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Riding in on the back of St Jude’s Storm which hit the southern UK this morning, the 28th October arrived and with it the release date of the debut solo album by west London’s rapper & producer Apex Zero.

Having released his mixtape The Pulse of the Awakening almost exactly a year ago, the new album “Reality Provoking Liberation” is 15 tracks of hard spittin, conscientious lyricism and raw energy which has received plaudits for the range of political and social issues addressed in the rhymes

Having been influenced by artists such as Wu Tang, dead prez, Immortal Technique, Phi Life Cypher, Blak Twang, Skinnyman and Klashnekoff, comparisons have been made by the media to UK hip hop contemporaries such as Lowkey, Akala & Triple Darkness for the manner in which he tears into the subject matter and brings meaning to the tracks in the best traditions of the culture.

Already reviewed and interviewed by a wide range of publications, including Flavour, Clash, Wordplay, Bearded, The Skinny, In-Spirels, The Word is Bond, Whatculture, MOJO, Subba Cultcha, AAA Music, Sampleface, Blacksheep and much more….with much more to come….it has been as anticipated a highly impressive debut from the emcee who remains a member of the city’s First and Last duo.

Released today independently on his own Design Chaos label, it is available to buy digitally or in physical format via mail order. BUY IT HERE

He has in fact added 3 bonus cuts recently to the original 12 track version, and the full tracklist is :

Head vs Heart (Intro) 02:12
Shackled by the Pound 04:26
Absolute Zero 03:40
Power Source (War at Night) 03:31
Our Times feat. OMeza Omniscient and Kyra 04:27
Walk on Water feat. Seapa and OMeza Omniscient 03:11
Don’t Follow the Image feat. OMeza Omniscient and Amy True 04:04
Three Children (Us and We) 06:37
Obtain Bearing 05:13
Everything Must Change 02:20
Chaotic Revolt 03:58
A Meeting of the Continents feat. Hasan Salaam and Iron Braydz 03:44
Spray the Roof feat. OMeza Omniscient and Invincible Armour 04:10
Apex Zero, Growth, Slay the Basilisk, First and Last, Reality Provoking Liberation – Growth (Slay the Basilisk) 07:04
Reality Provoking Liberation feat. OMeza Omniscient 05:21

There’s no question, this has been one of British hip hop’s albums of the year, and one all heads and fans of the traditional tru skool style will appreciate.

Check out his videos for Power Source and Chaotic Revolt

Be on the lookout for more press coverage in the weeks ahead, and a new video for Absolute Zero being launched on Monday 4th November. He will also be live on air with Mr 13 on Bang Radio tomorrow from 10pm GMT (5pm EST)

His official album launch party takes place on Saturday 7th December upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL. Doors open at 8pm with entry £5.00. He will be appearing with a live band and there will also be performances from Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and hosted by Peaches. Venue details are at www.vibe-bar.co.uk

All news and information can be found at his official site www.firstandlastpride.co.uk and you can connect with him on twitter @ApexZero00

Any further media or press inquiries requesting interviews or copies of the album to review, or djs looking for full quality radio edit mp3s of any of the singles from the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

RPL-NijiMagazine

British online publication NIJI Magazine have provided a particular focus on new upcoming artists over the past few years in the field of Fashion, Art & Music.

They are the latest to review the debut solo album by London rapper & producer Apex Zero, “Reality Provoking Liberation”, which releases on Monday 28th October. It’s shaping up as one of the top UK hip hop album releases of 2013 gaining plaudits for the range of political & social issues addressed in the emcee’s lyricism.

The trademark energetic delivery developed as one half the First and Last duo and Pantheonz of Zenn-La crew is in full effect throughout, with his own production and that of OMeziah providing the ideal backdrop with some driving beats and a powerful soundscape.

The review which opens “The West London rapper does not mince his words with his lyricism, and tells the tale of living in London in the 21st Century well.” can be read HERE

You can hear Apex live in the Itch FM studio tonight from 8.30pm GMT (3.30pm EST) with DJ Sammy Jay and Dynamic Jen on their Xposure Show www.itch.fm He will then be live in the Bang Radio 103.6 FM studio with Mr 13 this coming Tuesday from 10pm GMT www.wearebang.com

Further ahead, as well as looking out for more media coverage and new video and single releases, Apex has his album launch event upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December from 8pm – 1am. He will be performing with a full live band, and there will also be performances by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and hosted by Peaches. Entry is £5 on the door, nearest tube station is Aldgate East. Check the venue details at www.vibe-bar.co.uk

You can keep up to date with him on twitter @ApexZero00 and also check for news on his website www.firstandlastpride.co.uk Also connect with NIJI on twitter @NIJIMagazine

Check out a couple of his single releases from the album, Spray The Roof ft OMeza Omniscient & Invincible Armour, and A Meeting of the Continents ft Hasan Salaam & Iron Braydz


Any further requests for interviews, copy albums for review or djs looking for full quality radio edit mp3s of any singles taken from the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

RPL-BeardedMag

British online publication Bearded Magazine sets out “to generate coverage for independent labels & artists regardless of genre, background or how fashionable they are

They do just that via features, interviews, reviews, news, videos and their editorial policy isn’t driven by any other factor other than if they feel the artist merits the support. They are the latest, via guest contributor Leland Gill, to take a listen through the new album by London’s rapper and producer Apex Zero.

“Reality Provoking Liberation” is his debut solo album, out on 28th October, having previously released and performed live as part of the duo First and Last, who are still very much in force, and the group The Pantheonz on Zenn-La. Apex Zero’s reputation for conscientious lyricism delivered with a fierce flow developed in these early days and is still very much evident in the new album

The article opens “While other artists brag about changing the game, Apex Zero aims higher in his mission to wake up the world and educate them on the many corrupt systems in place today. In Reality Provoking Liberation, he pulls no punches in his lyrics as he spits about current inequality and organising to forge a better world” which in itself is as good a summary of the overall vibe to this album as any yet made. It’s a mix of this and other key factors which has made this such an impressive debut solo release, one picked up by a wide cross section of the media, and you can read more about the magazine’s thoughts on it HERE

The album launch event will take place upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December from 8pm – 1am. Also appearing will be Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. Price is £5.00 on the door and the nearest tube is Aldgate East. More about the venue can be found at www.vibe-bar.co.uk

You will also be able to hear Apex Zero live on radio shortly, starting with tomorrow, Wednesday 23rd October on Reprezent Radio from 8pm with Tarek, on Saturday 26th October from 8.30pm with DJ Sammy Jay on Itch FM, and with Mr 13 on Bang FM from 10pm on Tuesday 29th October. Always makes an interesting interviewee, so definitely catch that if you can!!

Meanwhile, take a listen to the single off his album A Meeting of the Continents featuring Hasan Salaam and Iron Braydz, and be on the lookout for a brand new video for Absolute Zero being launched in the next couple of weeks

There’s a lot happening with Apex, so keep up to date with him on twitter @ApexZero00 and check the official website www.firstandlastpride.co.uk for more information and further social media links. Thanks to Richard at Bearded, and you can follow them on twitter @BeardedMagazine

Any press or media inquiries, requests for interviews or copies of the album for review can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

RPL-AAAMusic

British online magazine AAA Music (Access All Areas), is a multi genre platform covering festivals, events, artist releases and interviews and news.

They are the latest to run the rule over the debut solo album by London rapper & producer Apex Zero, “Reality Provoking Liberation” which releases on 28th October. The opening of the review reiterates the point which many have picked up on and has earned praise for the approach :

On the album Apex Zero raps throughout with subject matter about social and political themes…& raps with an aggression and purpose, delivering his rhymes with a unique distinctive flow

Summarizing, “it is clear that Apex Zero is one of the most impressive rising artists in UK hip hop; this debut offering which is a solid piece of work from the first track to the last track” the full review can be read HERE

Look out for more coverage on this release in the weeks ahead and listen out for him live on Itch FM on Saturday 26th October from 8.30pm, and on Bang FM on Tuesday 29th October from 10pm.

He has also just confirmed his album launch party upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December. The event starts at 8pm, finished at 1am, £5 on the door and will also see performances by Caxton Press, Iron Braydz and Itch FM’s DJ A.Gee. Nearest tube station is Aldgate East and you can see more about the venue at www.vibe-bar.co.uk

Check out his recently launched singles “Spray The Roof” featuring OMeza Omniscient and Invincible Armour and “A Meeting of the Continents” featuring Hasan Salaam and Iron Braydz

You can keep up to date with Apex on twitter @ApexZero00 and check in with the magazine @AAAMusic_UK

Any further press or media inquiries about this release, requests for interviews or copies of the album, can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

FlyerWebNew

Apex Zero celebrates the release of his debut solo album “Reality Provoking Liberation” with his launch party upstairs at The Vibe Bar on Saturday 7th December 2013.

Live performances are a specialty for the young rapper & producer, having been a regular at the city’s renowned End of the Weak and Speaker’s Corner events as part of the duo First and Last, and also gained a following for the high energy shows put on as part of the group The Pantheonz of Zenn – La.

Apex plans appearing with a live band to perform tracks off the new album which releases on 28th October. Also performing on the night will be Caxton Press & the latest member of Triple Darkness, Iron Braydz. Spinnin the vinyl will be Itch FM’s DJ A.Gee and the event will be hosted by Peaches. The event has been put together by local live promoter Hoochinoo. This event has of course been re-scheduled from the original date of 2nd November.

There will also be freestyle open mic sessions in what’s shaping up to be a great night of hip hop with some of the hottest talent in the city, definitely not one to be missed!

The night runs from 8pm – 1am, £5.00 on the door and this is an age 18 and over event.

Apex Zero Album Launch Party
Upstairs at The Vibe Bar
91 Brick Lane
Shoreditch
London
E1 6QL

Nearest tube is Aldgate East and you can get specific details from the venue’s site www.vibe-bar.co.uk and there is also a Facebook page HERE

Also look out for Apex Zero on some London radio stations soon, starting with Itch FM on Saturday 26th October from 8.30pm with DJ Sammy Jay, and on Bang FM on Tuesday 29th October from 10pm with Mr 13. There has been a fantastic media response to the album to date, and you will see much more coming in the weeks ahead.

Check out his single “A Meeting of the Continents” featuring Hasan Salaam and Iron Braydz

Any further media or press inquiries about the the album can be forwarded to UrbanElite PR HERE

You can follow Apex Zero on twitter @ApexZero00 and check out his official site which also carries links to his various other online platforms at www.firstandlastpride.co.uk

UrbanElite Promotions
www.urbanelitepr.com
T : @urbanelitepr

RPL-TheLondonWord

The London Word is a lifestyle publication representing the experience and passion for living in the city. It covers everyday life, the good, bad and somewhere in between, reporting on news, events, fashion, going out, health, politics, everything & anything which would be of interest to Londoners and reflecting on life there.

They run a “My London” series which asks individuals to explain what living in the city means to them. The latest one is with Apex Zero, the hip hop Emcee & Producer who releases his new album Reality Provoking Liberation on 28th October.

He speaks on his time in Hounslow, Acton & Southall, family, music, happiness, favourite areas of London to relax, the city’s diversity and a lot more

Check out the full article HERE

Apex Zero will also be performing in the city on Saturday 2nd November as he launches his album Upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch E1 6QL. The night starts at 8pm til 1am, £5 entry at the door, and there will also be performances by Caxton Press, Iron Braydz, DJ A.Gee from Itch FM and hosted by Peaches. The nearest tube station is Aldgate East, but you can get more information about the venue on their official site www.vibe-bar.co.uk

Meantime, check his video for Power Source

Look out for much more news and coverage on this release shortly, and keep up to date with Apex on twitter @ApexZero00 and also the magazine @TheLondonWord

Any further press or media enquiries about the album or event can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

RPL-BritishHipHop

West London’s Apex Zero releases his first solo album “Reality Provoking Liberation” on 28th October, following on from the 2012 mixtape “The Pulse of the Awakening”

Known in the city as part of the First and Last duo, a past regular at the End of the Weak and Speaker’s Corner events and also as a member of the group Pantheonz of Zenn-La, he’s built up a rep for his energetic live shows and powerful lyrical delivery style, covering a range of political and social issues.

The self defined neo-hardcore tru skool hip hop Emcee also produced most of the album alongside his First and Last partner OMeziah, and while drawing from his eclectic range of musical influences for a new contemporary sound, the heart of the album draws from the true essence of hip hop within his rhymes

Andy Fletcher gave the album a run out and has provided this new review for long standing online magazine British Hip Hop. he opens :

As artists resolve to release their art without the backing of major labels they have become more willing to discuss subjects that seemed missing before. Apex Zero follows in this tradition, bringing content that might be familiar to fans of artists like Immortal Technique, with a flow that tends to be fast-almost agitated-over atmospheric instrumentals imbued with darkness and subtlety.

An in depth look at the lyricism, production and subject matter follows, concluding that “This album is a time capsule, like the rawer, younger cousin of Lowkey’s Soundtrack to the Struggle, and as such the areas which are less polished should remain so.” and that the intensity with which Apex Zero pours his heart & soul into this records means “it is far too provocative for a casual listen.

It’s, as usual for British Hip Hop, an intelligent and analytical review which you can read HERE

Watch out for much more coverage, reviews, interviews and releases in the weeks ahead, and also put a note in the diary that his album launch party takes place Upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 2nd November from 8pm – 1am. Also performing will be Caxton Press & Iron Braydz, with DJ A.Gee from Itch Fm and host Peaches. Entry is £5.00 on the door. Check www.vibe-bar.co.uk for more details

You can watch videos for Power Source, Chaotic Revolt and Our Times at the British Hip Hop review, and meantime check out his single on Soundcloud “A Meeting of the Continents” ft Hasan Salaam & Iron Braydz

You can connect with Apex on twitter @ApexZero00 and the magazine @BritishHipHop

Any djs who require full quality clean radio edits of any of Apex Zero’s singles, or media & press with further inquiries about the album or launch event, can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

FlyerWeb

London’s hip hop Emcee and producer Apex Zero releases his debut solo album “Reality Provoking Liberation” on 28th October 2013.

One half of the city’s First and Last rap duo, live performances are his specialty from his days appearing at events such as End of the Weak, Speaker’s Corner and also as part of the group The Pantheonz of Zenn-la, renowned for their energetic stage shows.

To celebrate the release of the album, he has teamed up with local live promoter Hoochinoo to stage his launch party on Saturday 2nd November upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL.

Joining him will be dj for the night A. Gee from Itch FM, host Peaches and there will also be performances by Caxton Press and newest Triple Darkness member Iron Braydz.

The night will run from 8pm – 1am, entry is £5.00 at the door and this is an 18 and over event, so be prepared to bring I.D. if you feel it may be necessary. Nearest tube station is Aldgate East, and you can call the venue on 0207 247 3479 or check their website www.vibe-bar.co.uk for further information

There is also a special event page set up on Facebook which you can check HERE

There has been an impressive response from the British media to the album, so expect to see a wide range of press coverage in the weeks ahead.

Meantime, check out some of his singles and videos

A Meeting of the Continents ft Hasan Salaam & Iron Braydz

Chaotic Revolt

All general inquiries regarding the event should be addressed to The Vibe Bar and Hoochinoo. Specific media inquiries about the event or the album can be addressed to UrbanElite PR HERE

You can connect with Apex on twitter @ApexZero00 and check out the official website at www.firstandlastpride.co.uk

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

_C3A4821 edit 1.2 300 exsml

London’s DJ Elma has a “Kick This” series on Youtube where she’s interviewed artists such as The Pharcyde, Slum Village, Genesis Elijah, Dublin’s Workin Class Records and many more

In late August, she met up with west London hip hop artist Apex Zero in Brixton to speak on his music, new album Reality Provoking Liberation and his various political views which form much of the subject matter for the album

As a student of African history, African-American figures such as Malcolm X & Huey Newton and politics, not surprisingly in this interview he outlines his views on corruption, social cohesion, oppression, justice, war, peace, the political systems at home and overseas and much more. It was his introduction to legendary hip hop artists such as Immortal Technique, Nas, Dead Prez, Tupac & Wu Tang which motivated the young man to study more, and it has come full circle as he now portrays his views as an Emcee.

Whether you agree or disagree with his points of view, he articulates his thoughts well whether in the form of his rhymes or in the setting of an interview, something which has been commented upon by various members of the media to date

Check the full interview on Youtube

The album releases on 28th October. There have already been several video & single releases from it, including Chaotic Revolt and A Meeting of the Continents featuring Hasan Salaam & Iron Braydz

CHAOTIC REVOLT

A MEETING OF THE CONTINENTS

Look out for much more news & coverage of this release over the coming months, including plans for a launch night in London in November

You can follow him on twitter @ApexZero00

Any media, press or dj inquiries can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

RPL-TheRapUp

London’s Apex Zero releases his debut solo album “Reality Provoking Liberation” on 28th October

In the main produced by Apex himself and fellow First and Last member OMeziah , the release is full of powerful lyricism and skilled wordplay, the trademarks of the best in UK hip hop over the decades.

The new single “A Meeting of the Continents” brings together the United States, UK and Africa in personnel and subject matter. Produced by DJ Fortune, Apex is joined by New Jersey’s Hasan Salaam and north London’s newest member of Triple Darkness, Iron Braydz. Fierce flows convey a strong sentiment from all three Emcees throughout, and compliment Fortune’s slick beat

The single was premiered on The Rap Up today. See the full feature on it HERE

You can hear the track directly on Soundcloud

AMOTCcover

You can follow these artists on twitter @ApexZero00 @HasanSalaam & @Braydz

Any djs not already serviced with the clean radio edit can request it from UrbanElite PR HERE Similarly, any general press or media inquiries about the album release can be addressed to UrbanElite PR via the same point of contact

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr