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One of the UK’s longest running online platforms specializing in hip hop music & culture, BritishHipHop.com, are the latest to review the new album by Los Angeles based Emcee ethemadassassin “Soul on Fire”

Having spent time in North Carolina and Camden New Jersey, E moved to California in the past few years to team up with Veteran Eye to form Veteran Assassins. Both still maintain solo careers, and “Soul on Fire” is the third solo album by ethemadassassin, following on from Tomorrow Never Comes in 2008.

British journalist Andy Fletcher gives the LP a thorough examination in this.

While its fair to say he finds the inclusion of the track Young & Foolish as incredulous due to its departure in sound from the rest of the album, he then goes on to acknowledge the qualities brought to the table here :

“E’s rhyme schemes and flow are tight and hold the album’s momentum. At the start of Sparta he makes use of repetitive rhymes, presumably to maintain his rhyme scheme and flow but it comes off as a small oversight. That isn’t to say that most of his lyrics aren’t well crafted. For the most part, they are. Gratitude is a stand out track with lyrics that will force you to take them in, ‘I’m not the example of living, I’m the spectacle… my nigga Truck took a bullet to his testicles’. These sorts of lyrics pack the content thick and leave a strong, if unpleasant, aftertaste of the world that Ethemadassassin is documenting. This is really where E shines and you’ll hear some of this realist, street approach to lyricism in tracks like lead single Tiger Blade.”

Read the whole review HERE

For those unfamiliar previously with his work, here’s the video for Walk My Shoes which was playlisted on the UK’s MTV Base and Flava TV

As mentioned in the review, check out the single Tiger Blade from the current album

Look out for more coverage coming on this release shortly. All media, press and dj inquiries about the album or to receive radio / clean edits of any of the singles, contact UrbanElite PR HERE

Follow him on twitter @ethemadassassin and the website @britishhiphop

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Now based in Los Angeles since switching coasts from Greensboro NC – “American Gangster” Frank Lucas country – ethemadassassin is back with his first solo album in nearly 5 years

His previous album “Tomorrow Never Comes” included the single “Walk My Shoes” which reached #3 in the Rap Network Charts and the video for which was playlisted on the UK’s MTV Base and Flava TV

Since then he formed the hip hop duo “Veteran Assassins” with his long time sparring partner Veteran Eye, releasing 2 albums and touring the west coast with Project Blowed’s Kandi Cole, but he’s back in his own right with his firebrand lyricism on the new album “Soul on Fire” which releases on R Steel Entertainment on 17th September.

He’s reached out internationally, working with producers from France, UK, Japan and the States and the resulting 13 tracks are packed full of hard driving beats blended with soul, rock, reggae & turntablism. E’s lost none of the passion in his rhymes, and the wordplay is on point throughout.

The first official single released is “Tiger Blade”. Look out for more singles, videos and news over the summer.

albumcover

The album tracklisting is

Intro (prod Devaron Benjamin)
Sparta (prod Devaron Benjamin)
Fight Music (prod Gav Beats)
Can’t Get Enough (prod Wonder Boy)
Elements (prod Gav Beats)
80’s & 90’s (prod SciFi Stu)
Tiger Blade (prod Akthentik Works)
What Its Supposed To Be (prod Kyo Itachi)
Nothing’s Gonna Stop Me (prod Wonder Boy)
Crazy (prod Wonder Boy)
Letter To Mommy (prod Devaron Benjamin)
Young & Foolish ft ft Veteran Eye, Sherman Way & Martin H (prod Sherman Way)
Gratitude ft Buck Hennessey (prod Gav Beats)

You can connect with him via www.veteranassassins.com & on twitter @ethemadassassin

Any djs not already serviced with the full quality radio edit mp3, or members of the press & media looking for a copy of the album to review, contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Over 3 days, 14th, 15th & 16th September, we arranged 5 video shoots with UK artists linked to future releases from Stateside artists Copywrite & Double AB.

On the first day, we were with Mystro, Genesis Elijah and Iron Braydz in Ladbroke Grove to film 3 of these. Mystro appears on Copywrite’s track Pick Up Stix, also featuring Sean Price, Iron Braydz appears on a track from Double AB “London’s Calling”, and all 3 appear on a new posse cut with Copywrite. Copywrite’s album “God Save The King” is due for release in the first quarter of 2012.

A number of media also dropped by to check out what was happening, including Soulculture, The Grime Report, BSomebody TV, Niji Magazine, Code Emphasis, Lime, and The Hip Hop Chronicle. Mystro, Gen & Braydz gave an impromptu “Big Man Ting” interview for The Hip Hop Chronicle (see below)

Pics from day 1

MYSTRO – PICK UP STIX

Mystro

Mystrogen

Mystro, Genesis Elijah & Iron Braydz

mystro genesis elijah iron braydz

genesis elijah mystro braydz

The next day we were in Lewisham, South London linkin up with Dru Blu (AKA Don Strapzy) to film a sequence for the track God Save The King. Good fellas and Dru been gettin a lot of exposure recently in the specialist UK media

Dru Blu

don strapzy

On the final day we were over at Hammersmith to meet up with Context MC who had already appeared on a remix for Copywrite’s labelmate Vast Aire, on the track “Cannon on Samus”. The sequence was shot for a track “Ghost in the Machine” down at the Thames. Special mention to the woman who told us she could “arrange” for a variety of birds to appear in the video & offered a feather as proof. You have a sponsorship deal with Thunderbird in the making there sweetheart…..!

context mc

context mc video shoot

The full versions of these videos are now due to be edited and the results will be seen in the near future. Mention also to John at Dirty Media and Despa at Stay Fresh on the video duties

Follow all these guys on twitter @Mystrogen @GenesisElijah @Braydz @DonDruBlu @ContextMC

@DirtyMediaLdn @DespaStayFresh

URBANELITE PROMOTIONS

@urbanelitepr

BIG MAN TING ft Mystro, Genesis Elijah & Iron Braydz filmed by The Hip Hop Chronicle