Brick City rapper Tru Trilla released his much anticipated new album “God of Barz” through New Dawn Records on Friday May 29th 2020.

Rammed full of gritty rhymes, punchline bars and raucous lyricism, it is reminiscent of hip hop’s halcyon era, aided and abetted by guest featured artists Fly Kwa, Confucious, Middy Murdock and fellow 050 Boyz group member Prince Ak.

The album also benefits from the different production styles provided by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and award winning Clinton Place (aka Jamal Nueve) originally of New Jersey and now based in Los Angeles. The sum parts contributing to the greater whole, pure energy being the common denominator.

A couple of in depth reviews have just been published by SoFlo Sound and Triple OT which articulate and reflect the overall concept and acknowledge the quality on offer.

Tru Trilla Brings Back East Coast Aggression on ‘God of Barz’

Read the review by SoFlo Sound in full HERE

Tru Trilla is Built To Last – God of Barz Review

Read the review by Triple OT in full HERE

Available on all digital platforms and stores including Apple / iTunes, Tidal, Amazon, Deezer and Napster, you can judge for yourself on Spotify and Soundcloud

The official video of the album track “Real Rap” ft Prince Ak produced by Sumerio Square will be released shortly. Meantime, connect with Tru on Twitter @Egofree2_050 and Instagram @Trilla050

All media and press enquiries regarding all of New Dawn Records’ releases can be addressed to us at UrbanElite PR, the label’s in house promotional division. Our contact details are HERE

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London rapper Phoenix da Icefire and producer Husky Brown released their phenomenal new album “Panacea” on Tuesday May 5th through New Dawn Records.

The fresh and rare fusion of hip hop, dub, bass, r&b, electronica and soul provides the soundtrack for Phoenix’s narrative addressing many of today’s key issues facing the planet including climate change, environmental destruction, mental and physical health, knife crime, racism and inner city life.

The caliber of this release has not been lost on the media, evident in two reviews published by Stateside onlines Slo Flo Sound and Triple OT.

Read the Slo Flo Sound review in full HERE

Read the Triple OT review in full HERE

Available to stream and download from all major digital platforms including Amazon, Tidal, Apple and Spotify

You can connect with Phoenix da Icefire, Husky Brown and New Dawn Records on twitter @phoenixdafire @huskybrown @newdawnrecs and instagram @phoenixdaicefire @huskybrown.official @realnewdawnrecs

Meanwhile, the label have just marked their first year back since re-launching last April with a new upload to Mixcloud. “Re:Generate” mixed by DJ Santoi includes a select choice of singles and tracks NDR have released over the past 12 months by Underground Cartel, Tru Trilla, Belles in Monica, Phoenix da Icefire & Husky Brown, Krash Slaughta and Az Izz. A spicy 30 minute mash up of beats, rhymes and turntablism

For all information about New Dawn Records, head over to their official website www.newdawnrecs.com All media enquiries about New Dawn Records’ releases can be sent to us at UrbanElite PR, our contact details are HERE

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North London rapper Da Flyy Hooligan released his new album “S.C.U.M.” through Miami label 22 Entertainment on October 27th.

The follow up to his EP “F.Y.L.P.M.” released earlier in the year, the album is produced entirely by the UK’s Agor and features Westside Gunn and Hus Kingpin.

The latest review comes courtesy of US online “Triple OT” which can be read in full HERE

Distributed by Sony’s “The Orchard”, it is available to buy on CD and digital formats from multiple stores worldwide including Amazon, Bandcamp, iTunes and Spotify

YOU CAN ALSO HEAR THE ALBUM STREAM ON SOUNDCLOUD

Currently working on various new projects for 2018, including the follow up album “S.C.U.M. II”, you can stay in touch with Da Flyy Hooligan on social media via Twitter, Instagram and Facebook

All international media and press enquiries regarding Da Flyy Hooligan and the album “S.C.U.M.” can be sent to us at UrbanElite PR. All our contact information details are available HERE

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For the benefit of anyone who temporarily left the planet in the last 24 hours, NY State rapper & producer duo Tone Chop and Frost Gamble released their new album “Respect Is Earned Not Given” yesterday through Miami label 22 Entertainment.

Whether your preferred format is physical CD, digital mp3 or streaming, it’s all covered from a wide range of stores including Amazon, iTunes & Spotify

Given the pair started out in the late 90’s, it’s unsurprising that their style draws from the core principles of that era while not being stuck in it – a focus on meaningful rhymes and flow skills, battle bars mixed with the art of storytelling. The polished production fuses classic and contemporary sounds with a sprinkling of turntablism which in itself is an almost forgotten artform.

It’s inaccurate to apply labels such as old or new school to the genre generally as that depends on context and perspective. For Millenials who have been largely force fed a diet of bland, superficial, commercialised mediocrity passing itself off as culturally progressive – backed by a mainstream media who’ll literally say & write everything and anything to stay ‘on message’ and retain a writing gig – then Chop & Frost’s style IS new school to that generation.

The same generation were the catalyst in the resurgence of 90’s culture in recent years as college kids picked up on the classics for the first time in specialist clubs, where of course it all began in the first place.

To progress and evolve for the better rather than just for the sake of change, history has to be understood – evolution with core guiding principles brings longevity, without them a slow death follows. As such, “Respect Is Earned Not Given” plays an essential educational role for today, acknowledged by the three most recent reviews :

READ THE REVIEW BY “TRIPLE OT” HERE

READ THE REVIEW BY “RHYME JUNKIE” HERE

READ THE REVIEW BY “DOPE CAUSE WE SAID” HERE

INCLUDING GUEST FEATURED ARTISTS KOOL G RAP, PLANET ASIA, BIGGA HAITIAN, DNA, WHITE RHINO, DJ WAXAMILLION & TRAGEDY KHADAFI, LISTEN TO THE ALBUM STREAM ON BANDCAMP

Chop & Tone will be in NYC mid October promoting the album and meeting with press, including a guest appearance on DJ Eclipse’s “Rap Is Outta Control” Sirius XM show October 16th

Connect with them on social media – they’ve very sociable! – via Twitter @ToneChop & @FrostGamble, IG @ToneChop & @Frost.Gamble & over on their joint FB Page

All media, press & radio station enquiries regarding Tone Chop & Frost Gamble, including requests to interview the pair in NYC on Monday Oct 16 and Tuesday Oct 17, can be sent to us at UrbanElite PR. Our contact information details are available HERE

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Detroit rapper ZotheJerk and producer Frost Gamble released their collaborative album “Black Beach” on Friday May 26th through 22 Entertainment.

The latest review comes from US online “Triple OT”, a site with a focus on music and basketball. The appraisal is in depth, an appreciation of the production styles which draw from the finest tradtions of J Dilla & Premo, the choice samples used and the soundscape this provides Zo’s impassioned rhymes.

There is an acknowledgement of the themes addressed, including issues which gave rise to the Black Lives Matter movement, a sense of identity, the importance of family, aspiration and an undetered feeling of hope.

The review reflects the sense of purpose and musical approach well, and can be read in full HERE

Including guest featured artists KXNG Crooked (Slaughterhouse), Sadat X (Brand Nubian), Guilty Simpson (Random Axe), Boldy James, Tone Chop & Young Bleed, the album is available from a variety of digital stores including iTunes, Amazon & Spotify.

The special Deluxe edition including bonus cuts and free instrumentals is available from Bandcamp

HEAR THE ALBUM STREAM ON SOUNDCLOUD

Expect to see more reviews of “Black Beach” and interviews with Zo & Frost shortly, with a special lyric video for the track “Keep Me Safe” releasing next week

Connect with Zo & Frost on social media via twitter @TheJerkNation & @FrostGamble, on Instagram @ZotheJerk & @Frost.Gamble and on their joint Facebook Page

All international media, press and radio station inquiries regarding the album “Black Beach” and the artists can be sent to us at UrbanElite PR. Our contact details are available HERE

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