2019 has been a landmark year for our overall operation.

Parent company & hip hop label New Dawn Records originally operated from 1996 – 2004 before lending all its resources to developing their in house promotions team UrbanElite PR to becoming one of the leading independent hip hop & rap publicists worldwide.

Now with this year’s label relaunch, UEP have reverted back to its original role.

With a vinyl back catalogue and having signed a digital distribution company with US company Ingrooves, New Dawn Records will look to release in both formats moving forward, and expect to announce some new roster additions in the weeks and months ahead.

To mark the relaunch, a series of specially commissioned EP’s have been released. Beginning with hip hop crew Belles in Monica’s “Y’All in Meltdown” on April 26th, it was followed by Underground Cartel’s “Sapientia” on May 17th, an international collaborative project featuring rappers from the USA, UK, France, Africa, Spain, Italy, Croatia, Germany & The Netherlands.

Belles in Monica’s second EP “Natsukashii” drops June 7th, and all are available to stream and download from Spotify, Apple, Deezer, Beatport, Soundcloud & Amazon.

This short video reflects the label’s past & present

This, UrbanElite PR’s website, has been redesigned and upgraded recently in line with recent developments and change in role.

This short video reflects the work with multiple Major and independent artists over the years securing international press coverage, arranging guest appearances on stations such as Sirius XM and BBC and providing tour press. The client list includes Souls of Mischief, D12, Ultramagentic MC’s, 050 Boyz, DJ Sarah Love, Kid Vishis, Constant Deviants, Horseshoe Gang Melanin 9, Rah Digga and Copywrite

We also have our popular Hip Hop Bangerz playlists on Spotify, Youtube and Soundcloud which showcases the music of the artists we’ve promoted, again represented within the visuals

To keep up to date with all of the label’s news, visit the new official website at www.newdawnrecs.com – all of their social media is linked on the hompage

We at UrbanElite PR handle all media related issues regarding New Dawn Records, and this site will publish examples of latest news and coverage. Points of contact for all forms of media inquiries can be found HERE and our Homepage includes all our social media links.

UrbanElite PR


North west London’s Da Flyy Hooligan has long been regarded as one of the most talented and creative rappers to emerge from the UK hip hop scene over the past few years.

He is also one of the most consistent and productive artists around at the moment to the point where if he’s not in the studio recording, he’s outside waiting to get in !

2017 was another busy year for him, beginning with the release of his EP “F.Y.L.P.M” on various formats leading up to the summer followed in October with his new album “S.C.U.M.” featuring Westside Gunn and Hus Kingpin.

He also became a regular in the renowned British monthly publication DJ Magazine’s hip hop singles reviews page written by Neil Kulkarni, which is produced in both physical print and online formats.

Most recently was the review of his single “Velvet Cake” in the December issue – which can be read HERE

Watch the official video for the single on Youtube

The magazine also published reviews of his singles “Yamata No Orochi” (January issue), Pinrolls (April issue), Clicc Suit (May issue) and “Romero Bryan” (October issue)

Check the video for Romero Bryan, premiered by Complex Magazine, on youtube

Click the links to hear the EP and album on Spotify

F.Y.L.P.M.” “S.C.U.M.

“S.C.U.M.” is also available in CD formats from a variety of online stores worldwide, including Bandcamp

Da Flyy Hooligan is, as per the norm, working on various new projects including the follow up album “S.C.U.M. II”. He will also be performing live Upstairs at the Ritzy Picture House in Brixton, London on Thursday, January 25th. More details about the venue and show available HERE

Keep up to date with Da Flyy Hooligan on social media via Instagram, Twitter and Facebook

All international press, media and radio station Dj enquiries regarding Da Flyy Hooligan can be sent through to us here at UrbanElite PR. Our contact information details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

DJ Toshi is celebrating the 10th anniversary of his Classic Storm Radio Show by throwing on this must see event for all hip hop heads in New York City, tomorrow night, Saturday November 25th 2017.

He’s brought together a seriously impressive line up which will include live performances by The Beatnuts, Planet Asia, Ruste Juxx, Illa Ghee, Mr Complex, C-Rayz Walz and El Gant.

There will be a special DJ set by D.I.T.C.’s Lord Finesse with further sets by Toshi, Street Vision’s DJ Ready Cee and DJ Mixx. The night will be hosted by Classic Storm’s Sunez, Bodega Cold Kutz’ Doc AHK and local emcee Mic Handz

THE VENUE IS MERCURY LOUNGE, 217 EAST HOUSTON STREET, NEW YORK, NY 10002

Doors open at 10.30pm with the show starting at 11pm. This is a 21 and over event so bring ID if you think it may be required. Price on the door is $20, although there are still some discount priced tickets available in advance from TICKETFLY

There is more information about the show at the Facebook Event Page

In August, Toshi had producer Frost Gamble and Detroit rapper ZotheJerk as guests on the show. The pair released the album “Black Beach” in May.

Frost was in town to finish the recording of his “Rare Fabric” EP with Tragedy Khadafi, released in October, and to help promote his album “Respect Is Earned Not Given” with NY state rapper Tone Chop which released in September and featured Kool G Rap, Planet Asia and rap battler DNA

In early 2018 he will be releasing his solo producer album “I Missed My Bus” which includes featured artists KXNG Crooked, Ruste Juxx, Ras Kass, Skyzoo, Conway, Rah Digga, Guilty Simpson and many more.

Listen back to the show first broadcast on August 8th

All media & press enquiries about ZotheJerk, Tone Chop & Frost Gamble can be sent to us at UrbanElite PR. Our contact information details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

In this exclusive video interview, his first for two years, north west London rapper Da Flyy Hooligan reveals all about his artistic change of direction, his new album and his close relationship with the late Sean Price.

While discussing the themes and recording process of his recently released “S.C.U.M.” LP, he explains the transition from the artist formerly known as Iron Braydz to his current persona, a move in part inspired by actor Ray Winstone and the former Boot Camp Clik frontman who he describes as “one of the biggest influences on my life”.

Documenting the reason for his “Sean Price” tribute track, DFH proceeds to give an extensive in depth account of how their relationship grew through the years. He recounts their first meeting backstage in London and subsequent recording session evolving into a personal bond which would ultimately see the Brooklyn legend credit the young MC for his conversion to Islam.

In a series of very poignant recollections, their shared humour, respect and friendship is discernible culminating in rare video footage of the great man performing to his “little brother” on the Jazz Cafe stage. Following a further personal tribute to Bernadette Price, Harlesden’s finest outlines his release plans for 2018.

Director of Photography The ‘Ol Cyruss
Sound Mixer Stefan Foster
Edited & produced by Kieran McFarlane

Da Flyy Hooligan performs live at Arch Space, London this Friday, November 17th – Details at www.hhbitd.com

“S.C.U.M.” released on October 27th through 22 Entertainment.

Amazon Bandcamp iTunes Spotify

Connect with Da Flyy Hooligan on social media via Twitter, Instagram & Facebook

All media & press enquiries and requests regarding Da Flyy Hooligan can be sent to us at UrbanElite PR. Our contact information details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Nine5Four Magazine is a bi-monthly publishing in physical and digital print formats with bases in the US and Canada.

With extensive subscriber numbers worldwide they focus on emerging talent in music, acting, modelling, sport and general entertainment.

Their November 2016 issue has just been published, including a two page feature on NY State rapper Tone Chop & Winnipeg based producer Frost Gamble who have just released their new EP “Veteran” through Seven 13 Music & Entertainment. Available to buy from iTunes

The feature headlined “Soldiers in Arms” traces their history together, dating back to their original rivalry in NY State’s rap battle scene during the 90’s to their becoming partners in rhyme and tagging around the local area. The pair discuss their solo careers and the reasons behind the decision to finally release an official collaborative project after all these years.

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They also speak on the wider hip hop culture, the changes and evolution that has taken place over the past two decades and the importance they place on acknowledging the part played by the pioneers. Addressing the comparisons between commercial and underground or “traditional” hip hop, there is an acceptance of inevitable divergence while still maintaining the importance of upholding those traditions.

In effect, to educate a younger generation that there is more to hip hop than the imagery and representation typically served as the daily diet by mainstream media. Frost also discusses the role sample clearance issues played on the emergence of various sub-genres, before ending the interview on an optimistic note for hip hop’s future given the apparent upturn in interest and passion by a new generation for the classic sound and traditional elements.

READ THE ARTICLE IN FULL HERE

LISTEN TO THE FULL OFFICIAL VETERAN EP STREAM ON SOUNDCLOUD

Connect with Tone Chop & Frost Gamble online :

TWITTER @ToneChop @FrostGamble @Seven13Music
INSTAGRAM @ToneChop @Frost.Gamble
FACEBOOK www.facebook.com/tonechopfrostgamble

All international media, press and radio station inquiries regarding Tone Chop & Frost Gamble can be sent to us at UrbanElite PR, our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

UGDT1

Live hip hop tonight, Friday May 27th, in Santa Ana CA.

Should be a helluva show with this line up, half the Slaughterhouse crew in the building as Joe Budden hits town joined by KXNG Crooked (aka Crooked I) and his younger brothers Horseshoe Gang.

Venue is The Underground DTSA, 220 E 3rd Street, Santa Ana CA 92701. Doors open at 8pm PST with the show starting at 8.30pm. Admission is $20.00 and this is an 18 & over event. Tickets available from TICKETWEB

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Horseshoe Gang are fire live, and you can expect to hear some tracks off their new album “Anti-Trap Music” which released on April 29th. In the first hour of release, Amazon had sold out their initial CD stock, within the first week the album was Top 50 on iTunes charts in 15 different countries and it has now had over 100,000 streams.

They recently sat down with Shanique Williams for US online Above Average Hip Hop to talk about their early influences, their growth as a group, the new album and their views on hip hop today. Read what they had to say HERE

The album is available from iTunes and Amazon and you can keep up to date with the group on TWITTER and FACEBOOK

Check the official album stream on the label Seven 13 Music & Entertainment’s official Soundcloud account

Look out for further media coverage on the group coming shortly. All media, press & radio enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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West coast hip hop group Horseshoe Gang release their fourth official studio album “Anti-Trap Music” on Friday April 29th 2016. Available to buy on iTunes HERE and CD’s from the label HERE

As expected from the younger brothers of KXNG Crooked, it’s a showcase of superior rhymes and wordplay throughout addressing a diverse range of subjects. Targets in the sights of these lyrical marksmen are poverty and aspirations, police brutality and the Black Lives Matter movement, and the pain incurred by the loss of those closest. They also provide a tribute to the legends of hip hop while pulling no punches with their take on the state of rap music today.

Their technical prowess combined with intelligent approach has gained much media attention, and seen them feature in a host of local, national and international publications in the past few months.

Production credits include Grammy Award winners Pitchshifters, KXNG Crooked and COB affiliates Jonathan Elkaer, DJ E.D.D.E.H. and Tabu

TRACKLIST

1 – Intro ft KXNG Crooked (produced by Jonathan Elkaer & DJ E.D.D.E.H.)
2 – I Want (produced by Pitchshifters)
3 – Poverty Slogans (produced by Jonathan Elkaer & DJ E.D.D.E.H.)
4 – Stress Relief (produced by Pitchshifters)
5 – Shoe-icide Squad (produced by Tabu)
6 – Poor Swagg (produced by Pitchshifters
7 – Interlude
8 – Out of Touch (produced by Komplex)
9 – Who’s The Best Rapper (produced by KXNG Crooked)
10 – Broke Ass Nigga (produced by Aktive)
11 – Falling (produced by Serious Beats)
12 – Crooked I Robot (produced by Jonathan Elkaer)

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Their official album release party takes place on Monday May 2nd at the G/S Bar, 5630 W Manchester Avenue, Los Angeles, CA 90045. 8pm – 2am PST

They will be performing live with their DJ Sauce the Boss and KXNG Crooked. Entry is free although those wishing to attend must be aged 21 and over.

Keep up to date with Horseshoe Gang on TWITTER & FACEBOOK

All media, press and radio station inquiries regarding Horseshoe Gang, their album and their release party can be sent to us at UrbanElite PR, contact details HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr