By |

More heat released today from New Jersey rapper Tru Trilla, “End the Day” is the third single taken from his album ‘XVI : Return of the Gods’ out through New Dawn Records on May 31st.

Like its predecessors ‘Sun Rays’ ft Reks & Lakim Shabazz, and ‘No Joking Around’ ft NB.S. & Recognize Ali, the new joint packs a ferocious punch with another salvo of raw energy for the senses.

Veteran NY State producer Frost Gamble fans the flames coast to coast like butta’ on toast. Unleashed on the beat, Tru trades robust verbal blows with Brooklyn’s Ruste Juxx before Shoe Gang member Julius Luciano gets in on the action. It’s standard family business for the brother of KXNG Crooked, as the west coast warrior duly plants the Long Beach flag through a barrage of bars delivered at breakneck speed.

Straight fire from lyrical assassins at the height of their powers, rhymes dispensed out the chamber with no quarter given, the skills are clinical. Twelve gauge levels, bodied it….

Available on APPLE / iTUNES, TIDAL, AMAZON & below on BANDCAMP and SPOTIFY

Official video is also now playing on the label’s Youtube channel

For information about all of New Dawn Records’ releases, visit their official website HERE

All press, media and radio DJ inquiries about New Dawn Records’ releases can be sent to ourselves, the label’s in house PR division. Our contact details are HERE

TEAM UEP

www.urbanelitepr.com

By |

New Jersey rapper Tru Trilla releases his phenomenal new album “XVI : Return of the Gods” on May 31st 2024 through New Dawn Records.

Several years in the making, the follow up to the classic 2020 banger ‘God of Barz’ sees the Brick City veteran gather together a stellar line up of guest featured artists and producers for a diverse and powerful soundtrack of fierce bars, killer beats and turntablism.

Bolstered by heavy artillery from all around the USA, Canada, Japan, Spain and the UK, the long time affiliate of Naughty by Nature and Lords of the Underground has crafted a masterpiece, with the first single “Sun Rays” released today setting the agenda.

Producer LG Roc stokes the fires for Tru, Reks and Lakim Shabazz to tear it up in an energetic exchange of formidable rhymes and wordplay while channelling the knowledge of the ancients. This is the real deal.

Available to stream and download from all major digital platforms including Apple Music / iTunes, Tidal, Amazon and below on Bandcamp and Spotify.

Official visuals are also playing on the label’s Youtube channel

For information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

All international press, media and radio station DJ requests and inquiries about the album, including artist interview availability, can be sent to ourselves, the label’s in house promotional division. Our contact details are HERE

UEP

By |

December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

UEP