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Back at it again, Brick City’s Tru Trilla returns today with the AA side single “Respectfully”, lifted from last year’s album ‘XVI : Return of the Gods’ released through New Dawn Records.

Laced throughout with the kind of bullish bars and beats which earned it a front page spotlight on Bandcamp, the New Jersey veteran assembled a heavyweight line up of guest featured artists and producers to deliver a classic soundtrack fuelled by the highest calibre lyrical firepower.

Produced by Frost Gamble, the latest cut is a further testament to the levels.  Tru drops knowledge with Brooklyn’s Justo the MC and Floridian NapsNdreds in another showcase of dexterous rhymes and slick flows by verbal marksmen at the height of their game.  The narrative is reinforced by the “Qataban Remix” courtesy of label affiliate Shahin, flipping the script with an intense fusion of strings, breaks and sub Saharan flavas that hits differently. 

Available to stream on and download on multiple digital platforms including APPLE MUSIC / iTUNES, AMAZON, TIDAL MUSIC and below on BANDCAMP & SPOTIFY

There is also a brand new official video for the “Qataban Remix” just premiered on the label’s Youtube channel

Original version of “Respectfully” on Youtube

Album “XVI : RETURN OF THE GODS” which includes guest featured artists Reks, Lakim Shabazz, Skyzoo, Guilty Simpson, Recognize Ali, Juxx Diamondz, Ruste Juxx, N.B.S, Julius Luciano of Shoe Gang, Fly Kwa, and Prince Ak & Trilly Trills of Jersey Gore on Bandcamp & Spotify

For further information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

For all media, radio & press enquiries about the NDR’s releases and roster, contact ourselves, their official in house promotional division. Our contact details are HERE

UEP

More heat released today from New Jersey rapper Tru Trilla, “End the Day” is the third single taken from his album ‘XVI : Return of the Gods’ out through New Dawn Records on May 31st.

Like its predecessors ‘Sun Rays’ ft Reks & Lakim Shabazz, and ‘No Joking Around’ ft NB.S. & Recognize Ali, the new joint packs a ferocious punch with another salvo of raw energy for the senses.

Veteran NY State producer Frost Gamble fans the flames coast to coast like butta’ on toast. Unleashed on the beat, Tru trades robust verbal blows with Brooklyn’s Ruste Juxx before Shoe Gang member Julius Luciano gets in on the action. It’s standard family business for the brother of KXNG Crooked, as the west coast warrior duly plants the Long Beach flag through a barrage of bars delivered at breakneck speed.

Straight fire from lyrical assassins at the height of their powers, rhymes dispensed out the chamber with no quarter given, the skills are clinical. Twelve gauge levels, bodied it….

Available on APPLE / iTUNES, TIDAL, AMAZON & below on BANDCAMP and SPOTIFY

Official video is also now playing on the label’s Youtube channel

For information about all of New Dawn Records’ releases, visit their official website HERE

All press, media and radio DJ inquiries about New Dawn Records’ releases can be sent to ourselves, the label’s in house PR division. Our contact details are HERE

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To mark the fifth anniversary since re-launching in 2019, New Dawn Records have today released the new single “No Joking Around” by New Jersey rapper Tru Trilla.

Following last month’s ‘Sun Rays’ featuring Reks and Lakim Shabazz, this is the second to be taken from the forthcoming album “XVI : Return of the Gods” out in May.

On the new cut, the Brick City veteran has recruited another Garden State native in the form of Jamal Nueve, originally affiliated with the legendary Flavor Unit crew as DJ Jamal #9. Now resident in California, the multi credited producer has delivered a funk fuelled banger laced with ferocious bars from lyrical marksmen in the heavyweight division.

The gloves are off as Boston’s Flash and V Knuckles of N.B.S. join Tru and Recognize Ali on the rampage, exchanging trademark punchlines as combinations thrown in a barrage of body blows to would be contenders. Rugged and uncompromising, high frequency lyrics with no prisoners taken, the result is undisputed.

Available to stream and download from Apple Music, Amazon, Tidal Music and below on Bandcamp & Spotify

Official visuals have also been published on New Dawn Records’ Youtube channel

Unsurprisingly, both “Sun Rays” and “No Joking Around” have enjoyed extensive airplay from radio stations around the world, however any DJ’s who have not been so far serviced with these tracks and would like them for your shows, simply contact us HERE with your details and we will provide them for you.

For all information regarding New Dawn Records’ releases, visit their official website HERE

TEAM UEP

December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

UEP

Released today, new single “Fine Line” by Brooklyn rapper Justo the MC and Edinburgh producer Brelstaff, taken from the album ‘Urban Testimony’ which released on November 3rd through New Dawn Records and has just been featured on Bandcamp’s front page New & Notable spotlight section.

The album’s entire theme depicts events leading up to, during and following Justo’s curtailed and troubled time studying at Clark Atlanta University some years ago, and the future chosen with lessons learned.  “Fine Line” documents a conflicted mind, weighed down by the expectations derived from a background of faith while straying from the path of opportunity in a rueful narrative.

Brelstaff’s atmospheric soundtrack cuts deep into the concept, and was first broadcast on BBC Radio 1’s Focus Beats programme during the summer.

On APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

There is also an official video on the label’s Youtube channel

For information about any of New Dawn Records’ releases, visit their official website WWW.NEWDAWNRECS.COM

All media and press inquiries regarding any of NDR’s releases or roster can be sent to ourselves, the label’s in house promotional division. Contact us HERE

UEP

Released today through New Dawn Records, the new album “Cautionary Tales” by award winning Ithacan rapper Anthony Kannon and veteran New York State producer Frost Gamble, now resident in Canada.

Authentically powerful, the young lyricist draws on his own real life battles and challenging circumstances to convey a wide range of subject matter represented throughout the aptly titled release.  Having survived the trauma of being shot by armed intruders to the family home, it is a remarkable journey encapsulated in a series of biographical depictions, all with an underlying theme of survival, escape, progression and transformation. 

This is Storyville of a life less ordinary handled with impressive maturity through a narrative packed full of dope rhymes and skillful wordplay set to the highest caliber soundtrack provided by Frost, himself a Juno Awards nominee for his production on Fresh IE’s “Ill Street Blues” in 2020.

The pair have two upcoming album launch events, the first at The Osborne Taphouse, Winnipeg on Thursday October 26th, then on Saturday November 18th at Deep Dive, Ithaca. 

TRACKLIST

  • Pitfalls
  • Lazy Eye
  • Make It Rain
  • Take It Easy ft Shea & Justo the MC (co-produced by Serge Paul)
  • Long Ride
  • Never Was Cool
  • Miss Daisy
  • Conye
  • Second Floor
  • Echo Echo ft Tone Chop
  • Thousand People

Available on all digital platforms including APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

FULL VIDEO PLAYLIST OF EVERY ALBUM TRACK IS ALSO PLAYING ON THE LABEL’S YOUTUBE CHANNEL

For more information about all of New Dawn Records’ releases and roster, visit their OFFICIAL WEBSITE

All press, media and radio DJ inquiries regarding any of New Dawn Records’ releases and artists can be sent to ourselves, the label’s in house promotional division. Visit our CONTACT page.

UEP

Released today, “Sunday” marks the final chapter of the forthcoming album ‘Urban Testimony’ by Justo the MC and Brelstaff, out on November 3rd through New Dawn Records.

Track by track the Brooklyn rapper narrates his ill fated time attending Clark Atlanta University, documenting the journey which led to a turning point in life.  A fascinating insight of a mind conflicted with regrets, but here also in the latest offering to one filled with hope for the future and lessons learned.

Brelstaff’s soulful cool groove production mirrors the upbeat renewed sense of optimism contained within the trademark slick rhymes.  Scarred but undaunted and emboldened by second chances, the art of storytelling lives on.

Justo will be performing tracks from the album at Deep Dive in Ithaca on Saturday November 18th as a special guest of Anthony Kannon and Frost Gamble at their “Cautionary Tales” album launch event.

Available to stream & download from all major digital platforms including Apple / iTunes, Amazon, Tidal and below on Bandcamp & Spotify

Official video playing on the label’s Youtube channel

All press, media and radio station DJ inquiries about any of New Dawn Records’ releases can be sent to us, the label’s in house promotional division. Contact us HERE

For further details about the label, their roster and releases, visit the official NEW DAWN RECORDS WEBSITE

UEP

Rapper and producer Az Izz, formerly of legendary New Jersey group The Outsidaz, returns with the self produced AA side single “Ghetto” b/w “Crazy” out today, the third from his new album “Dopeliss” releasing through New Dawn Records on July 3rd.

Together with Pacewon, Young Zee, Rah Digga and D.U., the Brick City crew were noted for their work with The Fugees, Wu Tang and a new emerging force from Detroit at the time, D12.  More recently pursuing a career in tv, film and sports music production, Az marks his arrival back with a first major solo offering in several years which blends the sounds of hip hop through the ages.       

On “Ghetto”, the classic sound of the east coast prevails through guitar hooks and blaring brass on journeys to the gritty underbelly of the city, bars portraying street tales from the hood in the daily battle between survival and aspiration. Meanwhile on “Crazy”, aptly named for these times, heavy kicks and electronica fuel the adrenaline of a chaotic Brick City ride accompanied by fellow group member D.U. 

Available to stream and download on APPLE / iTUNES, AMAZON & TIDAL Also streaming on Spotify and Soundcloud

Connect with Az Izz on Instagram @RealAzIzz and Twitter @TheRealAzIzz All information about New Dawn Records and their releases available at the official website www.newdawnrecs.com

All media, press and radio station DJ enquiries regarding Az Izz and New Dawn Records can be sent to us at UrbanElite PR, our contact information is available HERE

UrbanElite PR

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Brick City rapper and producer Az Izz of the legendary Outsidaz crew is on the comeback trail with his new album “Dopeliss” releasing through New Dawn Records on July 3rd.

Following on from last month’s “Gettin’ It”, new single “Nunya” has been released today.  Produced by another Newark native Qua Z Mo, it’s a fuel injected electro banger powered by heavy 808 kicks with Az on the front foot from the outset.  Packing the verbal artillery, targets are placed in the sights and gauntlets thrown down through a series of combative rhymes and punchline bars “Ya whole career is a publicity stunt, how you black, ain’t kick a rap about your history once“.  Stoking the fires, pure heat for the streets.

Available to stream and download at APPLE, TIDAL & AMAZON Also streaming on Spotify and Soundcloud

Connect with Az Izz on Instagram @RealAzIzz and Twitter @TheRealAzIzz For information regarding all of New Dawn Records’ releases, head over to the official website www.newdawnrecs.com and connect with them on Instagram @realnewdawnrecs and twitter @newdawnrecs

All media enquiries regarding New Dawn records and their releases can be sent to us at UrbanElite PR, contact details are HERE

UrbanElite PR

www.urbanelitepr.com

T & IG @urbanelitepr