2019 has been a landmark year for our overall operation.

Parent company & hip hop label New Dawn Records originally operated from 1996 – 2004 before lending all its resources to developing their in house promotions team UrbanElite PR to becoming one of the leading independent hip hop & rap publicists worldwide.

Now with this year’s label relaunch, UEP have reverted back to its original role.

With a vinyl back catalogue and having signed a digital distribution company with US company Ingrooves, New Dawn Records will look to release in both formats moving forward, and expect to announce some new roster additions in the weeks and months ahead.

To mark the relaunch, a series of specially commissioned EP’s have been released. Beginning with hip hop crew Belles in Monica’s “Y’All in Meltdown” on April 26th, it was followed by Underground Cartel’s “Sapientia” on May 17th, an international collaborative project featuring rappers from the USA, UK, France, Africa, Spain, Italy, Croatia, Germany & The Netherlands.

Belles in Monica’s second EP “Natsukashii” drops June 7th, and all are available to stream and download from Spotify, Apple, Deezer, Beatport, Soundcloud & Amazon.

This short video reflects the label’s past & present

This, UrbanElite PR’s website, has been redesigned and upgraded recently in line with recent developments and change in role.

This short video reflects the work with multiple Major and independent artists over the years securing international press coverage, arranging guest appearances on stations such as Sirius XM and BBC and providing tour press. The client list includes Souls of Mischief, D12, Ultramagentic MC’s, 050 Boyz, DJ Sarah Love, Kid Vishis, Constant Deviants, Horseshoe Gang Melanin 9, Rah Digga and Copywrite

We also have our popular Hip Hop Bangerz playlists on Spotify, Youtube and Soundcloud which showcases the music of the artists we’ve promoted, again represented within the visuals

To keep up to date with all of the label’s news, visit the new official website at www.newdawnrecs.com – all of their social media is linked on the hompage

We at UrbanElite PR handle all media related issues regarding New Dawn Records, and this site will publish examples of latest news and coverage. Points of contact for all forms of media inquiries can be found HERE and our Homepage includes all our social media links.

UrbanElite PR

The owner of recently relaunched label New Dawn Records, the parent company of in-house promotions and marketing division UrbanElite PR will be live on air Tuesday May 21st at 1pm PST / 4pm EST / 9pm GMT / 10pm CET giving an extremely rare interview to Harlem’s The Beef Stew Show which broadcasts on Blogtalk Radio.

You can listen in live HERE

If you miss the live broadcast it will be repeated on iHeart, TuneIn, Stitcher, Google Play and College Underground Radio.

Originally established in 1996, NDR operated until 2004 before putting all of their resources into developing UrbanElite PR as a stand alone company who would go on to be one of the leading promoters of independent hip hop worldwide. Campaigns included D12, Idris Elba, Souls of Mischief, TQ, Rah Digga, Bumpy Knuckles, Vast Aire, Copywrite, Verbal Kent, Horseshoe Gang, Kid Vishis, Melanin 9, Ultramagentic MC’s, Constant Deviants, 050 Boyz and many more

Since relaunching in April and reverting UrbanElite PR back to its original in-house role, the label have so far released two EP’s with more to come.

BELLES IN MONICA “Y’ALL IN MELTDOWN” released April 26th

UNDERGROUND CARTEL “SAPIENTIA” released May 17th

Distributed by Ingrooves, all the releases are also available to stream and download from Apple, Beatport, Amazon, Deezer and Soundcloud

Currently planning for the release of a second EP by Belles in Monica “Natsukashii” on June 7th while arranging roster additions, tune in to Blogtalk Radio to hear more about the label’s plans

You can keep up to date with NDR’s news at their official website www.newdawnrecs.com and via their new social media platforms on Twitter @newdawnrecs IG @realnewdawnrecs & FB @OfficialNewDawnRecords

UrbanElite PR

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We just freshened up our “Hip Hop Bangerz” playlist on Soundcloud made up of various singles & buzz tracks we’ve promoted over the years.

Includes joints featuring Constant Deviants, Skyzoo, Talib Kweli, Ultramagnetic MC’s, Vast Aire, Cappadonna, Iron Braydz, Prince Po, Matt Maddox, Tragedy Khadafi, Planet Asia, 050 Boyz, D12’s Kuniva & Bumpy Knuckles…check it out

Any DJs wantin laced with full quality mp3s of any of these tracks, head over to our CONTACT PAGE & hit us up with your details

Look out for the first release from the newly relaunched New Dawn Records dropping tomorrow, the Belles in Monica single “Y’All Under Surveillance” b/w “Meltdown” with remixes by G-Sharp, legendary turntablist & DMC finalist Krash Slaughta & Phi Life Cypher’s beatmeister DJ Nappa featuring cuts by Mr Thing.

Will be available on Spotify, Apple, Deezer, iTunes, Beatport & more. Taken from the EP “Y’All in Meltdown” out April 26th – here’s the video teaser on Youtube

UrbanElite PR

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The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.

This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.

Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.

Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.

Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.

Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.

Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.

While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :

PREVIOUS MEDIA CAMPAIGNS

Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.

SINGLES PROMOTED

Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.

MAGAZINES & PRESS

This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE

These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

Earlier this year, Detroit rapper ZotheJerk and NY state producer Frost Gamble, now resident in Winnipeg, released their album “Black Beach” [available on Bandcamp] which included featured artists KXNG Crooked, Guilty Simpson, Sadat X and Boldy James.

In August the pair travelled to NYC to wrap up a new recording project with Tragedy Khadafi – the Rare Fabric EP drops October 20th – and while there they chopped it up with Rapstation’s Tim Einenkel for his “The Library” series of interviews

In what resulted in a very in depth and far reaching interview, the pair discussed their early introductions to hip hop reaching back to the 80’s & 90’s. Frost divulges how the early breakdancing craze was his first step, and introduced him to the music of Whodini and UTFO, and how Rakim and Juice Crew first influenced his decision to pick up the mic, performing cyphers and battling at street corners which is where he first met long time compadre Tone Chop.

He explains the reason for the switch to production, learning from near neighbour DJ Spinna, and the impact “By All Means Necessary” and “It Takes A Nation of Millions” had on his approach, while citing Diamond D as his initial yardstick.

Meanwhile, Zo goes all the way back to first hearing The Rappin’ Duke, Dana Dane, Slick Rick, NWA and Big Daddy Kane, and how hip hop was his escape from the harsh realities around him – poverty, crack sold in elementary school and violence – it was more of an education in his self development.

He recalls watching what would become members of D12 first performing in battles and groups, and the lessons learned on how to progress as an artist from role models such as J Dilla and Proof.

Bringing it to the present, the pair disucss how they first met in 2014, their recording methods and how their track “Honey” was the catalyst for their career defining moment in signing with Miami label 22 Entertainment.

On the theme of “Black Beach”, Zo explains how it was designed as the snapshot of “the black experience” in America today, though there are more expansive themes addressed such as the loss of his grandmother addressed in “Risk vs Reward”. The rapper wears his heart on his sleeve laying out his vulnerabilities, aspirations and anger in equal measure, in effect a cathartic experience that will resonate with most people.

The pair then discuss their future recording plans, including the comparative pressure on artists today to constantly release new music, before the conversation switches to Frost’s work with Tone Chop.

With their new album “Respect Is Earned Not Given” having released just yesterday, Tim asks about their track “Leave It Alone” from their “Veteran” EP of last year, a dedication to the late Sean Price. The producer gives the background to how the track was put together with Ruste Juxx and Nobi, and also gives the reasons why he held the man in such high regard.

The interview not only serves as a fascinating look behind the scenes at Zo and Frost, but also as a vignette of hip hop history through the eras.

LISTEN TO THE INTERVIEW IN FULL HERE

ZotheJerk x Frost Gamble “RISK VS REWARD” ft Sadat X

Tone Chop x Frost Gamble LEAVE IT ALONE ft Ruste Juxx & Nobi

Frost returns to NYC mid October, this time with Tone Chop, to promote their new album and will be guests on DJ Eclipse’s Sirius XM “Rap Is Outta Control”, Monday 16th Oct.

All media, press and radio station DJ enquiries regarding Frost Gamble, Tone Chop & ZotheJerk, including requests to interview the pair in NYC, can be sent to us at UrbanElite PR. Our contact details are available HERE

You can connect with the guys on social media via twitter @FrostGamble @TheJerkNation @ToneChop and there are also two joint Facebook Pages – Zo and Frost Tone & Frost They’re cool guys, holla at ’em.

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

We’ve had the pleasure of promoting singles and albums by many artists from the US, Canada and UK over the past decade and more.

Some were already well known and others less so initially, but they all share one thing in common….damn they can spit and make bangin’ beats !

We were looking through our Soundcloud page yesterday which hosts some of their singles and album streams, and decided to put together a little compilation for your listening pleasure. One for the Hip Hop connoisseurs of gritty rhymes, superior lyricism, classic production and a healthy dose of turntablism thrown into the mix for good measure.

TRACKLIST

Tone Chop & Frost Gamble ft Kool G Rap “Walk the Walk”
Constant Deviants “So Underrated”
ZotheJerk & Frost Gamble ft Sadat X “Risk vs Reward”
Horseshoe Gang “Shoe-icide Squad”
050 Boyz “Watch That (Bricks Mix)”
Iron Braydz ft Prince Po “Millennium”
Matt Maddox ft Tragedy Khadafi “Street Art”
Ultramagnetic MCs “Let the Bars Go”
Vast Aire ft Cappadonna “I Dont Care (radio edit)”
Kuniva of D12 “Gut Shots 3 (radio edit)”

CLICK PLAY ON THE STREAM !!

Each track’s stream contains the story behind the record in the notes and the various artists’ social media details, so you can always connect with them and hear more of their music.

Radio & club DJs who would like a full quality mp3 (320) of the dirty or clean versions of any these tracks for their sets or shows can request them from us at UrbanElite PR. Our contact information is available HERE

Enjoy!

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

Nine 5 Four Magazine is an online digital publication covering Canada and the United States.

They sat down recently with Detroit rapper ZotheJerk and NY State producer Frost Gamble (now resident in Winnipeg) ahead of the release of their new album “Black Beach” on May 26th.

In the resulting feature just published, Zo speaks on the traditional links between the music scenes in Detroit, Michigan and Canada while Frost compares the appreciation of true essence hip hop “north of the border” to that in Europe.

Frost’s approach to production is steeped in the traditions of crate digging channeled through an Akai MPC, and he speaks on the construct via sampling while they both go on to discuss their working chemistry and the logistics involved despite being based distances apart.

Zo too has led a nomadic lifestyle, moving from the D to Kansas and then Hudson, Ohio. The pair discuss the decision to return to Detroit for part of the recording process which took place at Mr Porter’s original home studio, and also how travelling has helped shape their overall approaches to music and life.

The feature concludes with Zo explaining the hook up with the album’s featured artists Boldy James, Guilty Simpson, Sadat X and KXNG Crooked

READ THE FULL FEATURE HERE

Currently conducting interviews with media in the States, UK, Europe and Australia, the pair are set to release a new single “My Negus” on Monday May 1st. Featuring Guilty Simpson, it follows the previous single “Risk vs Reward” ft Sadat-X and the bonus cut video “Axe Somebody” which is available as a free download HERE

Keep up to date with Zo and Frost on social media via IG @ZotheJerk & @Frost.Gamble, Twitter @TheJerkNation & @FrostGamble and over on their Joint Facebook Page.

“Black Beach is available to pre-order now on iTunes

All media, press and radio station DJ inquiries regarding ZotheJerk, Frost Gamble and the album Black Beach can be sent to us at UrbanElite PR. Our contact information is available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr