Rapper and producer Az Izz, formerly of legendary New Jersey group The Outsidaz, returns with the self produced AA side single “Ghetto” b/w “Crazy” out today, the third from his new album “Dopeliss” releasing through New Dawn Records on July 3rd.

Together with Pacewon, Young Zee, Rah Digga and D.U., the Brick City crew were noted for their work with The Fugees, Wu Tang and a new emerging force from Detroit at the time, D12.  More recently pursuing a career in tv, film and sports music production, Az marks his arrival back with a first major solo offering in several years which blends the sounds of hip hop through the ages.       

On “Ghetto”, the classic sound of the east coast prevails through guitar hooks and blaring brass on journeys to the gritty underbelly of the city, bars portraying street tales from the hood in the daily battle between survival and aspiration. Meanwhile on “Crazy”, aptly named for these times, heavy kicks and electronica fuel the adrenaline of a chaotic Brick City ride accompanied by fellow group member D.U. 

Available to stream and download on APPLE / iTUNES, AMAZON & TIDAL Also streaming on Spotify and Soundcloud

Connect with Az Izz on Instagram @RealAzIzz and Twitter @TheRealAzIzz All information about New Dawn Records and their releases available at the official website www.newdawnrecs.com

All media, press and radio station DJ enquiries regarding Az Izz and New Dawn Records can be sent to us at UrbanElite PR, our contact information is available HERE

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Released today by New Dawn Records, the third single by New Jersey rapper Tru Trilla to be taken from his forthcoming album “God of Barz” out May 29th.

Following on from “Word of God” and “God’s Sympathy”, the Brick City lyrical marksman brings more of his customary savage firepower to “God’s Mercy”.  Going on a ferocious verbal rampage through a series of relentless hard bars and punchlines, the raw energy is intensified by the explosive production courtesy of Chicago’s DNA Beatz.  Set the dial high and prepare for the onslaught, this is the real deal.

“God of Barz” includes further production by Jamal Neuve (aka Clinton Place NJ/LA), the UK’s Chat One and Barcelona’s Sumerio Square with guest featured artists Prince Ak, Fly Kwa, Middy Murdock and Confucious all reppin’ the Garden State.  

Distributed by Ingrooves / Universal and available to stream and download from APPLE, TIDAL, AMAZON, and also streaming on Spotify & Soundcloud

Connect with Tru Trilla and New Dawn Records on Twitter @Egofree2_050 @NewDawnRecs and on Instagram @Trilla050 @RealNewDawnRecs

All information about New Dawn Records releases is available at their official website www.newdawnrecs.com

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London rapper Phoenix da Icefire and producer Husky Brown released their phenomenal new album “Panacea” on Tuesday May 5th through New Dawn Records.

The fresh and rare fusion of hip hop, dub, bass, r&b, electronica and soul provides the soundtrack for Phoenix’s narrative addressing many of today’s key issues facing the planet including climate change, environmental destruction, mental and physical health, knife crime, racism and inner city life.

The caliber of this release has not been lost on the media, evident in two reviews published by Stateside onlines Slo Flo Sound and Triple OT.

Read the Slo Flo Sound review in full HERE

Read the Triple OT review in full HERE

Available to stream and download from all major digital platforms including Amazon, Tidal, Apple and Spotify

You can connect with Phoenix da Icefire, Husky Brown and New Dawn Records on twitter @phoenixdafire @huskybrown @newdawnrecs and instagram @phoenixdaicefire @huskybrown.official @realnewdawnrecs

Meanwhile, the label have just marked their first year back since re-launching last April with a new upload to Mixcloud. “Re:Generate” mixed by DJ Santoi includes a select choice of singles and tracks NDR have released over the past 12 months by Underground Cartel, Tru Trilla, Belles in Monica, Phoenix da Icefire & Husky Brown, Krash Slaughta and Az Izz. A spicy 30 minute mash up of beats, rhymes and turntablism

For all information about New Dawn Records, head over to their official website www.newdawnrecs.com All media enquiries about New Dawn Records’ releases can be sent to us at UrbanElite PR, our contact details are HERE

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London’s rapper / producer duo Phoenix da Icefire and Husky Brown have today released their highly impressive new album “Panacea” through New Dawn Records.

As a member of Triple Darkness, Phoenix has long been regarded by many both at home and overseas as one of the most gifted lyricists to emerge from the UK. Husky’s productions are a rare and dynamic fusion of contemporary hip hop, electronica, dub, bass, r&b and soul which provide the soundtrack for a narrative addressing many of today’s most pressing issues.  Delivered with trademark dexterous rhymes and creative wordplay, Phoenix sets his existential sights on the environment, mental health, knife crime, racism, well being, relationships and inner city life. 

Facing the challenges head on, the engaging commentary still retains a refreshing message of hope at its core related through metaphorical concepts as abstract as they are grounded in reality. A multidimensional and unique debut offering which pushes boundaries and breaks from formulaic convention.  Essential listening. 

Available to stream and download at APPLE, AMAZON & TIDAL. Also streaming at Spotify and Soundcloud

Connect with Phoenix da Icefire, Husky Brown and the label on Instagram @PhoenixDaIcefire, @HuskyBrown.Official, @RealNewDawnRecs and Twitter @PhoenixDaFire, @HuskyBrown, @NewDawnRecs

All media inquiries regarding this release and the artists can be sent to us at UrbanElite PR, our contact details are HERE

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New Jersey’s Tru Trilla releases his new album “God of Barz” through New Dawn Records on May 29th, the follow up to his EP “The Seymour Chronicles” which dropped on March 17th.

Production on the new album is courtesy of Newark native (now resident in LA) Clinton Place aka Jamal Nueve, Chicago’s DNA Beatz, Barcelona’s Sumerio Square and the UK’s Chat One. Fellow 050 Boyz group member Prince Ak is included in the Brick City contingent of featured artists together with Fly Kwa, Middy Murdock and Confucious.  This one’s for the heads, raw and uncompromising, the energy is intense as Tru tackles political tensions, corruption, equal opportunities and the current state of hip hop delivered in a series of fierce and passionate rhymes over a raucous soundtrack that will give the neck muscles a serious work out.  

First single “Word of God” produced by DNA Beatz aims the gloves at state sponsored oppression and delivers multiple knock out blows.  Already enjoying extensive international airplay, crank this up full dial on Spotify and Soundcloud.

Connect with Tru Trilla and DNA Beatz on their socials : Twitter @Egofree2_050 & @dnabeatz Instagram @Trilla050 & @dnabeatz

All information about New Dawn Records’ releases and artists can be found at their official website www.newdawnrecs.com and on their socials, Twitter @newdawnrecs and Instagram @realnewdawnrecs

All media, press and radio station DJ inquiries regarding New Dawn Records and their releases can be sent to us at UrbanElite PR. Our contact information details are HERE

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London rapper Phoenix da Icefire & producer Husky Brown drop their incredible new album “Panacea” on May 5th


The themes covered by The Triple Darkness member address the environment, mental health, knife crime, racism, well being and aspiration.  The narrative is delivered with the highest caliber of lyricism and figurative wordplay over a soundtrack provided by Husky which skillfully blends a fresh fusion of hip hop, soul, r&b, electronica, dub and bass.  

The second single from the album “Dark Rainbow Light” b/w “Sins of Gaia” released through New Dawn Records today.  Husky laces “Dark Rainbow Light” with some soulful traditional hip hop flavours as Phoenix reflects on the challenges of inner city life while searching a better path, with the lo fi beats of Sins of Gaia paints the backdrop for an attack on institutional racism with the remix provided by Kashmere (YNR Productions, Tru Thoughts, High Focus).

Released today through New Dawn Records, digitally distributed by Ingrooves / Universal and available to stream and download at APPLE, TIDAL & AMAZON Also on Spotify & Soundcloud

Connect with Phoenix da Icefire on Twitter & Instagram, & Husky Brown on Twitter & Instagram

For information about all of New Dawn Records’ releases, head over to their official website www.newdawnrecs.com & connect with them on Twitter & Instagram

All media, press and radio Dj inquiries about any of New Dawn Records’ releases and artists can bve sent to us at UrbanElite PR. Our contact details are available HERE

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New Dawn Records have today announced the release date of the new album “God of Barz” by New Jersey rapper Tru Trilla as May 29th 2020.

The follow up to the recently released “Seymour Chronicles EP” which is available from all major online streaming platforms and digital stores, distribution is again by Ingrooves / Universal.

Production is courtesy of Newark native and now a resident of Los Angeles Clinton Place, Chicago’s DNA Beatz, Barcelona beatmaker Sumerio Square and the UK’s Chat One. Fellow 050 Boyz group memeber Prince Ak is included in the Brick City contingent of guest featured artists together with Middy Murdock, Fly Kwa and Confucious.

Singles “Word of God”, “God’s Sympathy” and God’s Mercy” will release over March, April and May. This one truly is for the hip hop heads, get ready to crank it up all the way and give those neck muscles a proper workout. Here’s a taste of the sounds. Published today by the label, the audio teaser and video trailer on Soundcloud and Youtube

All international media and radio station DJ inquiries about the album can be sent to us at UrbanElite PR. Our contact details are HERE The full album press release can be read HERE

Connect with Tru Trilla on his socials, Twitter @egofree2_050, Instagram @Trilla050 and at his Facebook Artist Page

For information about all of New Dawn Records’ releases, head over to the official website www.newdawnrecs.com and connect on their socials, Twitter @newdawnrecs, Instagram @realnewdawnrecs and Facebook @OfficialNewDawnRecords

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Brick City rapper Tru Trilla has released his new EP “The Seymour Chronicles” today through New Dawn Records.

Entirely produced by another New Jersey native Joey Loax, there also guest appearances by fellow 050 Boyz group members Prince Ak and RIQ together with long time affiliate Fly Kwa.  

Singles “Warzone” and “20 to Life” have enjoyed heavy airplay rotation worldwide over the past month, a reflection of the hard bars and quality rhymes all four lyrical marksmen deliver over classic east coast gritty productions. 

The EP is the prequel to Tru’s bangin’ new album “God of Barz” out on May 29th which includes production by local luminary Clinton Place, Chicago’s DNA Beatz, Barcelona’s Sumerio Square and Chat One from the UK.  Rammed full of killer joints, it’s one to mark in the diary for all hip hop connoisseurs.  

Digitally distributed by Ingrooves / Universal, the new EP is available to stream & download from APPLE, AMAZON, DEEZER, NAPSTER & TIDAL Also streaming on Spotify & Soundcloud

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

Keep up to date with all New Dawn Records’ release and signing news at their official website www.newdawnrecs.com and connect with them on social media via Twitter @newdawnrecs Instagram @realnewdawnrecs and Facebook @OfficialNewDawnRecords

All media inquiries regarding any of New Dawn Records’ releases can be sent to us at UrbanElite PR, our contact information is available HERE

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New single released today by Newark’s Tru Trilla, “20 to Life” features fellow 050 Boyz member Prince Ak who also has a new joint “Have Nots” currently doing the rounds featuring Ice-T.

Produced by another New Jersey native Joey Loax, the pair take it in turn to aim their sights and pull the verbal trigger on wack rappers with more dresses in their locker than rhymes.  Fierce trademark bars delivered over a classic east coast beat, a street heater taken from “The Seymour Chronicles EP” out on New Dawn Records March 17th, the warm up to his “God of Barz” album dropping in May.

Distributed by Ingrooves / Universal, available at the following :

APPLE, AMAZON, DEEZER, NAPSTER. Also on Spotify & Soundcloud

Connect with Tru Trilla on Twitter, Instagram & Facebook.

The label will mark the first anniversary of their re-launch next week with the release of the new single Cosmic Soul b/w Seasons of You by London’s Phoenix da Icefire and Husky Brown which has already enjoyed extensive international airplay. Keep up to date with New Dawn Records’ news at their Official Website and on their socials – Twitter, Instagram & Facebook

Any DJ’s not already serviced with a full quality original or clean mp3 of any of the singles mentioned can request them from us HERE

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New single released today through New Dawn Records.

“Warzone” by Brick City’s Tru Trilla features long time affiliate Fly Kwa and fellow 050 Boyz member RIQ, and is the first to be taken from “The Seymour Chronicles EP” out on March 17th.

All go in on the hard bars and hooks, with Joey Loax’s production delivering the classic hip hop sound of the east coast. This one bangs!

Available to stream and download from all main platforms and stores worldwide including Apple & Amazon Also available to stream on Spotify & Soundcloud

Connect with Tru Trilla on social media via Instagram, Twitter and Facebook.

Keep up to date with all of New Dawn Records’ news via their Official Website and on social media [Instagram Twitter Facebook]

Any DJs not already serviced full quality mp3s of the original and clean edits of “Warzone” can request it from us by getting in touch via our Contact Page

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