Originally broadcast live on July 15th, Brick City rapper Tru Trilla sat down with host Sim of Washington DC’s popular Youtube Channel “The Front Stoop”.

In line with the channel’s focus on addressing broader current issues affecting society and hip hop directly, the pair first discussed the impact of the COVID-19 pandemic both in a personal and professional context, and the veracity of information being provided to the public at large.

While playing tracks from the album, the subject of conscious lyricism and the role it plays within the wider forms of contemporary hip hop was considered and compared before the interview moved onto Tru’s history in the New Jersey scene.

He explains the origins of his group 050 Boyz of which he is a member with Prince Ak and Riq, the source of its name, and how this led to building with Shade 45’s DJ Eclipse and DJ Premier before touching upon his early affiliations with Naughty by Nature and Lords of the Underground.

Of course at the heart of the interview is his new album “God of Barz” where he breaks down the concepts, subject matters and construction, and speaks on his history and future working with the album’s producers from the States, UK and Europe.

Watch the interview in full on Youtube

With production by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA), the album also features Prince Ak, Confucious, Fly Kwa and Middy Murdock.

Available to stream and download on every major digital platform and store including APPLE, TIDAL and Spotify.

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

For information about all of New Dawn Records’ releases, head to their official website www.newdawnrecs.com

All press, media and radio station DJ enquiries regarding New Dawn Records’ releases can be submitted to us at UrbanElite PR, our contact information is HERE

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Rapper and producer Az Izz released his new album “Dopeliss” through New Dawn Records earlier his month, marking a return to the hip hop fold after several years having spent time working on tv, film and sports productions.

Formerly of the legendary New Jersey group The Outsidaz, an extensive click which included Pace Won, Rah Digga, D.U. and Young Zee among their numbers, they were also noted at the time for a number of collaborative projects involving Wu Tang, The Fugees and a new emerging force from Detroit by the name of D12.

Known for a quirky and humorous approach to his rhyme schemes, the album musically also represents the evolution of the genre from the boom bap of “Ghetto” to electro bangers such as “Nunya” and “Gunz n Dice Games”.

The latest review just published is by Steve “Flash” Juon, overall editor of RapReviews.com Read the article in full HERE

First single released from the album was “Gettin It'” featuring fellow New Jersey native Drift with an accompanying video

“Dopeliss” is available to stream and download from all major digital platforms and stores, distributed by Ingrooves / Universal, including APPLE, TIDAL and SPOTIFY

Keep up to date with Az Izz on Twitter @TheRealAzizz and on Instagram @RealAzizz

For all information about the record label New Dawn Records, visit their official website www.newdawnrecs.com

All media, press and radio station DJ enquiries about any of New Dawn Records’ releases can be sent to us at UrbanElite PR. Contact details HERE

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Brick City rapper and producer Az Izz, formerly of the legendary New Jersey group The Outsidaz who at one time counted Pace Won, Young Zee, D.U. and Rah Digga among their numbers, released his solo album “Dopeliss” through New Dawn Records on July 3rd 2020.

Having spent several years in tv, film and sports productions together with artist development ventures, the album is his first major release in some time marking the return to the hip hop fold.

Largely self produced with additional contributions by Qua Z Mo, DJ Profluent and DJ 3rd Rell, a number of his fellow former group members appear as guest featured artists with a further contingent of Newark natives in the form of Drift, Nam, Jaja Kenyatta and Rube the Difference.

Online publication So Flo Sound have just published an in depth review of the album which reflects the key essence of the themes and sounds reflected throughout the ten tracks. Read the article in full HERE

From the album is the official video “Gettin’ It” featuring Drift

“Dopeliss” is available to stream and download from all major digital platforms and stores worldwide including APPLE, TIDAL, AMAZON and Spotify

With some new upcoming independent projects in the pipeline this year, keep up to date with Az on social media via twitter @TheRealAzizz and Instagram @RealAzizz

For more information on this and all of New Dawn records’ releases, visit their official website www.newdawnrecs.com

For all future media, press and DJ enquiries regarding New Dawn Records’ releases, contact us here at UrbanElite PR. Our details are provided at the Contact Page

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Released today through New Dawn Records, the new album “Dopeliss” by rapper and producer Az Izz of legendary New Jersey group The Outsidaz.

Together with Pace Won, Young Zee, Rah Digga and D.U., the Brick City crew were noted for their work with The Fugees, Wu Tang and a new emerging force from Detroit, D12.  More recently pursuing a career in tv, film and sports music production, Az has returned to the hip hop fold with his first major solo album in several years.  Largely self produced with additional contributions by Qua Z Mo, DJ 3rdRell and DJ Profluent, the guest featured artists include several of his fellow former group members and further luminaries from the local independent scene including Drift, Rube the Difference and Jaja Kenyatta.

From boom bap to hard driving electronic beats, the production maps the evolution of the east coast sound underpinned lyrically by the traditional art of storytelling, street life, aspirations and struggles.  Back in the game with another flag planted for the Garden State, essential listening.

TRACKLIST

1 Let Me Get That ft Slang Ton, Pace Won & D.U. (produced by Az Izz)

2 Crazy ft D.U. (produced by Az Izz)

3 Gunz n Dice Games (produced by Az Izz)

4 Ghetto (produced by Az Izz)

5 Trouble (produced by 3rdRell)

6 Gettin’ It ft Drift (produced by Az Izz)

7 You Know (produced by Az Izz)

8 Nunya (produced by Qua Z Mo)

9 Interstate ft Nam & D.U. (produced by DJ Profluent)

10 Itz da $$ ft Equip, Rube the Difference & Jaja Kenyatta (produced by Az Izz)

Available to stream and download from all major digital platforms and stores including APPLE, TIDAL & AMAZON Also on Spotify and Soundcloud

Connect with Az Izz on twitter @TheRealAzizz and Instagram @RealAzIzz

For all information about New Dawn Records and their releases, visit the official website www.newdawnrecs.com

All media, press and radio DJ enquiries about any of New Dawn Records’ releases can be sent to us at UrbanElite PR. Our contact information is HERE

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New video out today by Brick City’s lyrical marksman Tru Trilla, “Real Rap” featuring fellow 050 Boyz group member Prince Ak is taken from his album “God of Barz” released through New Dawn Records on May 29th.

Filmed in downtown Newark just before the turn of the year, the pair trade verses over a hard edged gritty beat produced by Barcelona’s Sumerio Square.  Set on a verbal warpath, the seasoned veterans deliver punchline salvos of hard bars against weak representations and pale imitations in equal measure, dismantling defences with the ease of prize fighters earning stripes for their home State.  Some spicy heat for the street, 050 Dat ! 

Check it out on Youtube

The album available from all streaming platforms and digital stores includes further production by Chicago’s DNA Beatz, the UK’s Chat One and award winning Clinton Place (aka Jamal Nueve NJ/LA) with New Jersey natives Fly Kwa, Confucious and Middy Murdock appearing as the additional guest featured artists.    

 

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

All information about New Dawn Records’ releases and roster is available at their official website www.newdawnrecs.com They are also on Instagram @RealNewDawnRecs and Twitter @NewDawnRecs

DJ’s who would like any of the tracks for airplay, or any members of the media and press with enquiries regarding Tru Trilla and the album can send all requests to us at UrbanElite PR. Our contact details are available HERE

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London rapper Phoenix da Icefire & producer Husky Brown drop their incredible new album “Panacea” on May 5th


The themes covered by The Triple Darkness member address the environment, mental health, knife crime, racism, well being and aspiration.  The narrative is delivered with the highest caliber of lyricism and figurative wordplay over a soundtrack provided by Husky which skillfully blends a fresh fusion of hip hop, soul, r&b, electronica, dub and bass.  

The second single from the album “Dark Rainbow Light” b/w “Sins of Gaia” released through New Dawn Records today.  Husky laces “Dark Rainbow Light” with some soulful traditional hip hop flavours as Phoenix reflects on the challenges of inner city life while searching a better path, with the lo fi beats of Sins of Gaia paints the backdrop for an attack on institutional racism with the remix provided by Kashmere (YNR Productions, Tru Thoughts, High Focus).

Released today through New Dawn Records, digitally distributed by Ingrooves / Universal and available to stream and download at APPLE, TIDAL & AMAZON Also on Spotify & Soundcloud

Connect with Phoenix da Icefire on Twitter & Instagram, & Husky Brown on Twitter & Instagram

For information about all of New Dawn Records’ releases, head over to their official website www.newdawnrecs.com & connect with them on Twitter & Instagram

All media, press and radio Dj inquiries about any of New Dawn Records’ releases and artists can bve sent to us at UrbanElite PR. Our contact details are available HERE

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Rapper and producer Az Izz of the legendary New Jersey hip hop crew has announced today that he has signed with New Dawn Records for the release of his new album “Dopeliss” on July 3rd 2020.

With medals long earned locally, the group became known more widely for their work with The Fugees, Wu Tang and D12 and sparked the solo careers of several members including Pace Won and Rah Digga of Flipmode Squad.

The new album marks a long overdue return for Az Izz

Largely self produced with additional contributions by Fleet DJs affiliate DJ Profluent, Qua Z Mo and 3rdRell, guest featured artists include fellow Outsidaz D.U. and Pace Won together with some of the Garden State’s hardest spitters Drift, Jaja Kenyatta, Nam, Rube the Difference and Equip. The album reflects the evolution of the eastcoast sound with a fusion of the traditional and contemporary resulting in essential listening for all hip hop heads.

Singles “Gettin’ It”, “Nunya” and double A side “Ghetto” b/w” “Crazy” will be released over April, May & June

The label have just published an audio teaser and video trailer for the album on Soundcloud and Youtube respectively

More information about this and all of New Dawn Records’ releases is available from their official website www.newdawnrecs.com

Connect with Az Izz on Twitter, Instagram and Facebook

All media, press and radio station DJ inquiries regarding all of New Dawn Records’ releases can be sent to us at UrbanElite PR, our contact details are HERE

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New single released today by Newark’s Tru Trilla, “20 to Life” features fellow 050 Boyz member Prince Ak who also has a new joint “Have Nots” currently doing the rounds featuring Ice-T.

Produced by another New Jersey native Joey Loax, the pair take it in turn to aim their sights and pull the verbal trigger on wack rappers with more dresses in their locker than rhymes.  Fierce trademark bars delivered over a classic east coast beat, a street heater taken from “The Seymour Chronicles EP” out on New Dawn Records March 17th, the warm up to his “God of Barz” album dropping in May.

Distributed by Ingrooves / Universal, available at the following :

APPLE, AMAZON, DEEZER, NAPSTER. Also on Spotify & Soundcloud

Connect with Tru Trilla on Twitter, Instagram & Facebook.

The label will mark the first anniversary of their re-launch next week with the release of the new single Cosmic Soul b/w Seasons of You by London’s Phoenix da Icefire and Husky Brown which has already enjoyed extensive international airplay. Keep up to date with New Dawn Records’ news at their Official Website and on their socials – Twitter, Instagram & Facebook

Any DJ’s not already serviced with a full quality original or clean mp3 of any of the singles mentioned can request them from us HERE

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Out today on the re-launched hip hop label New Dawn Records and taken from the Krash Slaughta vs B.I.M. ” ’18 Showdown ” EP which releases on December 6th and contains all the remixes produced by the legendary turntablist DJ Krash Slaughta (DMC / II Tone Committee) for the Belles in Monica crew.

Originally and still available on 12″ vinyl from the label direct, “What D’Ya Need (H.A.R.D. Rmx) has been digitally re-mastered and made available to stream and download for the first time

Take your pick from Amazon, Beatport, Apple, Napster, Deezer, Spotify, & more, including Soundcloud

“18 Showdown” is the final of an initial series of EP’s marking the label’s return after a 15 year hiatus, with new signings from the USA & UK due to be announced shortly as the label prepares EP and album schedules for 2020.

We are currently servicing DJ’s worldwide with the single. If we have not as yet been in touch but you would like a full quality mp3 for your show, get in touch with us via our Contact Page with your details.

Keep up to date with all of New Dawn Records’ news via their official website www.newdawnrecs.com or on social media Instagram, Facebook & Twitter

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The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.

This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.

Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.

Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.

Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.

Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.

Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.

While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :

PREVIOUS MEDIA CAMPAIGNS

Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.

SINGLES PROMOTED

Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.

MAGAZINES & PRESS

This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE

These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE

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