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Originally broadcast live on July 15th, Brick City rapper Tru Trilla sat down with host Sim of Washington DC’s popular Youtube Channel “The Front Stoop”.

In line with the channel’s focus on addressing broader current issues affecting society and hip hop directly, the pair first discussed the impact of the COVID-19 pandemic both in a personal and professional context, and the veracity of information being provided to the public at large.

While playing tracks from the album, the subject of conscious lyricism and the role it plays within the wider forms of contemporary hip hop was considered and compared before the interview moved onto Tru’s history in the New Jersey scene.

He explains the origins of his group 050 Boyz of which he is a member with Prince Ak and Riq, the source of its name, and how this led to building with Shade 45’s DJ Eclipse and DJ Premier before touching upon his early affiliations with Naughty by Nature and Lords of the Underground.

Of course at the heart of the interview is his new album “God of Barz” where he breaks down the concepts, subject matters and construction, and speaks on his history and future working with the album’s producers from the States, UK and Europe.

Watch the interview in full on Youtube

With production by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA), the album also features Prince Ak, Confucious, Fly Kwa and Middy Murdock.

Available to stream and download on every major digital platform and store including APPLE, TIDAL and Spotify.

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

For information about all of New Dawn Records’ releases, head to their official website www.newdawnrecs.com

All press, media and radio station DJ enquiries regarding New Dawn Records’ releases can be submitted to us at UrbanElite PR, our contact information is HERE

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Relaunched last year after a 15 year hiatus, hip hop label New Dawn Records have confirmed today that they will be releasing a new EP and album by New Jersey’s lyrical marksman Tru Trilla over the next few months.

In an official statement published this morning, the label commented

“We relish the prospect of working with an artist of Tru’s caliber and style which represents perfectly our direction of travel as we enter an exciting new phase since re-launching last year.”

We at UrbanElite PR have of course worked with Tru Trilla previously in 2015, then as a member of the 050 Boyz group as they released the classic album “Everything 050”

The worldwide media coverage and radio airplay reflected the appreciation and quality of the rhymes skills, lyricism and dope production, and ultimately led to both DJ Eclipse & DJ Premier inviting them as guests on their Sirius XM shows.

Tru’s new releases feature his 050 Boyz sparring partners Prince Ak and RIQ, and also include many of his long term Brick City affiliates on vocal and production duties, beginning with the new EP “The Seymour Chronicles” which releases on March 17th, the precursor to “God of Barz” which drops May 29th

Produced entirely by another New Jersey native Joey Loax, the EP represents the classic east coast sound while Tru, Prince Ak, RIQ and Fly Kwa all deliver their trademark fierce rhymes, hooks, hard bars and lyricism. An already heavyweight under card before the main event later in the year, the label have just launched a video trailer for the EP on Youtube

Taken from the EP, the singles “Warzone” and “20 to Life” will be released during February

Connect with Tru Trilla on social media via Twitter, Instagram and Facebook

Keep up to date with all of New Dawn Records’ news via their Official Website or on social media via Twitter, Instagram & Facebook.

All media and DJ (club & radio) inquiries regarding the upcoming releases can be sent to us at UrbanElite PR. All our contact information is available HERE 

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Due to the popularity of the “Hip Hop Bangerz” playlist on our Soundcloud account, we have just uploaded a more extended version to Spotify.

These are joints by dope artists we’ve worked with and promoted over the years, the real deal in rhymes, lyricism, beats and turntablism. A mix of official singles and buzz tracks by and featuring Souls of Mischief, Rah Digga, Skyzoo, Horseshoe Gang, Copywrite, Melanin 9, Vast Aire, Wu Tang’s Cappadonna, Talib Kweli, Genesis Elijah, Royce da 5’9″, Verbal Kent, Deeprooted (Johaz & Mr Brady), Matt Maddox, Tragedy Khadafi, Bumpy Knuckles, Constant Deviants and more.

21 gun salute running to around 80 minutes – check it out by clicking on the link > HIP HOP BANGERZ

Enjoy !

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It’s been just over 12 months since “The Donald” pulled off the deal of his life and kissed the pentagram at the crossroads…”Satan, great guy, Cambions, good people, it’s gonna be beautiful…“…but despite clearly not being in the presence of a responsible adult while airing his views on social media, the planet is at least still here (at the time of writing).

2017 has been another busy one for us and the wider hip hop world. As 2018 approaches, we’ve listed below albums released this year we’d recommend for the hip hop connoisseur – a mixture of those we have promoted together with some other gems.

ZOtheJERK & FROST GAMBLE – ALBUM – “BLACK BEACH” released on May 26th

The first of several projects spearheaded this year by one of the fastest emerging names in hip hop production Frost Gamble, originally from NY State but now resident in Winnipeg. The concept is similar in approach to artists such as Constant Deviants and Run the Jewels or several collaborative releases in recent years from Apollo Brown, Statik Selektah and DJ Premier.

The album “Black Beach” with Detroit rapper ZotheJerk is rammed full of passionate conscious rhymes, a depiction of the current experience for “Black America” addressing subjects of oppression, injustices, police brutality, aspirations and the importance of positive paternal role models.

The politics are well balanced with a healthy slice of humour by the Michigan MC who appeared as an extra in “8 Mile”, worked closely with the late Proof of D12 and received a “Humanitarian of the Year” award for mentoring work in the community.

Guest featured artists include Boldy James, Sadat X, Guilty Simpson and KXNG Crooked.

Available on digital formats from Amazon, iTunes and Spotify

The exclusive deluxe edition can be bought and streamed on Bandcamp

TONE CHOP & FROST GAMBLE – ALBUM – “RESPECT IS EARNED NOT GIVEN” released on September 29th

Chop & Frost are long time sparring partners from their days together during the 90’s in Binghamton, NY, and the new album was the follow up to their debut EP release “Veteran” late in 2016.

Both devotees to the origins of the culture, ex graff artist Chop cut his teeth in the local rap battle scene and is armed with a sharp wit, fierce punchline bars and incisive metaphors. The album’s themes switch seemlessly from trademark demoltion mode to the art of storytelling throughout, aided and abetted by guest featured artists Kool G Rap, Planet Asia, rap battler DNA, Tragedy Khadafi and Canadian upcomer White Rhino.

Ex b-boy Frost again laces the release with high quality sample fuelled beats infused with soul, funk, r&b, dub and electronica, producing a rich soundscape drawn from a classic era with contemporary values.

Available on CD and digital formats from Amazon, iTunes and Spotify

It can also be bought and streamed from Bandcamp

In October, Frost followed up with another buzz release in the shape of his EP “Rare Fabric”, another collaboration this time with Tragedy Khadafi. Again available from Bandcamp

He has also released the first single from his new solo producer album “I Missed My Bus”. Due out in 2018 and including guest featured artists Rah Digga, KXNG Crooked, Skyzoo, Guilty Simpson, Ruste Juxx, Conway the Machine, Planet Asia, Sadat X and of course his Nostalgia Clic crew of Zo, Chop & White Rhino, “Effin Great” featuring Ras Kass is another available from the label 22 Entertainment’s Bandcamp

DA FLYY HOOLIGAN – ALBUM – “S.C.U.M.” released on October 27th

One of the most gifted and creative artists in the UK hip hop scene for several years, north west London rapper brought his lyrical “A” game to the table on his new album “S.C.U.M.”, the follow up to his EP “F.Y.L.P.M.” released earlier in the year.

A cathartic indulgence to liberate the soul, the suave sophistication of this latest offering addresses all things aspirational. Bullish rhymes throw off the shackles in a journey through the human condition in a series of charismatic portrayals in the pursuit of a life less ordinary.

With lavish production provided by the UK’s Agor, DFH showcases all the suprior verbal prowess in his armoury, joined by guest featured artists Hus Kingpin and new Shady signing Westside Gunn for a combination of antagonistic grimy bars and uncomprimising rhymes.

Available in CD and digital formats from Amazon, iTunes and Spotify

Buy and stream on Bandcamp

HONOURABLE MENTIONS

MELANIN 9 – ALBUM – “OLD PICTURES” Released October 27th

Another extremely gifted and highly respected lyricist from north London we’ve worked with several times in the past, not least on the critically acclaimed “Magna Carta” album of 2013.

We heard from M9 earlier in the year and were delighted to learn of his progression and tie up with a European label for the release of “Old Pictures”. An artist who meticulously takes the time to ensure everything’s ready to come to the table, but it’s always worth the wait when it does.

SHAYJTODAY – ALBUM – “val{you}” – released December

A highly talented rapper from Florida we think could have a big future.

We were introduced to the name a few weeks ago by his management team and were highly impressed by the quality of lyricism and production on this release which is very much contemporary but intelligently mixed with classic reference points.

From beginning to end it’s an extremely well constructed and thought out piece of work which in itself is rare and refreshing to hear. We understand a move to Europe is on the cards with a possible date in London pencilled in for Spring 2018

Available on iTunes and Spotify

Buy & stream on Bandcamp

HORSESHOE GANG – ALBUM – “DOPE LYRICS MATTER” – released December

Not a lot more we can say about these guys, they’re lyrically lethal !

Not that it should be a surprise given they’re the younger brothers of KXNG Crooked, we worked with them last year on their album “Anti Trap Music” and they’ve just dropped an absolute barnstormer in “Dope Lyrics Matter”.

They clearly do, just as with all the releases highlighted here today

Available from Amazon, iTunes and Spotify

Buy and stream on Bandcamp

Enjoy the dope beats & rhymes, and if you like ’em, buy ’em !

Our contact information details are available HERE should media have any enquiries regarding the artists.

UrbanElite PR would like to thank everyone for their support this year, and we wish you all the best for 2018.

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The past 12 months has seen NY State hip hop producer Frost Gamble emerge as one of the fastest rising names in the game.

Now relocated to Winnipeg, Canada, he signed with Miami’s 22 Entertainment on the back of his track “Honey” with Detroit rapper ZotheJerk being included in the label’s “God Bless Dope Rappers” compilation which included Royce da 5’9″, Crooked I, Kid Vishis and Horseshoe Gang in January 2016.

In November last year, he released the “Veteran” EP with long time affiliate Tone Chop, and the pair have just released the subsequent album “Respect Is Earned Not Given” on September 29th which features Kool G Rap, Planet Asia, rap battler DNA and Tragedy Khadafi. In May, he released the album “Black Beach” with ZotheJerk and his collaborative EP with Tragedy Khadafi “Rare Fabric” drops October 20th

Currently working on remix projects for Royce da 5’9″ and Horseshoe Gang, his new solo album “I Missed My Bus” which includes guest artists KXNG Crooked, Rah Digga, Skyzoo, Ruste Juxx, Guilty Simpson, Ras Kass and many more is due out in the first half of 2018.

Online publication Nine5 Four Magazine who haver a focus on both Canada and the States have just published a new in-depth feature on Frost. In “flip-through” format, the article appears on page 36 and can be read HERE

All of his releases with 22 Entertainment are available from the label’s BANDCAMP store. “Respect Is Earned Not Given” is also available from Amazon, iTunes and Spotify on CD, digital mp3 and streaming formats.

ALBUM STREAM ON SOUNDCLOUD

Chop & Frost release a new animated video for the album track “Bing Stories” next week and are then in New York City October 16th & 17th meeting with media including a guest appearance with DJ Eclipse on his Sirius XM “Rap Is Outta Control Show”.

Connect with Frost, Chop, Zo and the label on social media via Twitter @FrostGamble, @ToneChop, @TheJerkNation & @22Entertainmen, on IG @Frost.Gamble, @ToneChop & @ZotheJerk and via two joint Facebook Pages – Frost & Zo and Frost and Chop

All press, media and radio station inquiries regarding Frost Gamble, Tone Chop, ZotheJerk and the album releases, including requests to interview Chop & Frost in NYC on October 16th & 17th, can be sent to us at UrbanElite PR. Click the link for our Contact Details

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Eastcoast rapper / producer duo Tone Chop & Frost Gamble release their new album “Respect Is Earned Not Given” in exactly one week’s time, on Friday September 29th

The follow up to their critically acclaimed “Veteran” EP of last year includes guest featured artists Kool G Rap, Planet Asia, Canadian upcomer White Rhino, Tragedy Khadafi and rap battling phenomenon DNA.

US online “Dope Cause We Said” have published a preview of the release which you can read HERE

Releasing through Miami label 22 Entertainment who have signed London rapper Da Flyy Hooligan for his new album “S.C.U.M.” ft Westside Gunn & Hus Kingpin, and whose back catalogue includes Royce da 5’9″, Bumpy Knuckles, Fashawn, DJ Premier, KXNG Crooked, J-Kwon and Joe Budden, “Respect Is Earned Not Given” will be available on CD and digital formats from most online stores including Amazon, iTunes and Bandcamp.

The pair will be appearing as guests live in the studio with DJ Eclipse on the Rap Is Outta Control Show [Sirius XM Hip Hop Nation] Monday October 16th as they hit NYC for a couple days promoting the new album. They have enjoyed worldwide radio support for the singles released to date, check out the streams :

“Walk the Walk” ft Kool G Rap

“Guillotine Chop” ft Planet Asia & White Rhino

“In the Streets” ft DNA

On October 20th, Frost will release his collaborative EP with Tragedy Khadafi “Rare Fabric” and is near completion of his new solo album “I Missed My Bus” featuring Ruste Juxx, Skyzoo, Guilty Simpson, Rah Digga, KXNG Crooked, Ras Kass and many more, due for release in early 2018.

Look out for international media coverage of the new album in the coming weeks with more news, reviews and interviews imminent, and keep up to date with the pair on social media via twitter @ToneChop & @FrostGamble, on IG @ToneChop & @Frost.Gamble and over on their Joint Facebook Page

All international media & press enquiries regarding Tone Chop & Frost Gamble including requests to interview the pair in person during their visit to NYC and radio station DJ’s looking for full quality mp3s of their singles for airplay, can be sent to us at UrbanElite PR. Our contact details are HERE

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Detroit rapper ZotheJerk and producer Frost Gamble released their collaborative album “Black Beach” on Friday May 26th through 22 Entertainment.

The latest review comes from US online “Triple OT”, a site with a focus on music and basketball. The appraisal is in depth, an appreciation of the production styles which draw from the finest tradtions of J Dilla & Premo, the choice samples used and the soundscape this provides Zo’s impassioned rhymes.

There is an acknowledgement of the themes addressed, including issues which gave rise to the Black Lives Matter movement, a sense of identity, the importance of family, aspiration and an undetered feeling of hope.

The review reflects the sense of purpose and musical approach well, and can be read in full HERE

Including guest featured artists KXNG Crooked (Slaughterhouse), Sadat X (Brand Nubian), Guilty Simpson (Random Axe), Boldy James, Tone Chop & Young Bleed, the album is available from a variety of digital stores including iTunes, Amazon & Spotify.

The special Deluxe edition including bonus cuts and free instrumentals is available from Bandcamp

HEAR THE ALBUM STREAM ON SOUNDCLOUD

Expect to see more reviews of “Black Beach” and interviews with Zo & Frost shortly, with a special lyric video for the track “Keep Me Safe” releasing next week

Connect with Zo & Frost on social media via twitter @TheJerkNation & @FrostGamble, on Instagram @ZotheJerk & @Frost.Gamble and on their joint Facebook Page

All international media, press and radio station inquiries regarding the album “Black Beach” and the artists can be sent to us at UrbanElite PR. Our contact details are available HERE

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The latest review of the new album “Black Beach” by Detroit rapper ZotheJerk and producer Frost Gamble has been published in the UK’s Blacksheep Magazine.

Written by regular contributor Andrew Kay, the article first of all acknowledges the creative nature of the album with both artists given equal billing, in a similar vein to Premo and Royce da 5’9″s PRhyme project.

A track by track summary follows reflecting the contrasts in mood swings reflected in the style of production and subject matter which has at its core a stream of social commentary, a personal perspective on the experience of today’s “Black America“.

READ THE REVIEW IN FULL HERE

Releasing next week through 22 Entertainment on Friday May 26th, “Black Beach” includes guest feature artists KXNG Crooked, Guilty Simpson, Tone Chop, Sadat X, Young Bleed and Boldy James.

It will be available from all digital stores including Spotify & iTunes, while a special Deluxe edition including bonus cuts and instrumentals will be available exclusively from Bandcamp.

Two singles have already been released, “Risk vs Reward” ft Sadat X and “My Negus” ft Guilty Simpson. Hear the audio streams on Soundcloud

Look out for more reviews of “Black Beach” by international media in the weeks ahead, including in the next issue of renowned print publication MOJO Magazine, with further interviews of Zo and Frost appearing shortly.

Meantime, keep up to date with their news on social media via twitter @TheJerkNation & @FrostGamble, Instagram @ZotheJerk & @Frost.Gamble and over on their joint Facebook Page

All press, media and radio station DJ inquiries regarding ZotheJerk and Frost Gamble can be sent to us at UrbanElite PR, our full contact details are available HERE

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veteran-the9elements

US online hip hop magazine The 9 Elements have run their interview series “The Whole 9” for some time now where they get a snapshot of the artist’s mindset and the concept behind their upcoming release.

The latest focus is on NY State rapper Tone Chop and Winnipeg based producer Frost Gamble, long term associates and originally rap battle rivals who have collaborated for their first official release via the “Veteran” EP, out November 18th through Seven 13 Music & Entertainment.

The interview discusses the new project and in particular the first single to be released “Leave It Alone” which features Ruste Juxx and is a tribute to the late Sean Price. Frost’s move to Canada and switch away from the mic to concentrate solely on beatmaking is also addressed as is the duo’s thoughts on the influence of the 90’s sound in many contemporary releases.

READ ALL THIS AND MORE IN THE ARTICLE PUBLISHED HERE

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Check out the single “Leave It Alone” ft Ruste Juxx & Nobi on Soundcloud

The single is available to buy now from the EP’s pre-order account on iTunes

All press, media and radio station inquiries regarding Tone Chop & Frost Gamble can be sent to us at UrbanElite PR. All our contact information is HERE

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veteran-hhk

The UK’s HHK Magazine (aka Hip Hop Kings) has been running a popular “25 Facts” series for the past few years where artists provide exclusive and previously unknown information about themselves and their upcoming new release.

Latest in the series is a focus on NY State rapper Tone Chop and Winnipeg producer Frost Gamble who, despite having been rap battle rivals in the 90’s and subsequent partners in rhyme & tagging, release their first collaborative project on November 18th.

The “Veteran EP” releases through Seven 13 MMusic & Entertainment and is available to pre-order on iTunes

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In the feature they reveal how they came by their artist names, the recording process of the EP, their most rated producers and Emcees and their involvement in the rap battle and graffiti scenes.

READ THE FULL ARTICLE HERE

From the EP, and available to buy now from iTunes, is their first single “Leave It Alone”. A tribute to the late Sean Price, it features Ruste Juxx and Nobi.

They followed that with a bonus cut “Being A Boss” which uses the Jadakiss and Nate Dogg joint “Time’s Up” for the hook, and is available to download free direct from the audio stream on Soundcloud.

Check them out

LEAVE IT ALONE

BEING A BOSS

Look out for extensive international media coverage on the release in the weeks ahead.

Meantime, connect with the duo on Twitter @ToneChop & @FrostGamble and over on their joint Facebook Page

All press & media inquiries regarding Tone Chop, Frost Gamble and the Veteran EP, including requests to interview the artists or DJ requests for mp3s of their joints can be sent to us at UrbanElite PR. Our contact information is HERE

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