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December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

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Originally established in 1996 and relaunched in 2019, hip hop label New Dawn Records have packed a lot into the past 12 months.

The most recent development announced today is the launch of their new Bandcamp platform where, to begin with, their entire digital catalogue has just been made available to download.

Included are “Panacea” by London’s Phoenix da Icefire & Husky Brown, nominated for “Best Independent Album” at this year’s AIM Awards, “God of Barz” & “The Seymour Chronicles” by New Jersey’s lyrical marksman Tru Trilla with production by Spain’s Sumerio Square, the UK’s Chat One, Chicago’s DNA Beatz and LA’s Clinton Place aka Jamal Nueve, and “Dopeliss” by rapper / producer Az Izz of legendary New Jersey group The Outsidaz featuring Pacewon, D.U. and Drift.

Some of the label’s classic original releases made available in digital format for the first time more recently can also now be downloaded including joints “Y’All Under Surveillance”, “Meltdown” and “Skitzophonetic” by hip hop crew Belles in Monica, together with DMC finalist and turntablist supreme DJ Krash Slaughta’s remixes of the groups tracks via the “18 Showdown EP”

In addition, the extremely rare and unique international project “Sapientia” by Underground Cartel has been made available. A collaboration of artists from around the world including El Meswy (Spain), Swiss Precise (KBH, Blown Celeb, Long Beach), the late Primo Brown of Cor Veleno (Italy), Rapstation presenter Mr CRF (UK), Beni Blanco of French crew Originaire du Sud, Zimbabwe’s Dumi Right, Bleek Wonder (Holland), female rappers MC’s Marya (Italy) and Lockness (NYC) plus many more came together to represent the four corners of the hip hop world on the one record.

Old to new flavas, it’s a veritable feast of rhymes, beats and turntablism you can check out in full HERE

For more information about New Dawn Records, head over to their OFFICIAL WEBSITE. All press & media inquiries regarding New Dawn Records’ releases can be sent to us at UrbanElite PR. Our contact information is available HERE

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Originally broadcast live on July 15th, Brick City rapper Tru Trilla sat down with host Sim of Washington DC’s popular Youtube Channel “The Front Stoop”.

In line with the channel’s focus on addressing broader current issues affecting society and hip hop directly, the pair first discussed the impact of the COVID-19 pandemic both in a personal and professional context, and the veracity of information being provided to the public at large.

While playing tracks from the album, the subject of conscious lyricism and the role it plays within the wider forms of contemporary hip hop was considered and compared before the interview moved onto Tru’s history in the New Jersey scene.

He explains the origins of his group 050 Boyz of which he is a member with Prince Ak and Riq, the source of its name, and how this led to building with Shade 45’s DJ Eclipse and DJ Premier before touching upon his early affiliations with Naughty by Nature and Lords of the Underground.

Of course at the heart of the interview is his new album “God of Barz” where he breaks down the concepts, subject matters and construction, and speaks on his history and future working with the album’s producers from the States, UK and Europe.

Watch the interview in full on Youtube

With production by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA), the album also features Prince Ak, Confucious, Fly Kwa and Middy Murdock.

Available to stream and download on every major digital platform and store including APPLE, TIDAL and Spotify.

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

For information about all of New Dawn Records’ releases, head to their official website www.newdawnrecs.com

All press, media and radio station DJ enquiries regarding New Dawn Records’ releases can be submitted to us at UrbanElite PR, our contact information is HERE

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New video out today by Brick City’s lyrical marksman Tru Trilla, “Real Rap” featuring fellow 050 Boyz group member Prince Ak is taken from his album “God of Barz” released through New Dawn Records on May 29th.

Filmed in downtown Newark just before the turn of the year, the pair trade verses over a hard edged gritty beat produced by Barcelona’s Sumerio Square.  Set on a verbal warpath, the seasoned veterans deliver punchline salvos of hard bars against weak representations and pale imitations in equal measure, dismantling defences with the ease of prize fighters earning stripes for their home State.  Some spicy heat for the street, 050 Dat ! 

Check it out on Youtube

The album available from all streaming platforms and digital stores includes further production by Chicago’s DNA Beatz, the UK’s Chat One and award winning Clinton Place (aka Jamal Nueve NJ/LA) with New Jersey natives Fly Kwa, Confucious and Middy Murdock appearing as the additional guest featured artists.    

 

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

All information about New Dawn Records’ releases and roster is available at their official website www.newdawnrecs.com They are also on Instagram @RealNewDawnRecs and Twitter @NewDawnRecs

DJ’s who would like any of the tracks for airplay, or any members of the media and press with enquiries regarding Tru Trilla and the album can send all requests to us at UrbanElite PR. Our contact details are available HERE

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Brick City rapper Tru Trilla released his much anticipated new album “God of Barz” through New Dawn Records on Friday May 29th 2020.

Rammed full of gritty rhymes, punchline bars and raucous lyricism, it is reminiscent of hip hop’s halcyon era, aided and abetted by guest featured artists Fly Kwa, Confucious, Middy Murdock and fellow 050 Boyz group member Prince Ak.

The album also benefits from the different production styles provided by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and award winning Clinton Place (aka Jamal Nueve) originally of New Jersey and now based in Los Angeles. The sum parts contributing to the greater whole, pure energy being the common denominator.

A couple of in depth reviews have just been published by SoFlo Sound and Triple OT which articulate and reflect the overall concept and acknowledge the quality on offer.

Tru Trilla Brings Back East Coast Aggression on ‘God of Barz’

Read the review by SoFlo Sound in full HERE

Tru Trilla is Built To Last – God of Barz Review

Read the review by Triple OT in full HERE

Available on all digital platforms and stores including Apple / iTunes, Tidal, Amazon, Deezer and Napster, you can judge for yourself on Spotify and Soundcloud

The official video of the album track “Real Rap” ft Prince Ak produced by Sumerio Square will be released shortly. Meantime, connect with Tru on Twitter @Egofree2_050 and Instagram @Trilla050

All media and press enquiries regarding all of New Dawn Records’ releases can be addressed to us at UrbanElite PR, the label’s in house promotional division. Our contact details are HERE

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Released today through New Dawn Records, the explosive new album “God of Barz” by Brick City’s lyrical marksman Tru Trilla.

Planting a flag for both the Garden State and the classic east coast sound, the veteran rapper and Lords of the Underground affiliate has concocted an immense piece of work, rammed full of passionate bars, skillful wordplay and intelligent rhymes.  Championing the cause of the underdog, the disengaged and the traditional values of hip hop itself while tackling political tensions of racial profiling, corruption and deprivation, knockout lines are delivered with the ferocity of a prize fighter.  Newark natives Middy Murdock, Fly Kwa, Confucious and fellow 050 Boyz member Prince Ak are the featured artists, intensifying the energy with their own gritty lyricism.

The production brings extra layers and dynamics courtesy of Chicago’s DNA Beatz, Barcelona’s Sumerio Square, the UK’s Chat One and award winning Clinton Place (aka Jamal Nueve), originally of New Jersey and now resident in Los Angeles.   Rugged, raw and hardwired into the psyche of the street, this one’s for the heads. 

Tracklist

1 God’s Partical ft Middy Murdock (produced by Clinton Place)

2 Word of God (produced by DNA Beatz)

3 Real Rap ft Prince Ak (produced by Sumerio Square)

4 God’s Mercy (produced by DNA Beatz)

5 Fake Views (produced by Chat One)

6 God’s Sympathy ft Fly Kwa & Confucious (produced by DNA Beatz)

7 In and Out (produced by Chat One)

8 Real Right (produced by Clinton Place)

9 Get It Going ft Prince Ak (produced by Sumerio Square)

10 God of Barz (produced by DNA Beatz)

11 The Rebel (produced by Clinton Place)

Available to stream and download from all major digital platforms and stores including Spotify and Soundcloud

Connect with Tru Trilla and the label on Twitter @Egofree2_050 @NewDawnRecs and Instagram @Trilla050 @RealNewDawnRecs

All media, press and radio DJ enquiries about Tru Trilla and the album “God of Barz” can be sent to us at UrbanElite PR, contact details are HERE

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Brick City’s Tru Trilla took a little time out recently to speak with UK online File Under Hip Hop in preparation for the release of his new album “God of Barz” this coming Friday, May 29th.

In the article just published he speaks about growing up in the block next to the studios used by Queen Latifah, Naughty by Nature, Apache and Chill Rob G, and how his first venture into hip hop was being made to memorize rhymes by Run DMC, KRS-One and Big Daddy Kane by his uncles !

He also discusses his long time working relationship with Treach, Lords of the Underground and fellow 050 Boyz group members Prince Ak and Riq, before the conversation moves on to the construct of his new album, and how it was put together with international involvement.

READ THE FEATURE IN FULL HERE

Releasing through New Dawn Records, “God of Barz” will be available to stream and download from all major online platforms and stores including Apple / iTunes, Amazon, Beatport, Deezer, Google Play, Napster, Spotify and Tidal.

Production is by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA). The Garden State is repped to the fullest with featured artists Prince Ak, Confucious, Middy Murdock and Fly Kwa.

Check the video trailer for just a little taster of the sound.

Connect with Tru and the label on Twitter @Egofree2_050 @NewDawnRecs and Instagram @Trilla050 @RealNewDawnRecs

All media and press enquiries regarding Tru Trilla and New Dawn Records’ releases can be sent to us here at UrbanElite PR, our details are at the CONTACT PAGE

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Released today by New Dawn Records, the third single by New Jersey rapper Tru Trilla to be taken from his forthcoming album “God of Barz” out May 29th.

Following on from “Word of God” and “God’s Sympathy”, the Brick City lyrical marksman brings more of his customary savage firepower to “God’s Mercy”.  Going on a ferocious verbal rampage through a series of relentless hard bars and punchlines, the raw energy is intensified by the explosive production courtesy of Chicago’s DNA Beatz.  Set the dial high and prepare for the onslaught, this is the real deal.

“God of Barz” includes further production by Jamal Neuve (aka Clinton Place NJ/LA), the UK’s Chat One and Barcelona’s Sumerio Square with guest featured artists Prince Ak, Fly Kwa, Middy Murdock and Confucious all reppin’ the Garden State.  

Distributed by Ingrooves / Universal and available to stream and download from APPLE, TIDAL, AMAZON, and also streaming on Spotify & Soundcloud

Connect with Tru Trilla and New Dawn Records on Twitter @Egofree2_050 @NewDawnRecs and on Instagram @Trilla050 @RealNewDawnRecs

All information about New Dawn Records releases is available at their official website www.newdawnrecs.com

All media & press enquiries regarding New Dawn Records releases and artists can be sent to us at UrbanElite PR. Check our CONTACT PAGE for details.

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Out today, Brick City’s Tru Trilla follows up his recent release “Word of God” with the new single “God’s Sympathy”, the second from his new album “God of Barz” out May 29th through New Dawn Records.

Produced by Chicago’s DNA Beatz and featuring fellow New Jersey natives Fly Kwa and Confucious, the “hip hop warlords” enter the battlefield armed with a full artillery of verbal ballistics and take it in turn to unleash ferocious lyrical firepower, laying down gauntlets to all contenders over a bass heavy electro banger that reaches inside then tears out the soul. Set the dial high and prepare for the onslaught, this is the real deal.

Distributed digitally by Ingrooves / Universal and available from APPLE, AMAZON, TIDAL and also streaming on Spotify & Soundcloud

Connect with Tru on Twitter and Instagram and keep up to date with all of New Dawn Records’ releases and news at their official website www.newdawnrecs.com

All international media and DJ inquiries regarding any of New Dawn Records’ releases and roster, including requests to interview artists, receive copies of albums for review or tracks for airplay, can be directed to us at UrbanElite PR. Our contact information is HERE

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Just before the turn of the year, the UK’s online tv channel OnTrax visited New York and New Jersey to conduct a series of filmed interviews.

They sat down for 5 minutes with Brick City rapper Tru Trilla in the studios owned by local legends Lords of the Underground, and chopped it up about his earliest influences which naturally included the Lords, Naughty by Nature, Lakim Shabazz and Queen Latifah, and his journey starting out in hip hop.

He reveals his own original move from poetry to writing lyrics, and the passion felt in the creative process transferred to the listener, describing music as “art in motion and medicine to the soul” citing the track “I Remember” from his recently released EP “The Seymour Chronicles” as an example of the importance of writing from the heart.

Just published, watch the full interview on Youtube.

Released through New Dawn Records on March 17th, you can stream “The Seymour Chronicles EP” in full on Spotify

Tru will also be releasing his banging new album “God of Barz” through New Dawn Records on May 29th which includes production by Clinton Place (NJ/LA), DNA Beatz (Chicago), Sumerio Square (Barcelona) and the UK’s Chat One. The first single “Word of God” released on March 30th, again available to stream on Spotify

Connect with Tru Trilla and OnTrax TV on Twitter @Egofree2_050 & @OnTraxTV and on Instagram @Trilla050 & OnTraxTV

You can keep up to date with all New Dawn Records’ release and artist news via their official website www.newdawnrecs.com and connect with them on Twitter @newdawnrecs and Instagram @realnewdawnrecs

All media and press inquiries regarding New Dawn Records’ releases and artists can be sent to us at UrbanElite PR, our contact details are HERE

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T & IG @urbanelitepr