dope artists we’ve worked with and promoted over the years, the real deal in rhymes, lyricism, beats and turntablism. A mix of official singles and buzz tracks by and featuring Souls of Mischief, Rah Digga, Skyzoo, Horseshoe Gang, Copywrite, Melanin 9, Vast Aire, Wu Tang’s Cappadonna, Talib Kweli, Genesis Elijah, Royce da 5’9″, Verbal Kent, Deeprooted (Johaz & Mr Brady), Matt Maddox, Tragedy Khadafi, Bumpy Knuckles, Constant Deviants and more.
21 gun salute running to around 80 minutes – check it out by clicking on the link > HIP HOP BANGERZ
We just freshened up our “Hip Hop Bangerz” playlist on Soundcloud made up of various singles & buzz tracks we’ve promoted over the years.
Includes joints featuring Constant Deviants, Skyzoo, Talib Kweli, Ultramagnetic MC’s, Vast Aire, Cappadonna, Iron Braydz, Prince Po, Matt Maddox, Tragedy Khadafi, Planet Asia, 050 Boyz, D12’s Kuniva & Bumpy Knuckles…check it out
Any DJs wantin laced with full quality mp3s of any of these tracks, head over to our CONTACT PAGE & hit us up with your details
Look out for the first release from the newly relaunched New Dawn Records dropping tomorrow, the Belles in Monica single “Y’All Under Surveillance” b/w “Meltdown” with remixes by G-Sharp, legendary turntablist & DMC finalist Krash Slaughta & Phi Life Cypher’s beatmeister DJ Nappa featuring cuts by Mr Thing.
Will be available on Spotify, Apple, Deezer, iTunes, Beatport & more. Taken from the EP “Y’All in Meltdown” out April 26th – here’s the video teaser on Youtube
The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.
This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.
Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.
Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.
Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.
Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.
Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.
While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :
Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.
Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.
We’ve had the pleasure of promoting singles and albums by many artists from the US, Canada and UK over the past decade and more.
Some were already well known and others less so initially, but they all share one thing in common….damn they can spit and make bangin’ beats !
We were looking through our Soundcloud page yesterday which hosts some of their singles and album streams, and decided to put together a little compilation for your listening pleasure. One for the Hip Hop connoisseurs of gritty rhymes, superior lyricism, classic production and a healthy dose of turntablism thrown into the mix for good measure.
Tone Chop & Frost Gamble ft Kool G Rap “Walk the Walk” Constant Deviants “So Underrated” ZotheJerk & Frost Gamble ft Sadat X “Risk vs Reward” Horseshoe Gang “Shoe-icide Squad” 050 Boyz “Watch That (Bricks Mix)” Iron Braydz ft Prince Po “Millennium” Matt Maddox ft Tragedy Khadafi “Street Art” Ultramagnetic MCs “Let the Bars Go” Vast Aire ft Cappadonna “I Dont Care (radio edit)” Kuniva of D12 “Gut Shots 3 (radio edit)”
CLICK PLAY ON THE STREAM !!
Each track’s stream contains the story behind the record in the notes and the various artists’ social media details, so you can always connect with them and hear more of their music.
Radio & club DJs who would like a full quality mp3 (320) of the dirty or clean versions of any these tracks for their sets or shows can request them from us at UrbanElite PR. Our contact information is available HERE
It’s been, yet again, our pleasure to work with more quality lyricists and beatmakers from the USA and UK this year.
For over a decade we have promoted albums and EP’s to worldwide media, some by established names, others from new emerging artists, but all who have the common denominator of being highly skilled at their craft. More details are HERE
We focus on MC’s and producers who draw from the authentic values of hip hop while adapting them for a modern era, securing press coverage and airplay for them throughout the specialist marketplaces in USA, Canada, UK, Europe and Australia. 2016 has been no different as demonstrated by the following releases :
HORSESHOE GANG – ALBUM “ANTI-TRAP MUSIC” released April 29th through Seven 13 Music & Ent
The Long Beach crew and younger brothers of Crooked I returned with their fourth official studio album although they have a multitude of EP and mixtape releases under their belt over the past decade. Most notable was their “Monthly Mixtape” series which saw them drop a tape every month for a full year between 2013 and 2014.
Last year they hit the headlines due to their rap battle with Hopsin’s now defunct “Funk Volume” and they summed up the ethos behind the new album title by stating “If you’re tired of hearing your kids singing songs around the house that’s talking about pushing crack, then get our new album !”
Including the tracks “Intro” featuring Crooked I and “Shoe-icide Squad” which addresses the issues reltaing to the Black Lives Matter movement, check the full album stream on Soundcloud
Typical of their industrious nature, they then released a further album “4 Brothers” as an acknowledgement of the support received from their extensive international fanbase.
Legendary eastcoast duo MC M.I. and DJ Cutt followed up 2015’s “Avant Garde” with “Omerta”, a concept album where the pair drew on their respective Italian and Russian heritages to adopt the roles of Luciano and Lansky.
The imagery was used purely metaphorically to address a variety of subject matters, consistent with M.I.’s current level of creativity as he embarks upon a movie making and acting career which saw his new film “Six2Six” featuring Treach, Syleena Johnson and Chief Rocker Busy Bee premiered at Ralph McDaniels’ Hip Hop Film Festival in NYC this year.
Returning to their harder, edgier sound, “Omerta” was considered by many to be their strongest album to date. Including the singles “So Underrated” and “DeLorean”, this is a classic “no fillers” release and fans of superior rhymes, beats and turntablism will have this stream on repeat.
TONE CHOP & FROST GAMBLE – EP “VETERAN” released November 18th through Seven 13 Music & Ent
Originally rivals in NY State’s rap battle scene in the 90’s, Tone Chop & Frost Gamble became partners in rhyme and tagging.
Due to Frost’s subsequent relocation to Winnipeg, Canada to pursue a career in production which has seen him work with Sadat-X, J-Ro and Rakim’s son Tahmell, Chop continued as a member of the group Binghamton’s Most Wanted while releasing a string of solo mixtapes in the dual capacity of rapper and producer. His “This is NY” includes the track “Momma” by Tom Gist produced by Chop.
Having contributed to Seven 13’s “God Bless Dope Rappers” compilation earlier this deal, Frost inked a deal with the label and the pair re-united for their first official EP release. “Veteran” is a warm up to an album planned for 2017, and includes the single “Leave It Alone”, a tribute to Sean Price featuring Ruste Juxx and Nobi.
Bars, beats and turntablism for days, this is for the hip hop connoisseurs.
MELANIN 9 – VIDEO “POLAROID” ft Karl Sage launched through Red Snow Records
November saw the welcome return of north London’s Melanin 9 with a new video “Polaroid” featuring upcoming UK artist Karl Sage.
The track was produced by the west coast native American duo Walterwarm and Cowode and is the first to be released from a new album “Old Pictures” due out around the Spring of 2017.
Whether as a member of the group Triple Darkness or due to his solo work, Melanin 9 has long been regarded as one of the UK’s most gifted lyricists, and in the new video which he also directed and edited, it’s not hard to see why.
All international press and DJ enquiries regarding any of these releases can be sent to us at UrbanElite PR, all our contact information is available HERE
UrbanElite PR thanks everyone for their support this year and we wish you all the best for 2017
Eastcoast hip hop duo Constant Deviants released their album “Omerta” earlier this year through Six2Six Records.
They have just been chosen for a merchandise campaign by British Clothing Manufacturer & Distributor “Everpress” for an exclusive limited edition set of sweatshirts and t-shirts. The campaign is for a limited period only, ending on November 25th with delivery dates expected to be December 5th.
If you would like to own an extremely rare piece of hip hop merchandise, especially with Xmas fast approaching, go now while stocks last and order online HERE
While doing so, check out the official “Omerta” album stream – it’s available on digital, CD and vinyl formats worldwide.
Baltimore rapper M.I. and New Jersey producer DJ Cutt – aka Constant Deviants – released their new album “Omerta” on June 28th this year.
They originally formed in Brooklyn and spent a week back in the area at the time of the release appearing on various radio stations promoting the new record. This time a themed release with metaphorical references to the mafiosa underworld, they adopted the roles of Luciano & Lansky in a series of sonic vignettes employing the traditional art of storytelling while retaining their trademark sound.
The most recent review appears on page 77 in the current issue of French printed publication Jazz News Magazine which is in stores now, and is included with coverage on an eclectic range of artists including Eric Clapton, Mndsgn and Brooklyn’s The Golden Grass. There is more info on the magazine HERE
The pair head to Bogota, Colombia next Saturday October 1st to perform at Latino Power with Global Platoon. The venue is at Calle 58 # 13-88, Bogota. There is more information at SONGKICK
The album is available worldwide on digital, CD and vinyl formats, distributed by Fatbeats. Digital download is available to buy directly from SIX2SIX Records.
Connect with Constant Deviants on Facebook (Group & Label), on twitter (Group & Label) & check out the “Omerta” album stream
All international media, press & radio station enquiries regarding Constant Deviants can be sent to us at UrbanElite PR, our contact information is HERE
In the lead up to the release of the group’s fifth studio album “Omerta”, Baltimore rapper M.I. from Constant Deviants spoke at length to west coast online publication Streets Connect Magazine.
Part 1 of the interview was published recently, and in the second installment they discuss M.I.’s time spent signed to a solo deal with Arista and the issues he faced particularly in relation to the label’s suggested marketing strategy for him as an artist. This takes the conversation onto the wider subject of how white rappers were, and possibly still are, targeted at specific demographics.
An insight is given into M.I.’s earliest influences, and while several of the greats are acknowledged, he explains that the biggest factor in his development was found closer to home within Baltimore’s scene, and in particular the role played by Lab Tech 1.
The subject switches to M.I.’s move into the world of film making as an actor, writer and producer, with his most recent movie “Six2Six” having just been screened at last week’s Hip Hop Film Festival in NYC, and the discussion develops further as he explains why he feels it is now less productive for independent artists to release official music videos.
The interview concludes with the announcement that Constant Deviants will perform in Colombia shortly, a territory they have found to be particularly supportive due to a strong vinyl market in line with the label’s policy of releasing in that format, a factor which has also established their presence in the UK, Europe and Australia
The overall interview is one of the most in-depth ever given by M.I., and can be read HERE
“Omerta” can be bought as a digital download HERE and has been distributed to specialist stores worldwide in CD and vinyl formats by Fatbeats.
Connect with Constant Deviants on Facebook (Group & Label), on twitter (Group & Label) & check out the “Omerta” album stream
All international media, press and radio station publicity enquiries and requests regarding Constant Deviants can be sent to us at UrbanElite PR, our contact details are HERE