2019 has been a landmark year for our overall operation.

Parent company & hip hop label New Dawn Records originally operated from 1996 – 2004 before lending all its resources to developing their in house promotions team UrbanElite PR to becoming one of the leading independent hip hop & rap publicists worldwide.

Now with this year’s label relaunch, UEP have reverted back to its original role.

With a vinyl back catalogue and having signed a digital distribution company with US company Ingrooves, New Dawn Records will look to release in both formats moving forward, and expect to announce some new roster additions in the weeks and months ahead.

To mark the relaunch, a series of specially commissioned EP’s have been released. Beginning with hip hop crew Belles in Monica’s “Y’All in Meltdown” on April 26th, it was followed by Underground Cartel’s “Sapientia” on May 17th, an international collaborative project featuring rappers from the USA, UK, France, Africa, Spain, Italy, Croatia, Germany & The Netherlands.

Belles in Monica’s second EP “Natsukashii” drops June 7th, and all are available to stream and download from Spotify, Apple, Deezer, Beatport, Soundcloud & Amazon.

This short video reflects the label’s past & present

This, UrbanElite PR’s website, has been redesigned and upgraded recently in line with recent developments and change in role.

This short video reflects the work with multiple Major and independent artists over the years securing international press coverage, arranging guest appearances on stations such as Sirius XM and BBC and providing tour press. The client list includes Souls of Mischief, D12, Ultramagentic MC’s, 050 Boyz, DJ Sarah Love, Kid Vishis, Constant Deviants, Horseshoe Gang Melanin 9, Rah Digga and Copywrite

We also have our popular Hip Hop Bangerz playlists on Spotify, Youtube and Soundcloud which showcases the music of the artists we’ve promoted, again represented within the visuals

To keep up to date with all of the label’s news, visit the new official website at www.newdawnrecs.com – all of their social media is linked on the hompage

We at UrbanElite PR handle all media related issues regarding New Dawn Records, and this site will publish examples of latest news and coverage. Points of contact for all forms of media inquiries can be found HERE and our Homepage includes all our social media links.

UrbanElite PR

The owner of recently relaunched label New Dawn Records, the parent company of in-house promotions and marketing division UrbanElite PR will be live on air Tuesday May 21st at 1pm PST / 4pm EST / 9pm GMT / 10pm CET giving an extremely rare interview to Harlem’s The Beef Stew Show which broadcasts on Blogtalk Radio.

You can listen in live HERE

If you miss the live broadcast it will be repeated on iHeart, TuneIn, Stitcher, Google Play and College Underground Radio.

Originally established in 1996, NDR operated until 2004 before putting all of their resources into developing UrbanElite PR as a stand alone company who would go on to be one of the leading promoters of independent hip hop worldwide. Campaigns included D12, Idris Elba, Souls of Mischief, TQ, Rah Digga, Bumpy Knuckles, Vast Aire, Copywrite, Verbal Kent, Horseshoe Gang, Kid Vishis, Melanin 9, Ultramagentic MC’s, Constant Deviants, 050 Boyz and many more

Since relaunching in April and reverting UrbanElite PR back to its original in-house role, the label have so far released two EP’s with more to come.

BELLES IN MONICA “Y’ALL IN MELTDOWN” released April 26th

UNDERGROUND CARTEL “SAPIENTIA” released May 17th

Distributed by Ingrooves, all the releases are also available to stream and download from Apple, Beatport, Amazon, Deezer and Soundcloud

Currently planning for the release of a second EP by Belles in Monica “Natsukashii” on June 7th while arranging roster additions, tune in to Blogtalk Radio to hear more about the label’s plans

You can keep up to date with NDR’s news at their official website www.newdawnrecs.com and via their new social media platforms on Twitter @newdawnrecs IG @realnewdawnrecs & FB @OfficialNewDawnRecords

UrbanElite PR

www.urbanelitepr.com

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In addition to our “Hip Hop Bangerz” playlists on Soundcloud & Spotify, we have now created a video version on Youtube.

These are all artists we’ve worked with and tracks, or in this case videos, we’ve promoted over many years up to the present day

Included in the 18 videos are Souls of Mischief, Verbal Kent, Horseshoe Gang, Constant Deviants, Deeprooted (Mr Brady, Brea, DJ Artistic and Johaz of Dag Savage), Melanin 9, Iron Braydz, Vast Aire, Matt Maddox, 050 Boyz, Gangalee, ethemadassassin and a couple by Copywrite featuring Royce da 5’9″, Genesis Elijah, Sean Price & S.A.S.

There are also the video trailers for the new Belles in Monica EP’s “Y’All in Meltdown” and “Natsukashii” as well as the Underground Cartel EP “Sapientia” featuring artists from the USA, UK, Europe & Africa including Swiss Precise, Yukonn MC & Black Market from the States, Madrid’s El Meswy, Beni Blanco from French crew “Originaire du Sud”, Croatian rapper Magellano, Zimbabwe’s Dumi Right, the UK’s Rapstation host & MC Mr CRF and the late great Primo from legendary Italian crew Cor Veleno.

A quality mix of flows, styles and productions for all those who appreciate dope rhymes, beats and turntablism. Check it out

UrbanElite PR

www.urbanelitepr.com

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Due to the popularity of the “Hip Hop Bangerz” playlist on our Soundcloud account, we have just uploaded a more extended version to Spotify.

These are joints by dope artists we’ve worked with and promoted over the years, the real deal in rhymes, lyricism, beats and turntablism. A mix of official singles and buzz tracks by and featuring Souls of Mischief, Rah Digga, Skyzoo, Horseshoe Gang, Copywrite, Melanin 9, Vast Aire, Wu Tang’s Cappadonna, Talib Kweli, Genesis Elijah, Royce da 5’9″, Verbal Kent, Deeprooted (Johaz & Mr Brady), Matt Maddox, Tragedy Khadafi, Bumpy Knuckles, Constant Deviants and more.

21 gun salute running to around 80 minutes – check it out by clicking on the link > HIP HOP BANGERZ

Enjoy !

UrbanElite PR

www.urbanelitepr.com
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It’s been just over 12 months since “The Donald” pulled off the deal of his life and kissed the pentagram at the crossroads…”Satan, great guy, Cambions, good people, it’s gonna be beautiful…“…but despite clearly not being in the presence of a responsible adult while airing his views on social media, the planet is at least still here (at the time of writing).

2017 has been another busy one for us and the wider hip hop world. As 2018 approaches, we’ve listed below albums released this year we’d recommend for the hip hop connoisseur – a mixture of those we have promoted together with some other gems.

ZOtheJERK & FROST GAMBLE – ALBUM – “BLACK BEACH” released on May 26th

The first of several projects spearheaded this year by one of the fastest emerging names in hip hop production Frost Gamble, originally from NY State but now resident in Winnipeg. The concept is similar in approach to artists such as Constant Deviants and Run the Jewels or several collaborative releases in recent years from Apollo Brown, Statik Selektah and DJ Premier.

The album “Black Beach” with Detroit rapper ZotheJerk is rammed full of passionate conscious rhymes, a depiction of the current experience for “Black America” addressing subjects of oppression, injustices, police brutality, aspirations and the importance of positive paternal role models.

The politics are well balanced with a healthy slice of humour by the Michigan MC who appeared as an extra in “8 Mile”, worked closely with the late Proof of D12 and received a “Humanitarian of the Year” award for mentoring work in the community.

Guest featured artists include Boldy James, Sadat X, Guilty Simpson and KXNG Crooked.

Available on digital formats from Amazon, iTunes and Spotify

The exclusive deluxe edition can be bought and streamed on Bandcamp

TONE CHOP & FROST GAMBLE – ALBUM – “RESPECT IS EARNED NOT GIVEN” released on September 29th

Chop & Frost are long time sparring partners from their days together during the 90’s in Binghamton, NY, and the new album was the follow up to their debut EP release “Veteran” late in 2016.

Both devotees to the origins of the culture, ex graff artist Chop cut his teeth in the local rap battle scene and is armed with a sharp wit, fierce punchline bars and incisive metaphors. The album’s themes switch seemlessly from trademark demoltion mode to the art of storytelling throughout, aided and abetted by guest featured artists Kool G Rap, Planet Asia, rap battler DNA, Tragedy Khadafi and Canadian upcomer White Rhino.

Ex b-boy Frost again laces the release with high quality sample fuelled beats infused with soul, funk, r&b, dub and electronica, producing a rich soundscape drawn from a classic era with contemporary values.

Available on CD and digital formats from Amazon, iTunes and Spotify

It can also be bought and streamed from Bandcamp

In October, Frost followed up with another buzz release in the shape of his EP “Rare Fabric”, another collaboration this time with Tragedy Khadafi. Again available from Bandcamp

He has also released the first single from his new solo producer album “I Missed My Bus”. Due out in 2018 and including guest featured artists Rah Digga, KXNG Crooked, Skyzoo, Guilty Simpson, Ruste Juxx, Conway the Machine, Planet Asia, Sadat X and of course his Nostalgia Clic crew of Zo, Chop & White Rhino, “Effin Great” featuring Ras Kass is another available from the label 22 Entertainment’s Bandcamp

DA FLYY HOOLIGAN – ALBUM – “S.C.U.M.” released on October 27th

One of the most gifted and creative artists in the UK hip hop scene for several years, north west London rapper brought his lyrical “A” game to the table on his new album “S.C.U.M.”, the follow up to his EP “F.Y.L.P.M.” released earlier in the year.

A cathartic indulgence to liberate the soul, the suave sophistication of this latest offering addresses all things aspirational. Bullish rhymes throw off the shackles in a journey through the human condition in a series of charismatic portrayals in the pursuit of a life less ordinary.

With lavish production provided by the UK’s Agor, DFH showcases all the suprior verbal prowess in his armoury, joined by guest featured artists Hus Kingpin and new Shady signing Westside Gunn for a combination of antagonistic grimy bars and uncomprimising rhymes.

Available in CD and digital formats from Amazon, iTunes and Spotify

Buy and stream on Bandcamp

HONOURABLE MENTIONS

MELANIN 9 – ALBUM – “OLD PICTURES” Released October 27th

Another extremely gifted and highly respected lyricist from north London we’ve worked with several times in the past, not least on the critically acclaimed “Magna Carta” album of 2013.

We heard from M9 earlier in the year and were delighted to learn of his progression and tie up with a European label for the release of “Old Pictures”. An artist who meticulously takes the time to ensure everything’s ready to come to the table, but it’s always worth the wait when it does.

SHAYJTODAY – ALBUM – “val{you}” – released December

A highly talented rapper from Florida we think could have a big future.

We were introduced to the name a few weeks ago by his management team and were highly impressed by the quality of lyricism and production on this release which is very much contemporary but intelligently mixed with classic reference points.

From beginning to end it’s an extremely well constructed and thought out piece of work which in itself is rare and refreshing to hear. We understand a move to Europe is on the cards with a possible date in London pencilled in for Spring 2018

Available on iTunes and Spotify

Buy & stream on Bandcamp

HORSESHOE GANG – ALBUM – “DOPE LYRICS MATTER” – released December

Not a lot more we can say about these guys, they’re lyrically lethal !

Not that it should be a surprise given they’re the younger brothers of KXNG Crooked, we worked with them last year on their album “Anti Trap Music” and they’ve just dropped an absolute barnstormer in “Dope Lyrics Matter”.

They clearly do, just as with all the releases highlighted here today

Available from Amazon, iTunes and Spotify

Buy and stream on Bandcamp

Enjoy the dope beats & rhymes, and if you like ’em, buy ’em !

Our contact information details are available HERE should media have any enquiries regarding the artists.

UrbanElite PR would like to thank everyone for their support this year, and we wish you all the best for 2018.

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.

This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.

Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.

Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.

Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.

Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.

Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.

While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :

PREVIOUS MEDIA CAMPAIGNS

Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.

SINGLES PROMOTED

Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.

MAGAZINES & PRESS

This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE

These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

mixmat

It’s been, yet again, our pleasure to work with more quality lyricists and beatmakers from the USA and UK this year.

For over a decade we have promoted albums and EP’s to worldwide media, some by established names, others from new emerging artists, but all who have the common denominator of being highly skilled at their craft. More details are HERE

We focus on MC’s and producers who draw from the authentic values of hip hop while adapting them for a modern era, securing press coverage and airplay for them throughout the specialist marketplaces in USA, Canada, UK, Europe and Australia. 2016 has been no different as demonstrated by the following releases :

HorseshoeGang

HORSESHOE GANG – ALBUM “ANTI-TRAP MUSIC” released April 29th through Seven 13 Music & Ent

Available to buy on iTunes HERE

The Long Beach crew and younger brothers of Crooked I returned with their fourth official studio album although they have a multitude of EP and mixtape releases under their belt over the past decade. Most notable was their “Monthly Mixtape” series which saw them drop a tape every month for a full year between 2013 and 2014.

Last year they hit the headlines due to their rap battle with Hopsin’s now defunct “Funk Volume” and they summed up the ethos behind the new album title by stating “If you’re tired of hearing your kids singing songs around the house that’s talking about pushing crack, then get our new album !

Including the tracks “Intro” featuring Crooked I and “Shoe-icide Squad” which addresses the issues reltaing to the Black Lives Matter movement, check the full album stream on Soundcloud

Typical of their industrious nature, they then released a further album “4 Brothers” as an acknowledgement of the support received from their extensive international fanbase.

Available on iTunes HERE take a listen

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CONSTANT DEVIANTS – ALBUM “OMERTA” released June 28th through Six2Six Records

Available to buy on Bandcamp HERE

Legendary eastcoast duo MC M.I. and DJ Cutt followed up 2015’s “Avant Garde” with “Omerta”, a concept album where the pair drew on their respective Italian and Russian heritages to adopt the roles of Luciano and Lansky.

The imagery was used purely metaphorically to address a variety of subject matters, consistent with M.I.’s current level of creativity as he embarks upon a movie making and acting career which saw his new film “Six2Six” featuring Treach, Syleena Johnson and Chief Rocker Busy Bee premiered at Ralph McDaniels’ Hip Hop Film Festival in NYC this year.

Returning to their harder, edgier sound, “Omerta” was considered by many to be their strongest album to date. Including the singles “So Underrated” and “DeLorean”, this is a classic “no fillers” release and fans of superior rhymes, beats and turntablism will have this stream on repeat.

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TONE CHOP & FROST GAMBLE – EP “VETERAN” released November 18th through Seven 13 Music & Ent

Available to buy on iTunes HERE

Originally rivals in NY State’s rap battle scene in the 90’s, Tone Chop & Frost Gamble became partners in rhyme and tagging.

Due to Frost’s subsequent relocation to Winnipeg, Canada to pursue a career in production which has seen him work with Sadat-X, J-Ro and Rakim’s son Tahmell, Chop continued as a member of the group Binghamton’s Most Wanted while releasing a string of solo mixtapes in the dual capacity of rapper and producer. His “This is NY” includes the track “Momma” by Tom Gist produced by Chop.

Having contributed to Seven 13’s “God Bless Dope Rappers” compilation earlier this deal, Frost inked a deal with the label and the pair re-united for their first official EP release. “Veteran” is a warm up to an album planned for 2017, and includes the single “Leave It Alone”, a tribute to Sean Price featuring Ruste Juxx and Nobi.

Bars, beats and turntablism for days, this is for the hip hop connoisseurs.

new

MELANIN 9 – VIDEO “POLAROID” ft Karl Sage launched through Red Snow Records

Melanin 9 product available from Bandcamp HERE

November saw the welcome return of north London’s Melanin 9 with a new video “Polaroid” featuring upcoming UK artist Karl Sage.

The track was produced by the west coast native American duo Walterwarm and Cowode and is the first to be released from a new album “Old Pictures” due out around the Spring of 2017.

Whether as a member of the group Triple Darkness or due to his solo work, Melanin 9 has long been regarded as one of the UK’s most gifted lyricists, and in the new video which he also directed and edited, it’s not hard to see why.

All international press and DJ enquiries regarding any of these releases can be sent to us at UrbanElite PR, all our contact information is available HERE

UrbanElite PR thanks everyone for their support this year and we wish you all the best for 2017

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr