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London’s Apex Zero prepares for his Reality Provoking Liberation album launch party with the release of this brand new joint straight out the lab, “Transcendental Emcee”.

The debut solo album was released to wide critical acclaim on 28th October, and this new track brings a lil’ different flava courtesy of Frank Freeman’s production, while Apex displays his trademark skilled wordplay and lyricism

The launch event takes place this Saturday, 7th December, upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL. Apex will be showcasing tracks from the album with a live band, while there will also be performances from Caxton Press and Iron Braydz from Triple Darkness. On the 1’s & 2’s is Itch FM’s DJ A. Gee hosted by Peaches.

With some of the city’s finest talent in the building it’s sure to be a big night not to be missed by all hip hop heads in the area. Running from 8pm – 1am, entry is £5.00 on the door, nearest tube is Aldgate East and photo ID is advised in line with common venue policy. More venue information available from www.vibe-bar.co.uk

You can connect with Apex on twitter @ApexZero00 and the producer @GoodOldFrank

Check the new joint out on Soundcloud

Any djs not already serviced with the full quality clean radio edit can request it from UrbanElite PR HERE

The album Reality Provoking Liberation can be bought in digital and CD formats direct from http://firstandlast.bandcamp.com

UrbanElite PR
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T : @urbanelitepr

RPL-UKHHreview

Having already performed an exclusive freestyle video for leading British online hip hop site UKHH.COM some weeks ago, their contributor Ethan Everton has also now reviewed the album Reality Provoking Liberation which released on 28th October.

The article is yet another endorsement among many publications who have covered the release in the past couple of months, opening “Potentially the rawest truths that you’ll hear on record for the remainder of the year, the philosophies behind the wordplay in Apex Zero’s almost entirely self-produced début album Reality Provoking Liberation is if anything a reflective experience for any listener.

It is in fact a very in depth appraisal of the album, delving into the finer points of the tracks and is summarized “As stated at the beginning, this is more than an just album to muse too. It’s intention is to bring about a new mentally aware consciousness that’s being prohibited in ways unimaginable.

Read the whole feature HERE

This latest coverage comes at the beginning of the week which finally leads up to the long awaited album launch party event. It takes place this Saturday, 7th December, from 8pm – 1am upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch, London E1 6QL.

Apex has been busy in recent weeks fine tuning his set which will be performed with a live band. Also performing on the night will be Caxton Press & Triple Darkness member Iron Braydz. Itch FM’s DJ A. Gee will be on the 1’s & 2’s with Peaches the regular Hoochinoo host. Entry is £5.00 on the door with the nearest tube station being Aldgate East, around a 5 minute walk from the venue. It’s advised to bring photographic I.D. for the event in line with most venues’ entrance policy.

It’s sure to be one of the London’s hip hop events of the month, so definitely not one to miss for all hip hop heads in the area

Also look out for the release this week of a brand new track “Transcendental Emcee”, not on the album but especially recorded to mark the event.

Meantime, check out the video of his freestyle which was featured on UKHH.Com earlier in the autumn

Any further media enquiries about the album or the launch event can be addressed to UrbanElite PR HERE

The album can be bought in digital and CD formats direct from http://firstandlast.bandcamp.com and you can also reach Apex on twitter @ApexZero00 or the site @UKHHcom

UrbanElite PR
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T : @urbanelitepr

RPL-HipHopinEnglish

West London emcee & producer Apex Zero released his debut solo album “Reality Provoking Liberation” on 28th October to critical acclaim.

Drawing from the sensibilities of hip hop from the Golden Era, he has received plaudits for addressing a wide range of political and social issues in his rhymes & lyricism, delivered with his trademark firebrand flow. The latest online publication to endorse the release is the UK’s Hip Hop In English

In opening, they introduce the album as “a verbal lambasting directed straight at the head honchos holding office all over the world. Delicate it is not.” before dissecting the lyrics, beats, tracks and summarizing “Heavy, yes. Hard hitting, yes. Informed, skilful and dynamic, yes. It’s a philosophy self described as Neo-Hardcore. Not for the casual listener, but definitely one for those willing to open their mind and question their surroundings.

For anyone wanting a real grasp about what the album represents, read the review HERE

Meanwhile, Apex has been busy putting the finishing touches to his live set for the album launch party taking party on Saturday 7th December, upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL. It’s set to be one of the hottest hip hop events of the month as he will also be joined by Caxton Press, Iron Braydz (Triple Darkness), DJ A Gee (Itch FM) and regular Hoochinoo host Peaches.

Entry is just £5.00 on the door, the night runs from 8pm – 1am with the nearest tube station being Aldgate East. Apex built up a reputation for his live performances at events such as End of the Weak, Speaker’s Corner and the raucous shows as part of The Pantheonz of Zenn-La, so this should prove to be a big show with so much quality on display. Definitely don’t miss this one!

You can hear Apex and Iron Braydz together on his earlier single “A Meeting of the Continents” where theyre also joined by Hasan Salaam

Any further media enquiries about the album, request for interviews, requests for clean edits of any of the singles released or press pass requests for the event can be sent to UrbanElite PR HERE

You can buy Reality Provoking Liberation in digital and CD format directly from his BANDCAMP

You can also connect with Apex on twitter @ApexZero00 and the HHIE at @hiphopinenglish

UrbanElite PR
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AZCoverRCweb

London’s Apex Zero released his debut solo album Reality Provoking Liberation on 28th October and has received a highly impressive international media response, including a 4 star review in the current issue of MOJO Magazine

There’s been a real appreciation for the political and social issues addressed by the young emcee, combined with his trademark energetic delivery style and conscientious lyricism. The latest release from the largely self produced album is the new single “Absolute Zero”. A regular favourite with reviewers with its fierce flow and driving beat, the video was launched today, filmed by Global Faction.

Apex celebrates the release with his re-arranged album launch party happening on Saturday 7th December upstairs at the Vibe Bar, 91 Brick Lane, London E1 6QL. Showcasing tracks from the LP with a live band, there will also be performances by Caxton Press & Iron Braydz, with Itch FM’s A Gee on turntable duties. The night runs from 8pm – 1am with all details available from www.vibe-bar.co.uk

The album can be bought in digital and CD format from http://firstandlast.bandcamp.com and you can connect with Apex on twitter @ApexZero00

Any djs looking for the full quality “320” clean radio edit of the track can request it from UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

RPL-DataTransmission

The debut solo album by London rapper and producer Apex Zero dropped on 28th October and has proven to be one of UK Hip Hop’s biggest releases of 2013

British online magazine Data Transmission are the latest to give “Reality Provoking Liberation” their seal of approval via their review written by Jazz Gill. The publication have developed an international profile for their coverage of dance music, but have always had an appreciation for high caliber rap & hip hop artists as the opening lines of the review testify:

Apex Zero’s Reality Provoking Liberation is perhaps the most passionate version of this style released in a long time.” as the article deciphers the political and social issues addressed, delivered with a passionate and energetic flow style and conscientious lyricism. It’s been a common theme in much of the media coverage which has been widespread for this album, not so much a throwback to an early sound, but a throwback to a time when the genre was used in a more thought provoking way

Summarizing “this is an album full of anthems for the street soldiers in the UK.” read the whole review HERE

Apex Zero will launch the video for his new single Absolute Zero on Tuesday 5th November at noon GMT, 7am EST. Currently busy with further media interviews and in rehearsals with his live band, you can see him live at his album launch party on Saturday 7th December upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch, London E1 6QL.

The night runs 8pm – 1am and there will also be performances by Caxton Press anhd Triple Darkness’ Iron Braydz with DJ A.Gee from Itch FM on the 1’s & 2’s. Entry is £5.00 on the door and venue details are at www.vibe-bar.co.uk

The album is available in digital and CD formats now from his own BANDCAMP and Suspect Packages (CD format mail order)

You can keep up to date with Apex Zero on twitter @ApexZero00 and also the magazine at @D8atransmission Can also connect with Jazz over at @JazzTheJourno

Any further media inquiries regarding the release or live event can be sent to UrbanElite PR HERE DJs looking for clean edits of any of the singles can of course request these from the same point of contact.

Meanwhile, check out his single Spray The Roof featuring his First and Last partner in rhyme OMeza Omniscient and Invincible Armour

UrbanElite PR
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RPL-Guestlist

Apex Zero took some time out recently to speak with Andrew Kay for British magazine Guestlist recently to speak on his new album “Reality Provoking Liberation” which released on Monday 28th October.

It’s the debut solo album from the London rapper and producer, a brief departure from his work as part of the hip hop duo First and Last. It’s had an impressive media response in the past couple of months, with an appreciation not only for the conscientious lyricism addressing a range of political and social issues, but the ferocity of the delivery and quality in production.

In the interview, he also speaks on his background in starting out in hip hop, and how artists such as Immortal Technique, dead prez, Wu Tang, Nas, Chinese philosophy, historic figures Malcolm X, Marcus Garvey, Huey P Newton and writers Michel Foucault & Molefi Kete Asante have all influenced and contributed to his way of thinking. He also goes into detail about the extent of his musical influences, which are wide ranging,and his thoughts on the UK hip hop scene, past and present

Read the whole article HERE

Apex is busy rehearsing with his live band for his launch event on Saturday 7th December which takes place upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch, London E1 6QL. Also performing will be Caxton Press and Iron Braydz. DJ for the night is A.Gee from Itch FM, hosted by Peaches. £5 on the door, 8pm – 1am, all details about the venue at www.vibe-bar.co.uk

The album is available to buy now in digital and CD formats directly HERE

You can keep up to date with him on twitter @ApexZero00 and also connect with the magazine @Guestlistdotnet

Any further media inquiries in relation to the release or the event can be sent to UrbanElite PR HERE

Look out for a new video for his single Absolute Zero launching on 4th November, but meantime check out his previous one for Chaotic Revolt

UrbanElite PR
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RPL-MOJOsml

We said that the debut solo album by London’s Apex Zero was one of the biggest for UK hip hop in 2013, and it appears that the internationally renowned publication that is MOJO Magazine would agree.

In their current edition celebrating their 20th anniversary, they have afforded “Reality Provoking Liberation” a 4 star review, describing it as a “DIY stunner” which will have “Fans of Triple Darkness, Dead Prez and Immortal Technique piqued by the arrival of fresh political rap blood

It’s been a key underlying factor in the level of media interest created by the album from the rapper & producer, the mix of political and social issues addressed with a fierce delivery and conscientious lyricism, once a standard for the genre but a rarer entity in recent times. But green shoots of recovery are evident in releases from both sides of the Atlantic in the past couple of years, and Apex Zero has emerged as another new name adding his own weight to the re-establishment of the anti-establishment.

The album is out now, available to buy in digital and CD format HERE

You can expect to see more coverage on the release in the weeks ahead, and he is also preparing the release of his new video for “Absolute Zero” on Monday 4th November. He is also preparing for his album launch party on Saturday 7th December which will take place upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL. He is putting together a special set with his live band for the night, which will also see performances by Caxton Press and Triple Darkness’ newest member Iron Braydz accompanied by DJ A Gee (Itch FM) and host Peaches.

The night runs from 8pm – 1am, £5.00 on the door, nearest tube station is Aldgate East. You can see more details about the venue at www.vibe-bar.co.uk

You can also keep up to date and find out more information about him via his website www.firstandlastpride.co.uk where you can also submit booking and feature requests, or connect with him on twitter @ApexZero00

He will also be guest of Mr 13 and DJ Bones on their Bang Radio hip hop show live in the studio tonight 29th October from 10pm, (5pm EST). Can hear it online at www.wearebang.com

Any media, press or radio / dj requests for interviews, copies of the album for review or requests for full quality clean edit mp3s of the singles can be sent to UrbanElite PR HERE

Meanwhile, check out these two tracks from the album, A Meeting of the Continents ft Hasan Salaam & Iron Braydz, and Spray The Roof ft OMeza Omniscient and Invincible Armour

UrbanElite PR
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AlbumCoversmall

Riding in on the back of St Jude’s Storm which hit the southern UK this morning, the 28th October arrived and with it the release date of the debut solo album by west London’s rapper & producer Apex Zero.

Having released his mixtape The Pulse of the Awakening almost exactly a year ago, the new album “Reality Provoking Liberation” is 15 tracks of hard spittin, conscientious lyricism and raw energy which has received plaudits for the range of political and social issues addressed in the rhymes

Having been influenced by artists such as Wu Tang, dead prez, Immortal Technique, Phi Life Cypher, Blak Twang, Skinnyman and Klashnekoff, comparisons have been made by the media to UK hip hop contemporaries such as Lowkey, Akala & Triple Darkness for the manner in which he tears into the subject matter and brings meaning to the tracks in the best traditions of the culture.

Already reviewed and interviewed by a wide range of publications, including Flavour, Clash, Wordplay, Bearded, The Skinny, In-Spirels, The Word is Bond, Whatculture, MOJO, Subba Cultcha, AAA Music, Sampleface, Blacksheep and much more….with much more to come….it has been as anticipated a highly impressive debut from the emcee who remains a member of the city’s First and Last duo.

Released today independently on his own Design Chaos label, it is available to buy digitally or in physical format via mail order. BUY IT HERE

He has in fact added 3 bonus cuts recently to the original 12 track version, and the full tracklist is :

Head vs Heart (Intro) 02:12
Shackled by the Pound 04:26
Absolute Zero 03:40
Power Source (War at Night) 03:31
Our Times feat. OMeza Omniscient and Kyra 04:27
Walk on Water feat. Seapa and OMeza Omniscient 03:11
Don’t Follow the Image feat. OMeza Omniscient and Amy True 04:04
Three Children (Us and We) 06:37
Obtain Bearing 05:13
Everything Must Change 02:20
Chaotic Revolt 03:58
A Meeting of the Continents feat. Hasan Salaam and Iron Braydz 03:44
Spray the Roof feat. OMeza Omniscient and Invincible Armour 04:10
Apex Zero, Growth, Slay the Basilisk, First and Last, Reality Provoking Liberation – Growth (Slay the Basilisk) 07:04
Reality Provoking Liberation feat. OMeza Omniscient 05:21

There’s no question, this has been one of British hip hop’s albums of the year, and one all heads and fans of the traditional tru skool style will appreciate.

Check out his videos for Power Source and Chaotic Revolt

Be on the lookout for more press coverage in the weeks ahead, and a new video for Absolute Zero being launched on Monday 4th November. He will also be live on air with Mr 13 on Bang Radio tomorrow from 10pm GMT (5pm EST)

His official album launch party takes place on Saturday 7th December upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL. Doors open at 8pm with entry £5.00. He will be appearing with a live band and there will also be performances from Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and hosted by Peaches. Venue details are at www.vibe-bar.co.uk

All news and information can be found at his official site www.firstandlastpride.co.uk and you can connect with him on twitter @ApexZero00

Any further media or press inquiries requesting interviews or copies of the album to review, or djs looking for full quality radio edit mp3s of any of the singles from the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

RPL-NijiMagazine

British online publication NIJI Magazine have provided a particular focus on new upcoming artists over the past few years in the field of Fashion, Art & Music.

They are the latest to review the debut solo album by London rapper & producer Apex Zero, “Reality Provoking Liberation”, which releases on Monday 28th October. It’s shaping up as one of the top UK hip hop album releases of 2013 gaining plaudits for the range of political & social issues addressed in the emcee’s lyricism.

The trademark energetic delivery developed as one half the First and Last duo and Pantheonz of Zenn-La crew is in full effect throughout, with his own production and that of OMeziah providing the ideal backdrop with some driving beats and a powerful soundscape.

The review which opens “The West London rapper does not mince his words with his lyricism, and tells the tale of living in London in the 21st Century well.” can be read HERE

You can hear Apex live in the Itch FM studio tonight from 8.30pm GMT (3.30pm EST) with DJ Sammy Jay and Dynamic Jen on their Xposure Show www.itch.fm He will then be live in the Bang Radio 103.6 FM studio with Mr 13 this coming Tuesday from 10pm GMT www.wearebang.com

Further ahead, as well as looking out for more media coverage and new video and single releases, Apex has his album launch event upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December from 8pm – 1am. He will be performing with a full live band, and there will also be performances by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and hosted by Peaches. Entry is £5 on the door, nearest tube station is Aldgate East. Check the venue details at www.vibe-bar.co.uk

You can keep up to date with him on twitter @ApexZero00 and also check for news on his website www.firstandlastpride.co.uk Also connect with NIJI on twitter @NIJIMagazine

Check out a couple of his single releases from the album, Spray The Roof ft OMeza Omniscient & Invincible Armour, and A Meeting of the Continents ft Hasan Salaam & Iron Braydz


Any further requests for interviews, copy albums for review or djs looking for full quality radio edit mp3s of any singles taken from the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

RPL-BeardedMag

British online publication Bearded Magazine sets out “to generate coverage for independent labels & artists regardless of genre, background or how fashionable they are

They do just that via features, interviews, reviews, news, videos and their editorial policy isn’t driven by any other factor other than if they feel the artist merits the support. They are the latest, via guest contributor Leland Gill, to take a listen through the new album by London’s rapper and producer Apex Zero.

“Reality Provoking Liberation” is his debut solo album, out on 28th October, having previously released and performed live as part of the duo First and Last, who are still very much in force, and the group The Pantheonz on Zenn-La. Apex Zero’s reputation for conscientious lyricism delivered with a fierce flow developed in these early days and is still very much evident in the new album

The article opens “While other artists brag about changing the game, Apex Zero aims higher in his mission to wake up the world and educate them on the many corrupt systems in place today. In Reality Provoking Liberation, he pulls no punches in his lyrics as he spits about current inequality and organising to forge a better world” which in itself is as good a summary of the overall vibe to this album as any yet made. It’s a mix of this and other key factors which has made this such an impressive debut solo release, one picked up by a wide cross section of the media, and you can read more about the magazine’s thoughts on it HERE

The album launch event will take place upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December from 8pm – 1am. Also appearing will be Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. Price is £5.00 on the door and the nearest tube is Aldgate East. More about the venue can be found at www.vibe-bar.co.uk

You will also be able to hear Apex Zero live on radio shortly, starting with tomorrow, Wednesday 23rd October on Reprezent Radio from 8pm with Tarek, on Saturday 26th October from 8.30pm with DJ Sammy Jay on Itch FM, and with Mr 13 on Bang FM from 10pm on Tuesday 29th October. Always makes an interesting interviewee, so definitely catch that if you can!!

Meanwhile, take a listen to the single off his album A Meeting of the Continents featuring Hasan Salaam and Iron Braydz, and be on the lookout for a brand new video for Absolute Zero being launched in the next couple of weeks

There’s a lot happening with Apex, so keep up to date with him on twitter @ApexZero00 and check the official website www.firstandlastpride.co.uk for more information and further social media links. Thanks to Richard at Bearded, and you can follow them on twitter @BeardedMagazine

Any press or media inquiries, requests for interviews or copies of the album for review can be sent to UrbanElite PR HERE

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