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RPL-SubbaCultcha

West London rapper and producer Apex Zero sat down with journalist Ben Bradford recently for British online magazine Subba Cultcha.

They discussed the making of his debut solo album Reality Provoking Liberation and the underlying theme and concept of the subject matter, as well as working with his fellow partner in “First and Last” rhyme OMeza Omnsicient, Hasan Salaaam, Iron Braydz, Amy True and Invincible Armour. He explains why this has been the culmination of years of work beginning in 2010 and his writing techniques, whether as a lyricist or a producer, and his plans for the future.

It has been a highly impressive debut release, and the journalist opens the article with his own thoughts on the album, and these excerpts provide the flavour:

“listening to Apex Zero’s fierce and powerful lyrics on ‘Reality Provoking Liberation’ its clear he’s trying to unite people and to fight against the common enemy, the state, the Government , instead of against each other”

“As Apex spits on the rough as a sawn of shotgun to the face of an opening track ‘Shackled By The Pound’…he attempts to rally the unfortunate and the oppressed throughout the album, giving messages of support and encouragement, and he’s asking for a revolution throughout the album”

“‘Reality Provoking Liberation’ is a really melodic album, underneath the fury and anger, and with Apex spitting lyrics the size of nuclear bombs, the melody and classical edge really takes you into his lyrics and messages. it’s a full on surround sound album. Its an epic, intense, emotional, and informative album.”

Read the whole feature HERE

Look out for the release of his new video “Absolute Zero” this week with further media coverage coming soon leading up to his album launch party upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December. Apex Zero will be performing with a live band and will be joined by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. The night will run from 8pm – 1am and entry is £5.00 on the door. A great night of hip hop kick starting the Xmas holiday season early.

The album is available to buy directly from his BANDCAMP in digital and CD formats. CD’s can also be bought from renowned UK hip hop online store Suspect Packages.

Meantime stay up to date with him on twitter @ApexZero00 and the magazine @SubbaCultchaCom You can also reach Ben on twitter @adjetey12 Any further press or media inquiries about the release can be addressed to UrbanElite PR HERE

Check out his bonus cut The World We Exist In. This doesn’t appear on the album but again could be bought direct from Apex Zero via his Bandcamp mentioned above.

UrbanElite PR
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RPL-DataTransmission

The debut solo album by London rapper and producer Apex Zero dropped on 28th October and has proven to be one of UK Hip Hop’s biggest releases of 2013

British online magazine Data Transmission are the latest to give “Reality Provoking Liberation” their seal of approval via their review written by Jazz Gill. The publication have developed an international profile for their coverage of dance music, but have always had an appreciation for high caliber rap & hip hop artists as the opening lines of the review testify:

“Apex Zero’s Reality Provoking Liberation is perhaps the most passionate version of this style released in a long time.” as the article deciphers the political and social issues addressed, delivered with a passionate and energetic flow style and conscientious lyricism. It’s been a common theme in much of the media coverage which has been widespread for this album, not so much a throwback to an early sound, but a throwback to a time when the genre was used in a more thought provoking way

Summarizing “this is an album full of anthems for the street soldiers in the UK.” read the whole review HERE

Apex Zero will launch the video for his new single Absolute Zero on Tuesday 5th November at noon GMT, 7am EST. Currently busy with further media interviews and in rehearsals with his live band, you can see him live at his album launch party on Saturday 7th December upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch, London E1 6QL.

The night runs 8pm – 1am and there will also be performances by Caxton Press anhd Triple Darkness’ Iron Braydz with DJ A.Gee from Itch FM on the 1’s & 2’s. Entry is £5.00 on the door and venue details are at www.vibe-bar.co.uk

The album is available in digital and CD formats now from his own BANDCAMP and Suspect Packages (CD format mail order)

You can keep up to date with Apex Zero on twitter @ApexZero00 and also the magazine at @D8atransmission Can also connect with Jazz over at @JazzTheJourno

Any further media inquiries regarding the release or live event can be sent to UrbanElite PR HERE DJs looking for clean edits of any of the singles can of course request these from the same point of contact.

Meanwhile, check out his single Spray The Roof featuring his First and Last partner in rhyme OMeza Omniscient and Invincible Armour

UrbanElite PR
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AlbumCoversmall

Riding in on the back of St Jude’s Storm which hit the southern UK this morning, the 28th October arrived and with it the release date of the debut solo album by west London’s rapper & producer Apex Zero.

Having released his mixtape The Pulse of the Awakening almost exactly a year ago, the new album “Reality Provoking Liberation” is 15 tracks of hard spittin, conscientious lyricism and raw energy which has received plaudits for the range of political and social issues addressed in the rhymes

Having been influenced by artists such as Wu Tang, dead prez, Immortal Technique, Phi Life Cypher, Blak Twang, Skinnyman and Klashnekoff, comparisons have been made by the media to UK hip hop contemporaries such as Lowkey, Akala & Triple Darkness for the manner in which he tears into the subject matter and brings meaning to the tracks in the best traditions of the culture.

Already reviewed and interviewed by a wide range of publications, including Flavour, Clash, Wordplay, Bearded, The Skinny, In-Spirels, The Word is Bond, Whatculture, MOJO, Subba Cultcha, AAA Music, Sampleface, Blacksheep and much more….with much more to come….it has been as anticipated a highly impressive debut from the emcee who remains a member of the city’s First and Last duo.

Released today independently on his own Design Chaos label, it is available to buy digitally or in physical format via mail order. BUY IT HERE

He has in fact added 3 bonus cuts recently to the original 12 track version, and the full tracklist is :

Head vs Heart (Intro) 02:12
Shackled by the Pound 04:26
Absolute Zero 03:40
Power Source (War at Night) 03:31
Our Times feat. OMeza Omniscient and Kyra 04:27
Walk on Water feat. Seapa and OMeza Omniscient 03:11
Don’t Follow the Image feat. OMeza Omniscient and Amy True 04:04
Three Children (Us and We) 06:37
Obtain Bearing 05:13
Everything Must Change 02:20
Chaotic Revolt 03:58
A Meeting of the Continents feat. Hasan Salaam and Iron Braydz 03:44
Spray the Roof feat. OMeza Omniscient and Invincible Armour 04:10
Apex Zero, Growth, Slay the Basilisk, First and Last, Reality Provoking Liberation – Growth (Slay the Basilisk) 07:04
Reality Provoking Liberation feat. OMeza Omniscient 05:21

There’s no question, this has been one of British hip hop’s albums of the year, and one all heads and fans of the traditional tru skool style will appreciate.

Check out his videos for Power Source and Chaotic Revolt

Be on the lookout for more press coverage in the weeks ahead, and a new video for Absolute Zero being launched on Monday 4th November. He will also be live on air with Mr 13 on Bang Radio tomorrow from 10pm GMT (5pm EST)

His official album launch party takes place on Saturday 7th December upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL. Doors open at 8pm with entry £5.00. He will be appearing with a live band and there will also be performances from Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and hosted by Peaches. Venue details are at www.vibe-bar.co.uk

All news and information can be found at his official site www.firstandlastpride.co.uk and you can connect with him on twitter @ApexZero00

Any further media or press inquiries requesting interviews or copies of the album to review, or djs looking for full quality radio edit mp3s of any of the singles from the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-NijiMagazine

British online publication NIJI Magazine have provided a particular focus on new upcoming artists over the past few years in the field of Fashion, Art & Music.

They are the latest to review the debut solo album by London rapper & producer Apex Zero, “Reality Provoking Liberation”, which releases on Monday 28th October. It’s shaping up as one of the top UK hip hop album releases of 2013 gaining plaudits for the range of political & social issues addressed in the emcee’s lyricism.

The trademark energetic delivery developed as one half the First and Last duo and Pantheonz of Zenn-La crew is in full effect throughout, with his own production and that of OMeziah providing the ideal backdrop with some driving beats and a powerful soundscape.

The review which opens “The West London rapper does not mince his words with his lyricism, and tells the tale of living in London in the 21st Century well.” can be read HERE

You can hear Apex live in the Itch FM studio tonight from 8.30pm GMT (3.30pm EST) with DJ Sammy Jay and Dynamic Jen on their Xposure Show www.itch.fm He will then be live in the Bang Radio 103.6 FM studio with Mr 13 this coming Tuesday from 10pm GMT www.wearebang.com

Further ahead, as well as looking out for more media coverage and new video and single releases, Apex has his album launch event upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December from 8pm – 1am. He will be performing with a full live band, and there will also be performances by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and hosted by Peaches. Entry is £5 on the door, nearest tube station is Aldgate East. Check the venue details at www.vibe-bar.co.uk

You can keep up to date with him on twitter @ApexZero00 and also check for news on his website www.firstandlastpride.co.uk Also connect with NIJI on twitter @NIJIMagazine

Check out a couple of his single releases from the album, Spray The Roof ft OMeza Omniscient & Invincible Armour, and A Meeting of the Continents ft Hasan Salaam & Iron Braydz


Any further requests for interviews, copy albums for review or djs looking for full quality radio edit mp3s of any singles taken from the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-BeardedMag

British online publication Bearded Magazine sets out “to generate coverage for independent labels & artists regardless of genre, background or how fashionable they are”

They do just that via features, interviews, reviews, news, videos and their editorial policy isn’t driven by any other factor other than if they feel the artist merits the support. They are the latest, via guest contributor Leland Gill, to take a listen through the new album by London’s rapper and producer Apex Zero.

“Reality Provoking Liberation” is his debut solo album, out on 28th October, having previously released and performed live as part of the duo First and Last, who are still very much in force, and the group The Pantheonz on Zenn-La. Apex Zero’s reputation for conscientious lyricism delivered with a fierce flow developed in these early days and is still very much evident in the new album

The article opens “While other artists brag about changing the game, Apex Zero aims higher in his mission to wake up the world and educate them on the many corrupt systems in place today. In Reality Provoking Liberation, he pulls no punches in his lyrics as he spits about current inequality and organising to forge a better world” which in itself is as good a summary of the overall vibe to this album as any yet made. It’s a mix of this and other key factors which has made this such an impressive debut solo release, one picked up by a wide cross section of the media, and you can read more about the magazine’s thoughts on it HERE

The album launch event will take place upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December from 8pm – 1am. Also appearing will be Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. Price is £5.00 on the door and the nearest tube is Aldgate East. More about the venue can be found at www.vibe-bar.co.uk

You will also be able to hear Apex Zero live on radio shortly, starting with tomorrow, Wednesday 23rd October on Reprezent Radio from 8pm with Tarek, on Saturday 26th October from 8.30pm with DJ Sammy Jay on Itch FM, and with Mr 13 on Bang FM from 10pm on Tuesday 29th October. Always makes an interesting interviewee, so definitely catch that if you can!!

Meanwhile, take a listen to the single off his album A Meeting of the Continents featuring Hasan Salaam and Iron Braydz, and be on the lookout for a brand new video for Absolute Zero being launched in the next couple of weeks

There’s a lot happening with Apex, so keep up to date with him on twitter @ApexZero00 and check the official website www.firstandlastpride.co.uk for more information and further social media links. Thanks to Richard at Bearded, and you can follow them on twitter @BeardedMagazine

Any press or media inquiries, requests for interviews or copies of the album for review can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-TheSkinny

Edinburgh based physical & online publication The Skinny Magazine covers a broad spectrum of entertainment including theatre, comedy, art, literature, going out / events, travel and music.

Their contributor, Bram Gieben, likes his hip hop and is the latest to review the new debut solo album by London’s Apex Zero – “Reality Provoking Liberation” – which releases on 28th October. The rapper & producer would have been best known previously as part of the duo First and Last (still very much alive & kicking) and also as part of the group The Pantheonz of Zenn-La, renowned for their frenetic live shows.

Opening with “Apex Zero’s raw, manifesto-driven raps have a lot in common with the edgy, paranoid psy-ops chat of Triple Darkness and M9. Chaotic Revolt in particular captures the anger and violence inherent in the legacy of the 2011 London riots, and throughout, the beats draw on the rich tradition of string-led, cinematic sample-craft of RZA” it is another review picking up on the range of political & social issues covered in his rhymes and delivered in such a way that “Throughout, Apex Zero’s lyrical content is angry, literate and intelligent”

Read the whole article at the magazine HERE

Listen out for Apex Zero appearing on Itch FM this Saturday, 26th October, from 8.30pm with Sammy Jay, then the following Tuesday, 29th October, with Mr 13 on Bang FM from 10pm.

You can expect to see much more coverage on the album between now and his album launch party which takes place upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December where he’ll be joined by Caxton Press, Iron Braydz and Itch FM’s DJ A.Gee. Entry is £5.00 on the door and more information is available at www.vibe-bar.co.uk

It may be possible to see him perform prior to this, so best keep up to date with him on twitter @ApexZero00 and via his website www.firstandlastpride.co.uk You can also connect with the magazine on twitter @TheSkinnyMag and Bram via @t3xtur3

Any further press or media inquiries, requests for interviews with Apex Zero or copies of the album to review can be sent to UrbanElite PR HERE

Meanwhile, check out this bonus cut released recently, The World We Exist In

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-AAAMusic

British online magazine AAA Music (Access All Areas), is a multi genre platform covering festivals, events, artist releases and interviews and news.

They are the latest to run the rule over the debut solo album by London rapper & producer Apex Zero, “Reality Provoking Liberation” which releases on 28th October. The opening of the review reiterates the point which many have picked up on and has earned praise for the approach :

“On the album Apex Zero raps throughout with subject matter about social and political themes…& raps with an aggression and purpose, delivering his rhymes with a unique distinctive flow”

Summarizing, “it is clear that Apex Zero is one of the most impressive rising artists in UK hip hop; this debut offering which is a solid piece of work from the first track to the last track” the full review can be read HERE

Look out for more coverage on this release in the weeks ahead and listen out for him live on Itch FM on Saturday 26th October from 8.30pm, and on Bang FM on Tuesday 29th October from 10pm.

He has also just confirmed his album launch party upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December. The event starts at 8pm, finished at 1am, £5 on the door and will also see performances by Caxton Press, Iron Braydz and Itch FM’s DJ A.Gee. Nearest tube station is Aldgate East and you can see more about the venue at www.vibe-bar.co.uk

Check out his recently launched singles “Spray The Roof” featuring OMeza Omniscient and Invincible Armour and “A Meeting of the Continents” featuring Hasan Salaam and Iron Braydz

You can keep up to date with Apex on twitter @ApexZero00 and check in with the magazine @AAAMusic_UK

Any further press or media inquiries about this release, requests for interviews or copies of the album, can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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FlyerWebNew

Apex Zero celebrates the release of his debut solo album “Reality Provoking Liberation” with his launch party upstairs at The Vibe Bar on Saturday 7th December 2013.

Live performances are a specialty for the young rapper & producer, having been a regular at the city’s renowned End of the Weak and Speaker’s Corner events as part of the duo First and Last, and also gained a following for the high energy shows put on as part of the group The Pantheonz of Zenn – La.

Apex plans appearing with a live band to perform tracks off the new album which releases on 28th October. Also performing on the night will be Caxton Press & the latest member of Triple Darkness, Iron Braydz. Spinnin the vinyl will be Itch FM’s DJ A.Gee and the event will be hosted by Peaches. The event has been put together by local live promoter Hoochinoo. This event has of course been re-scheduled from the original date of 2nd November.

There will also be freestyle open mic sessions in what’s shaping up to be a great night of hip hop with some of the hottest talent in the city, definitely not one to be missed!

The night runs from 8pm – 1am, £5.00 on the door and this is an age 18 and over event.

Apex Zero Album Launch Party
Upstairs at The Vibe Bar
91 Brick Lane
Shoreditch
London
E1 6QL

Nearest tube is Aldgate East and you can get specific details from the venue’s site www.vibe-bar.co.uk and there is also a Facebook page HERE

Also look out for Apex Zero on some London radio stations soon, starting with Itch FM on Saturday 26th October from 8.30pm with DJ Sammy Jay, and on Bang FM on Tuesday 29th October from 10pm with Mr 13. There has been a fantastic media response to the album to date, and you will see much more coming in the weeks ahead.

Check out his single “A Meeting of the Continents” featuring Hasan Salaam and Iron Braydz

Any further media or press inquiries about the the album can be forwarded to UrbanElite PR HERE

You can follow Apex Zero on twitter @ApexZero00 and check out his official site which also carries links to his various other online platforms at www.firstandlastpride.co.uk

UrbanElite Promotions
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RPL-Sampleface

The British media coverage has been building in the lead up to the release of the new album “Reality Provoking Liberation” by London hip hop Emcee and producer Apex Zero

His debut solo album, he has come up through the city’s live scene and released tracks as part of the duo First and Last and also the group The Pantheonz of Zenn-La. This is where his fierce delivery style and conscientious lyricism first came to the fore, and marked him out as one to watch for the future. Very much in the traditions of British artists such as Phi Life Cypher, Blak Twang, Lowkey, Triple Darkness and Akala, Apex engages with a wide range of political and social issues in his verses, and also has a significant hand in the production side of things along with his First and Last colleague OMeziah

The UK’s online blog Sampleface has built a strong following recently for their coverage of events, releases, news and features, and regular contributor Taytula Burke put the album under the microscope.

The review opens “The name is clue enough that this is not a trap, ratchet or dance music offering. The 12 track project is a non-stop call to overthrow an oppressive system that has everyone around the world under the cosh” and gets to the heart of the matter quickly in deciphering the rapper’s motivation, meaning and message to the world while also addressing the production techniques involved. Summarizing “Apex Zero is definitely a gifted emcee and I think given the unstable times we are living in, this for some, could be a soundtrack to revolution.” you can read the entire article HERE

Check out the single Spray The Roof featuring OMeza Omniscient and Invincible Armour, and the video for Chaotic Revolt

It is likely that the re-arranged album launch event will take place in London in early December, with the exact date to be announced shortly. Meanwhile, any further media or press inquiries about the album, or dj requests for full quality radio edit mp3s can be sent to UrbanElite PR HERE

Keep up to date with Apex via twitter @ApexZero00 and connect with the magazine @SampleFace and Taytula at @Taykeova

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-FlavourMag

In the lead up to the release of his debut solo album, London’s hip hop rapper & producer Apex Zero took time out to speak with British online publication Flavour Magazine.

Flavour is a well established magazine covering a broad spectrum of urban culture whether music, news, general entertainment, fashion, lifestyle, movies and events. The album Reality Provoking Liberation, which releases on 28th October, has made a major impression with media for the range of political and social issues addressed by the Emcee, and the powerful lyricism with which they’re delivered. So the magazine’s contributor Delphina Scott was sent along to find out more about what makes the man tick

Read what he had to say HERE

There will be much more press coverage on this release in the weeks ahead, and you’ll be able to hear him live on Itch FM on Saturday 26th October from 8pm (GMT), and on Bang FM, Tuesday 29th October from 10pm (GMT).

Meanwhile, check out a couple of his singles from his album

A Meeting of the Continents ft Hasan Salaam & Iron Braydz

Spray The Roof ft OMeza Omniscient & Invincible Armour

Any press or media with further inquiries about the album, or dj’s requiring clean radio edit mp3’s of the singles should contact UrbanElite PR HERE

Meanwhile keep up to date with Apex on twitter @ApexZero00 and via his site www.firstandlastpride.co.uk and look out for confirmation of his re-arranged album launch event in London being announced in the next couple of days. You can also follow the magazine on twitter @FlavourMag and connect with Delphina at @RawBlueCheese

UrbanElite PR
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