Brick City rapper and producer Az Izz of the legendary Outsidaz crew is on the comeback trail with his new album “Dopeliss” releasing through New Dawn Records on July 3rd.
Following on from last month’s “Gettin’ It”, new single “Nunya” has been released today. Produced by another Newark native Qua Z Mo, it’s a fuel injected electro banger powered by heavy 808 kicks with Az on the front foot from the outset. Packing the verbal artillery, targets are placed in the sights and gauntlets thrown down through a series of combative rhymes and punchline bars “Ya whole career is a publicity stunt, how you black, ain’t kick a rap about your history once“. Stoking the fires, pure heat for the streets.
Available to stream and download at APPLE, TIDAL & AMAZON Also streaming on Spotify and Soundcloud
It’s a welcome return to the hip hop fold for rapper and producer Az Izz from the legendary New Jersey group The Outsidaz, known for their early work with Wu Tang, The Fugees and D12 and who counted Pace Won and Rah Digga among their numbers. His new album “Dopeliss” is out July 3rd through New Dawn Records, and the first single taken from it released today.
The self produced “Gettin’ It” features East Orange luminary Drift, and over the funked up percussive beat the pair trade claims for what’s theirs while also bringing a little extra traditional rap beef to the table, in this case a historic tussle with Royce da 5’9″. The accompanying video was also released today, shot in the back yards of Brick City.
Digitally distributed by Ingrooves / Universal and available from Apple, Amazon, Tidal and Spotify
All media, press and DJ inquiries regarding all of New Dawn Records’ releases can be directed to ourselves UrbanElite PR, the in house promotional division of the label. Our contact details are available HERE
Rapper and producer Az Izz of the legendary New Jersey hip hop crew has announced today that he has signed with New Dawn Records for the release of his new album “Dopeliss” on July 3rd 2020.
With medals long earned locally, the group became known more widely for their work with The Fugees, Wu Tang and D12 and sparked the solo careers of several members including Pace Won and Rah Digga of Flipmode Squad.
The new album marks a long overdue return for Az Izz
Largely self produced with additional contributions by Fleet DJs affiliate DJ Profluent, Qua Z Mo and 3rdRell, guest featured artists include fellow Outsidaz D.U. and Pace Won together with some of the Garden State’s hardest spitters Drift, Jaja Kenyatta, Nam, Rube the Difference and Equip. The album reflects the evolution of the eastcoast sound with a fusion of the traditional and contemporary resulting in essential listening for all hip hop heads.
Singles “Gettin’ It”, “Nunya” and double A side “Ghetto” b/w” “Crazy” will be released over April, May & June
The label have just published an audio teaser and video trailer for the album on Soundcloud and Youtube respectively
More information about this and all of New Dawn Records’ releases is available from their official website www.newdawnrecs.com
2019 has been a landmark year for our overall operation.
Parent company & hip hop label New Dawn Records originally operated from 1996 – 2004 before lending all its resources to developing their in house promotions team UrbanElite PR to becoming one of the leading independent hip hop & rap publicists worldwide.
Now with this year’s label relaunch, UEP have reverted back to its original role.
With a vinyl back catalogue and having signed a digital distribution company with US company Ingrooves, New Dawn Records will look to release in both formats moving forward, and expect to announce some new roster additions in the weeks and months ahead.
To mark the relaunch, a series of specially commissioned EP’s have been released. Beginning with hip hop crew Belles in Monica’s “Y’All in Meltdown” on April 26th, it was followed by Underground Cartel’s “Sapientia” on May 17th, an international collaborative project featuring rappers from the USA, UK, France, Africa, Spain, Italy, Croatia, Germany & The Netherlands.
Belles in Monica’s second EP “Natsukashii” drops June 7th, and all are available to stream and download from Spotify, Apple, Deezer, Beatport, Soundcloud & Amazon.
This short video reflects the label’s past & present
This, UrbanElite PR’s website, has been redesigned and upgraded recently in line with recent developments and change in role.
This short video reflects the work with multiple Major and independent artists over the years securing international press coverage, arranging guest appearances on stations such as Sirius XM and BBC and providing tour press. The client list includes Souls of Mischief, D12, Ultramagentic MC’s, 050 Boyz, DJ Sarah Love, Kid Vishis, Constant Deviants, Horseshoe Gang Melanin 9, Rah Digga and Copywrite
We also have our popular Hip Hop Bangerz playlists on Spotify, Youtube and Soundcloud which showcases the music of the artists we’ve promoted, again represented within the visuals
To keep up to date with all of the label’s news, visit the new official website atwww.newdawnrecs.com – all of their social media is linked on the hompage
We at UrbanElite PR handle all media related issues regarding New Dawn Records, and this site will publish examples of latest news and coverage. Points of contact for all forms of media inquiries can be found HERE and our Homepageincludes all our social media links.
The owner of recently relaunched label New Dawn Records, the parent company of in-house promotions and marketing division UrbanElite PR will be live on air Tuesday May 21st at 1pm PST / 4pm EST / 9pm GMT / 10pm CET giving an extremely rare interview to Harlem’s The Beef Stew Show which broadcasts on Blogtalk Radio.
If you miss the live broadcast it will be repeated on iHeart, TuneIn, Stitcher, Google Play and College Underground Radio.
Originally established in 1996, NDR operated until 2004 before putting all of their resources into developing UrbanElite PR as a stand alone company who would go on to be one of the leading promoters of independent hip hop worldwide. Campaigns included D12, Idris Elba, Souls of Mischief, TQ, Rah Digga, Bumpy Knuckles, Vast Aire, Copywrite, Verbal Kent, Horseshoe Gang, Kid Vishis, Melanin 9, Ultramagentic MC’s, Constant Deviants, 050 Boyz and many more
Since relaunching in April and reverting UrbanElite PR back to its original in-house role, the label have so far released two EP’s with more to come.
BELLES IN MONICA “Y’ALL IN MELTDOWN” released April 26th
UNDERGROUND CARTEL “SAPIENTIA” released May 17th
Distributed by Ingrooves, all the releases are also available to stream and download from Apple, Beatport, Amazon, Deezer and Soundcloud
Currently planning for the release of a second EP by Belles in Monica “Natsukashii” on June 7th while arranging roster additions, tune in to Blogtalk Radio to hear more about the label’s plans
We just freshened up our “Hip Hop Bangerz” playlist on Soundcloud made up of various singles & buzz tracks we’ve promoted over the years.
Includes joints featuring Constant Deviants, Skyzoo, Talib Kweli, Ultramagnetic MC’s, Vast Aire, Cappadonna, Iron Braydz, Prince Po, Matt Maddox, Tragedy Khadafi, Planet Asia, 050 Boyz, D12’s Kuniva & Bumpy Knuckles…check it out
Any DJs wantin laced with full quality mp3s of any of these tracks, head over to our CONTACT PAGE & hit us up with your details
Look out for the first release from the newly relaunched New Dawn Records dropping tomorrow, the Belles in Monica single “Y’All Under Surveillance” b/w “Meltdown” with remixes by G-Sharp, legendary turntablist & DMC finalist Krash Slaughta & Phi Life Cypher’s beatmeister DJ Nappa featuring cuts by Mr Thing.
Will be available on Spotify, Apple, Deezer, iTunes, Beatport & more. Taken from the EP “Y’All in Meltdown” out April 26th – here’s the video teaser on Youtube
The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.
This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.
Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.
Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.
Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.
Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.
Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.
While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :
Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.
Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.