Released today, “Play No Games” is the second single to be taken from the album “Beautiful Foundations” by New York State rapper and producer duo Tone Chop and Frost Gamble, out through New Dawn Records on May 15th.

Layers of classic boom bap hip hop beats underpin hard bars as the veteran rap battle champion goes on the hunt with a verbal salvo aimed at upcoming title contenders. Joining them on the mission is legendary turntablist DJ Eclipse, renowned for his work with Non Phixion, Ill Bill and ongoing Fat Beats ambassador. Still flying the flag high and representing the dopest new underground bangers with his Rap Is Outta Control Show on Shade 45, the cutting skills on this joint are typically off the scale, stoking the fires further in a fusion of gritty authentic heat.

Knockout punchlines in a heavyweight bout for the heads, this also marks the label’s first release during their 30th anniversary year.   Slick business from the Binghamton boys, dial it up to the max.

Available to stream and download from a multitude of digital platforms and stores including APPLE, TIDAL and below on Bandcamp and Spotify

The official video is also now playing on Youtube

More information about the single and album release is available at the label’s official website www.newdawnrecs.com

All press, multimedia and DJ enquiries about any of New Dawn Records’ releases can be addressed to ourselves, their in house promotional division. Get in touch HERE

UEP

New York State rapper & producer duo Tone Chop & Frost Gamble celebrate their three decades of working together with the release of the new album “Beautiful Foundations” on May 15th 2026 through New Dawn Records.

From the early days of recording demos in their Binghamton basement to becoming one of the most prolific partnerships in recent years with a quite phenomenal back catalogue of singles and EP’s in their armoury, the landmark release documents their journey and pays homage to the close bond built between the pair.

Immersed in hip hop culture from their teenage years, the album reflects their dedication to the true essence while embracing evolution.  Chop’s trademark hard bars, a legacy of his rap battle days, and Frost’s dynamic range of beats are bolstered throughout by a generous helping of turntablism courtesy of DJ Eclipse, Pa Pa Fresh and  DJ J Smooth.  Space is reserved for friends and allies by way of the special guest featured artists including The Bad Seed, Pf Cuttin, Decon Blu, Grea8gawd and Fresh I.E.

Released today, the first offering is the single edition of the title track featuring another native of “The Bing” Will K.  Chop sets the agenda reflecting on those first times working together as young and passionate kids still learning the ropes, sowing seeds for the future set to a potent soundtrack marinated with soul. It’s something you live…

Available on Apple Music / iTunes, Tidal Music and below on Bandcamp and Spotify

The official video is playing on New Dawn Records’ Youtube channel

More information about the single and album is available at the label’s official website NEWDAWNRECS.COM where there are also dedicated pages for the artists and their releases.

As the label’s in house promotional division, all worldwide media, press, radio & tv enquiries about this release can be sent to us via our CONTACT page

UEP

October 24th 2025

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “Beautiful Foundations” by New York State rapper and producer duo Tone Chop & Frost Gamble on May 15th 2026.

We first worked with the pair back in 2016 when they released their “Veteran EP”, then again the following year for their album “Respect is Earned Not Given”.

They enjoyed extensive media coverage worldwide for these releases, culminating in an appearance on DJ Eclipse’s Rap Is Outta Control Show on Sirius XM

This kick started a phase which has seen them become one of the most prolifc partnerships in recent years, with a quite outstanding back catalogue of singles and EP in their armoury.

The new album is a celebration of their friendship and working together for over three decades, and coincidentally will be released during the label’s own 30th anniversary year. It features many new upcoming artists from their hometown Binghamton together with those they’ve built with over the years.

Included are DJ Eclipse, Pf Cuttin, DJ J Smooth, Decon Blu, Pa Pa Fresh, The Bad Seed, Fresh I.E and The Bad Seed

The pair have also just completed filming a new documentary about their time together, from the earliest days of recording in their basement during the 90’s right up to the present day. We’ve had the fortune to have an advanced viewing and it’s a fascinating insight not only about their own story, but the development of hip hop itself over the years. Look out for that premiering just after the album releases next year.

For an early taste showcasing the quality of rhymes, beats and turntablism on display throughout the album, the label has just published an official video trailer on their Youtube channel.

Several singles will precede the album’s release, beginning with a special single edition of the title track on December 9th. All will be available to download and stream on digital platforms including Apple, Bandcamp, Spotify, Tidal and Amazon, while official visuals will continue to be published on the label’s Youtube channel.

We are the label’s in house promotional division, so all press, media and radio DJ inquiries about the release can be sent to us, our details available at our CONTACT PAGE. The full official album press release can be read HERE

You can also connect with Tone Chop and Forst Gamble on Social Media. They have a joint FACEBOOK PAGE with individual accounts on X/Twitter @tonechop @frostgamble and on Instagram @tonechop @frost.gamble

TEAM UEP

New Jersey rapper Tru Trilla dropped his banging new album “XVI : Return of the Gods” through New Dawn Records on May 31st.

Immediately featured by Bandcamp on their front page ‘New and Notable’ spotlight section, the release is fuelled by a diverse and potent soundtrack laced with the full artillery.  Bolstered by a stellar line up of producers and guest featured artists from around the States and beyond, the result is a series of cuts delivering the best of traditions through twelve gauge bars, beats and turntablism.

From it is the new single “Drop Jewels”.  Produced by prolific beatmaker and turntablist DJ Tone Spliff, the joint released today features fellow Newark native and Jersey Gore group member Prince Ak alongside Brownsville’s lyrical warrior Juxx Diamondz.  In addition, the new “I-71” remix is provided courtesy of NDR affiliate Qadir who channels his inner Schifrin for a different take with a filmic twist.

Available to stream and download on a wide array of digital platforms including APPLE MUSIC, AMAZON MUSIC, TIDAL MUSIC and below on BANDCAMP and SPOTIFY

New visuals for both versions have also just been published on Youtube

For more information about this and all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

All inquiries from media, press and DJ’s regarding the album “XVI : Return of the Gods” should be addressed to ourselves, the label’s in house promotions and production division. Our contact details are HERE

UEP

Released today through New Dawn Records, the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla.

A long time affiliate of Naughty by Nature and Lords of the Underground, the Brick City veteran has gathered together a heavyweight line up of guest featured artists and producers from around the United States and beyond for this, the follow up to his critically acclaimed “God of Barz” released almost exactly four years ago to the day in 2020.

Robust beats and turntablism provide a diverse and powerful soundtrack for a blockbuster of fierce bars, slick rhymes and gritty lyricism delivered by some of hip hop’s most renowned verbal technicians at the top of their game.  Decorated vets and fresh prize fighters stand shoulder to shoulder to deliver a salvo of dexterous flows and masterful wordplay tackling an array of subject matter with compelling results.  A display of the highest caliber mic skills laced with pearls, served up for the connoisseur through a series of prime cuts by masters of the craft.

Different levels from the best in class, essential listening.

TRACKLIST

1 SUN RAYS ft Reks & Lakim Shabazz [produced by LG Roc]

2 END THE DAY ft Ruste Juxx & Julius Luciano of Shoe Gang [produced by Frost Gamble]

3 ONE ANOTHER [produced & cuts by Tone Spliff]

4 RESPECTFULLY ft Justo the MC & NapsNdreds [produced by Frost Gamble]

5 THE ONLY ONE ft Trilly Trills [produced by Four Limbs]

6 NO JOKING AROUND ft N.B.S. & Recognize Ali [produced by Jamal Nueve]

7 GOOD OLE DAYZ [produced by Tru Trilla]

8 WE UP ft Yah Ra [produced by Ramson Badbonez]

9 WINTER HEART [produced by Tone Spliff]

10 TURN THAT DOWN ft Guilty Simpson & Skyzoo [produced by Frost Gamble]

11 GET IT RIGHT BACK ft Trilly Trills & Prince Ak [produced by LG Roc]

12 EXECUTION ft Fly Kwa [produced by Frost Gamble]

13 STAY DANGEROUS [produced & cuts by Tone Spliff]

14 PRINCIPLES [produced by Sumerio Square]

15 TO THE ROOF ft Prince Ak [produced by DNA Beatz]

16 DROP JEWELS ft Prince Ak & Juxx Diamondz [produced & cuts by Tone Spliff]

Available to stream and download from all major digital platforms and stores including APPLE / iTUNES, AMAZON, TIDAL MUSIC and below on Bandcamp & Spotify

There is also a full video playlist of all the tracks playing on the label’s Youtube channel

More information about this and all of New Dawn Records’ releases are available at the label’s official website www.newdawnrecs.com

Look out for more releases from this album including special remixes and further official videos over the months ahead.

All media inquiries about this, and all of New Dawn Records’ releases can be sent to ourselves, the label’s in house promotional division. Our contact details are available HERE

UEP

To mark the fifth anniversary since re-launching in 2019, New Dawn Records have today released the new single “No Joking Around” by New Jersey rapper Tru Trilla.

Following last month’s ‘Sun Rays’ featuring Reks and Lakim Shabazz, this is the second to be taken from the forthcoming album “XVI : Return of the Gods” out in May.

On the new cut, the Brick City veteran has recruited another Garden State native in the form of Jamal Nueve, originally affiliated with the legendary Flavor Unit crew as DJ Jamal #9. Now resident in California, the multi credited producer has delivered a funk fuelled banger laced with ferocious bars from lyrical marksmen in the heavyweight division.

The gloves are off as Boston’s Flash and V Knuckles of N.B.S. join Tru and Recognize Ali on the rampage, exchanging trademark punchlines as combinations thrown in a barrage of body blows to would be contenders. Rugged and uncompromising, high frequency lyrics with no prisoners taken, the result is undisputed.

Available to stream and download from Apple Music, Amazon, Tidal Music and below on Bandcamp & Spotify

Official visuals have also been published on New Dawn Records’ Youtube channel

Unsurprisingly, both “Sun Rays” and “No Joking Around” have enjoyed extensive airplay from radio stations around the world, however any DJ’s who have not been so far serviced with these tracks and would like them for your shows, simply contact us HERE with your details and we will provide them for you.

For all information regarding New Dawn Records’ releases, visit their official website HERE

TEAM UEP

New Jersey rapper Tru Trilla releases his phenomenal new album “XVI : Return of the Gods” on May 31st 2024 through New Dawn Records.

Several years in the making, the follow up to the classic 2020 banger ‘God of Barz’ sees the Brick City veteran gather together a stellar line up of guest featured artists and producers for a diverse and powerful soundtrack of fierce bars, killer beats and turntablism.

Bolstered by heavy artillery from all around the USA, Canada, Japan, Spain and the UK, the long time affiliate of Naughty by Nature and Lords of the Underground has crafted a masterpiece, with the first single “Sun Rays” released today setting the agenda.

Producer LG Roc stokes the fires for Tru, Reks and Lakim Shabazz to tear it up in an energetic exchange of formidable rhymes and wordplay while channelling the knowledge of the ancients. This is the real deal.

Available to stream and download from all major digital platforms including Apple Music / iTunes, Tidal, Amazon and below on Bandcamp and Spotify.

Official visuals are also playing on the label’s Youtube channel

For information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

All international press, media and radio station DJ requests and inquiries about the album, including artist interview availability, can be sent to ourselves, the label’s in house promotional division. Our contact details are HERE

UEP

December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

UEP

Released today through New Dawn Records, the new album “Urban Testimony” by Justo the MC and Edinburgh lofi hip hop producer Brelstaff.

The entire theme is documented in a deeply personal narrative depicting events before, during and after the Brooklyn rapper’s curtailed and troubled time studying at Clark Atlanta University.  Details unfold of a conflicted mind on a potential escape route to academia straying rapidly on a hedonistic path and the consequences incurred.  While regrets are clear, the spirit of resilience prevails.  Emerging scathed but undaunted and emboldened by second chances, the final scenes present a renewed sense of optimism for the future with lessons duly learned. 

A fascinating and brutally honest account is relayed through trademark slick rhymes and deft lyricism, the art of storytelling set to a suitably atmospheric soundtrack provided by Brelstaff’s blend of soulful chilled lofi hip hop beats and ambient electronica.  Essential listening.

TRACKLIST

  • Don’t Forget The Music
  • Fine Line
  • High
  • Is She ft Preem
  • No Escape
  • Satan’s Grip
  • Falling
  • Dark Room ft DVNA
  • Definition of Love
  • Sunday

Available on all digital platforms including APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

FULL VIDEO PLAYLIST OF EVERY ALBUM TRACK IS ALSO ON THE LABEL’S YOUTUBE CHANNEL

Justo will be performing tracks from the album on Saturday November 18th at Deep Dive, Ithaca as a special guest of Anthony Kannon and Frost Gamble for their “Cautionary Tales” album launch event. 

For more information about all of New Dawn Records’ releases and roster, visit their OFFICIAL WEBSITE

All press, media and radio DJ inquiries regarding any of New Dawn Records’ releases and artists can be sent to ourselves, the label’s in house promotional division. Visit our CONTACT page.

UEP   

Released today through New Dawn Records, the new album “Cautionary Tales” by award winning Ithacan rapper Anthony Kannon and veteran New York State producer Frost Gamble, now resident in Canada.

Authentically powerful, the young lyricist draws on his own real life battles and challenging circumstances to convey a wide range of subject matter represented throughout the aptly titled release.  Having survived the trauma of being shot by armed intruders to the family home, it is a remarkable journey encapsulated in a series of biographical depictions, all with an underlying theme of survival, escape, progression and transformation. 

This is Storyville of a life less ordinary handled with impressive maturity through a narrative packed full of dope rhymes and skillful wordplay set to the highest caliber soundtrack provided by Frost, himself a Juno Awards nominee for his production on Fresh IE’s “Ill Street Blues” in 2020.

The pair have two upcoming album launch events, the first at The Osborne Taphouse, Winnipeg on Thursday October 26th, then on Saturday November 18th at Deep Dive, Ithaca. 

TRACKLIST

  • Pitfalls
  • Lazy Eye
  • Make It Rain
  • Take It Easy ft Shea & Justo the MC (co-produced by Serge Paul)
  • Long Ride
  • Never Was Cool
  • Miss Daisy
  • Conye
  • Second Floor
  • Echo Echo ft Tone Chop
  • Thousand People

Available on all digital platforms including APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

FULL VIDEO PLAYLIST OF EVERY ALBUM TRACK IS ALSO PLAYING ON THE LABEL’S YOUTUBE CHANNEL

For more information about all of New Dawn Records’ releases and roster, visit their OFFICIAL WEBSITE

All press, media and radio DJ inquiries regarding any of New Dawn Records’ releases and artists can be sent to ourselves, the label’s in house promotional division. Visit our CONTACT page.

UEP