Originally broadcast live on July 15th, Brick City rapper Tru Trilla sat down with host Sim of Washington DC’s popular Youtube Channel “The Front Stoop”.

In line with the channel’s focus on addressing broader current issues affecting society and hip hop directly, the pair first discussed the impact of the COVID-19 pandemic both in a personal and professional context, and the veracity of information being provided to the public at large.

While playing tracks from the album, the subject of conscious lyricism and the role it plays within the wider forms of contemporary hip hop was considered and compared before the interview moved onto Tru’s history in the New Jersey scene.

He explains the origins of his group 050 Boyz of which he is a member with Prince Ak and Riq, the source of its name, and how this led to building with Shade 45’s DJ Eclipse and DJ Premier before touching upon his early affiliations with Naughty by Nature and Lords of the Underground.

Of course at the heart of the interview is his new album “God of Barz” where he breaks down the concepts, subject matters and construction, and speaks on his history and future working with the album’s producers from the States, UK and Europe.

Watch the interview in full on Youtube

With production by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA), the album also features Prince Ak, Confucious, Fly Kwa and Middy Murdock.

Available to stream and download on every major digital platform and store including APPLE, TIDAL and Spotify.

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

For information about all of New Dawn Records’ releases, head to their official website www.newdawnrecs.com

All press, media and radio station DJ enquiries regarding New Dawn Records’ releases can be submitted to us at UrbanElite PR, our contact information is HERE

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London rapper Phoenix da Icefire and producer Husky Brown released their debut collaborative album “Panacea” through New Dawn Records on May 5th.

It has just been announced that the pair have been shortlisted as nominees in the “Best Independent Album” category at this year’s AIM Awards, an annual event hosted by The Association of Independent Music who represent UK artists, labels and affiliated businesses worldwide.

Due to the ongoing impact of the COVID 19 pandemic, this year’s ceremony will take place entirely online broadcasting on Wednesday August 12th. The full list of categories and a highly impressive line up of nominees is available HERE

The inclusion of “Panacea” is in recognition of the extraordinary musical and lyrical construction of the album. Husky’s unique blend of hip hop, rap, soul, dub, electro, r&b and bass provides the backdrop for Phoenix’s renowned wordplay and lyricism.

Given it was written in 2019, the subject matter is almost precognisant in nature, addressing global issues of well being, mental health, racism, climate change, the environment, knife crime, spirituality and aspiration, but refreshingly all delivered with the underlying theme of hope and determined optimism for a better future.

The category “Best Independent Album” is in association with Spotify where you can hear the album in full.

Connect with the pair on social media via Instagram @PhoenixDaFire @HuskyBrown.Official and Twitter @PhoenixDaFire @HuskyBrown

You can learn more about the release at New Dawn Records’ official website www.newdawnrecs.com

All media & press enquiries regarding the artists and album can be sent to us at UrbanElite PR. Our contact information details are available HERE

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New video out today by Brick City’s lyrical marksman Tru Trilla, “Real Rap” featuring fellow 050 Boyz group member Prince Ak is taken from his album “God of Barz” released through New Dawn Records on May 29th.

Filmed in downtown Newark just before the turn of the year, the pair trade verses over a hard edged gritty beat produced by Barcelona’s Sumerio Square.  Set on a verbal warpath, the seasoned veterans deliver punchline salvos of hard bars against weak representations and pale imitations in equal measure, dismantling defences with the ease of prize fighters earning stripes for their home State.  Some spicy heat for the street, 050 Dat ! 

Check it out on Youtube

The album available from all streaming platforms and digital stores includes further production by Chicago’s DNA Beatz, the UK’s Chat One and award winning Clinton Place (aka Jamal Nueve NJ/LA) with New Jersey natives Fly Kwa, Confucious and Middy Murdock appearing as the additional guest featured artists.    

 

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

All information about New Dawn Records’ releases and roster is available at their official website www.newdawnrecs.com They are also on Instagram @RealNewDawnRecs and Twitter @NewDawnRecs

DJ’s who would like any of the tracks for airplay, or any members of the media and press with enquiries regarding Tru Trilla and the album can send all requests to us at UrbanElite PR. Our contact details are available HERE

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Released today by New Dawn Records, the third single by New Jersey rapper Tru Trilla to be taken from his forthcoming album “God of Barz” out May 29th.

Following on from “Word of God” and “God’s Sympathy”, the Brick City lyrical marksman brings more of his customary savage firepower to “God’s Mercy”.  Going on a ferocious verbal rampage through a series of relentless hard bars and punchlines, the raw energy is intensified by the explosive production courtesy of Chicago’s DNA Beatz.  Set the dial high and prepare for the onslaught, this is the real deal.

“God of Barz” includes further production by Jamal Neuve (aka Clinton Place NJ/LA), the UK’s Chat One and Barcelona’s Sumerio Square with guest featured artists Prince Ak, Fly Kwa, Middy Murdock and Confucious all reppin’ the Garden State.  

Distributed by Ingrooves / Universal and available to stream and download from APPLE, TIDAL, AMAZON, and also streaming on Spotify & Soundcloud

Connect with Tru Trilla and New Dawn Records on Twitter @Egofree2_050 @NewDawnRecs and on Instagram @Trilla050 @RealNewDawnRecs

All information about New Dawn Records releases is available at their official website www.newdawnrecs.com

All media & press enquiries regarding New Dawn Records releases and artists can be sent to us at UrbanElite PR. Check our CONTACT PAGE for details.

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London’s rapper / producer duo Phoenix da Icefire and Husky Brown have today released their highly impressive new album “Panacea” through New Dawn Records.

As a member of Triple Darkness, Phoenix has long been regarded by many both at home and overseas as one of the most gifted lyricists to emerge from the UK. Husky’s productions are a rare and dynamic fusion of contemporary hip hop, electronica, dub, bass, r&b and soul which provide the soundtrack for a narrative addressing many of today’s most pressing issues.  Delivered with trademark dexterous rhymes and creative wordplay, Phoenix sets his existential sights on the environment, mental health, knife crime, racism, well being, relationships and inner city life. 

Facing the challenges head on, the engaging commentary still retains a refreshing message of hope at its core related through metaphorical concepts as abstract as they are grounded in reality. A multidimensional and unique debut offering which pushes boundaries and breaks from formulaic convention.  Essential listening. 

Available to stream and download at APPLE, AMAZON & TIDAL. Also streaming at Spotify and Soundcloud

Connect with Phoenix da Icefire, Husky Brown and the label on Instagram @PhoenixDaIcefire, @HuskyBrown.Official, @RealNewDawnRecs and Twitter @PhoenixDaFire, @HuskyBrown, @NewDawnRecs

All media inquiries regarding this release and the artists can be sent to us at UrbanElite PR, our contact details are HERE

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Detroit rapper ZotheJerk and NY state producer Frost Gamble (now resident in Winnipeg, Canada), release their new album “Black Beach” on Friday May 26th 2017.

Politically charged, it’s Zo’s perspective on today’s “Black America” addressing issues which gave rise to the emergence of the Black Lives Matter movement, the pivotal role of strong paternal figures in raising their children while also presenting an optimistic & aspirational vision of the future.

Crate digger Frost, now emerging as one of the most prolific producers around, brings a diverse array of sampled breaks and beats to match the mood swings, incorporating classic soul, jazz and hip hop hooks to set the perfect backdrop.

Italian online magazine Rapmaniacz have just published a review ahead of release HERE

“Black Beach” releases through 22 Entertainment and is available to pre-order on iTunes

TRACKLIST

Welcome To Black Beach
America Made Me
My Negus [Feat. Guilty Simpson]
If [Feat. Boldy James]
Drunk Roses [Feat. Coko Buttaflie]
Blaxploitation [Feat. Eveready and Young Bleed]
Loyal Victims [Feat. Dustin Davie and Eveready]
Risk Vs. Reward [Feat. Sadat X]
Kill Everything Moving [Feat. Tone Chop]
Mother Of My Child [Feat. Dustin Davie]
Whispers In The Wind [Feat. KXNG Crooked]
Etch A Sketch
Keep Me Safe

From the album they have released two official singles, “RISK vs REWARD” & “MY NEGUS“. They also launched a video for a bonus cut “AXE SOMEBODY” recently

Look out for more reviews and interviews appearing in international publications in the weeks ahead, including the album featuring in the June issue of the renowned MOJO Magazine.

Meanwhile connect with Zo & Frost on social media via twitter @TheJerkNation & @FrostGamble, on Instagram @ZotheJerk & @Frost.Gamble and on their joint Facebook Page

All media, press and radio station DJ inquiries about ZotheJerk, Frost Gamble and the album “Black Beach” (& affiliated singles) can be sent to us at UrbanElite PR. Our contact information is available HERE

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Omerta-The9Elements

On the 20th anniversary of east coast duo Constant Deviants’ classic single “Competition Catch Speed Knots”, they release their new album “Omerta” on June 28th. Recently, rapper and co:owner of Six2Six Records M.I. sat down with US online The 9 Elements as part of their “The Whole 9” interview series.

In this feature, he outlined the concept behind the new album and in particular the reasoning behind its recurring theme, while addressing the message being conveyed in the first single from it, “So Underrated”.

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A major development for the label in the past year has been the expansion into the world of film production. The creation of Six2Six Films coincides with M.I.’s own move into acting, as seen in last year’s collaboration with European affiliates SWC Records and the release of “Swiss Banks”.

He will next appear in a movie named after the label but with a completely original storyline which also co:stars Treach (Naughty by Nature), Syleena Johnson and Chief Rocker Busy Bee, and it has already been selected for screening at this year’s Hip Hop Film Festival in NYC.

Currently filming scenes for a further new film in Baltimore, M.I. spoke more about this transition, and you can read the interview in full HERE

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Over the past few weeks, Constant Deviants have released the aforementioned single “So Underrated”, a bonus joint “Cutt for President” and the first of their new “Tre Volte” live freestyle video series – Episode 2 coming soon. Check them out

The duo play Baltimore’s LoudPalooza event on June 25th, then head to NYC the following day for a week to meet with press and guest on various radio shows.

Keep up to date with the group & label on twitter @Cnstnt_Dvnts & @Six2SixShift, and likewise on Facebook “ConstantDeviantsMusic” & “Six2SixRecords

For all press & media enquiries regarding Constant Deviants, contact us at UrbanElite PR, our details are HERE

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B&S1

2016 marks the 20th anniversary of the release of Constant Deviants’ classic Competition Catch Speed Knots, and the two soldiers of hip hop, MC M.I. and DJ Cutt are upping the ante this year.

They’re following last year’s critically acclaimed “Avant Garde” with the release of another new album “Omerta” on June 28th. The UK’s long running publication Blues & Soul has just afforded it a 4 star review in its new issue (1027) which hit stores’ shelves yesterday. We’re not at liberty to reproduce the entire review here, but it can be read on Page 47 if you pick up a copy from selected stores, or indeed order it worldwide via their official WEBSITE

We have also learned that among the other publications to confirm their intent to feature the release is the globally renowned MOJO Magazine. You will be able to read what they have to say at the time of the album’s release.

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As co:owner of Six2Six Records, M.I. has also made significant moves into the world of film making. As an actor, soundtrack producer, writer and the driving force behind the new sub division Six2Six Films, he appeared in last year’s “Swiss Banks”, a co-production with European affiliates SWC Records.

His new film “Six2Six” which co:stars Treach (Naughty by Nature), Syleena Johnson and Chief Rocker Busy Bee has been selected by the Hip Hop Film Festival, run by Ralph McDaniels and Julien Lockhart, to be screened in NYC in August. Meanwhile, M.I. is in his home city of Baltimore shooting scenes for another new movie called “Can’t Live Without My Radio”.

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Back on the music tip, and Constant Deviants will be performing at the LoudPalooza event at Baltimore’s Castaways Bar & Grill in Boston Street on Saturday June 25th before heading to NYC the following day for a week long series of meet & greets with members of the press and to appear as guests on various radio shows.

It will begin with an appearance on DJ Eclipse’s Sirius XM Rap is Outta Control Show on Sunday June 26th, Eclipse having given their new joint “Cutt for President” its first airplay earlier this week

A lot going on with them right now, and you can keep up to date with their latest news whether on the group’s TWITTER & FACEBOOK, or similarly via the label’s accounts – TWITTER FACEBOOK

Look out for extensive international media coverage in the weeks ahead, and the second in their “Tre Volte” live freestyle video series being launched shortly

HERE WAS THE FIRST, “HARD ON THESE STREETS” WHICH WAS PREMIERED BY RESPECT MAGAZINE RECENTLY

All press, media, radio and tv station enquiries regarding Constant Deviants including requests for promotional copies of the album to review, requests to interview the group including during their visit to NYC in June, or DJ Pack requests can be sent to us at UrbanElite PR. Our contact details are HERE

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ATM-AboveAverageHipHop

West coast hip hop group Horseshoe Gang released their new album “Anti-Trap Music” today, and it is available to buy from iTunes HERE

Latest review in is by US online Above Average Hip Hop. The article summarized “Horseshoe Gang is a voice to a generation that is being rallied up to unify and fight the establishment” can be read in full HERE

Hear what they mean in the official album stream

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The “Anti-Trap Music” official release party takes place this coming Monday, May 2nd

Venue is the G/S Bar, 5630 W Manchester Avenue, Los Angeles, CA 90045. VENUE WEBSITE

8PM – 2AM PST and entry is free all night. Licensed premises so those wishing to attend must be aged 21 & over

Horseshoe Gang will be performing live with DJ Sauce the Boss and their special guest and older brother, KXNG Crooked. As a taster of what to expect, here’s Horseshoe Gang’s freestyle on Sway in the Morning

Keep up to date with Horseshoe Gang on Twitter @HorseshoeGang and on their Facebook page “HorseshoeGangCOB

You’ll be seeing much more international media coverage on the group in the weeks ahead, but for now, cop that album and if you get the chance, check these guys out in LA on Monday…it’ll be lively !!

All further press, media, radio & tv station enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, contact details are HERE

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