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One of the UK’s longest running online platforms specializing in hip hop music & culture, BritishHipHop.com, are the latest to review the new album by Los Angeles based Emcee ethemadassassin “Soul on Fire”

Having spent time in North Carolina and Camden New Jersey, E moved to California in the past few years to team up with Veteran Eye to form Veteran Assassins. Both still maintain solo careers, and “Soul on Fire” is the third solo album by ethemadassassin, following on from Tomorrow Never Comes in 2008.

British journalist Andy Fletcher gives the LP a thorough examination in this.

While its fair to say he finds the inclusion of the track Young & Foolish as incredulous due to its departure in sound from the rest of the album, he then goes on to acknowledge the qualities brought to the table here :

“E’s rhyme schemes and flow are tight and hold the album’s momentum. At the start of Sparta he makes use of repetitive rhymes, presumably to maintain his rhyme scheme and flow but it comes off as a small oversight. That isn’t to say that most of his lyrics aren’t well crafted. For the most part, they are. Gratitude is a stand out track with lyrics that will force you to take them in, ‘I’m not the example of living, I’m the spectacle… my nigga Truck took a bullet to his testicles’. These sorts of lyrics pack the content thick and leave a strong, if unpleasant, aftertaste of the world that Ethemadassassin is documenting. This is really where E shines and you’ll hear some of this realist, street approach to lyricism in tracks like lead single Tiger Blade.”

Read the whole review HERE

For those unfamiliar previously with his work, here’s the video for Walk My Shoes which was playlisted on the UK’s MTV Base and Flava TV

As mentioned in the review, check out the single Tiger Blade from the current album

Look out for more coverage coming on this release shortly. All media, press and dj inquiries about the album or to receive radio / clean edits of any of the singles, contact UrbanElite PR HERE

Follow him on twitter @ethemadassassin and the website @britishhiphop

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Now based in Los Angeles since switching coasts from Greensboro NC – “American Gangster” Frank Lucas country – ethemadassassin is back with his first solo album in nearly 5 years

His previous album “Tomorrow Never Comes” included the single “Walk My Shoes” which reached #3 in the Rap Network Charts and the video for which was playlisted on the UK’s MTV Base and Flava TV

Since then he formed the hip hop duo “Veteran Assassins” with his long time sparring partner Veteran Eye, releasing 2 albums and touring the west coast with Project Blowed’s Kandi Cole, but he’s back in his own right with his firebrand lyricism on the new album “Soul on Fire” which releases on R Steel Entertainment on 17th September.

He’s reached out internationally, working with producers from France, UK, Japan and the States and the resulting 13 tracks are packed full of hard driving beats blended with soul, rock, reggae & turntablism. E’s lost none of the passion in his rhymes, and the wordplay is on point throughout.

The first official single released is “Tiger Blade”. Look out for more singles, videos and news over the summer.

albumcover

The album tracklisting is

Intro (prod Devaron Benjamin)
Sparta (prod Devaron Benjamin)
Fight Music (prod Gav Beats)
Can’t Get Enough (prod Wonder Boy)
Elements (prod Gav Beats)
80’s & 90’s (prod SciFi Stu)
Tiger Blade (prod Akthentik Works)
What Its Supposed To Be (prod Kyo Itachi)
Nothing’s Gonna Stop Me (prod Wonder Boy)
Crazy (prod Wonder Boy)
Letter To Mommy (prod Devaron Benjamin)
Young & Foolish ft ft Veteran Eye, Sherman Way & Martin H (prod Sherman Way)
Gratitude ft Buck Hennessey (prod Gav Beats)

You can connect with him via www.veteranassassins.com & on twitter @ethemadassassin

Any djs not already serviced with the full quality radio edit mp3, or members of the press & media looking for a copy of the album to review, contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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On the eve of beginning her dj support tour in the UK for Aloe Blacc, DJ Sarah Love spoke with Sasha Shantel the editor of In-Spirels Magazine as part of their “Wonder Woman” feature

Here she talks about her early days performing at the various Kung Fu nights in London, her time with BBC 1Xtra, the djs who have inspired her, her Mobo nominations, performing with Wu Tang and The Roots and much more

In-Spirels is a publication dedicated to those who motivate and inspire, designed to encourage young talent and recognize achievements

The “Aloe Blacc & The Grand Design” tour starts in Birmingham on Saturday 3rd December, followed by Leeds 4th, Nottingham 5th, Manchester 7th, Newcastle 8th, Sheffield 9th, Liverpool 11th, Glasgow 12th, Bristol 13th, Hammersmith Apollo 15th and finishes at Brighton Dome on the 16th

Check the interview at www.in-spirelsmagazine.co.uk/?p=10020

Follow on twitter @DJSarahLove and @Inspirels

URBANELITE PROMOTIONS
on twitter @urbanelitepr

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London’s 1st Lady of Hiphop & “One Woman Worldwide Wrecking Machine” DJ Sarah Love came fresh from her support of Cypress Hill’s DJ Muggs at Brixton Jamm on Wednesday to give this interview to the UK’s street tastemaker online magazine Streets On Demand.

She talks about her experience deejaying, touring, life after MTV Base and BBC 1Xtra, and how she’s preparing for being the official UK tour dj for Aloe Blacc in December

Read more at http://www.streetsondemand.com/home/2011/11/10/ontalk-catch-up-with-djsarahlove-interview/

Follow on twitter @DJSarahLove @StreetsOnDemand

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Cypress Hill and Soul Assassins DJ Muggs stops off in London as part of his Bass for your Face European tour at Brixton Jamm on Wednesday 9th November 2011.

Support comes from the UK’s 1st Lady of Hiphop DJ Sarah Love, Choice FM’s legendary DJ 279, DJ Snuff (End of the Weak / People’s Army / Speaker’s Corner), Chef from Rinse FM, Rod Azlan (Choice FM), DJ Raggs and more.

It’ll be a big night of hiphop and dubstep in both rooms.

The official FACEBOOK events page with all ticket information is http://www.facebook.com/event.php?eid=107283156049554

DJ twitter accounts include @DJ_Muggs @DJSarahLove @DJ279 @DJSnuffOne @RodAzlan & @RaggsDJ

Any media requests for interviews for either DJ Muggs or DJ Sarah Love should be sent to urbanelitepr@gmail.com

For any other information about the event, email blitzukteam@gmail.com

URBANELITE PROMOTIONS
on twitter @urbanelitepr