Earlier this year, Detroit rapper ZotheJerk and NY state producer Frost Gamble, now resident in Winnipeg, released their album “Black Beach” [available on Bandcamp] which included featured artists KXNG Crooked, Guilty Simpson, Sadat X and Boldy James.

In August the pair travelled to NYC to wrap up a new recording project with Tragedy Khadafi – the Rare Fabric EP drops October 20th – and while there they chopped it up with Rapstation’s Tim Einenkel for his “The Library” series of interviews

In what resulted in a very in depth and far reaching interview, the pair discussed their early introductions to hip hop reaching back to the 80’s & 90’s. Frost divulges how the early breakdancing craze was his first step, and introduced him to the music of Whodini and UTFO, and how Rakim and Juice Crew first influenced his decision to pick up the mic, performing cyphers and battling at street corners which is where he first met long time compadre Tone Chop.

He explains the reason for the switch to production, learning from near neighbour DJ Spinna, and the impact “By All Means Necessary” and “It Takes A Nation of Millions” had on his approach, while citing Diamond D as his initial yardstick.

Meanwhile, Zo goes all the way back to first hearing The Rappin’ Duke, Dana Dane, Slick Rick, NWA and Big Daddy Kane, and how hip hop was his escape from the harsh realities around him – poverty, crack sold in elementary school and violence – it was more of an education in his self development.

He recalls watching what would become members of D12 first performing in battles and groups, and the lessons learned on how to progress as an artist from role models such as J Dilla and Proof.

Bringing it to the present, the pair disucss how they first met in 2014, their recording methods and how their track “Honey” was the catalyst for their career defining moment in signing with Miami label 22 Entertainment.

On the theme of “Black Beach”, Zo explains how it was designed as the snapshot of “the black experience” in America today, though there are more expansive themes addressed such as the loss of his grandmother addressed in “Risk vs Reward”. The rapper wears his heart on his sleeve laying out his vulnerabilities, aspirations and anger in equal measure, in effect a cathartic experience that will resonate with most people.

The pair then discuss their future recording plans, including the comparative pressure on artists today to constantly release new music, before the conversation switches to Frost’s work with Tone Chop.

With their new album “Respect Is Earned Not Given” having released just yesterday, Tim asks about their track “Leave It Alone” from their “Veteran” EP of last year, a dedication to the late Sean Price. The producer gives the background to how the track was put together with Ruste Juxx and Nobi, and also gives the reasons why he held the man in such high regard.

The interview not only serves as a fascinating look behind the scenes at Zo and Frost, but also as a vignette of hip hop history through the eras.

LISTEN TO THE INTERVIEW IN FULL HERE

ZotheJerk x Frost Gamble “RISK VS REWARD” ft Sadat X

Tone Chop x Frost Gamble LEAVE IT ALONE ft Ruste Juxx & Nobi

Frost returns to NYC mid October, this time with Tone Chop, to promote their new album and will be guests on DJ Eclipse’s Sirius XM “Rap Is Outta Control”, Monday 16th Oct.

All media, press and radio station DJ enquiries regarding Frost Gamble, Tone Chop & ZotheJerk, including requests to interview the pair in NYC, can be sent to us at UrbanElite PR. Our contact details are available HERE

You can connect with the guys on social media via twitter @FrostGamble @TheJerkNation @ToneChop and there are also two joint Facebook Pages – Zo and Frost Tone & Frost They’re cool guys, holla at ’em.

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

British online HHK Magazine (aka Hip-Hop Kings) run a regular series “25 Facts” where artists discuss their upcoming albums providing a behind the scenes look at the writing and recording processes, and adding further little known or unusual facts about the release and themselves.

Latest to be published relates to “Black Beach”, the new album by Detroit rapper ZotheJerk and producer Frost Gamble who while now based in Winnipeg Canada, is originally from upstate New York.

The album, out on May 26th through 22 Entertainment, was recorded in Kansas, Ohio and also in Detroit at Mr Porter’s original home studio and features KXNG Crooked, Boldy James, Guilty Simpson, Sadat-X, Young Bleed, Tone Chop and many more. Having appeared in the film “8 Mile”, Zo also received a “Humanitarian of the Year” award for work in the local community and was originally signed to the late Proof of D12’s Ironfist label.

READ THE FULL FEATURE HERE

The first single to be released from “Black Beach” which can be pre-order now on iTunes was “Risk vs Reward” ft Brand Nubian’s Sadat-X

Currently conducting interviews with international press, Zo and Frost are preparing to launch a new video for their track “Axe Somebody” in the next few days. You can keep up to date with their news on social media via twitter @TheJerkNation & @FrostGamble or over on their joint Facebook Page

All press, media and radio DJ inquiries regarding the new album can be sent to us at UrbanElite PR, our contact information is available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

TimingIsEverything-WordplayInterview

The UK’s Wordplay Magazine is published in print and also has an online platform, covering hip hop artists and their releases with reviews, interviews and news. They also cover the culture more generally, reporting on graffiti, fashion, breakin and events.

They spoke to Detroit MC Kid Vishis recently in the lead up to the release of his debut album “Timing is Everything” on Tuesday 22nd July 2014.

They discussed the scene in Detroit and how that has helped form him as an artist, the effect being the younger brother of Royce da 5’9″ has had on his own career, the importance of lyricism in today’s marketplace and those artists who have influenced him, operating as an independent and his future release & tour plans

Read the full feature HERE

Releasing through Seven 13 Entertainment internationally on digital and physical CD formats, the album can be pre-ordered now on iTunes and Amazon, and signed copies ordered from the label directly at www.seven13ent.com

Look out for further international media coverage coming on the release over the next few weeks, and keep up to date with Kid Vishis on twitter @KidVishis and on Instagram “KidVishis

Check the audio stream for his single “Look At All My $hit” produced by Chase Moore of Californian production duo Hippie Sabotage

All press & media inquiries regarding Kid Vishis and the album “Timing is Everything”, requests for interviews, dj requests for radio edits of his singles, or press requests for promo copies of the album to review can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

UEPXmas2

Everyone at UrbanElite PR wish you all the very best for the holiday season & thank everyone for their support in 2012.

You can find out more about who we are & what we do HERE and read about previous press, radio, tv & online media campaigns HERE

If you want to get in touch with us, go to the CONTACT page and all the information is provided for you

Meanwhile, we’ve just uploaded a new mix on 8 Tracks for your listening pleasure, some hip hop for the holidays

Tracklist is :

Montage One ft Evidence “State of Emergency”
Kuniva “Gut Shots 3”
Smash Brovaz “Chinese Swag”
Phesto “Every Detail”
Rah Digga ft Rapsody “And Another One”
Melanin 9 ft Roc Marciano “White Russian”
Proof “Fizzo”
Copywrite ft Sean Price & Mystro “Still Pickin”

Click the player below & if you like what you hear, most of the artists are online with official sites and social media, so check em out, see what else they have, buy their music and connect with them.

BACK SOON !

URBANELITE PROMOTIONS
T : @urbanelitepr

December 2011 8 Tracks Mix

Its that time of year again, Xmas and the holiday season

And that can mean only one thing – truly woeful tv scheduling, family dramas & gifts which were clearly designed to be a thinly veiled insult !

So if…and lets face it you will…reach the point of total pyschosis, hopefully this 8 Track Classic hip hop mix will help soothe the nerves & bring you back into the land of the living. Some tasty treats from the UK & USA spanning several decades

All at Urbanelite PR (UK) wish you the best for 2012

Tracklisting

Kingpin – North West Riders
Proof of D12 (prod by J Dilla) – Fizzo
Verbal Kent – Barcode
Cyclonious ft Utopia – Warriors
Public Enemy – Black Steel In The Hour Of Chaos
Pharoahe Monch – Fuck You
Redman – Let’s Get Dirty
Flipmode Squad – Set It On Fire

URBANELITE PROMOTIONS
on Twitter @urbanelitepr & Facebook “Urbanelite Smith”

Click the Link & Enjoy !!

http://8tracks.com/mixes/481706/player_v3

THE LOCK IN BLOG

We have just launched a new blog on Tumblr, “The Lock In”

As a company, Urbanelite Promotions have several online platforms on Myspace, Facebook, Twitter, Soundcloud, various blogs etc to help promote our international client base

We decided to launch a less formal platform on tumblr to highlight anything that entertained or interested us. This could be news, videos, tracks, sport, music industry “advice”, anything of any nature that we just felt like posting.

This will also be a platform for artists & labels, most likely involved in hiphop, rap, r&b, soul or any other form of “urban” music who we may not be directly involved with, but we like, to have their videos or tracks uploaded. Any artists interested in having their material or details of events added should check the site first, all the contact details are there.

As a taster, we have uploaded some examples, including a rare interview with Souls of Mischief & Sarah Love & “tour stories” from their time in the UK supporting the release of the album Montezuma’s Revenge, when we took D12 to meet Tim Westwood & news of their tour last year & dates in the Uk this year, and some other videos of Stateside & UK artists such as Copywrite, Vast Aire, Supar Novar, Depprooted & we’ll be adding more soon. We also uploaded a couple examples of our 8Tracks mixes featuring international hiphop artists we’ve been in touch with over the years.

Here are a couple examples (the full tracklistings are on the new blog)

Mix 1 incl Phi Life Cypher, Genesis Elijah, Epsilon Project & Classified

http://8tracks.com/mixes/301217/player_v3

Mix 2 incl MC Life, Sway, Skinnyman, Vast Aire, 6th Sense, Saigon, Eternia, Scram Jones

http://8tracks.com/mixes/343905/player_v3

Every week or so we’ll then summarize the latest content in our various other online platforms. Only submissions to the contact quoted at the tumblr page will be considered. General mp3 blast companies need not apply….!

Otherwise, drop by & if you want added, drop us a line

URBANELITE PROMOTIONS
twitter @urbanelitepr