London’s rapper & producer duo Phoenix da Icefire & Husky Brown warm up for the release of their phenomenal new album “Panacea” on May 5th with this new single “The Humans are Coming” b/w “Travelling Buddy” out today through New Dawn Records.

As expected of the Triple Darkness member, Phoenix combines the highest caliber rhyme skills and imaginative wordplay to tackle many of the most pressing issues facing society today, none more so than in the new AA side.  Amidst the frenzy of Husky’s highly charged electronica fuelling “The Humans are Coming”, Phoenix pens a letter of contrition to the mythological Gaia for the damage done to her environment, while the atmospheric “Travelling Buddy” is a poignant message of empathy & support to all facing the challenges of mental health issues.  

A further remix of “Travelling Buddy” is courtesy of renowned UK beatsmith Chemo aka Telemachus (YNR, High Focus, KMJ45)

Available on APPLE MUSIC, TIDAL, AMAZON, and also streaming on Spotify and Soundcloud

Connect with Phoenix da Icefire and Husky Brown on Twitter @phoenixdafire & @huskybrown and on Instagram @phoenixdaicefire & @huskybrown.official

All information regarding the label New Dawn Records is available at their official website www.newdawnrecs.com

All media, press & Dj inquiries about any of New Dawn Records’ releases can be addressed to us at UrbanElite PR, our contact details are HERE

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It’s a welcome return to the hip hop fold for rapper and producer Az Izz from the legendary New Jersey group The Outsidaz, known for their early work with Wu Tang, The Fugees and D12 and who counted Pace Won and Rah Digga among their numbers.  His new album “Dopeliss” is out July 3rd through New Dawn Records, and the first single taken from it released today.

The self produced “Gettin’ It” features East Orange luminary Drift, and over the funked up percussive beat the pair trade claims for what’s theirs   while also bringing a little extra traditional rap beef to the table, in this case a historic tussle with Royce da 5’9″.  The accompanying video was also released today, shot in the back yards of Brick City.

Digitally distributed by Ingrooves / Universal and available from Apple, Amazon, Tidal and Spotify

Connect with Az Izz on twitter @TheRealAzizz and instagram @RealAzizz

For all information about New Dawn Records, visit their official website www.newdawnrecs.com and keep up to date with them on twitter @newdawnrecs instagram @realnewdawnrecs and facebook @OfficialNewDawnRecs

All media, press and DJ inquiries regarding all of New Dawn Records’ releases can be directed to ourselves UrbanElite PR, the in house promotional division of the label. Our contact details are available HERE

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Out today, Brick City’s Tru Trilla follows up his recent release “Word of God” with the new single “God’s Sympathy”, the second from his new album “God of Barz” out May 29th through New Dawn Records.

Produced by Chicago’s DNA Beatz and featuring fellow New Jersey natives Fly Kwa and Confucious, the “hip hop warlords” enter the battlefield armed with a full artillery of verbal ballistics and take it in turn to unleash ferocious lyrical firepower, laying down gauntlets to all contenders over a bass heavy electro banger that reaches inside then tears out the soul. Set the dial high and prepare for the onslaught, this is the real deal.

Distributed digitally by Ingrooves / Universal and available from APPLE, AMAZON, TIDAL and also streaming on Spotify & Soundcloud

Connect with Tru on Twitter and Instagram and keep up to date with all of New Dawn Records’ releases and news at their official website www.newdawnrecs.com

All international media and DJ inquiries regarding any of New Dawn Records’ releases and roster, including requests to interview artists, receive copies of albums for review or tracks for airplay, can be directed to us at UrbanElite PR. Our contact information is HERE

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Just before the turn of the year, the UK’s online tv channel OnTrax visited New York and New Jersey to conduct a series of filmed interviews.

They sat down for 5 minutes with Brick City rapper Tru Trilla in the studios owned by local legends Lords of the Underground, and chopped it up about his earliest influences which naturally included the Lords, Naughty by Nature, Lakim Shabazz and Queen Latifah, and his journey starting out in hip hop.

He reveals his own original move from poetry to writing lyrics, and the passion felt in the creative process transferred to the listener, describing music as “art in motion and medicine to the soul” citing the track “I Remember” from his recently released EP “The Seymour Chronicles” as an example of the importance of writing from the heart.

Just published, watch the full interview on Youtube.

Released through New Dawn Records on March 17th, you can stream “The Seymour Chronicles EP” in full on Spotify

Tru will also be releasing his banging new album “God of Barz” through New Dawn Records on May 29th which includes production by Clinton Place (NJ/LA), DNA Beatz (Chicago), Sumerio Square (Barcelona) and the UK’s Chat One. The first single “Word of God” released on March 30th, again available to stream on Spotify

Connect with Tru Trilla and OnTrax TV on Twitter @Egofree2_050 & @OnTraxTV and on Instagram @Trilla050 & OnTraxTV

You can keep up to date with all New Dawn Records’ release and artist news via their official website www.newdawnrecs.com and connect with them on Twitter @newdawnrecs and Instagram @realnewdawnrecs

All media and press inquiries regarding New Dawn Records’ releases and artists can be sent to us at UrbanElite PR, our contact details are HERE

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New Jersey’s Tru Trilla releases his new album “God of Barz” through New Dawn Records on May 29th, the follow up to his EP “The Seymour Chronicles” which dropped on March 17th.

Production on the new album is courtesy of Newark native (now resident in LA) Clinton Place aka Jamal Nueve, Chicago’s DNA Beatz, Barcelona’s Sumerio Square and the UK’s Chat One. Fellow 050 Boyz group member Prince Ak is included in the Brick City contingent of featured artists together with Fly Kwa, Middy Murdock and Confucious.  This one’s for the heads, raw and uncompromising, the energy is intense as Tru tackles political tensions, corruption, equal opportunities and the current state of hip hop delivered in a series of fierce and passionate rhymes over a raucous soundtrack that will give the neck muscles a serious work out.  

First single “Word of God” produced by DNA Beatz aims the gloves at state sponsored oppression and delivers multiple knock out blows.  Already enjoying extensive international airplay, crank this up full dial on Spotify and Soundcloud.

Connect with Tru Trilla and DNA Beatz on their socials : Twitter @Egofree2_050 & @dnabeatz Instagram @Trilla050 & @dnabeatz

All information about New Dawn Records’ releases and artists can be found at their official website www.newdawnrecs.com and on their socials, Twitter @newdawnrecs and Instagram @realnewdawnrecs

All media, press and radio station DJ inquiries regarding New Dawn Records and their releases can be sent to us at UrbanElite PR. Our contact information details are HERE

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London rapper Phoenix da Icefire & producer Husky Brown drop their incredible new album “Panacea” on May 5th


The themes covered by The Triple Darkness member address the environment, mental health, knife crime, racism, well being and aspiration.  The narrative is delivered with the highest caliber of lyricism and figurative wordplay over a soundtrack provided by Husky which skillfully blends a fresh fusion of hip hop, soul, r&b, electronica, dub and bass.  

The second single from the album “Dark Rainbow Light” b/w “Sins of Gaia” released through New Dawn Records today.  Husky laces “Dark Rainbow Light” with some soulful traditional hip hop flavours as Phoenix reflects on the challenges of inner city life while searching a better path, with the lo fi beats of Sins of Gaia paints the backdrop for an attack on institutional racism with the remix provided by Kashmere (YNR Productions, Tru Thoughts, High Focus).

Released today through New Dawn Records, digitally distributed by Ingrooves / Universal and available to stream and download at APPLE, TIDAL & AMAZON Also on Spotify & Soundcloud

Connect with Phoenix da Icefire on Twitter & Instagram, & Husky Brown on Twitter & Instagram

For information about all of New Dawn Records’ releases, head over to their official website www.newdawnrecs.com & connect with them on Twitter & Instagram

All media, press and radio Dj inquiries about any of New Dawn Records’ releases and artists can bve sent to us at UrbanElite PR. Our contact details are available HERE

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Rapper and producer Az Izz of the legendary New Jersey hip hop crew has announced today that he has signed with New Dawn Records for the release of his new album “Dopeliss” on July 3rd 2020.

With medals long earned locally, the group became known more widely for their work with The Fugees, Wu Tang and D12 and sparked the solo careers of several members including Pace Won and Rah Digga of Flipmode Squad.

The new album marks a long overdue return for Az Izz

Largely self produced with additional contributions by Fleet DJs affiliate DJ Profluent, Qua Z Mo and 3rdRell, guest featured artists include fellow Outsidaz D.U. and Pace Won together with some of the Garden State’s hardest spitters Drift, Jaja Kenyatta, Nam, Rube the Difference and Equip. The album reflects the evolution of the eastcoast sound with a fusion of the traditional and contemporary resulting in essential listening for all hip hop heads.

Singles “Gettin’ It”, “Nunya” and double A side “Ghetto” b/w” “Crazy” will be released over April, May & June

The label have just published an audio teaser and video trailer for the album on Soundcloud and Youtube respectively

More information about this and all of New Dawn Records’ releases is available from their official website www.newdawnrecs.com

Connect with Az Izz on Twitter, Instagram and Facebook

All media, press and radio station DJ inquiries regarding all of New Dawn Records’ releases can be sent to us at UrbanElite PR, our contact details are HERE

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New Dawn Records have today announced the release date of the new album “God of Barz” by New Jersey rapper Tru Trilla as May 29th 2020.

The follow up to the recently released “Seymour Chronicles EP” which is available from all major online streaming platforms and digital stores, distribution is again by Ingrooves / Universal.

Production is courtesy of Newark native and now a resident of Los Angeles Clinton Place, Chicago’s DNA Beatz, Barcelona beatmaker Sumerio Square and the UK’s Chat One. Fellow 050 Boyz group memeber Prince Ak is included in the Brick City contingent of guest featured artists together with Middy Murdock, Fly Kwa and Confucious.

Singles “Word of God”, “God’s Sympathy” and God’s Mercy” will release over March, April and May. This one truly is for the hip hop heads, get ready to crank it up all the way and give those neck muscles a proper workout. Here’s a taste of the sounds. Published today by the label, the audio teaser and video trailer on Soundcloud and Youtube

All international media and radio station DJ inquiries about the album can be sent to us at UrbanElite PR. Our contact details are HERE The full album press release can be read HERE

Connect with Tru Trilla on his socials, Twitter @egofree2_050, Instagram @Trilla050 and at his Facebook Artist Page

For information about all of New Dawn Records’ releases, head over to the official website www.newdawnrecs.com and connect on their socials, Twitter @newdawnrecs, Instagram @realnewdawnrecs and Facebook @OfficialNewDawnRecords

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Brick City rapper Tru Trilla has released his new EP “The Seymour Chronicles” today through New Dawn Records.

Entirely produced by another New Jersey native Joey Loax, there also guest appearances by fellow 050 Boyz group members Prince Ak and RIQ together with long time affiliate Fly Kwa.  

Singles “Warzone” and “20 to Life” have enjoyed heavy airplay rotation worldwide over the past month, a reflection of the hard bars and quality rhymes all four lyrical marksmen deliver over classic east coast gritty productions. 

The EP is the prequel to Tru’s bangin’ new album “God of Barz” out on May 29th which includes production by local luminary Clinton Place, Chicago’s DNA Beatz, Barcelona’s Sumerio Square and Chat One from the UK.  Rammed full of killer joints, it’s one to mark in the diary for all hip hop connoisseurs.  

Digitally distributed by Ingrooves / Universal, the new EP is available to stream & download from APPLE, AMAZON, DEEZER, NAPSTER & TIDAL Also streaming on Spotify & Soundcloud

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

Keep up to date with all New Dawn Records’ release and signing news at their official website www.newdawnrecs.com and connect with them on social media via Twitter @newdawnrecs Instagram @realnewdawnrecs and Facebook @OfficialNewDawnRecords

All media inquiries regarding any of New Dawn Records’ releases can be sent to us at UrbanElite PR, our contact information is available HERE

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London rapper Phoenix da Icefire and producer Husky Brown release their new album “Panacea” through New Dawn Records on May 5th, and recently took time out to speak with US online Illuminati2g.

In the new article, the pair discuss how they first met and began working together, they give some background into the subject matter and production approach of recent single “Cosmic Soul” b/w “Seasons of You” and the underlying concept of the album itself and provide details of their upcoming shows which includes the Panacea Album Launch Party

The full article can be read HERE

The Panacea Album Launch Party has been confirmed by Hoochinoo Events as taking place at London’s “Brixton Jamm” on Friday May 8th which coincides with the bank holiday weekend. Hosted by Curoc and A. Gee, support will be provided by King Kashmere, Strange Neighbour, Gee Bag, Black Chronical and Prospects

Details and early bird tickets are available through Skiddle HERE All inquiries about the event can be addressed to Hoochinoo via their Facebook Page

The duo’s new single “Dark Rainbow Light” b/w “Sins of Gaia” releases on March 27th, and you can hear their previous single streaming now on Spotify

All media and Dj inquiries, including requests to interview Phoenix da Icefire and Husky Brown, can be sent to us at UrbanElite PR. Our contact details are HERE

For all New Dawn Records updates on new releases and new signings, head over to their official website www.newdawnrecs.com or their social media platforms Instagram, Twitter & Facebook

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