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It’s been nearly 20 years since Bay Area’s Celly Cel released his debut album Heat 4 Yo Azz, but the west coast veteran has just brought some new heat in the shape of “Morphine” which dropped on 24th September.

The 18 track LP includes features from E-40, Beeda Weeda, Brotha Lynch Hung, Turf Talk, Daz Dillinger, Trae Tha Truth, Mistah Fab and they go in all the way for what’s a real modern day Cali classic out on Realside Records.

He has just launched the new video for “After This” featuring Suryil, a club banger already getting some serious time on the airwaves. Celly keeps ’em comin, so look out for more releases, live dates and news on the album which can be bought on iTunes now at http://itunes.apple.com/us/album/morphine/id704948521

Check out the video

You can also hear the radio edit on Soundcloud

Any djs not already serviced with the full quality clean radio edit can request it from UrbanElite PR HERE

Follow Celly Cel on twitter @Real_CellyCel and Suryil at @Suryil_DaArtist You can also get more info on Celly via his website www.celly-cel.com

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SoulonFire-Guestlist

Guestlist are an online and physical publication based in London who cover many different genres including house, techno, r&b, hip hop, drum & bass, dubstep, reggae, indie and more.

They cover music releases with reviews and interviews, but are also heavily involved with events, clubs, shows & festivals in the UK and in Europe, reporting on the hotspots to visit for people who want to experience the nightlife of various cities throughout the continent….or as they put it “The Ultimate Guide To Going Out and Having Fun!”

Most recent interviews in their “R&B and Hip Hop” section include Tinchy Stryder, Jazzy Jeff, Eve, Wu Tang Clan, Ruff Diamondz and Example, and the latest is with ethemadassassin who released his third solo album “Soul on Fire” on 17th September

The Los Angeles based rapper, most associated with North Carolina where he started performing and recording during the Golden Era of the 90’s speaks with journalist Janine Francois about his new album, the musical progression from his previous albums, lyricism, beat selection, and his favourite track off the album and the reason for his choice

Read the full interview HERE

The album Soul on Fire can be bought online at iTunes HERE

There are some classic cuts on that album, whether “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu & “Can’t Get Enough” with that more soulful sound of the 90’s, or the rockier hardcore sound in joints like “Elements”, “Fight Music”, “Tiger Blade”, “What It’s Supposed To Be” produced by Kyo Itachi….and the bonus track released recently H.T.G. ft Sole-R

Check em out

Look out for more releases from E soon, and his new album with sparring partner Veteran Eye as part of the group Veteran Assassins is also in the pipeline for 2014.

You can reach E on twitter @ethemadassassin and the magazine @GuestlistDotNet with Janine over at @GrrlsClub

Any djs requiring full quality clean radio edit mp3s of any of these tracks, or media & press with further inquiries about the album can contact UrbanElite PR HERE

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SoulonFire-DataTransmission

British online magazine DataTransmission is well known for its coverage of all type of dance music, from techno, house, dubstep and all other genres in between, reporting from all around the UK and hotspots such as Ibiza, Aiya Napa and various other European resorts & cities.

They also like their rap and hip hop music, and have just reviewed the new album Soul on Fire by rapper ethemadassassin, currently based in Los Angeles but most associated with his native North Carolina where he started out performing in the 90’s.

One half of Veteran Assassins, this is E’s third solo album which released on 17th September, and Janine Francois cast an eye over his most recent offering

ethemadassasin, lives up to regal standards as set by his previous releases such as, ‘Proverbs’ and ‘ Tomorrow Never Comes’ both dealing with the chaotic lifestyle lived by this Golden Era emcee” is how the review opens which notes his lyrcism, wit, humour, sarcasm and “hard cold truths” in what is an audio biopic of his life from his early days to the “latest scene in the movie of his life today”.

The album has received much credit for its open & honest approach, owning up to past mistakes, acknowledging struggles and successes, and also having a healthy dose of retrospective flava for those who remember or are fans of the sights, sounds and fashions of the 90’s.

The review summarizes “ethemadassasin does himself justice and for hardcore fans you will not be disappointed, as he lyrically delivers the goods. For those new to this ageless rapper, it is recommended you reference previous works to gain some context on ‘Soul on Fire.’ The album does just that, bares his soul for us to hear.

Read the full analysis HERE

The album is available to buy on iTunes now HERE

From the album, check out the single “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu and the video for Can’t Get Enough

Follow E on twitter @ethemadassassin and the magazine @d8atransmission You can also reach Janine on twitter @GrrlsClub

Any djs who require the full quality clean edit mp3s of any tracks from this album, or media & press with further inquiries about the release should contact UrbanElite PR HERE

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SoulonFire-PopCulturez

UK based online magazine PopCulturez covers a wide range of interests including music genres rock, pop, country, r&b,hip hop and subjects such as sport, politics, tv, concerts….in other words news on the popular culture of the day.

They are the latest to cast an eye over the new album by rapper ethemadassassin, one half of the LA based duo Veteran Assassins most associated with North Carolina though has also worked out of New Jersey and Ohio at various times of his career.

“Soul on Fire” is his 3rd solo studio album, following on from the 2008 release “Tomorrow Never Comes” which included the video for Walk My Shoes as seen on UK stations MTV Base, Flava TV and others coast to coast across America. The current album is more auto biographical depicting his early days and the fashions, sounds and sights of the Nineties, while bringing things up to date of where he is today. Soul laced tracks like “80’s & 90’s” & “Can’t Get Enough” will be recognizable to older heads whereas fuel injected bangers like “Elements”, “Sparta”, “Tiger Blade” and even the latest bonus joint “H.T.G.” brings out the grittier side to this Emcee.

The PopCulturez review reflects on it, opening “he has something that many strictly battle-focused rappers lack; he can craft real songs too.” and in closing “Sure to please fans of 90s-style hardcore hip-hop from the likes of D.I.T.C., E offers his own take on the streets while demonstrating that, as an MC, he is not to be taken lightly.

Read the full review HERE

The album is available from iTunes now HERE

Meanwhile, check out a couple of the tracks on Soundcloud

80’s & 90’s

H.T.G.

And on Youtube

Keep up to date with him on twitter @ethemadassassin and the magazine @PopCulturez

All media, press and dj inquiries, requests for interviews & full quality clean edit mp3s of any of these tracks can be addressed to UrbanElite PR HERE

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SoulonFire-SampleFace

The latest review of the new album Soul on Fire by ethemadassassin comes courtesy of UK online magazine SampleFace.

Afforded a 4/5 rating by reviewer Taytula Burke, on the beats and production she opens:

E curates beats from producers like SciFi Stu, Kyo Itachi, Wonder Boy and Gav Beats resulting in crazy guitar riffs, soulful vocal samples and jazzy piano keys being used as the soundtrack for a joyride through the mind of a veteran emcee.

The review is another to reflect well on E’s work on the mic with his “lyrical prowess” and subject matter, summarizing “this is an album worth having in your collection if you expect hip hop to have more than just rhyming couplets and a catchy hook.

You can read the review in full HERE

You can buy the album now from iTunes HERE

Meantime, check out his recently launched bonus cut H.T.G. ft Sole-R on Soundcloud & Youtube

You can follow E on twitter @ethemadassassin the magazine @Sampleface & the reviewer @Taykeova

All press & media inquiries regarding ethemadassassin and the album Soul on Fire, including dj requests for full quality clean radio edit mp3s, can be addressed to UrbanElite PR HERE

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SoulonFire-WordisBond

Los Angeles Cali, Greensboro NC & Camden NJ….theyve all been or are home to hip hop veteran Emcee ethemadassassin who has just released his 3rd solo album “Soul on Fire” today

Starting out in the rap battle scene during what’s often referred to as the Golden Era of hip hop in the 90’s, E’s music has always reflected his life in an open an honest way. Growing up in tough times, he got educated, travelled and developed both personally and musically.

The current album is a snapshot autobiography reflecting back on the early days and updating on the here& now. Tracks such as “80’s & 90’s” and “Can’t Get Enough” have that classic soul and era vibe, whereas he lets loose with his renowned verbal assaults over the rockier joints like “Elements”, “Sparta” and “Fight Music”. The skills are in full effect on “Tiger Blade” and many props have been afforded to the deep sentiment portrayed in “Letter To Mommy”

He describes the album as just “the latest chapter in my book of life“, but this album is full of true street stories – he’s lived and seen it, there’s no fantasy rap goin on here

He took time out recently to speak with Chase March from The Word is Bond’s Rap Radio Hour. Hear the entire audio interview online HERE

You can check out all the tracks and buy the album on iTunes at http://itunes.apple.com/us/album/soul-on-fire/id685226091

As a taster, check out the videos for What It’s Supposed to Be produced by Kyo Itachi, Can’t Get Enough and the single 80’s & 90’s produced by Sci Fi Stu

You can also follow E on twitter @ethemadassassin and the guys at the magazine @ChaseMarch & @TheWordisBond Thanks also to Teckzilla for his help on that feature.

Any further media & press inquiries about ethemadassassin can be addressed to UrbanElite PR HERE

It’s a brilliant album in the best traditions of classic rap & hip hop. Check it out & support

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In November 2011, DJ Muggs came to Europe on tour in support of his new album “Bass For your Face”

He visited London to perform at Brixton Jamm, and we arranged for some affiliated press to coincide with the visit.

For those familiar with DJ Muggs and his involvement with Soul Assassins and Cypress Hill, it was a surprise to some that he appeared to have a musical departure into the world of dubstep, a sound which first emerged from Croydon in South London.

Dubstep has transferred across the Atlantic recently, with more clubs & events particularly in Canada and the United States’ west coast jumpin on the sound.

In the interview with Han O’Connor for MTV UK’s online MTV Wrap Up, Muggs explains that this isnt necessarily a major departure for him personally. Quoting the early influence of German electronic techno legends Kraftwerk, and working with Goldie and Grooverider on previous jungle / drum & bass collaborations, he explains the heavy 808 kicks were standard back seat furniture in LA cars, so the heavier, deeper the sound, the better the impact!

He touches upon his days with Cypress Hill and his work within various genres, obviously keen to look at how they can develop hybrid sounds and move in new directions.

He recorded the track Snap Ur Neck Back with London’s Dizzee Rascal, and it was premiered on Zane Lowe’s BBC Radio 1 show during Muggs’ short stay.

Read the whole interview HERE

Follow on twitter @DJ_Muggs @HipHopSuperHan @MTVWrapUp

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