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RPL-DataTransmission

The debut solo album by London rapper and producer Apex Zero dropped on 28th October and has proven to be one of UK Hip Hop’s biggest releases of 2013

British online magazine Data Transmission are the latest to give “Reality Provoking Liberation” their seal of approval via their review written by Jazz Gill. The publication have developed an international profile for their coverage of dance music, but have always had an appreciation for high caliber rap & hip hop artists as the opening lines of the review testify:

“Apex Zero’s Reality Provoking Liberation is perhaps the most passionate version of this style released in a long time.” as the article deciphers the political and social issues addressed, delivered with a passionate and energetic flow style and conscientious lyricism. It’s been a common theme in much of the media coverage which has been widespread for this album, not so much a throwback to an early sound, but a throwback to a time when the genre was used in a more thought provoking way

Summarizing “this is an album full of anthems for the street soldiers in the UK.” read the whole review HERE

Apex Zero will launch the video for his new single Absolute Zero on Tuesday 5th November at noon GMT, 7am EST. Currently busy with further media interviews and in rehearsals with his live band, you can see him live at his album launch party on Saturday 7th December upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch, London E1 6QL.

The night runs 8pm – 1am and there will also be performances by Caxton Press anhd Triple Darkness’ Iron Braydz with DJ A.Gee from Itch FM on the 1’s & 2’s. Entry is £5.00 on the door and venue details are at www.vibe-bar.co.uk

The album is available in digital and CD formats now from his own BANDCAMP and Suspect Packages (CD format mail order)

You can keep up to date with Apex Zero on twitter @ApexZero00 and also the magazine at @D8atransmission Can also connect with Jazz over at @JazzTheJourno

Any further media inquiries regarding the release or live event can be sent to UrbanElite PR HERE DJs looking for clean edits of any of the singles can of course request these from the same point of contact.

Meanwhile, check out his single Spray The Roof featuring his First and Last partner in rhyme OMeza Omniscient and Invincible Armour

UrbanElite PR
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ATCweb

It’s been nearly 20 years since Bay Area’s Celly Cel released his debut album Heat 4 Yo Azz, but the west coast veteran has just brought some new heat in the shape of “Morphine” which dropped on 24th September.

The 18 track LP includes features from E-40, Beeda Weeda, Brotha Lynch Hung, Turf Talk, Daz Dillinger, Trae Tha Truth, Mistah Fab and they go in all the way for what’s a real modern day Cali classic out on Realside Records.

He has just launched the new video for “After This” featuring Suryil, a club banger already getting some serious time on the airwaves. Celly keeps ’em comin, so look out for more releases, live dates and news on the album which can be bought on iTunes now at http://itunes.apple.com/us/album/morphine/id704948521

Check out the video

You can also hear the radio edit on Soundcloud

Any djs not already serviced with the full quality clean radio edit can request it from UrbanElite PR HERE

Follow Celly Cel on twitter @Real_CellyCel and Suryil at @Suryil_DaArtist You can also get more info on Celly via his website www.celly-cel.com

UrbanElite PR
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T : @urbanelitepr

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SoulonFire-Guestlist

Guestlist are an online and physical publication based in London who cover many different genres including house, techno, r&b, hip hop, drum & bass, dubstep, reggae, indie and more.

They cover music releases with reviews and interviews, but are also heavily involved with events, clubs, shows & festivals in the UK and in Europe, reporting on the hotspots to visit for people who want to experience the nightlife of various cities throughout the continent….or as they put it “The Ultimate Guide To Going Out and Having Fun!”

Most recent interviews in their “R&B and Hip Hop” section include Tinchy Stryder, Jazzy Jeff, Eve, Wu Tang Clan, Ruff Diamondz and Example, and the latest is with ethemadassassin who released his third solo album “Soul on Fire” on 17th September

The Los Angeles based rapper, most associated with North Carolina where he started performing and recording during the Golden Era of the 90’s speaks with journalist Janine Francois about his new album, the musical progression from his previous albums, lyricism, beat selection, and his favourite track off the album and the reason for his choice

Read the full interview HERE

The album Soul on Fire can be bought online at iTunes HERE

There are some classic cuts on that album, whether “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu & “Can’t Get Enough” with that more soulful sound of the 90’s, or the rockier hardcore sound in joints like “Elements”, “Fight Music”, “Tiger Blade”, “What It’s Supposed To Be” produced by Kyo Itachi….and the bonus track released recently H.T.G. ft Sole-R

Check em out

Look out for more releases from E soon, and his new album with sparring partner Veteran Eye as part of the group Veteran Assassins is also in the pipeline for 2014.

You can reach E on twitter @ethemadassassin and the magazine @GuestlistDotNet with Janine over at @GrrlsClub

Any djs requiring full quality clean radio edit mp3s of any of these tracks, or media & press with further inquiries about the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-DataTransmission

British online magazine DataTransmission is well known for its coverage of all type of dance music, from techno, house, dubstep and all other genres in between, reporting from all around the UK and hotspots such as Ibiza, Aiya Napa and various other European resorts & cities.

They also like their rap and hip hop music, and have just reviewed the new album Soul on Fire by rapper ethemadassassin, currently based in Los Angeles but most associated with his native North Carolina where he started out performing in the 90’s.

One half of Veteran Assassins, this is E’s third solo album which released on 17th September, and Janine Francois cast an eye over his most recent offering

“ethemadassasin, lives up to regal standards as set by his previous releases such as, ‘Proverbs’ and ‘ Tomorrow Never Comes’ both dealing with the chaotic lifestyle lived by this Golden Era emcee” is how the review opens which notes his lyrcism, wit, humour, sarcasm and “hard cold truths” in what is an audio biopic of his life from his early days to the “latest scene in the movie of his life today”.

The album has received much credit for its open & honest approach, owning up to past mistakes, acknowledging struggles and successes, and also having a healthy dose of retrospective flava for those who remember or are fans of the sights, sounds and fashions of the 90’s.

The review summarizes “ethemadassasin does himself justice and for hardcore fans you will not be disappointed, as he lyrically delivers the goods. For those new to this ageless rapper, it is recommended you reference previous works to gain some context on ‘Soul on Fire.’ The album does just that, bares his soul for us to hear.”

Read the full analysis HERE

The album is available to buy on iTunes now HERE

From the album, check out the single “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu and the video for Can’t Get Enough

Follow E on twitter @ethemadassassin and the magazine @d8atransmission You can also reach Janine on twitter @GrrlsClub

Any djs who require the full quality clean edit mp3s of any tracks from this album, or media & press with further inquiries about the release should contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-WordplayMag

British Publication Wordplay Magazine exists in both online and printed formats, and cover hip hop news, reviews & features, as well as articles on Graffiti, Fashions, Breakin’, Reggae and generally represent hip hop culture across the board.

Their contributor Delphina Scott spoke with ethemadassassin recently, the rapper based out of Los Angeles but most associated with North Carolina having begun performing and recording there since the 90’s. Now one half of the Veteran Assassins duo, he has just released his 3rd solo album “Soul on Fire” on his own R Steel imprint.

In the interview he speaks on the making of Soul on Fire, his own history in hip hop and his views on how his new album fits within the current climate of a switch back of focus to artists with a more traditional sense of lyricism and production.

Read the whole interview HERE

The album does have elements which are a throwback to the Golden Era, but that fits with the tracks where he is reflecting on his life and the sights & sounds of the time in joints such as 80’s & 90’s & Can’t Get Enough. This is mixed with more contemporary production on tracks such as Elements, Tiger Blade and Fight Music, as the album acts as a biographical document, a journey from then til now

Check out some tasters

80’s & 90’s produced by Sci Fi Stu

What It’s Supposed To Be produced by Kyo Itachi

Bonus Cut H.T.G. ft Sole-R

Can’t Get Enough

You can buy the album from iTunes HERE

Follow E on twitter @ethemadassassin and the magazine @Wordplaymag You can connect with Delphina on twitter @RawBlueCheese

And dj’s requiring full quality radio / clean edit mp3s of these tracks, or any press & media with further inquiries about the release can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-SBTV

The UK’s leading online youth broadcaster SBTV was set up by young entrepreneur Jamal Edwards a few years ago while still in his teens. For overseas readers, he built the site up from filming freestyles of new artists all over London, throwing them up on Youtube, and the view rate was literally massive.

Fast forward to today and he still supports the UK scene but also has content from some the biggest international artists around. When he’s not mixing with Virgin owner Richard Branson or Prince Charles, he’s appearing on BBC Breakfast TV promoting his new book. It has been quite a phenomenal rise for a brand now valued in the millions on the stock market. If you didn’t know the name before, research it!

His in house team also provide news, features and reviews, and the site’s Fiona Guest is the latest to run the rule over the new album by ethemadassassin. Most associated with Greensboro NC, the now LA based rapper released his third solo album “Soul on Fire” on Tuesday 17th September.

The review is headed “a potent mixture of lyrical agility and social consciousness” and is summarized “Soul On Fire is a mature drop from a seasoned MC, with a breadth of experience and skill under his belt. If you’re ready to hear the emotional realness of what E terms his ‘book of life,’ give it a listen.” Read the whole review HERE

You can buy the album now on iTunes HERE

Meantime, check out these bangers.

H.T.G. ft Sole-R

80’s & 90’s produced by Sci Fi Stu

We had a lot of djs onto us for clean radio edits of these joints. Any others not already serviced can request an mp3 by contacting UrbanElite PR HERE

You can keep updated on what E’s doing on twitter @ethemadassassin and connect with the magazine @sbtvonline & FionaGuest

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-FlavourMag

Leading UK online urban music, fashion and lifestyle publication Flavour Magazine took time out recently to speak with ethemadassassin, the hip hop MC currently based in Los Angeles but most associated with his native North Carolina.

Starting out in the 90’s based in cities such as Greensboro NC and Camden NJ, he started out coming up through the rap battle scenes, although it was his relatively short time on the mic compared to others that earned him his moniker. He went in for the kill, short & sweet, and one night a comment was heard “damn, that’s some mad assassin shit right there” and the name stuck.

Although the discography is relatively modest in comparison to others for an artist so long in the game – Soul on Fire being only his 3rd official studio album – this has been down to a variety of factors, the regular life trials & tribulations, the right producers to work with, moving from place to place, but it’s always worth the wait. He moved to LA in the last couple of years to team up again with his old partner in rhyme from NC Veteran Eye to form Veteran Assassins, so time has also been spent recording and touring as a group.

There is in fact a new Veteran Assassins album in the pipeline with significant production from Edinburgh’s Sci Fi Stu who who provided the beat for the killer track on the current album “80’s & 90’s”

London based journalist Taytula Burke jumped on the phone to E recently to speak on the new album and his time back in the day starting out and learning his craft. He speaks openly about his relationship with his parents and the impact that had and how his life changed when he took himself off to college and saw the comparison in life there to what he’d been accustomed to on the streets.

The album itself is very auto-biographical in nature and the interview goes more in depth into the background and what makes the man he is today. Read it all HERE

Soul on Fire is one for the real hip hop heads, soul, rock and hip hop sample led beats with some skilled narrative in the lyricism and wordplay. You can buy it on iTunes now HERE

Meantime, check out some of the joints off the album

80’s & 90’s

H.T.G. ft Sole-R

CAN’T GET ENOUGH

Follow him on twitter @ethemadassassin and the magazine @FlavourMag You can reach Taytula @Taykeova

Thanks also to Flavour Magazine editor Annika Allen

Press, magazines, media and dj requests and inquiries can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-WordisBond

Los Angeles Cali, Greensboro NC & Camden NJ….theyve all been or are home to hip hop veteran Emcee ethemadassassin who has just released his 3rd solo album “Soul on Fire” today

Starting out in the rap battle scene during what’s often referred to as the Golden Era of hip hop in the 90’s, E’s music has always reflected his life in an open an honest way. Growing up in tough times, he got educated, travelled and developed both personally and musically.

The current album is a snapshot autobiography reflecting back on the early days and updating on the here& now. Tracks such as “80’s & 90’s” and “Can’t Get Enough” have that classic soul and era vibe, whereas he lets loose with his renowned verbal assaults over the rockier joints like “Elements”, “Sparta” and “Fight Music”. The skills are in full effect on “Tiger Blade” and many props have been afforded to the deep sentiment portrayed in “Letter To Mommy”

He describes the album as just “the latest chapter in my book of life“, but this album is full of true street stories – he’s lived and seen it, there’s no fantasy rap goin on here

He took time out recently to speak with Chase March from The Word is Bond’s Rap Radio Hour. Hear the entire audio interview online HERE

You can check out all the tracks and buy the album on iTunes at http://itunes.apple.com/us/album/soul-on-fire/id685226091

As a taster, check out the videos for What It’s Supposed to Be produced by Kyo Itachi, Can’t Get Enough and the single 80’s & 90’s produced by Sci Fi Stu

You can also follow E on twitter @ethemadassassin and the guys at the magazine @ChaseMarch & @TheWordisBond Thanks also to Teckzilla for his help on that feature.

Any further media & press inquiries about ethemadassassin can be addressed to UrbanElite PR HERE

It’s a brilliant album in the best traditions of classic rap & hip hop. Check it out & support

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulonFire-SubbaCultcha

UK online music magazine Subba Cultcha covers a wide variety of genres, featuring news on artists, releases, interviews and more

The publication’s Ben Bradford took time out recently to speak with Los Angeles hip hop emcee EtheMadAssassin ahead of the release of his third solo album “Soul on Fire” on 17th September.

Something of a veteran in the independent scene…and not just as part of Cali duo Veteran Assassins…he started out based in Greensboro NC and also spent time in Camden, New Jersey before making the move to the west coast primarily to start the new group with his partner in rhyme Veteran Eye.

The interview is preceded with an overview of the new album itself “if you want to learn of life on the streets, particularly in the 80s and 90s then this is the place to come” adding “This is Assassin rap…where Ethemadassassin comes out fighting for you, fighting for himself, and fighting for people to be together and fighting against the bullshit…its an honest and breathtakingly direct approach, which has come to fruition on his new album ’Soul On Fire’”

The interview itself covers details about the single and video for “Can’t Get Enough”, the making of Soul on Fire, working with the producers on the LP, how he formulates the ideas behind his rhymes & lyrics and the general writing process, the formation of Veteran Assassins and the days in when he started out in NC and the artists who acted as his own main influences.

An artist with his own unique style & personality, he sums it up :

“I found my pocket a long time ago and I definitely don’t try to emulate anyone, its like being yourself isn’t cool, I have my own way of doing things” read the whole interview HERE

If you like those old soul groove sampled joints with a nod to the good ‘ol days, check out two of his most recent singles:

Video for “Can’t Get Enough”

Single for “80’s & 90’s” produced by Edinburgh’s Sci Fi Stu

Follow E’s latest chapter in his book of life on twitter @EtheMadAssassin and also the magazine @SubbaCultchaCom

Any further media & press inquiries regarding this release, or dj requests for full quality clean mp3s of these tracks, can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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SoulOnFire-Echoescolumn
Echoes Magazine is one of the longest established publications in the UK covering hip hop, rap, jazz, r&b, soul with news, reviews, features produced in both physical and online format

The current September 2013 issue has the usual wide spread of genre coverage, and in Sunil Chauhan’s regular hip hop page he covers news on Ishmael Butler (Digable Planets / Shabazz Palaces) moving to Sub Pop, Kanye West & Rhymefest new non profit organization Donda’s House, Belafonte / Jay Z, Mobb Deep’s Prodigy and his new publishing imprint Infamous Books and Just Blaze providing the soundtrack for the video game Teenage Mutant Ninja Turtles.

Included in the column is a new interview with Los Angeles (by way of Greensboro NC) emcee, and one half of Veteran Assassins, EtheMadAssassin. His new solo album “Soul on Fire” releases on 17th September, and the interview addresses his reflection on the 80’s & 90’s Golden Era of hip hop – the time which marks his early beginnings in the game – his tag as a gangsta rapper & why this isn’t a description he recognizes, the rap scene in North Carolina and his time working for Elektra Records.

UK readers can pick the magazine up from stores now, and international readers will have the opportunity to read the whole magazine in 2 weeks when the new website www.echoesmagazine.co.uk is relaunched and will include a page by page flick through.

E’s album is full of powerful lyricism, an honest take on his life journey to date, and includes some quality production throughout.

Check out the videos & audio for the soul laden track Can’t Get Enough which premiered on The Rap Up, What It’s Supposed to Be produced by Japan’s Kyo Itachi, and the Pharcyde-esque “80’s & 90’s” with beats courtesy of Edinburgh’s Sci Fi Stu

Can’t Get Enough

What It’s Supposed To Be

80’s & 90’s

Follow E on twitter @EtheMadAssassin and the magazine @EchoesMag

Look out for more coverage in the weeks ahead. Any media, press or dj inquiries about the release or requests for interviews and clean full quality mp3s of the singles can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr