Released today, “Play No Games” is the second single to be taken from the album “Beautiful Foundations” by New York State rapper and producer duo Tone Chop and Frost Gamble, out through New Dawn Records on May 15th.

Layers of classic boom bap hip hop beats underpin hard bars as the veteran rap battle champion goes on the hunt with a verbal salvo aimed at upcoming title contenders. Joining them on the mission is legendary turntablist DJ Eclipse, renowned for his work with Non Phixion, Ill Bill and ongoing Fat Beats ambassador. Still flying the flag high and representing the dopest new underground bangers with his Rap Is Outta Control Show on Shade 45, the cutting skills on this joint are typically off the scale, stoking the fires further in a fusion of gritty authentic heat.

Knockout punchlines in a heavyweight bout for the heads, this also marks the label’s first release during their 30th anniversary year.   Slick business from the Binghamton boys, dial it up to the max.

Available to stream and download from a multitude of digital platforms and stores including APPLE, TIDAL and below on Bandcamp and Spotify

The official video is also now playing on Youtube

More information about the single and album release is available at the label’s official website www.newdawnrecs.com

All press, multimedia and DJ enquiries about any of New Dawn Records’ releases can be addressed to ourselves, their in house promotional division. Get in touch HERE

UEP

October 24th 2025

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “Beautiful Foundations” by New York State rapper and producer duo Tone Chop & Frost Gamble on May 15th 2026.

We first worked with the pair back in 2016 when they released their “Veteran EP”, then again the following year for their album “Respect is Earned Not Given”.

They enjoyed extensive media coverage worldwide for these releases, culminating in an appearance on DJ Eclipse’s Rap Is Outta Control Show on Sirius XM

This kick started a phase which has seen them become one of the most prolifc partnerships in recent years, with a quite outstanding back catalogue of singles and EP in their armoury.

The new album is a celebration of their friendship and working together for over three decades, and coincidentally will be released during the label’s own 30th anniversary year. It features many new upcoming artists from their hometown Binghamton together with those they’ve built with over the years.

Included are DJ Eclipse, Pf Cuttin, DJ J Smooth, Decon Blu, Pa Pa Fresh, The Bad Seed, Fresh I.E and The Bad Seed

The pair have also just completed filming a new documentary about their time together, from the earliest days of recording in their basement during the 90’s right up to the present day. We’ve had the fortune to have an advanced viewing and it’s a fascinating insight not only about their own story, but the development of hip hop itself over the years. Look out for that premiering just after the album releases next year.

For an early taste showcasing the quality of rhymes, beats and turntablism on display throughout the album, the label has just published an official video trailer on their Youtube channel.

Several singles will precede the album’s release, beginning with a special single edition of the title track on December 9th. All will be available to download and stream on digital platforms including Apple, Bandcamp, Spotify, Tidal and Amazon, while official visuals will continue to be published on the label’s Youtube channel.

We are the label’s in house promotional division, so all press, media and radio DJ inquiries about the release can be sent to us, our details available at our CONTACT PAGE. The full official album press release can be read HERE

You can also connect with Tone Chop and Forst Gamble on Social Media. They have a joint FACEBOOK PAGE with individual accounts on X/Twitter @tonechop @frostgamble and on Instagram @tonechop @frost.gamble

TEAM UEP

Now on Youtube, footage of New Jersey rappers Tru Trilla & Prince Ak spittin’ gems off the top as guests of DJ Eclipse & DJ Riz on the Rap Is Outta Control Show broadcast on Sirius XM.

Tru was in promoting his new album “XVI : Return of the Gods” released through New Dawn Records which also features his Brick City brutha from anotha’ Ak on several tracks along with others including Reks, Skyzoo, Ruste Juxx, Guilty Simpson, Recognize Ali, N.B.S., Julius of Shoe Gang, NapsNdreds, Justo the MC, Juxx Diamondz, Lakim Shabazz and many more.

A full video playlist album is on the label’s Youtube channel

It’s also available on Bandcamp & Spotify

For all information about the label’s releases, visit the NEW DAWN RECORDS OFFICIAL WEBSITE

For all media, press & radio DJ enquiries about New Dawn Records’ releases & roster, contact ourselves, their in-house promotional division, HERE

UEP

Originally broadcast live on July 15th, Brick City rapper Tru Trilla sat down with host Sim of Washington DC’s popular Youtube Channel “The Front Stoop”.

In line with the channel’s focus on addressing broader current issues affecting society and hip hop directly, the pair first discussed the impact of the COVID-19 pandemic both in a personal and professional context, and the veracity of information being provided to the public at large.

While playing tracks from the album, the subject of conscious lyricism and the role it plays within the wider forms of contemporary hip hop was considered and compared before the interview moved onto Tru’s history in the New Jersey scene.

He explains the origins of his group 050 Boyz of which he is a member with Prince Ak and Riq, the source of its name, and how this led to building with Shade 45’s DJ Eclipse and DJ Premier before touching upon his early affiliations with Naughty by Nature and Lords of the Underground.

Of course at the heart of the interview is his new album “God of Barz” where he breaks down the concepts, subject matters and construction, and speaks on his history and future working with the album’s producers from the States, UK and Europe.

Watch the interview in full on Youtube

With production by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA), the album also features Prince Ak, Confucious, Fly Kwa and Middy Murdock.

Available to stream and download on every major digital platform and store including APPLE, TIDAL and Spotify.

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

For information about all of New Dawn Records’ releases, head to their official website www.newdawnrecs.com

All press, media and radio station DJ enquiries regarding New Dawn Records’ releases can be submitted to us at UrbanElite PR, our contact information is HERE

UrbanElite PR

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Relaunched last year after a 15 year hiatus, hip hop label New Dawn Records have confirmed today that they will be releasing a new EP and album by New Jersey’s lyrical marksman Tru Trilla over the next few months.

In an official statement published this morning, the label commented

“We relish the prospect of working with an artist of Tru’s caliber and style which represents perfectly our direction of travel as we enter an exciting new phase since re-launching last year.

We at UrbanElite PR have of course worked with Tru Trilla previously in 2015, then as a member of the 050 Boyz group as they released the classic album “Everything 050”

The worldwide media coverage and radio airplay reflected the appreciation and quality of the rhymes skills, lyricism and dope production, and ultimately led to both DJ Eclipse & DJ Premier inviting them as guests on their Sirius XM shows.

Tru’s new releases feature his 050 Boyz sparring partners Prince Ak and RIQ, and also include many of his long term Brick City affiliates on vocal and production duties, beginning with the new EP “The Seymour Chronicles” which releases on March 17th, the precursor to “God of Barz” which drops May 29th

Produced entirely by another New Jersey native Joey Loax, the EP represents the classic east coast sound while Tru, Prince Ak, RIQ and Fly Kwa all deliver their trademark fierce rhymes, hooks, hard bars and lyricism. An already heavyweight under card before the main event later in the year, the label have just launched a video trailer for the EP on Youtube

Taken from the EP, the singles “Warzone” and “20 to Life” will be released during February

Connect with Tru Trilla on social media via Twitter, Instagram and Facebook

Keep up to date with all of New Dawn Records’ news via their Official Website or on social media via Twitter, Instagram & Facebook.

All media and DJ (club & radio) inquiries regarding the upcoming releases can be sent to us at UrbanElite PR. All our contact information is available HERE

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2019 has been a landmark year for our overall operation.

Parent company & hip hop label New Dawn Records originally operated from 1996 – 2004 before lending all its resources to developing their in house promotions team UrbanElite PR to becoming one of the leading independent hip hop & rap publicists worldwide.

Now with this year’s label relaunch, UEP have reverted back to its original role.

With a vinyl back catalogue and having signed a digital distribution company with US company Ingrooves, New Dawn Records will look to release in both formats moving forward, and expect to announce some new roster additions in the weeks and months ahead.

To mark the relaunch, a series of specially commissioned EP’s have been released. Beginning with hip hop crew Belles in Monica’s “Y’All in Meltdown” on April 26th, it was followed by Underground Cartel’s “Sapientia” on May 17th, an international collaborative project featuring rappers from the USA, UK, France, Africa, Spain, Italy, Croatia, Germany & The Netherlands.

Belles in Monica’s second EP “Natsukashii” drops June 7th, and all are available to stream and download from Spotify, Apple, Deezer, Beatport, Soundcloud & Amazon.

This short video reflects the label’s past & present

This, UrbanElite PR’s website, has been redesigned and upgraded recently in line with recent developments and change in role.

This short video reflects the work with multiple Major and independent artists over the years securing international press coverage, arranging guest appearances on stations such as Sirius XM and BBC and providing tour press. The client list includes Souls of Mischief, D12, Ultramagentic MC’s, 050 Boyz, DJ Sarah Love, Kid Vishis, Constant Deviants, Horseshoe Gang Melanin 9, Rah Digga and Copywrite

We also have our popular Hip Hop Bangerz playlists on Spotify, Youtube and Soundcloud which showcases the music of the artists we’ve promoted, again represented within the visuals

To keep up to date with all of the label’s news, visit the new official website at www.newdawnrecs.com – all of their social media is linked on the hompage

We at UrbanElite PR handle all media related issues regarding New Dawn Records, and this site will publish examples of latest news and coverage. Points of contact for all forms of media inquiries can be found HERE and our Homepage includes all our social media links.

UrbanElite PR

Eastcoast rapper / producer duo Tone Chop & Frost Gamble released their album “Respect Is Earned Not Given” in September featuring Kool G Rap, Planet Asia, DNA and Tragedy Khadafi.

While in NYC last month they appeared as guests of DJ Eclipse on his Sirius XM “Rap Is Outta Control Show” a few days before Frost released his “Rare Fabric” EP with Tragedy Khadafi and his remix of the Kid Vishis single “Go Off” featuring Royce da 5’9″.

The pair are back with a brand new joint “Chop ‘Em Up [Freestyle]” made available as a free download today, the battle hardened rapper delivering a salvo of his trademark punchline bars over Frost’s bass heavy beats that kick like a mule.

STREAM & DOWNLOAD THE MP3 FROM SOUNDCLOUD

“Respect Is Earned Not Given” available on CD & digital formats

AMAZON xxx BANDCAMP xxx iTUNES xxx SPOTIFY

Connect with Tone Chop & Frost Gamble on social media, via Twitter @ToneChop & @FrostGamble, Instagram @ToneChop & @Frost.Gamble and over on their joint Facebook Page

All media & press enquiries regarding Tone Chop, Frost Gamble and their new album, including DJ requests for a full quality (320) mp3 of the clean radio edit of “Chop ‘Em Up” can be sent to us at UrbanElite PR. Our contact information details are available HERE

UrbanElite PR
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NY State rapper Tone Chop & producer Frost Gamble have been in NYC these past two days promoting their new album “Respect Is Earned Not Given” which released through 22 Entertainment on September 29th and includes featured artists Kool G Rap, Planet Asia, rap battler DNA, Canadian upcomer White Rhino & Tragedy Khadafi.

Frost’s new collaborative EP with Tragedy Khadafi, “Rare Fabric”, releases this Friday, October 20th again through 22 Ent, and is also currently working on new projects with Royce da 5’9″, Horseshoe Gang, and a new album “I Missed My Bus” due out in 2018 featuring Crooked I, Skyzoo, Rah Digga, Conway, Ras Kass, Sadat X, Ruste Juxx, Guilty Simpson & many more.

Last night the pair were guests on DJ Eclipse’s Sirius XM “Rap Is Outta Control Show”, and tonight they’ll be in the Bronx, live in the studio with Fred Ones & DJ Rhinoceros Funk for the Guerrilla Grooves Radio Show. It’ll likely be worth tuning in just to hear Chop’s views on everything alone !!

Listen online from 7pm – 10pm EST via www.guerrillagroovesradio.com / MyRadioStream

Just as with their “Veteran” EP last year, the new album has received extensive international media coverage, a vindication of the quality rhymes, beats and turntablism they consistently deliver. Here’s a couple examples

LEAVE IT ALONE (Tribute to Sean P) ft Ruste Juxx & Nobi

WALK THE WALK ft Kool G Rap

“Respect Is Earned Not Given” is available on CD, digital and streaming formats from Amazon, Bandcamp, iTunes and Spotify

Connect with them on social media – they’ll holla back for sure – on twitter @ToneChop & @FrostGamble, IG @ToneChop & @Frost.Gamble & via their Joint Facebook Page

All media, press and radio station DJ inquiries regarding Tone Chop, Frost Gamble and their new album camn be directed to us at UrbanElite PR. Our contact information details are available HERE

UrbanElite PR
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Just in, the latest international press coverage of the new hip hop album “Respect Is Earned Not Given” by NY State rapper / producer duo Tone Chop & Frost Gamble, the latter now relocated to Winnipeg, Canada.

Released on Friday September 29th through 22 Entertainment and available on various formats from mutiple stores worldwide including Amazon, iTunes, Bandcamp & Spotify

Guest artists include Kool G Rap, rap battling phenomenon DNA, Planet Asia, Canadian upcomer White Rhino, and Tragedy Khadafi with whom Frost releases the new “Rare Fabric” Ep on October 20th. The album has just been featured in French online magazines ‘In The Mood” & ‘Abcdr du Son”, and reviewed by US online ‘Patrick’s Music Blog’ who afforded the release an 8 / 10 rating.

Read the Abcdr du Son feature HERE

Read Patrick Music Blog’s review HERE

Read In The Mood’s feature HERE

LISTEN TO THE ALBUM STREAM ON BANDCAMP

The pair will be in NYC October 16th & 17th meeting press including a guest appearance on DJ Eclipse’s “Rap Is Outta Control” show, Sirius XM Hip Hop Nation. Next week they release an animation video for the album track “Bing Stories” – it’s dope, wait til you see this !

Frost will also release his EP “Rare Fabric”, a collaboration with Tragedy Khadafi on October 20th, and a new solo album “I Missed My Bus” early 2018 which includes featured guest artists KXNG Crooked, Skyzoo, Rah Digga, Guilty simpson, Ruste Juxx, Ras Kass and many more.

Look out for more interviews and album reviews shortly, and meantime connect with the very sociable pair on Twitter @ToneChop & @FrostGamble, IG @ToneChop & @Frost.Gamble and via their joint Facebook Page

All media, press and radio station enquiries regarding Tone Chop, Frost Gamble and the album “Respect Is Earned Not Given”, including requests to interview the duo while they’re in NYC shortly, can be sent to us at UrbaneElite PR. Our contact details are HERE

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Earlier this year, Detroit rapper ZotheJerk and NY state producer Frost Gamble, now resident in Winnipeg, released their album “Black Beach” [available on Bandcamp] which included featured artists KXNG Crooked, Guilty Simpson, Sadat X and Boldy James.

In August the pair travelled to NYC to wrap up a new recording project with Tragedy Khadafi – the Rare Fabric EP drops October 20th – and while there they chopped it up with Rapstation’s Tim Einenkel for his “The Library” series of interviews

In what resulted in a very in depth and far reaching interview, the pair discussed their early introductions to hip hop reaching back to the 80’s & 90’s. Frost divulges how the early breakdancing craze was his first step, and introduced him to the music of Whodini and UTFO, and how Rakim and Juice Crew first influenced his decision to pick up the mic, performing cyphers and battling at street corners which is where he first met long time compadre Tone Chop.

He explains the reason for the switch to production, learning from near neighbour DJ Spinna, and the impact “By All Means Necessary” and “It Takes A Nation of Millions” had on his approach, while citing Diamond D as his initial yardstick.

Meanwhile, Zo goes all the way back to first hearing The Rappin’ Duke, Dana Dane, Slick Rick, NWA and Big Daddy Kane, and how hip hop was his escape from the harsh realities around him – poverty, crack sold in elementary school and violence – it was more of an education in his self development.

He recalls watching what would become members of D12 first performing in battles and groups, and the lessons learned on how to progress as an artist from role models such as J Dilla and Proof.

Bringing it to the present, the pair disucss how they first met in 2014, their recording methods and how their track “Honey” was the catalyst for their career defining moment in signing with Miami label 22 Entertainment.

On the theme of “Black Beach”, Zo explains how it was designed as the snapshot of “the black experience” in America today, though there are more expansive themes addressed such as the loss of his grandmother addressed in “Risk vs Reward”. The rapper wears his heart on his sleeve laying out his vulnerabilities, aspirations and anger in equal measure, in effect a cathartic experience that will resonate with most people.

The pair then discuss their future recording plans, including the comparative pressure on artists today to constantly release new music, before the conversation switches to Frost’s work with Tone Chop.

With their new album “Respect Is Earned Not Given” having released just yesterday, Tim asks about their track “Leave It Alone” from their “Veteran” EP of last year, a dedication to the late Sean Price. The producer gives the background to how the track was put together with Ruste Juxx and Nobi, and also gives the reasons why he held the man in such high regard.

The interview not only serves as a fascinating look behind the scenes at Zo and Frost, but also as a vignette of hip hop history through the eras.

LISTEN TO THE INTERVIEW IN FULL HERE

ZotheJerk x Frost Gamble “RISK VS REWARD” ft Sadat X

Tone Chop x Frost Gamble LEAVE IT ALONE ft Ruste Juxx & Nobi

Frost returns to NYC mid October, this time with Tone Chop, to promote their new album and will be guests on DJ Eclipse’s Sirius XM “Rap Is Outta Control”, Monday 16th Oct.

All media, press and radio station DJ enquiries regarding Frost Gamble, Tone Chop & ZotheJerk, including requests to interview the pair in NYC, can be sent to us at UrbanElite PR. Our contact details are available HERE

You can connect with the guys on social media via twitter @FrostGamble @TheJerkNation @ToneChop and there are also two joint Facebook Pages – Zo and Frost Tone & Frost They’re cool guys, holla at ’em.

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