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Just before the turn of the year, the UK’s online tv channel OnTrax visited New York and New Jersey to conduct a series of filmed interviews.

They sat down for 5 minutes with Brick City rapper Tru Trilla in the studios owned by local legends Lords of the Underground, and chopped it up about his earliest influences which naturally included the Lords, Naughty by Nature, Lakim Shabazz and Queen Latifah, and his journey starting out in hip hop.

He reveals his own original move from poetry to writing lyrics, and the passion felt in the creative process transferred to the listener, describing music as “art in motion and medicine to the soul” citing the track “I Remember” from his recently released EP “The Seymour Chronicles” as an example of the importance of writing from the heart.

Just published, watch the full interview on Youtube.

Released through New Dawn Records on March 17th, you can stream “The Seymour Chronicles EP” in full on Spotify

Tru will also be releasing his banging new album “God of Barz” through New Dawn Records on May 29th which includes production by Clinton Place (NJ/LA), DNA Beatz (Chicago), Sumerio Square (Barcelona) and the UK’s Chat One. The first single “Word of God” released on March 30th, again available to stream on Spotify

Connect with Tru Trilla and OnTrax TV on Twitter @Egofree2_050 & @OnTraxTV and on Instagram @Trilla050 & OnTraxTV

You can keep up to date with all New Dawn Records’ release and artist news via their official website www.newdawnrecs.com and connect with them on Twitter @newdawnrecs and Instagram @realnewdawnrecs

All media and press inquiries regarding New Dawn Records’ releases and artists can be sent to us at UrbanElite PR, our contact details are HERE

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New Dawn Records are starting 2020 with a bang. Hot on the heels of signing New Jersey’s Tru Trilla for his new projects this year, the label have just announced they will be releasing the new album “Panacea” by London duo Phoenix da Icefire and Husky Brown on May 5th.

Taken from their official website this morning, the statement added “We are delighted to be working with such highly talented artists and their ground breaking album, another reflection of this label’s identity and future intentions.”

In what is a quite astounding and ground breaking debut partnership, Husky’s productions fuse hip hop, soul, electronica, dub, bass and r&b resulting in a dynamic and energetic soundtrack.

As expected from the Triple Darkness member, Phoenix uses all of his verbal artillery to address a number of highly relevant issues for these times covering the environment, mental health, racism, knife crime, disengagement and social decay.

The full press release can be read HERE

Singles “Cosmic Soul / Seasons of You”, “Dark Rainbow Light / Sins of Gaia” and “The Humans are Coming / Travelling Buddy” will be released during March and April. They include remixes by Soul Brother Juice, Kashmere and Chemo and expect to see accompanying videos.

The pair have also confirmed an album launch party will take place at Brixton Jamm on Friday May 8th in association with Hoochinoo Events with full details to follow shortly.

The label have just launched the video trailer for the album today

You can connect with them on social media at the following
Phoenix da Icefire Twitter Instagram Facebook
Husky Brown Twitter Instagram Facebook

For all label news, visit New Dawn Records’ Official Website and stay in touch via their social media Twitter, Instagram and Facebook

All media inquiries regarding the release can be sent to us at UrbanElite PR, our contact details are available HERE

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It’s been just over 12 months since “The Donald” pulled off the deal of his life and kissed the pentagram at the crossroads…”Satan, great guy, Cambions, good people, it’s gonna be beautiful…“…but despite clearly not being in the presence of a responsible adult while airing his views on social media, the planet is at least still here (at the time of writing).

2017 has been another busy one for us and the wider hip hop world. As 2018 approaches, we’ve listed below albums released this year we’d recommend for the hip hop connoisseur – a mixture of those we have promoted together with some other gems.

ZOtheJERK & FROST GAMBLE – ALBUM – “BLACK BEACH” released on May 26th

The first of several projects spearheaded this year by one of the fastest emerging names in hip hop production Frost Gamble, originally from NY State but now resident in Winnipeg. The concept is similar in approach to artists such as Constant Deviants and Run the Jewels or several collaborative releases in recent years from Apollo Brown, Statik Selektah and DJ Premier.

The album “Black Beach” with Detroit rapper ZotheJerk is rammed full of passionate conscious rhymes, a depiction of the current experience for “Black America” addressing subjects of oppression, injustices, police brutality, aspirations and the importance of positive paternal role models.

The politics are well balanced with a healthy slice of humour by the Michigan MC who appeared as an extra in “8 Mile”, worked closely with the late Proof of D12 and received a “Humanitarian of the Year” award for mentoring work in the community.

Guest featured artists include Boldy James, Sadat X, Guilty Simpson and KXNG Crooked.

Available on digital formats from Amazon, iTunes and Spotify

The exclusive deluxe edition can be bought and streamed on Bandcamp

TONE CHOP & FROST GAMBLE – ALBUM – “RESPECT IS EARNED NOT GIVEN” released on September 29th

Chop & Frost are long time sparring partners from their days together during the 90’s in Binghamton, NY, and the new album was the follow up to their debut EP release “Veteran” late in 2016.

Both devotees to the origins of the culture, ex graff artist Chop cut his teeth in the local rap battle scene and is armed with a sharp wit, fierce punchline bars and incisive metaphors. The album’s themes switch seemlessly from trademark demoltion mode to the art of storytelling throughout, aided and abetted by guest featured artists Kool G Rap, Planet Asia, rap battler DNA, Tragedy Khadafi and Canadian upcomer White Rhino.

Ex b-boy Frost again laces the release with high quality sample fuelled beats infused with soul, funk, r&b, dub and electronica, producing a rich soundscape drawn from a classic era with contemporary values.

Available on CD and digital formats from Amazon, iTunes and Spotify

It can also be bought and streamed from Bandcamp

In October, Frost followed up with another buzz release in the shape of his EP “Rare Fabric”, another collaboration this time with Tragedy Khadafi. Again available from Bandcamp

He has also released the first single from his new solo producer album “I Missed My Bus”. Due out in 2018 and including guest featured artists Rah Digga, KXNG Crooked, Skyzoo, Guilty Simpson, Ruste Juxx, Conway the Machine, Planet Asia, Sadat X and of course his Nostalgia Clic crew of Zo, Chop & White Rhino, “Effin Great” featuring Ras Kass is another available from the label 22 Entertainment’s Bandcamp

DA FLYY HOOLIGAN – ALBUM – “S.C.U.M.” released on October 27th

One of the most gifted and creative artists in the UK hip hop scene for several years, north west London rapper brought his lyrical “A” game to the table on his new album “S.C.U.M.”, the follow up to his EP “F.Y.L.P.M.” released earlier in the year.

A cathartic indulgence to liberate the soul, the suave sophistication of this latest offering addresses all things aspirational. Bullish rhymes throw off the shackles in a journey through the human condition in a series of charismatic portrayals in the pursuit of a life less ordinary.

With lavish production provided by the UK’s Agor, DFH showcases all the suprior verbal prowess in his armoury, joined by guest featured artists Hus Kingpin and new Shady signing Westside Gunn for a combination of antagonistic grimy bars and uncomprimising rhymes.

Available in CD and digital formats from Amazon, iTunes and Spotify

Buy and stream on Bandcamp

HONOURABLE MENTIONS

MELANIN 9 – ALBUM – “OLD PICTURES” Released October 27th

Another extremely gifted and highly respected lyricist from north London we’ve worked with several times in the past, not least on the critically acclaimed “Magna Carta” album of 2013.

We heard from M9 earlier in the year and were delighted to learn of his progression and tie up with a European label for the release of “Old Pictures”. An artist who meticulously takes the time to ensure everything’s ready to come to the table, but it’s always worth the wait when it does.

SHAYJTODAY – ALBUM – “val{you}” – released December

A highly talented rapper from Florida we think could have a big future.

We were introduced to the name a few weeks ago by his management team and were highly impressed by the quality of lyricism and production on this release which is very much contemporary but intelligently mixed with classic reference points.

From beginning to end it’s an extremely well constructed and thought out piece of work which in itself is rare and refreshing to hear. We understand a move to Europe is on the cards with a possible date in London pencilled in for Spring 2018

Available on iTunes and Spotify

Buy & stream on Bandcamp

HORSESHOE GANG – ALBUM – “DOPE LYRICS MATTER” – released December

Not a lot more we can say about these guys, they’re lyrically lethal !

Not that it should be a surprise given they’re the younger brothers of KXNG Crooked, we worked with them last year on their album “Anti Trap Music” and they’ve just dropped an absolute barnstormer in “Dope Lyrics Matter”.

They clearly do, just as with all the releases highlighted here today

Available from Amazon, iTunes and Spotify

Buy and stream on Bandcamp

Enjoy the dope beats & rhymes, and if you like ’em, buy ’em !

Our contact information details are available HERE should media have any enquiries regarding the artists.

UrbanElite PR would like to thank everyone for their support this year, and we wish you all the best for 2018.

UrbanElite PR
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Eastcoast rapper / producer duo Tone Chop & Frost Gamble released their album “Respect Is Earned Not Given” in September, a follow up to last year’s “Veteran EP”.

Featuring Kool G Rap, Planet Asia, rap battler DNA, Canadian White Rhino, Tragedy Khadafi and Bigga Haitian, they again received worldwide media coverage for the release with multiple reviews and interviews published over the past few months.

The latest sees them appear as “Featured Artists of the Day” in US online ‘Love This Track’ which you can read HERE

Released by Miami based label 22 Entertainment, “Respect Is Earned Not Given” is available on both CD and digital formats from multiple online stores worldwide including Amazon, Bandcamp, iTunes and Spotify

You can also hear the album stream on Soundcloud

Chop also appears as a featured artist alongside Conway the Machine, Rah Digga, KXNG Crooked, Planet Asia, Guilty Simpson, Ras Kass, Skyzoo, Ruste Juxx, Sadat X and more on Frost Gamble’s new solo producer album “I Missed My Bus” due out around Spring 2018.

An early teaser from it has already been released in the shape of the first single, “Effin’ Great”. Check it out

Connect with Tone Chop & Frost Gamble on social media via twitter @ToneChop & @FrostGamble, on instagram @ToneChop & @Frost.Gamble and via their joint Facebook Page [you can pick up on their individual ones from there]

All international press, media and radio station enquiries about Tone Chop, Frost Gamble and their various releases can be sent to us at UrbanElite PR. Our contact information details are available HERE

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One of the most creative and gifted lyricists to emerge from London’s burgeoning rap scene, Da Flyy Hooligan released his new album “S.C.U.M.” on October 27th.

In a rare step for a British hip hop artist, he signed with a US label in the shape of 22 Entertainment for the release which also includes guest featured artists Westside Gunn and Hus Kingpin.

“S.C.U.M.” is available to buy on both CD and digital formats from multiple online stores worldwide including Amazon, Bandcamp, iTunes and Spotify

French online magazine “Sagi Hip Hop” has just published a new 4 star review reflecting the quality of the production by Agor, compared in style to The Alchemist, and the fierce rhyme skills of Harlesden’s finest.

READ THE ARTICLE IN FULL, WITH ENGLISH TRANSLATION AVAILABLE, HERE

Taken from the album are the videos “Asantihini” and most recently “Alligator Skin”

He also gave his first interview in two years recently, speaking about his career, artistic and album concepts, and described in detail his long standing bond with the late Sean Price.

The album stream is also available to hear on Soundcloud

Connect with Da Flyy Hooligan on social media via Twitter, Instagram and Facebook

All international media, press and radio station enquiries regarding Da Flyy Hooligan and his new album “S.C.U.M.” can be sent to us at UrbanElite PR. Our contact information details are available HERE

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Eastcoast rapper & producer duo Tone Chop and Frost Gamble were in NYC last month promoting their new album “Respect Is Earned Not Given” which released on September 29th through Miami label 22 Entertainment.

Featuring Kool G Rap, Planet Asia, rap battler DNA and Tragedy Khadafi, it is available on CD and digital formats from online stores worldwide including Amazon, Bandcamp, iTunes and Spotify

They appeared as guests on DJ Eclipse’s Rap Is Outta Control show which as usual ends with a freestyle session. Chop, being the seasoned veteran he is dating back to his days starting out in street corner rap battles in upstate NY, brought the full armoury to the table on this one.

FIRST BROADCAST LIVE, OCTOBER 16TH ON SIRIUS XM HIP HOP NATION, CHECK OUT THE AUDIO STREAM

Rap Is Outta Control is now broadcast every Thursday from 10pm – 12pm EST on Sirius XM Channel 44.

Chop & Frost will be releasing a brand new special cut on November 22nd – look out for that one!

Frost, who has emerged in the past year as one of the hottest hip hop producers on the scene, is also finishing his new solo album “I Missed My Bus” due out in the first half of 2018 which will include guest featured artists Conway, Rah Digga, Crooked I, Skyzoo, Ruste Juxx, Rass Kas, Guilty Simpson and many more.

He released his “Rare Fabric” EP with Tragedy Khadafi on October 20th and remixed the Kid Vishis & Royce da 5’9″ joint “Go Off“.

Connect with the pair on social media via Twitter @ToneChop & @FrostGamble, on Instagram @ToneChop & @Frost.Gamble and over on their joint Facebook Page

All media, press and radio station DJ enquiries and requests regarding Tone Chop, Frost Gamble and their new album can be sent to us at UrbanElite PR. All of our contact information details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Eastcoast rapper & producer duo Tone Chop & Frost Gamble released their new album “Respect Is Earned Not Given” through Miami label 22 Entertainment on September 29th.

Featuring Kool G Rap, Planet Asia, DNA, White Rhino & Tragedy Khadafi it’s available to buy on CD and digital formats from multiple online stores worldwide including Amazon, Bandcamp, iTunes and Spotify.

The pair were in New York a few weeks back promoting the album and were guests on DJ Eclipse’s Rap Is Outta Control show, broadcast now on their new slot every Thursday from 10pm – 12pm EST on Sirius XM’s “Hip Hop Nation” Channel 44.

As is customary, the show ends with a freestyle filmed by Bryan from The Beeshine TV. First broadcast live on air October 16th, the footage of Tone Chop & the show’s other guest Passport Gift has just been uploaded to Youtube. Check it out

Chop & Frost will be releasing a brand new track on November 22nd. Meantime check out the album stream on Soundcloud.

Stay connected with Chop & Frost on social media via twitter @ToneChop & @FrostGamble, on IG @ToneChop & @Frost.Gamble and via their joint Facebook Page

Frost has also just released his EP “Rare Fabric” with Tragedy Khadafi and is finishing his new solo album “I Missed My Bus” which includes guest featured artists Conway, Rah Digga, Crooked I, Ruste Juxx, Skyzoo, Ras Kass, Guilty Simpson and many more. Look out for that around the first half of 2018.

All international press, media and radio station DJ enquiries regarding Tone Chop, Frost Gamble and the album “Respect Is Earned Not Given” can be sent to us at UrbanElite PR. All our contact details are available HERE

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North west London rapper Da Flyy Hooligan released his new album “S.C.U.M.” on Froday October 27th through Miami label 22 Entertainment.

Produced entirely by one of the UK’s hottest emerging names Agor, current US luminaries Westside Gunn and Hus Kingpin also make a guest appearance.

Kenya’s Afro-Way Magazine has just published a feature on the album which you can read HERE

DFH has long been regarded as one of England’s most creative and gifted lyricists who also spent time based in NYC as part of J-Ronin’s “All Elements” click and has worked with artists such as DV Alias Khryst, Prince Po, Dead Prez and the late Sean Price with whom he’d developed a close bond.

The album includes a tribute to the man in amongst a tracklist representing charismatic portrayals of an irrepressible underclass. Stylish and compelling, a series of bold, satirical and uncomprimising rhymes intelligently depict contemporary aspirations, and reaffirms his international reputation as a serious force in rap’s new wave.

HEAR THE ALBUM STREAM ON BANDCAMP (where it can be bought on both CD & digital formats)

“S.C.U.M.” is also available from Amazon, iTunes and Spotify

Look out for new reviews of “S.C.U.M.” in the weeks ahead and also a new video for the track “Aligator Skin” releasing next week.

Meantime, connect with Da Flyy Hooligan on social media via Twitter, IG & Facebook

All international press, media and radio station DJ inquiries regarding Da Flyy Hooligan and the new album “S.C.U.M.” can be sent to us at UrbanElite PR. Our contact information is available HERE

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NY State rapper Tone Chop & producer Frost Gamble have been in NYC these past two days promoting their new album “Respect Is Earned Not Given” which released through 22 Entertainment on September 29th and includes featured artists Kool G Rap, Planet Asia, rap battler DNA, Canadian upcomer White Rhino & Tragedy Khadafi.

Frost’s new collaborative EP with Tragedy Khadafi, “Rare Fabric”, releases this Friday, October 20th again through 22 Ent, and is also currently working on new projects with Royce da 5’9″, Horseshoe Gang, and a new album “I Missed My Bus” due out in 2018 featuring Crooked I, Skyzoo, Rah Digga, Conway, Ras Kass, Sadat X, Ruste Juxx, Guilty Simpson & many more.

Last night the pair were guests on DJ Eclipse’s Sirius XM “Rap Is Outta Control Show”, and tonight they’ll be in the Bronx, live in the studio with Fred Ones & DJ Rhinoceros Funk for the Guerrilla Grooves Radio Show. It’ll likely be worth tuning in just to hear Chop’s views on everything alone !!

Listen online from 7pm – 10pm EST via www.guerrillagroovesradio.com / MyRadioStream

Just as with their “Veteran” EP last year, the new album has received extensive international media coverage, a vindication of the quality rhymes, beats and turntablism they consistently deliver. Here’s a couple examples

LEAVE IT ALONE (Tribute to Sean P) ft Ruste Juxx & Nobi

WALK THE WALK ft Kool G Rap

“Respect Is Earned Not Given” is available on CD, digital and streaming formats from Amazon, Bandcamp, iTunes and Spotify

Connect with them on social media – they’ll holla back for sure – on twitter @ToneChop & @FrostGamble, IG @ToneChop & @Frost.Gamble & via their Joint Facebook Page

All media, press and radio station DJ inquiries regarding Tone Chop, Frost Gamble and their new album camn be directed to us at UrbanElite PR. Our contact information details are available HERE

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NY state producer Frost Gamble, now a resident of Winnipeg Canada, has become one of the fastest emerging names in the game over the past year.

Having signed with Miami’s 22 Entertainment when his track “Honey” with Detroit rapper ZotheJerk was picked up for the label’s “God Bless Dope Rappers” compilation early in 2016, the release of his “Veteran” EP with long time associate Tone Chop in November 2016 kick started a significant escalation in his career.

In May 2017, he released the album “Black Beach” with ZotheJerk which enjoyed international media coverage and included featuring in the renowned MOJO Magazine. In September he released the album “Respect Is Earned Not Given” with Tone Chop, again receiving worldwide critical acclaim and on October 20th releases another collaborative project, this time the “Rare Fabric” EP with Tragedy Khadafi.

Meantime, he has been working on remix and new music projects with Royce da 5’9″ and Horseshoe Gang, and in early 2018 will release his new solo album “I Missed My Bus” which includes stellar featured artists including Crooked I, Rah Digga, Conway, Planet Asia, Ruste Juxx, Skyzoo, Ras Kass, Guilty Simpson and more.

So what’s behind the story here? Two US publications got in touch with the man to find out.

West coast magazine “Streets Connect” spoke with Frost recently

In the resultant in depth interview feature, they discuss last year’s “Veteran” EP, the new album “Respect Is Earned Not Given” and the history with Chop which goes back to their time in Binghamton during the 90’s, rap battle rivals who became partners in tagging and developed a brother-like relationship which has survived to this day.

Frost outlines his recording and production techniques, his connections with the featured artists including Kool G Rap, and previews what to expect from the EP with Tragedy Khadafi. He talks about the nature of the working relationship with 22 Entertainment and how this has helped him progress as an artist, and finishes by explaining how he handles the increase on workload and demands of his time while sharing his future aspirations.

READ THE FULL ARTICLE HERE

While in NYC during August to complete the new EP with Tragedy Khadafi, Frost linked up with The Beeshine TV.

In the resultant video interview, Frost discusses his journey through hip hop, initially as a b-boy, then an MC and ultimately as a crate digging beatmaker, and reveals what his main aim is now in the context of what the culture has given to him through the years.

A well filmed and constructed conversation which you can watch now on Youtube

Connect with Frost on social media via Twitter, IG and Facebook

“Respect Is Earned Not Given” is available from Amazon, iTunes and Bandcamp

All media, press and radio show enquiries regarding Frost Gamble, including requests for interviews, can be sent to us at UrbanElite PR. Our contact information details are available HERE

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