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SoulOnFire-ClashMag

The new Rapture & Verse hip hop column written by Matt Oliver is live today in the UK’s Clash Magazine

In what’s been a huge summer of record releases & tours, the column is a summary of the month’s hottest news, mixtapes, videos and albums from around the world. This month includes coverage of Nas, Drake, Riff Raff, Eminem, Earl Sweatshirt, Breaking the Illusion, Meek Mill, Dr Zygote, Cappo, G Frsh, Chaotik Stylz, Del the Funky Homosapien, Tony Touch and many more, including news on the new Soul on Fire album by Los Angeles (via North Carolina) emcee EtheMadAssassin.

Releasing on 17th September, the contemporary production combined with powerful lyricism – all still drawing from key elements of the Golden Era in which he started performing – is drawing plaudits for its style & approach

The piece is summarized:

“Carolina native Ethemadassassin spits unequivocally with gruffness reminiscent of a Rasco or Bun B. Definitely not a believer in dead air, ‘Soul On Fire’ is a belly-burning blaze needing no second invitation to be stoked. Two beats to have you picking up dumbbells, and soul samples resting easy so ETMA can sharpen his bluntness – ‘80s and ‘90s’ letting splash misty-eyed twinkles, ‘Crazy’ a cool Cadillac spin – the Veteran Assassin exudes an air that you’re gonna have to earn the right to get past him.”

Read the whole column HERE

This week he launched his new single “80’s & 90’s” produced by the UK’s SciFi Stu with whom he has recorded the future Veteran Assassins LP.

Check the video for Can’t Get Enough

Follow E on twitter @EtheMadAssassin and the magazine @Clash_Music

Any djs requiring clean / radio edit mp3s of these tracks, or any press & media with inquiries about the release, should contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-NikSquared

London’s Broken Soul Boy is the latest to run the rule over the new album “Soul on Fire” by Los Angeles based emcee ethemadassassin (originally out of Greensboro NC)

Hard on the heels of a weekend when Choice FM London’s legenadry DJ 279 was going in hard with E’s singles Tiger Blade and Can’t Get Enough, the new review picks up the baton of support for this artist who started out in North Carolina’s rap battle scene in the 90’s, released two previous solo albums, moved to LA to form Veteran Assassins, and is now enjoying trans – Atlantic support for his 3rd solo LP.

The review acknowledges that “he continues to fly the flag for native Hip Hop with that old skool, organic soundscape.” and that on the album itself “A collection that is firmly rooted in a classic Hip Hop sound, that does honour its heritage with some slick beats and engaging lyricism”

Summarized “Fans of the vintage Hip Hop sounds that are being maintained in today’s generation thanks to the likes of Talib Kweli or Torae, should definitely investigate this album as this is well placed in your collection. But on top of that, a few punchy singles are lurking away on this album, which should be checked out in its own right, especially the ‘80s & 90s’ jam.” you can read the whole review HERE

Look out for a new single being released shortly together with new features & reviews. Meanwhile, check out the single Tiger Blade and video Can’t Get Enough

Keep up to date with E on twitter @ethemadassassin and the publication via @BrokenSoulBoy and @NikSquared

Any media, press or radio/club dj inquiries about this release should be sent to UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

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SoulonFire-Blacksheep

London based online magazine Blacksheep have been covering all things hip hop for several years now

They are the latest to cast an eye over the new album by ethemadassassin, an emcee now based in Los Angeles as part of the duo Veteran Assassins, but who came up through the NC scene in the 90’s before making the switch a few years ago.

The magazine’s Andrew Kay opens his review of “Soul on Fire” with :

“Coming to my attention on this, his third album, ethemadassassin, from North Carolina gives an assured showcase of his talent, with witty wordplay and crowded, but sophisticated and soulful production- if you will, drum foundations with the boom and the bap laced with instrumentation to keep the shoulders shuffling, the brain nourished and the heart beating.”

A track by track breakdown follows which also acts as a good insight to what makes this artist tick. The review, allocated a 4/5 rating, is summarized with :

“Soul on Fire’ is an apt title for a nicely crafted and lyrically rich thirteen cut platter of gangster rap. Quite a bit more intelligent, thoughtful and less ignorant and knuckleheaded than the genre has been used to from other rappers who talk about money, bitches, guns and cars.”

But to get the full story, read the whole article HERE

Look out for a lot more coverage on this release in the coming weeks. Meantime, check out the video premiered by The Rap Up last week for “Can’t Get Enough”

Any djs still not received the radio / clean edit of this track, or for any other press & media enquiries about this release, contact UrbanElite PR HERE

Follow E on twitter @ethemadassassin and the magazine @blacksheepmag

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-RapEssence

Los Angeles / Greensboro artist ethemadassassin launched his new video today “Can’t Get Enough” produced by Wonder Boy

It was premiered by The Rap Up, and you can see what the guys there had to say about it HERE

Coincidentally, Stateside online Rap Essence are the latest to give his new album “Soul on Fire” the once over, in their track by track analysis. Releasing on 17th September, it includes production from the UK’s Sci Fi Stu, France’s Kyo Itachi, and stateside producers Wonder Boy (who takes the credits for Can’t Get Enough), Gav Beats, Akthentik Works and Devaron Benjamin, with a feature from fellow Veteran Assassin member Veteran Eye as well as Buck Hennessey and Sherman Way

The review reflects the different rock, soul and hip hop flavas present throughout thanks to the production samples, and also breaks it down as to E’s own subject matter, delivery and wordplay.

Afforded a 4 / 5 rating, read the whole review HERE

Meantime, check out the video

All media & press with enquiries regarding the album, or djs looking for the full quality clean mp3 of this track, should contact UrbanElite PR HERE

Meanwhile, you can keep up to date with everyone on twitter via @ethemadassassin, Wonder Boy at @_NazarMark_, or connect with @TheRapUp and @Rap_Essence

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-SoundParlorInterview

SoulOnFire-SoundParlorReview

US online music magazine Soundparlor have today featured Los Angeles’ hip hop artist ethemadassassin and also reviewed his new album “Soul on Fire” which releases on 17th September 2013.

The review is an in depth analysis of the various factors which have influenced the album and E as an artist, with him first emerging from North Carolina’s rap battle scene in the 80’s & 90’s, and the life events that have taken place ever since.

While the album does have an eclectic feel as a result, whether in terms of subject matter or the production, there is a consistent classic hip hop thread throughout which acknowledges we’re in 2013.

Summarizing with “it’s ethemadassassin’s music, lyrics, and willingness to take an honest, sobering look in the rear-view mirror that burn brightest across Soul on Fire.” check out the full review HERE The link to the “Soundparlor 10” feature is linked within the review but can be read separately HERE

Look out for the launch of his new official video “Can’t Get Enough” which will be premiering on TheRapUp.Net this Wednesday 24th July at 7am PST / 10am EST / 3pm UK GMT / 4pm CET Its a bangin summer track built around a huge classic soul sample shot out in the streets of LA.

You can keep up to date with him on twitter @ethemadassassin and with the magazine @_soundparlor_

Any further media enquiries regarding the release, or dj requests for full quality clean edit mp3s of each single, can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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TheSkinny

Nearing the end of their UK tour celebrating 25 years since the release of critical Beatdown, Kool Keith, TR Love & Ced Gee – aka the Ultramagnetic MCs – headed north of the border from Leeds to visit Glasgow.

DJ Bunty & co have put on many a good hip hop night at the city’s o2 ABC 2 venue in Sauchiehall Street, and this was no different. As the whole of the UK sweltered in high summer temperatures, the heat was on in more ways than one.

UltrasGlasgow1

The group later commented that they hadnt seen a crowd like the one in Glasgow for many years….and in fact THEY had to try and calm THEM down!!

The Skinny Mag’s Bram Gieben, who had previously interviewed Kool Keith in the lead up to their arrival, went along to check the night out and you can read his review HERE

The last scheduled show of the current European run is at The Dour Festival in Belgium on Saturday 20th July.

The group have also been busy recording new material, and you should be seeing the results of this a little later in the year. They are also due to take part in a BBC radio documentary shortly, more details to follow. Their most recent track release “Let the Bars Go” has proven to be particularly popular at the shows

You can keep up to date with them on twitter, including news on their Ultra Clothing Brand being developed, via the group account @MCsUltra Kool Keith @ultraman7000 and TR Love @TR_Ultra

Any further media enquiries can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-NIJIMagazine

Los Angeles’ ethemadassassin releases his solo album “Soul on Fire” on 17th September 2013.

It’s his first solo album since 2008’s “Tomorrow Never Comes” since when he’s moved from Greensboro NC to team up once again with Veteran Eye where they also record and tour as the duo Veteran Assassins.

Having come up through NC’s rap battle scene in the 80’s & 90’s, E still draws a lot of his influence from the Golden Era, but the current album has a contemporary feel to it. The production includes rock, soul & reggae samples mashed with original straight head noddin beats, providing the ideal backdrop for E’s trademark firebrand flow and lyricism.

The UK’s online magazine NIJI has just reviewed Soul on Fire courtesy of Brandon Schiafone

Offered a 9/10 rating, snapshots of the review include:

“The album’s production is excellently done, and the mixing and mastering gives Soul On Fire the sound quality as if it’s straight from a major record label. The beats are well chosen and match ethemadassassin’s tonality and subject matter amazingly.”

“there is no doubt that ethemadassassin is a powerful lyricist and a brilliant rapper who has the ability to be diverse with his music”

Read the whole review HERE

The first official single “Tiger Blade” was launched on 4th July


Look out for the launch of the new video for “Can’t Get Enough” coming very soon

You can get more background information via www.veteranassassins.com & follow on twitter @ethemadassassin You can also connect with the magazine on twitter via @NIJIMagazine

Any further press, media, radio station or dj publicity enquiries about this release can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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BlacksheepLiveReview

Ultramagnetic MCs are currently on the UK leg of their European tour celebrating the 25th anniversary of the release of their legendary album release “Critical Beatdown”

Hip Hop fans up & down the country have been eagerly awaiting their arrival for some time, and the group kick started their visit to the UK with a performance at London’s Clapham Grand last night.

Blacksheep Magazine sent along Andrew Kay to check it out

Read what he has to say HERE

Safe to say it appears the wait will be worth it for those still to see them at the following venues :

Saturday 6th July Brighton Concorde 2
Monday 8th July Norwich Arts Centre
Tuesday 9th July Leeds Brudenell Centre
Wednesday 10th July Glasgow O2 ABC 2
Thursday 11th July Manchester Band on the Wall
Friday 12th July Dublin The Sugar Club
Saturday 13th July Liverpool Haus
Wednesday 17th July Koln Club Banhof
Saturday 20th July Dour Music Festival Belgium

You can hear their latest joint “Let The Bars Go” on Soundcloud

They are also being interviewed for a new series on BBC Radio, so look out for that being broadcast soon, as well as some other special features in the coming days. Follow them on twitter @MCsUltra @UltraMan7000 and the magazine @blacksheepmag

Any media enquiries for Ultramagnetic MCs can be addressed to UrbanElite PR HERE Please note that UrbanElite PR are not the tour booker, and any enquiries about the specific venues or events should be addressed to the local venue promoter

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SomnWrongCover

Ahead of the release of his first solo album in 10 years, “Lock’d N The Lab” due out late August, Bumpy Knuckles releases his new EP “The Mix Files” on 18th June as a joint venture on Seven13 Music and Krupt Mob.

Made up almost entirely of new material which will not appear on the album, it includes the previously released Ask the Coach, Word ft Sy Ari Tha Kid and this new single Somn’Wrong

Both the EP and album are entirely self produced by Freddie Foxxx. This will be a busy summer for Bumpy with the release of his EP, album and the putting together of a new UK and European tour for later in the year. He is also working on some further collaborations which should see the light of day in the coming months

All official updates on Bumpy can be found at http://BumpyKnuckles.bigcartel.com and you can also connect with him via twitter @BumpyKnuckles

Check it out on Soundcloud

Any djs who have not already been serviced with the clean / radio edit of this track, or the radio edit of “Word” ft Sy Ari Tha Kid, contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr