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Last week, Edinburgh based journalist Peter Johnstone chopped it up with Detroit rapper ZotheJerk ahead of the release of his new album “Black Beach” on May 26th.

Produced by Winnipeg based producer Frost Gamble, originally from NY State, it also features Sadat-X, Boldy James, Guilty Simpson, KXNG Crooked, Young Bleed, Tone Chop & more.

The resultant feature published by long running UK online “British Hip Hop” begins with a summary review of the album, noting its themes of relating the current experience of “black America” through skilled lyricism and storytelling, while in one of the stand out tracks “Keep Me Safe” representing the importance of providing strong paternal role models for the next generation.

The article finishes with a one to one interview where Zo touches upon his past, the main messages of the new album, working with Frost Gamble and progression from the underground scene.

READ THE FEATURE IN FULL HERE

The album will be releasing through 22 Entertainment and is available to pre-order on iTunes now – check it out HERE

The first single to be released on March 8th – and available from iTunes – was “Risk vs Reward” featuring Brand Nubian’s Sadat-X. A neckbreaker for the hip hop heads, take a listen to the audio stream

Zo and Frost are currently conducting interviews with media in the US, UK and Europe and are set to release their new video for the bonus cut “Axe Somebody” this Friday, April 7th. It’s got that true school essence with a big funky banger of a drum loop, so look out for that !

Meanwhile keep up to date with their news on social media, via twitter @TheJerkNation & @FrostGamble, on IG @ZotheJerk & @Frost.Gamble and on their joint Facebook Page

All international media, press and radio station DJ inquiries regarding ZotheJerk, Frost Gamble and the album “Black Beach” can be sent to us at UrbanElite PR. Our contact information is available HERE

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Last week, Demetrius, Kenny and Julius from Horseshoe Gang dropped by the Inglewood studios of Homegrown Radio as guests of the HGR Live Show.

During the Long Beach group’s most in depth interview ever, they discussed a huge range of issues relating to the group directly and the wider world of hip hop and politics.

The interview began with the concept behind their album title “Anti-Trap Music” released earlier in April and their massive level of output over the years, including their Mixtape Monthly series which lasted a full year.

They explain this work ethic has its roots in a musical family background, and also explain their mother’s role in their education, the brothers never having attended public school and having often experienced homelessness.

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They discuss last year’s rap battle with Funk Volume, provide an insight to their upcoming new album “4 Brothers”, and address the wider subject of why they haven’t stepped into the rap battle arena or pursued solo projects.

A debate follows as to how rappers are rated, what defines a lyricist given the multitude of styles, and how aware a younger generation will be of anything not currently the staple diet of mainstream radio or clubland.

The conversation turns political, addressing recent high profile cases of police brutality and how the options available at the US elections might help, if at all.

With the interview drawing to a close, the studio addresses the recent VH1 Hip Hop Honors for Female Rappers before the group reveal they will appear as judges on a new tv talent show “One Shot” due to be shown on B.E.T. from August 23rd.

LISTEN BACK !

The group will be releasing a new video for “Shoe-icide Squad” – described as their version of NWA’s “Fuck the Police” – in the next few days. Connect with them on Facebook, Twitter & Instagram

All media, press and radio station enquiries and requests regarding Horseshoe Gang can be sent to us at UrbanElite PR, our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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ATM-TheRealHipHop

Little while back, Chicago journalist Sherron Shabazz, owner of the online The Real Hip Hop jumped on Skype with Long Beach group Horseshoe Gang shortly after the relase of their album “Anti-Trap Music”

They spoke at length about a variety of subjects beginning with the meaning behind the album title and the concept that large areas of hip hop today has moved away from carrying any real message of note.

The discussion moved on to their song “Shoe-icide Squad”, quoted by some as a modern day “Fuck The Police”, and the incident involving Chicago’s Laquan McDonald who was shot and killed by police is debated in the context of their single. The subject then moves to the years they’ve operated as a group, comparing that to most others who inevitably break up as the urge to fly solo becomes too strong, whereas the four brothers see their future as a unit.

The feature also sees them outline the knowledge passed down to them by their elder brother Crooked I while they go into some of the finer detail behind their well documented rap battle with Hopsin’s Funk Volume.

READ THE FULL FEATURE HERE

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You’ll be able to hear Horseshoe Gang live in the Homegrown Radio studio with DJ Hed and Chuck Dizzle on Thursday July 21st, broadcasting on Real 92.3 FM LA.

Meanwhile, check out the aforementioned single “Shoe-icide Squad” produced by Tabu

The album was released through Seven 13 Music & Entertainment and is available on iTunes and Amazon

Keep up to date with them on twitter @HorseshoeGang and on their Facebook Page

Any members of the press or media with enquiries or requests regarding Horseshoe Gang can send them to us at UrbanElite PR, our contact details are HERE

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ATM-StreetsConnect

In the lead up to the release of their album “Anti-Trap Music” on April 29th, Horseshoe Gang, sat down with west coast online magazine Streets Connect.

In one of their most in-depth interviews to date, the group spoke on a wide range of issues. They outlined the recording process and how they select the different styles of production, and the whole ethos behind the meaning of their album title. This leads them onto the wider subject of lyricism in hip hop, and the positive and negative influences these have depending on how imagery is portrayed per genre.

Their track “Shoe-icide Squad” has been much heralded as their version of NWA’s “Fuck the Police”, taking a stand against police brutality and protecting their community, and notably choosing to speak out on this when others have backed down. As explained in the feature this comes from the influence of listening to artists such as Rakim and moves the conversation forward to Tupac’s legacy, the long lasting effect it’s had on them, and the the west coast scene to this day.

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The discussion moves on again to touch upon their well documented rap battle with Hopsin’s Funk Volume, their plans to release a comic book series and they also go into more detail about their fanbase overseas, notably in the UK and Europe. Currently sitting in iTunes Top 50 in 15 different countries would bear witness to that fact.

Very interesting insight into all of that & more which can be read in full HERE

The album “Anti-Trap Music” can be bought on iTunes with CD versions available from Amazon Check out the full album stream

Look out for the group releasing a new single next week with further media coverage to follow. Meanwhile connect with Horseshoe Gang on TWITTER and FACEBOOK

All further press, media, radio & tv station enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, contact details are HERE

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ATM-DaWhat

US online Da-What run a series called “Five Finger Discount” where artists pick five of their more recent tracks and discuss why they are of particular importance to them adding some further background information with regards to their concepts and creation.

Latest in this series is west coast hiphop crew Horseshoe Gang who have chosen tracks from their “Knockin on Rap’s Door” Ep released last year, and new album “Anti-Trap Music” which releases next Friday, April 29th (available from iTunes HERE)

FIND OUT WHICH TRACKS THEY PICKED AND WHAT THEY HAD TO SAY HERE

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Been a busy time for the group and younger brothers of KXNG Crooked, having conducted interviews with many publications and radio stations in the States, UK and Europe in the past couple of months, and are continuing to do so.

They have released four singles from the album, currently available to buy from the iTunes store linked above, one of which being “Shoe-icide Squad” where they address police brutality and all the issues which led to the emergence of the Black Lives Matter movement. Produced by Tabu who has credits with Kendrick Lamar and Aftermath

Look out for album reviews, written, audio and video interviews and further news about the group and album release in the weeks ahead, and connect with them on TWITTER and FACEBOOK

All media, press, radio & tv station enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, our contact details are HERE

UrbanElite PR
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ATM-HipHopVibe

Stranga the Great from US online Hip Hop Vibe sat down with Julius, Dice, Demetrius and Kenny – aka Horseshoe Gang – to chop it up with the group about various topics in the lead up to the release of their new album “Anti Trpa Music” on April 29th. It will be available from iTunes HERE

In this feature the group discuss how they first came together, their early influences and the role their elder brother KXNG Crooked (Crooked I) played in their development, they speak on their well publicised rap battle with Hopsin’s Funk Volume last year, the writing and recording process with the new album and they also talk more on the track “Shoe-icide Squad” where they address police brutality in line with the emergence of the Black Lives Matter movement.

READ THE WHOLE FEATURE HERE

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This is the track “Half a Meal” which was the group’s response to Funk Volume laying down a $500,000 rap battle challenge

From the album, this is the stream of the aforementioned single “Shoe-icide Squad” produced by Tabu (Kendrick Lamar, Aftermath)

As they speak with more local, national and international media, and plan for a special album launch event, keep up to date with Horseshoe Gang on TWITTER and FACEBOOK

All media and press enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr