London rapper Phoenix da Icefire & producer Husky Brown drop their incredible new album “Panacea” on May 5th


The themes covered by The Triple Darkness member address the environment, mental health, knife crime, racism, well being and aspiration.  The narrative is delivered with the highest caliber of lyricism and figurative wordplay over a soundtrack provided by Husky which skillfully blends a fresh fusion of hip hop, soul, r&b, electronica, dub and bass.  

The second single from the album “Dark Rainbow Light” b/w “Sins of Gaia” released through New Dawn Records today.  Husky laces “Dark Rainbow Light” with some soulful traditional hip hop flavours as Phoenix reflects on the challenges of inner city life while searching a better path, with the lo fi beats of Sins of Gaia paints the backdrop for an attack on institutional racism with the remix provided by Kashmere (YNR Productions, Tru Thoughts, High Focus).

Released today through New Dawn Records, digitally distributed by Ingrooves / Universal and available to stream and download at APPLE, TIDAL & AMAZON Also on Spotify & Soundcloud

Connect with Phoenix da Icefire on Twitter & Instagram, & Husky Brown on Twitter & Instagram

For information about all of New Dawn Records’ releases, head over to their official website www.newdawnrecs.com & connect with them on Twitter & Instagram

All media, press and radio Dj inquiries about any of New Dawn Records’ releases and artists can bve sent to us at UrbanElite PR. Our contact details are available HERE

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Rapper and producer Az Izz of the legendary New Jersey hip hop crew has announced today that he has signed with New Dawn Records for the release of his new album “Dopeliss” on July 3rd 2020.

With medals long earned locally, the group became known more widely for their work with The Fugees, Wu Tang and D12 and sparked the solo careers of several members including Pace Won and Rah Digga of Flipmode Squad.

The new album marks a long overdue return for Az Izz

Largely self produced with additional contributions by Fleet DJs affiliate DJ Profluent, Qua Z Mo and 3rdRell, guest featured artists include fellow Outsidaz D.U. and Pace Won together with some of the Garden State’s hardest spitters Drift, Jaja Kenyatta, Nam, Rube the Difference and Equip. The album reflects the evolution of the eastcoast sound with a fusion of the traditional and contemporary resulting in essential listening for all hip hop heads.

Singles “Gettin’ It”, “Nunya” and double A side “Ghetto” b/w” “Crazy” will be released over April, May & June

The label have just published an audio teaser and video trailer for the album on Soundcloud and Youtube respectively

More information about this and all of New Dawn Records’ releases is available from their official website www.newdawnrecs.com

Connect with Az Izz on Twitter, Instagram and Facebook

All media, press and radio station DJ inquiries regarding all of New Dawn Records’ releases can be sent to us at UrbanElite PR, our contact details are HERE

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New single released today by Newark’s Tru Trilla, “20 to Life” features fellow 050 Boyz member Prince Ak who also has a new joint “Have Nots” currently doing the rounds featuring Ice-T.

Produced by another New Jersey native Joey Loax, the pair take it in turn to aim their sights and pull the verbal trigger on wack rappers with more dresses in their locker than rhymes.  Fierce trademark bars delivered over a classic east coast beat, a street heater taken from “The Seymour Chronicles EP” out on New Dawn Records March 17th, the warm up to his “God of Barz” album dropping in May.

Distributed by Ingrooves / Universal, available at the following :

APPLE, AMAZON, DEEZER, NAPSTER. Also on Spotify & Soundcloud

Connect with Tru Trilla on Twitter, Instagram & Facebook.

The label will mark the first anniversary of their re-launch next week with the release of the new single Cosmic Soul b/w Seasons of You by London’s Phoenix da Icefire and Husky Brown which has already enjoyed extensive international airplay. Keep up to date with New Dawn Records’ news at their Official Website and on their socials – Twitter, Instagram & Facebook

Any DJ’s not already serviced with a full quality original or clean mp3 of any of the singles mentioned can request them from us HERE

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Out today on the re-launched hip hop label New Dawn Records and taken from the Krash Slaughta vs B.I.M. ” ’18 Showdown ” EP which releases on December 6th and contains all the remixes produced by the legendary turntablist DJ Krash Slaughta (DMC / II Tone Committee) for the Belles in Monica crew.

Originally and still available on 12″ vinyl from the label direct, “What D’Ya Need (H.A.R.D. Rmx) has been digitally re-mastered and made available to stream and download for the first time

Take your pick from Amazon, Beatport, Apple, Napster, Deezer, Spotify, & more, including Soundcloud

“18 Showdown” is the final of an initial series of EP’s marking the label’s return after a 15 year hiatus, with new signings from the USA & UK due to be announced shortly as the label prepares EP and album schedules for 2020.

We are currently servicing DJ’s worldwide with the single. If we have not as yet been in touch but you would like a full quality mp3 for your show, get in touch with us via our Contact Page with your details.

Keep up to date with all of New Dawn Records’ news via their official website www.newdawnrecs.com or on social media Instagram, Facebook & Twitter

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The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.

This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.

Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.

Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.

Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.

Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.

Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.

While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :

PREVIOUS MEDIA CAMPAIGNS

Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.

SINGLES PROMOTED

Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.

MAGAZINES & PRESS

This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE

These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE

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Eastcoast rapper / producer duo Tone Chop & Frost Gamble release their new album “Respect Is Earned Not Given” in exactly one week’s time, on Friday September 29th

The follow up to their critically acclaimed “Veteran” EP of last year includes guest featured artists Kool G Rap, Planet Asia, Canadian upcomer White Rhino, Tragedy Khadafi and rap battling phenomenon DNA.

US online “Dope Cause We Said” have published a preview of the release which you can read HERE

Releasing through Miami label 22 Entertainment who have signed London rapper Da Flyy Hooligan for his new album “S.C.U.M.” ft Westside Gunn & Hus Kingpin, and whose back catalogue includes Royce da 5’9″, Bumpy Knuckles, Fashawn, DJ Premier, KXNG Crooked, J-Kwon and Joe Budden, “Respect Is Earned Not Given” will be available on CD and digital formats from most online stores including Amazon, iTunes and Bandcamp.

The pair will be appearing as guests live in the studio with DJ Eclipse on the Rap Is Outta Control Show [Sirius XM Hip Hop Nation] Monday October 16th as they hit NYC for a couple days promoting the new album. They have enjoyed worldwide radio support for the singles released to date, check out the streams :

“Walk the Walk” ft Kool G Rap

“Guillotine Chop” ft Planet Asia & White Rhino

“In the Streets” ft DNA

On October 20th, Frost will release his collaborative EP with Tragedy Khadafi “Rare Fabric” and is near completion of his new solo album “I Missed My Bus” featuring Ruste Juxx, Skyzoo, Guilty Simpson, Rah Digga, KXNG Crooked, Ras Kass and many more, due for release in early 2018.

Look out for international media coverage of the new album in the coming weeks with more news, reviews and interviews imminent, and keep up to date with the pair on social media via twitter @ToneChop & @FrostGamble, on IG @ToneChop & @Frost.Gamble and over on their Joint Facebook Page

All international media & press enquiries regarding Tone Chop & Frost Gamble including requests to interview the pair in person during their visit to NYC and radio station DJ’s looking for full quality mp3s of their singles for airplay, can be sent to us at UrbanElite PR. Our contact details are HERE

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New single by Da Flyy Hooligan, “Distress Signals” produced by Agor features Long Island’s Hus Kingpin and is the second to be taken from the album “S.C.U.M.” releasing October 27th through 22 Entertainment whose back catalogue includes Royce da 5’9″, Fashawn, KXNG Crooked and Joe Budden.

Long established at the forefront of the UK’s burgeoning rap scene, DFH also spent time in NYC as part of J-Ronin’s “All Elements” clic and worked with US artists Sav Killz, Prince Po, Dead Prez, Hasan Salaam, D.V Alias Khryst and the late Sean P. The first single from the album “Savile Row” featured current Stateside luminary Westside Gunn, and speaking about the new release the north west London rapper commented :

“Hus Kingpin has always been a supporter of what I do. When he reached out and said ‘Let’s get one in for the history books‘ Agor and I knew Distress Signals was the perfect art piece for this wonderful collaboration.”

“Distress Signals” was premiered today by Nah Right

Available to buy on iTunes and Bandcamp

Connect with Da Flyy Hooligan on social media via Twitter, IG and Facebook

All media & press enquiries regarding the new album, including DJ requests for full quality dirty & clean mp3s of the single “Distress Signals”, can be sent to us at UrbanElite PR. Our contact information is available HERE

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