Originally broadcast live on July 15th, Brick City rapper Tru Trilla sat down with host Sim of Washington DC’s popular Youtube Channel “The Front Stoop”.

In line with the channel’s focus on addressing broader current issues affecting society and hip hop directly, the pair first discussed the impact of the COVID-19 pandemic both in a personal and professional context, and the veracity of information being provided to the public at large.

While playing tracks from the album, the subject of conscious lyricism and the role it plays within the wider forms of contemporary hip hop was considered and compared before the interview moved onto Tru’s history in the New Jersey scene.

He explains the origins of his group 050 Boyz of which he is a member with Prince Ak and Riq, the source of its name, and how this led to building with Shade 45’s DJ Eclipse and DJ Premier before touching upon his early affiliations with Naughty by Nature and Lords of the Underground.

Of course at the heart of the interview is his new album “God of Barz” where he breaks down the concepts, subject matters and construction, and speaks on his history and future working with the album’s producers from the States, UK and Europe.

Watch the interview in full on Youtube

With production by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA), the album also features Prince Ak, Confucious, Fly Kwa and Middy Murdock.

Available to stream and download on every major digital platform and store including APPLE, TIDAL and Spotify.

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

For information about all of New Dawn Records’ releases, head to their official website www.newdawnrecs.com

All press, media and radio station DJ enquiries regarding New Dawn Records’ releases can be submitted to us at UrbanElite PR, our contact information is HERE

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A month after releasing their groundbreaking new album “Panacea” through New Dawn Records, London rapper Phoenix da Icefire and producer Husky Brown chopped it up with the UK’s online Urban Vault.

In the new interview just published the pair discuss how they came to work together, the construction and concepts behind the album and the aspects of which they are particularly proudest.

Phoenix also provides further information about his Sovereign Comics company and the community projects with which they are involved while future plans are also outlined. Read the article in full HERE

Released on May 5th, “Panacea” represents quite an exceptional body of work, both in terms of its fusion of hip hop, bass, dub, r&b, soul and electro weaved together by Husky’s production techniques, and the extremely powerful subject matter addressed by Phoenix, sadly all too relevant given recent developments.

Issues relating to the environment, well being, mental health, knife crime, positive aspirations, disengagement, The Windrush scandal and institutional racism more generally are all tackled with highly skilled lyricism, but refreshingly always with the underlying theme of offering solutions and hope for a positive future.

Look out for an official video for the track “The Humans are Coming” in the not too distant future, but meanwhile you can stream and download the album from Apple / iTunes, Tidal, Amazon or here on Spotify

Connect with Phoenix da Icefire & Husky Brown on Twitter @PhoenixdaFire @HuskyBrown and Instagram @PhoenixdaIcefire @Huskybrown.Official

Information about all of New Dawn Records’ releases is available from their official website www.newdawnrecs.com All media and press enquiries about the releases can be sent to us at UrbanElite PR, our contact details are HERE

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Brick City’s Tru Trilla took a little time out recently to speak with UK online File Under Hip Hop in preparation for the release of his new album “God of Barz” this coming Friday, May 29th.

In the article just published he speaks about growing up in the block next to the studios used by Queen Latifah, Naughty by Nature, Apache and Chill Rob G, and how his first venture into hip hop was being made to memorize rhymes by Run DMC, KRS-One and Big Daddy Kane by his uncles !

He also discusses his long time working relationship with Treach, Lords of the Underground and fellow 050 Boyz group members Prince Ak and Riq, before the conversation moves on to the construct of his new album, and how it was put together with international involvement.

READ THE FEATURE IN FULL HERE

Releasing through New Dawn Records, “God of Barz” will be available to stream and download from all major online platforms and stores including Apple / iTunes, Amazon, Beatport, Deezer, Google Play, Napster, Spotify and Tidal.

Production is by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA). The Garden State is repped to the fullest with featured artists Prince Ak, Confucious, Middy Murdock and Fly Kwa.

Check the video trailer for just a little taster of the sound.

Connect with Tru and the label on Twitter @Egofree2_050 @NewDawnRecs and Instagram @Trilla050 @RealNewDawnRecs

All media and press enquiries regarding Tru Trilla and New Dawn Records’ releases can be sent to us here at UrbanElite PR, our details are at the CONTACT PAGE

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London rapper / producer duo Phoenix da Icefire and Husky Brown took a little time out recently to sit down with UK online “File Under Hip Hop” having just released their new debut joint album “Panacea” through New Dawn Records.

In the new interview just published, the pair discuss how they first met and the origins of their decision to work together, the concepts behind the subject matter and artwork of the new album and how the lockdown restrictions imposed due to the COVID-19 virus outbreak have impacted upon their immediate plans.

READ THE ARTICLE IN FULL HERE

“Panacea” released on May 5th is available to stream and download from all major digital platforms and stores including Apple / iTunes, Tidal, Amazon and Spotify

Look our for a new video of their track “The Humans are Coming” being released shortly, and meantime connect with the pair on social media via Instagram @PhoenixDaIcefire @HuskyBrown.Official and Twitter @PhoenixDaFire @HuskyBrown

For all information regarding New Dawn Records, head over to their official website www.newdawnrecs.com All media and press enquiries regarding NDR’s releases can be sent to ourselves, our contact details are HERE

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NY State rapper & producer duo Tone Chop & Frost Gamble [now resident in Canada] sat down recently with French online magazine In The Mood TV to discuss their new album “Respect Is Earned Not Given” which released through 22 Entertainment on September 29th.

During the interviews which were filmed exclusively for the magazine’s Youtube channel, the pair discuss the themse and concepts behind the album and also give a behind the scenes account of their working relationships with featured artists Kool G Rap, Planet Asia, Tragedy Khadafi and rap battler DNA.

Watch the interviews in full

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The album is available on CD, digital mp3 and streaming formats from multiple online stores worldwide, including Amazon, iTunes, Bandcamp & Spotify

Listen to the stream on Soundcloud

The duo are in NYC on Monday October 16th and Tuesday October 17th meeting with press and media, including appearing as guests on DJ Eclipse’s Sirius XM ‘Rap Is Outta Control” show. On Tuesday they will launch the new animated video for their album track “Bing Stories”.

Look out for more interviews and reviews in the weeks ahead, and connect with the pair on social media via Twitter @ToneChop & @FrostGamble, IG @ToneChop & Frost.Gamble & over on their joint Facebook Page

All press, media and radio station inquiries regarding Tone Chop, Frost Gamble and the album “Respect Is Earned Not Given”, including interview requests, can be sent to us at UrbanElite PR. Click the link for our Contact Details.

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US online Da-What run a series called “Five Finger Discount” where artists pick five of their more recent tracks and discuss why they are of particular importance to them adding some further background information with regards to their concepts and creation.

Latest in this series is west coast hiphop crew Horseshoe Gang who have chosen tracks from their “Knockin on Rap’s Door” Ep released last year, and new album “Anti-Trap Music” which releases next Friday, April 29th (available from iTunes HERE)

FIND OUT WHICH TRACKS THEY PICKED AND WHAT THEY HAD TO SAY HERE

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Been a busy time for the group and younger brothers of KXNG Crooked, having conducted interviews with many publications and radio stations in the States, UK and Europe in the past couple of months, and are continuing to do so.

They have released four singles from the album, currently available to buy from the iTunes store linked above, one of which being “Shoe-icide Squad” where they address police brutality and all the issues which led to the emergence of the Black Lives Matter movement. Produced by Tabu who has credits with Kendrick Lamar and Aftermath

Look out for album reviews, written, audio and video interviews and further news about the group and album release in the weeks ahead, and connect with them on TWITTER and FACEBOOK

All media, press, radio & tv station enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, our contact details are HERE

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With just under a month until the release of their new album “Anti-Trap Music” on April 29th, west coast crew Horseshoe Gang jumped on the phone with the UK’s Wordplay Magazine.

The magazine covers all things rooted in hip hop culture – music, fashion, graffiti – and produce a regular printed publication in addition to having their online platform.

Speaking with Ethan Everton, the group discuss the upcoming album release and the subject matter they touch upon and provide further insight as to why only their elder brother KXNG Crooked appears as a guest artist.

The feature which also doubles as a focus piece on the release also reports on Horseshoe Gang’s rap battle with Funk Volume last year, their previous EP release “Knockin on Rap’s Door” and the interview concludes with their thoughts on the level of unity between artists in the California scene.

READ THE ENTIRE FEATURE HERE

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In the past few weeks, the group have been busy speaking with local, national and international publications and have more ahead. Their most recent single release was “Shoe-icide Squad” addressing the issues surrounding police brutality and killings of young men in the black community. Check the stream of this contemporary G Funk banger

“Anti-Trap Music” can be pre-ordered on iTUNES and you can connect with Horseshoe Gang on social media, whether on TWITTER or FACEBOOK

All international media, press and radio station dj enquiries about Horseshoe Gang and the album “Anti-Trap Music” can be sent to us at UrbanElite PR, contact details HERE

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Julius, Demetrius, Kenny & Dice from Long Beach crew Horseshoe Gang sat down recently with Fatima Baqi from LA’s Rosecrans Avenue Magazine recently ahead of the release of their new album “Anti-Trap Music” on April 29th

In this interview, they discuss their early influences and some of the key stand out moments in their career to date, the role their elder brother KXNG Crooked has played in assisting their development and compare their previous extensive back catalogue to the upcoming release.

They speak on the theme of the album including their stance against the effect trap music has had in a lyrical context, they give their thoughts on the Long Beach and LA scenes including Snoop’s upcoming LBC Movement and also give a flavour of what to expect from their new Shoe Gang Comic Book series.

READ THE WHOLE FEATURE HERE

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The album is available to pre-order in CD format, including signed copies and merchandise, HERE It is due to be available as pre-order on iTunes from next week

Look out for more international media coverage, new track and video releases and news over the coming weeks. You can stay in touch with Horseshoe Gang on TWITTER and FACEBOOK Meantime, check out their single “Poverty Slogans”

All media, press and radio station dj inquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, our contact details are HERE

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Over the weekend, Horseshoe Gang unveiled the above official album cover artwork for “Anti-Trap Music” which releases on April 29th through Seven 13 Music & Entertainment

The tracklist includes production by KXNG Crooked, Grammy Award winners Pitchshifters, Tabu (Kendrick Lamar, Aftermath) and Jonathan Elkaer who produced the two single released to date, “Poverty Slogans” and “Crooked I Robot”

1 – Intro ft KXNG Crooked (produced by Jonathan Elkaer & DJ E.D.D.E.H.)
2 – I Want (produced by Pitchshifters)
3 – Poverty Slogans (produced by Jonathan Elkaer & DJ E.D.D.E.H.)
4 – Stress Relief (produced by Pitchshifters)
5 – Shoe-icide Squad (produced by Tabu)
6 – Poor Swagg (produced by Pitchshifters
7 – Interlude
8 – Out of Touch (produced by Komplex)
9 – Who’s The Best Rapper (produced by KXNG Crooked)
10 – Broke Ass Nigga (produced by Aktive)
11 – Falling (produced by Serious Beats)
12 – Crooked I Robot (produced by Jonathan Elkaer)

CD copies are available to pre-order online now directly from the label HERE

You can follow Horseshoe Gang on twitter @HorseshoeGang and connect with them on their Facebook page “HorseshoeGangCOB

All worldwide press & media with inquiries regarding Horseshoe Gang including requests for interviews or a promotional copy of the album for review can contact us at UrbanElite PR. Our contact details are HERE

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At the heart of the re-emerging west coast hiphop & rap scene, Long Beach crew Horseshoe Gang are set to release their fourth official studio album “Anti-Trap Music” on 29th April 2016 through Seven 13 Music & Entertainment

The younger brothers of KXNG Crooked (aka Crooked I) and COB affiliates have been prolific over the past decade with a stream of EP, album and mixtape releases, and the new album follows last year’s “Knockin on Rap’s Door” EP. 2015 also saw their renowned rap battle with Funk Volume and an appearance on Sirius XM’s “Sway in the Morning

WATCH THE VIDEO OF THEIR FREESTYLE ON THE SHOW

All international media, press and radio inquiries regarding Horseshoe Gang and the new album can be sent to us at UrbanElite PR.

These can include requests for a promotional copy to review and to interview the group. Note they will also be appearing at SXSW in March if you wish to meet them in person. Our contact details are HERE and the full press release including tracklist can be read HERE

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The CD version is already available to pre-order direct from the label. There are various packages on offer including signed copies and combinations with t-shirts. Click the LINK and take your pick. You will receive your order a week before the official release date.

Already released from the album are two singles, both available on iTunes

POVERTY SLOGANS (iTunes Link)

CROOKED I ROBOT (iTunes Link)

You can connect with the guys on social media, Twitter (& Instagram) @HorseshoeGang and on Facebook “HorseshoeGangCOB“. Reach the label over on Twitter @Seven13Music

Look out for more releases and news from Horseshoe Gang in the weeks and months ahead

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