SoulonFire-PopCulturez

UK based online magazine PopCulturez covers a wide range of interests including music genres rock, pop, country, r&b,hip hop and subjects such as sport, politics, tv, concerts….in other words news on the popular culture of the day.

They are the latest to cast an eye over the new album by rapper ethemadassassin, one half of the LA based duo Veteran Assassins most associated with North Carolina though has also worked out of New Jersey and Ohio at various times of his career.

“Soul on Fire” is his 3rd solo studio album, following on from the 2008 release “Tomorrow Never Comes” which included the video for Walk My Shoes as seen on UK stations MTV Base, Flava TV and others coast to coast across America. The current album is more auto biographical depicting his early days and the fashions, sounds and sights of the Nineties, while bringing things up to date of where he is today. Soul laced tracks like “80’s & 90’s” & “Can’t Get Enough” will be recognizable to older heads whereas fuel injected bangers like “Elements”, “Sparta”, “Tiger Blade” and even the latest bonus joint “H.T.G.” brings out the grittier side to this Emcee.

The PopCulturez review reflects on it, opening “he has something that many strictly battle-focused rappers lack; he can craft real songs too.” and in closing “Sure to please fans of 90s-style hardcore hip-hop from the likes of D.I.T.C., E offers his own take on the streets while demonstrating that, as an MC, he is not to be taken lightly.

Read the full review HERE

The album is available from iTunes now HERE

Meanwhile, check out a couple of the tracks on Soundcloud

80’s & 90’s

H.T.G.

And on Youtube

Keep up to date with him on twitter @ethemadassassin and the magazine @PopCulturez

All media, press and dj inquiries, requests for interviews & full quality clean edit mp3s of any of these tracks can be addressed to UrbanElite PR HERE

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SoulOnFire-FlavourMag

Leading UK online urban music, fashion and lifestyle publication Flavour Magazine took time out recently to speak with ethemadassassin, the hip hop MC currently based in Los Angeles but most associated with his native North Carolina.

Starting out in the 90’s based in cities such as Greensboro NC and Camden NJ, he started out coming up through the rap battle scenes, although it was his relatively short time on the mic compared to others that earned him his moniker. He went in for the kill, short & sweet, and one night a comment was heard “damn, that’s some mad assassin shit right there” and the name stuck.

Although the discography is relatively modest in comparison to others for an artist so long in the game – Soul on Fire being only his 3rd official studio album – this has been down to a variety of factors, the regular life trials & tribulations, the right producers to work with, moving from place to place, but it’s always worth the wait. He moved to LA in the last couple of years to team up again with his old partner in rhyme from NC Veteran Eye to form Veteran Assassins, so time has also been spent recording and touring as a group.

There is in fact a new Veteran Assassins album in the pipeline with significant production from Edinburgh’s Sci Fi Stu who who provided the beat for the killer track on the current album “80’s & 90’s”

London based journalist Taytula Burke jumped on the phone to E recently to speak on the new album and his time back in the day starting out and learning his craft. He speaks openly about his relationship with his parents and the impact that had and how his life changed when he took himself off to college and saw the comparison in life there to what he’d been accustomed to on the streets.

The album itself is very auto-biographical in nature and the interview goes more in depth into the background and what makes the man he is today. Read it all HERE

Soul on Fire is one for the real hip hop heads, soul, rock and hip hop sample led beats with some skilled narrative in the lyricism and wordplay. You can buy it on iTunes now HERE

Meantime, check out some of the joints off the album

80’s & 90’s

H.T.G. ft Sole-R

CAN’T GET ENOUGH

Follow him on twitter @ethemadassassin and the magazine @FlavourMag You can reach Taytula @Taykeova

Thanks also to Flavour Magazine editor Annika Allen

Press, magazines, media and dj requests and inquiries can be sent to UrbanElite PR HERE

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SoulonFire-SampleFace

The latest review of the new album Soul on Fire by ethemadassassin comes courtesy of UK online magazine SampleFace.

Afforded a 4/5 rating by reviewer Taytula Burke, on the beats and production she opens:

E curates beats from producers like SciFi Stu, Kyo Itachi, Wonder Boy and Gav Beats resulting in crazy guitar riffs, soulful vocal samples and jazzy piano keys being used as the soundtrack for a joyride through the mind of a veteran emcee.

The review is another to reflect well on E’s work on the mic with his “lyrical prowess” and subject matter, summarizing “this is an album worth having in your collection if you expect hip hop to have more than just rhyming couplets and a catchy hook.

You can read the review in full HERE

You can buy the album now from iTunes HERE

Meantime, check out his recently launched bonus cut H.T.G. ft Sole-R on Soundcloud & Youtube

You can follow E on twitter @ethemadassassin the magazine @Sampleface & the reviewer @Taykeova

All press & media inquiries regarding ethemadassassin and the album Soul on Fire, including dj requests for full quality clean radio edit mp3s, can be addressed to UrbanElite PR HERE

UrbanElite PR
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MagnaCarta-TheVoice

The Voice Newspaper is a well known publication in London which has run from 1982, and has been regularly voted “Britain’s Best Black Newspaper” for their coverage on a range of issues specific to the community including sport, current affairs, education, lifestyle, faith, career opportunites and entertainment.

The papers’s Hazel Ann Williams took a trip up to Islington recently to interview one of the hottest emerging figures in the UK hip hop scene, melanin 9, to discuss his new album Magna Carta, his early days of starting out as an artist and his views on hip hop generally today.

You can read the whole interview HERE

There has been a tremendous amount of media coverage on Magna Carta in the UK primarily, and also in Europe and the United States since the promotional campaign began in the autumn of 2012. Hip Hop specialists, general urban music online and physical magazines, and national physical publications such as Clash, MOJO and Q Magazine have all featured reviews and interviews.

We predicted this, his debut album, would be a landmark release for this highly talented lyricist, and the international online coverage of his freestyle for SBTV and official videos, including “White Russian” ft Roc Marciano, premiered by Nah Right – a first for such a UK artist – has proven this to be the case.

Included in Wordplay Magazine and Bonafide Magazine top hip hop albums of 2012, there’s little doubt this has been one of the biggest UK releases of last year within the genre

It is available to buy now from iTunes, and a physical CD format version is also available to buy direct from http://m9ether.bandcamp.com

You can check it out for yourself via this snippet version on his Soundcloud

Expect to see a video for the track “Heartless Island” featuring Triple Darkness in the near future, as well as him performing some shows, including on the main stage at the Boom Bap Festival in September.

Any booking enquiries for Melanin 9 can be sent to UrbanElite PR HERE or you can connect directly with him via the contact details provided on his twitter profile @Melanin_9

All further media enquiries can be sent to Urbanelite PR via the link provided above

UrbanElite PR
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T : @urbanelitepr

MagnaCarta-Stereoboard

Another review of UK hip hop MC Melanin 9’s album “Magna Carta” which released on 3rd December 2012.

This one had slipped under the radar until today, but first published in January 2013, online magazine Stereoboard reviewer Jonny Rimmer has given this a massive vote of approval

Opening up with an overview of the shifts taking place right now in the UK scene, with more people switching attention to the “hip hop” community, he opens :

There are significant changes afoot in the world of UK hip hop. With grime is on the way out, and its established heads like Wiley and Dizzee Rascal moving towards poppy pastures new, hip hop is again gaining popularity in cities all over the UK. The battle scene is also making waves with Don’t Flop boasting now one of the biggest battle-league fanbases on the planet. Most tangibly though, there is a real sense that hip hop is now a real voice for young people seeking change – see the recently retired Lowkey and Logic’s ‘People’s Army’; M9 also fits this mould.

This is then followed by the opening salvo in relation to the album itself :

However, one cannot stress enough just how much of an accomplishment Magna Carta is. For starters, it sounds very little like a British album at all, snubbing garage for the sort of slow, meditative beats that you’d find on 90s noir records like Mobb Deep’s The Infamous. And the mood it establishes is gorgeous, with jazzy trumpets, saxophone and piano samples forming the backdrop to M9’s bleak urban narratives. Even though there are several different producers here, all of them match M9’s vision, tailoring their ideas to the MC’s aesthetic vision.

Offering a 4.5 / 5 rating, read the whole review HERE

Magna Carta is available digitally from iTunes and can also be ordered in CD physical format from http://m9ether.bandcamp.com

Here is a snippet version of the album on his own Soundcloud page

Melanin 9 is busy recording new material as well as setting up some dates, which will also include performing on the main stage at the Boom Bap Festival in the UK in September. Anyone wishing to book melanin 9 for dates can contact UrbanElite Promotions HERE or check the contact information on his twitter profile @Melanin_9

You can also connect with the magazine on twitter @Stereoboard

UrbanElite PR
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T : @urbanelitepr

MagnaCarta-LiveMagazine

Melanin 9’s launch night for his new album “Magna Carta” took place at The Vibe Bar in London’s Brick Lane in late November, and the venue was rammed full with the city’s hip hop fraternity there to see him joined by Choice FM’s DJ 279, Genesis Elijah, Rewd Adams, Iron Braydz, and his Triple Darkness sparring partners Cyrus Malachi and Phoenix da Icefire.

There was also a healthy media turnout, included in their numbers Snehal Shah from Live Magazine which publishes online and in physical print and covers a broad range of lifestyle subjects targeted at the youth market

The magazine has combined a review of the album with an interview and it can be read in full HERE

Released on 3rd December, “Magna Carta” is available on iTunes and also in physical CD format by mail order from http://m9ether.bandcamp.com

Its been a landmark release for the highly talented lyricist and the UK scene generally given the level of international media coverage and attention it has received over the past few months, all promotions handled by UrbanElite PR. Check out the following videos

Organized Democracy

White Russian ft Roc Marciano

Freestyle for SBTV’s “Skooled By” series

Melanin 9 is now accepting booking enquiries via his Bandcamp above, his twitter @Melanin_9 or they can be emailed to UrbanElite PR HERE

With thanks to Snehal and Alya for the feature, you can follow the magazine on twitter @LiveMagUK

UrbanElite PR
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MagnaCarta-BeardedMagazine

Ben Bradford is the latest journalist to sit down with London’s Melanin 9 and speak with him on his new album “Magna Carta”, previous releases “144,000” and “Orion’s Stencil” and his pick of current artists and the general hip hop scene today

Published by the UK’s Bearded Magazine, the feature also addresses the common practice of artists releasing tracks for free and the net benefit they hope to achieve.

You can read the whole review HERE

The album was one of UK hip hop’s standout releases of 2012, and the amount of press coverage in the UK and overseas is testament to the appreciation of the quality of lyricism on display. Singles and videos for “Landslide”, “Organized Democracy” and “White Russian ft Roc Marciano” have received international radio airplay and online support, in some cases to an unprecedented level.

“Magna Carta” is widely available on iTunes, and can also be ordered in CD physical format direct from http://m9ether.bandcamp.com

Melanin 9 is available for live dates, and any interested club promoters can contact him via his Bandcamp quoted above, his twitter account @Melanin_9 or an email enquiry can be sent to UrbanElite PR HERE

Thanks to Ben Bradford, Matt Bayfield & Suzi Ireland at Bearded for the feature, and you can follow the magazine on twitter @BeardedMagazine

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr