walk my shoes – UrbanElite Promotions

One of the UK’s longest running online platforms specializing in hip hop music & culture, BritishHipHop.com, are the latest to review the new album by Los Angeles based Emcee ethemadassassin “Soul on Fire”

Having spent time in North Carolina and Camden New Jersey, E moved to California in the past few years to team up with Veteran Eye to form Veteran Assassins. Both still maintain solo careers, and “Soul on Fire” is the third solo album by ethemadassassin, following on from Tomorrow Never Comes in 2008.

British journalist Andy Fletcher gives the LP a thorough examination in this.

While its fair to say he finds the inclusion of the track Young & Foolish as incredulous due to its departure in sound from the rest of the album, he then goes on to acknowledge the qualities brought to the table here :

“E’s rhyme schemes and flow are tight and hold the album’s momentum. At the start of Sparta he makes use of repetitive rhymes, presumably to maintain his rhyme scheme and flow but it comes off as a small oversight. That isn’t to say that most of his lyrics aren’t well crafted. For the most part, they are. Gratitude is a stand out track with lyrics that will force you to take them in, ‘I’m not the example of living, I’m the spectacle… my nigga Truck took a bullet to his testicles’. These sorts of lyrics pack the content thick and leave a strong, if unpleasant, aftertaste of the world that Ethemadassassin is documenting. This is really where E shines and you’ll hear some of this realist, street approach to lyricism in tracks like lead single Tiger Blade.”

Read the whole review HERE

For those unfamiliar previously with his work, here’s the video for Walk My Shoes which was playlisted on the UK’s MTV Base and Flava TV

As mentioned in the review, check out the single Tiger Blade from the current album

Look out for more coverage coming on this release shortly. All media, press and dj inquiries about the album or to receive radio / clean edits of any of the singles, contact UrbanElite PR HERE

Follow him on twitter @ethemadassassin and the website @britishhiphop

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

This is a compilation of video clips of singles we have promoted into the UK and European marketplace.

We promote all forms of “urban” music, and these tracks are hiphop and drum & bass

They are “London Calling” Double AB ft Iron Braydz
“Now” Verbal Kent produced by the UK’s Kelakovski
“Walk My Shoes” ETheMadAssassin
“Betta B Ready – D-Code’s drum & bass mix” Ras Ceylon
“Miss Right” – Peter Jackson ft Sizzla

They represent tracks from all around the world, UK, USA, Canada & Jamaica. On our main youtube account http://www.youtube.com/urbanelitepr you will be able to view full versions of these videos as well as more from artists such as Souls of Mischief, Deeprooted, Tha Vill ft Kele Le Roc, TQ as well as audio promotions for artists such as Ohio’s Copywrite and New York’s Vast Aire featuring a number of other UK artists

We also arrange for some videos to be premiered on world renowned sites, and of course service all of the top UK tv stations, top global online specialist blogs & magazines, radio, press and also handle tour press and events such as with Detroit’s D12, and most recently publicity for Cypress Hill’s DJ Muggs on his visit to London. Artist development and label support are also included in the range of services we provide.

We have represented independent labels and majors over the years

Examples of past and present campaigns can be seen at http://www.myspace.com/urbanelitepr you can find us on Facebook “Urbanelite Smith”, tracks available at http://www.soundcloud.com/urbanelitepr and you can also reach us on twitter http://www.twitter.com/urbanelitepr

Any business enquiries can be sent to urbanelitepr@gmail.com

URBANELITE PROMOTIONS