Earlier this year, Detroit rapper ZotheJerk and NY state producer Frost Gamble, now resident in Winnipeg, released their album “Black Beach” [available on Bandcamp] which included featured artists KXNG Crooked, Guilty Simpson, Sadat X and Boldy James.

In August the pair travelled to NYC to wrap up a new recording project with Tragedy Khadafi – the Rare Fabric EP drops October 20th – and while there they chopped it up with Rapstation’s Tim Einenkel for his “The Library” series of interviews

In what resulted in a very in depth and far reaching interview, the pair discussed their early introductions to hip hop reaching back to the 80’s & 90’s. Frost divulges how the early breakdancing craze was his first step, and introduced him to the music of Whodini and UTFO, and how Rakim and Juice Crew first influenced his decision to pick up the mic, performing cyphers and battling at street corners which is where he first met long time compadre Tone Chop.

He explains the reason for the switch to production, learning from near neighbour DJ Spinna, and the impact “By All Means Necessary” and “It Takes A Nation of Millions” had on his approach, while citing Diamond D as his initial yardstick.

Meanwhile, Zo goes all the way back to first hearing The Rappin’ Duke, Dana Dane, Slick Rick, NWA and Big Daddy Kane, and how hip hop was his escape from the harsh realities around him – poverty, crack sold in elementary school and violence – it was more of an education in his self development.

He recalls watching what would become members of D12 first performing in battles and groups, and the lessons learned on how to progress as an artist from role models such as J Dilla and Proof.

Bringing it to the present, the pair disucss how they first met in 2014, their recording methods and how their track “Honey” was the catalyst for their career defining moment in signing with Miami label 22 Entertainment.

On the theme of “Black Beach”, Zo explains how it was designed as the snapshot of “the black experience” in America today, though there are more expansive themes addressed such as the loss of his grandmother addressed in “Risk vs Reward”. The rapper wears his heart on his sleeve laying out his vulnerabilities, aspirations and anger in equal measure, in effect a cathartic experience that will resonate with most people.

The pair then discuss their future recording plans, including the comparative pressure on artists today to constantly release new music, before the conversation switches to Frost’s work with Tone Chop.

With their new album “Respect Is Earned Not Given” having released just yesterday, Tim asks about their track “Leave It Alone” from their “Veteran” EP of last year, a dedication to the late Sean Price. The producer gives the background to how the track was put together with Ruste Juxx and Nobi, and also gives the reasons why he held the man in such high regard.

The interview not only serves as a fascinating look behind the scenes at Zo and Frost, but also as a vignette of hip hop history through the eras.

LISTEN TO THE INTERVIEW IN FULL HERE

ZotheJerk x Frost Gamble “RISK VS REWARD” ft Sadat X

Tone Chop x Frost Gamble LEAVE IT ALONE ft Ruste Juxx & Nobi

Frost returns to NYC mid October, this time with Tone Chop, to promote their new album and will be guests on DJ Eclipse’s Sirius XM “Rap Is Outta Control”, Monday 16th Oct.

All media, press and radio station DJ enquiries regarding Frost Gamble, Tone Chop & ZotheJerk, including requests to interview the pair in NYC, can be sent to us at UrbanElite PR. Our contact details are available HERE

You can connect with the guys on social media via twitter @FrostGamble @TheJerkNation @ToneChop and there are also two joint Facebook Pages – Zo and Frost Tone & Frost They’re cool guys, holla at ’em.

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NY State rapper Tone Chop and Winnipeg based producer Frost Gamble release their first collaborative EP “Veteran” through Seven 13 Music & Ent on November 18th. Available on pre-order via iTunes

Originally rivals in upstate NY’s rap battle scene during the 90’s, they became partners in rhyme, tagging and production. Already on record as crediting the wider hip hop culture and elements as being the catalyst for them to pick up the mic, US online The ReUp Spot sat down with them recently for their perspective on the evolution of hip hop over the past two decades.

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The feature is an insightful historical record, as the pair discuss their own involvement in music, graffiti and breakdancing at a time when by comparison to today, the elements had a more prominent and influential role in the wider culture.

Subjects addressed act as a historical snapshot of the changes which have taken place. The switch from vinyl to Serato, the elevation of hip hop music, fashions and art elevated from the underground to the broader commercial world, and the emergence of the various sub genres which now exist.

Focusing on the new release, they discuss the reasons for collaborating officially for the first time after all these years, their previous solo releases and the impact of signing with Seven 13.

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The article will likely be of extra interest to a younger generation, typically fed a very narrow representation by today’s media. There is more to it than that – go to the source, adapt and progress. “If you know whence you came, there are absolutely no limitations to where you can go” James Baldwin

READ THE FULL INTERVIEW HERE

The first single from the EP released was “Leave It Alone”, a tribute to Sean Price featuring Ruste Juxx and Nobi. Check out the stream

Connect with Tone Chop & Frost Gamble online :

TWITTER @ToneChop @FrostGamble
IG @ToneChop @Frost.Gamble
FACEBOOK JointFacebookPage

All media, press and radio station DJ inquiries regarding the “Veteran” EP release can be sent to us at UrbanElite PR. All our contact information is HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

CD-WordplayMagazine

The UK’s Wordplay Magazine covers a broad spectrum of hip hop culture, music, breakin, graffiti, fashions and much more. They produce a high quality printed physical publication as well as having their online version.

They are the latest to run the rule over the new album “Avant Garde” by veteran duo Constant Deviants which releases on vinyl, CD and digital formats next week, Tuesday 12th May, through their own Six2Six Records imprint.

Maintaining and evolving their musical approach since releasing their debut 12″ Competition Catch Speed Knots in 1996 has earned them international recognition throughout the years, and this latest endorsement is written by journalist Ryan Proctor who also runs his own online platform “Old To The New”

READ THE REVIEW HERE

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You will also be able to watch Emcee M.I. appear on Miami’s 4ManKind TV Show tonight, 5th May, from 8pm EST, and the programme streams live at http://universemiami.com/4mktv/

Yesterday they leaked a previously unreleased track recorded between albums. “Thinkin” features another of the Six2Six Records roster, New York MC Rome. Check the stream out on Soundcloud :

M.I. will be travelling from Baltimore next week to meet up with DJ Cutt for a series of radio & media interviews which are due to include appearances on Beatminerz Radio and Not97. Further details to follow.

Any radio station DJs in New York or members of the press & media who would like to meet with Constant Deviants while they are in the city between Monday 11th May – Thursday 14th May inclusive can get in touch with UrbanElite PR. Our contact details are HERE

Connect with them online on twitter @Cnstnt_Dvnts & @Six2SixShift or on their Facebook Page. The label’s official site is HERE

UrbanElite PR
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As north London rapper & producer Iron Braydz prepares to release his “Verbal sWARdz” EP on 14th April, he took time out to speak with two British magazines recently.

The London Word is a general lifestyle publication focused on the people of London, representing all aspects of the experience of living in the city. They run a series called “My London” and in the latest edition Iron Braydz speaks on his favourite area of London, most vivid memory of the city and ideal day & nights out, what aspects he feels makes London unique, the Londoner who has impressed him the most, his greatest inspiration in life and much more

Read the full article HERE

Wordplay Magazine is a well known publication representing various aspects of hip hop culture, and recently reviewed the new EP. As part of their ongoing “10 Questions” series, they spoke with Braydz about lyrics by other artists which have stood out, 3 joints he wish he’d been involved with, 3 MCs he’d want to work with and his most played album

Read it all HERE

Largely self produced, the new EP includes features by several of his fellow Triple Darkness members, Kyze, Skriblah, Prince Po, Sean Price and Phat Kat, and will be the first of a series of releases in the next year for one of the most respected hip hop lyricists in the UK today. Also look out for him appearing in a new film “Night Bus” later in the year shot by award winning director Simon Baker, responsible for Channel 4’s Paralympic series.

Check his joint “Millennium” featuring Prince Po

Keep up to date with him on twitter @Braydz and look out for a lot more international coverage coming on this release in the next few weeks

Any further press & media inquiries about this release, whether requests for promotional copies of the EP to review, or requests to interview Iron Braydz can be sent to UrbanElite PR HERE

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VerbalSwardz-Wordplay

Wordplay Magazine is an online and physical publication dedicated to the various elements of hip hop culture covering Graffiti, Breakin, Fashion and reporting on the hottest releases from the UK and overseas.

They are the latest to run the rule over the new EP Verbal sWARdz by north London Emcee and producer Iron Braydz.

The article begins “If you’ve not been paying attention up until this point, now’s the time to start. ‘Verbal sWARdz’ is the first in a slew of releases coming out over the coming year, and if this is Braydz’ time to make a statement, he’s off to a strong start.” and you can read the rest of their findings HERE

The newest member of Triple Darkness is living up to his reputation as one of the finest lyricists to emerge from the UK in recent years, and the EP, which releases on 14th April, is the beginning of what will be a busy year ahead whether releasing solo material, or as a part of two separate groups, or even when appearing in a soon to be released independent film “Night Bus” directed by the award winning Simon Baker.

Check his latest video “Dredd”

Keep up to date with him on twitter @Braydz and the magazine over at @Wordplaymag The EP will be available from http://braydz.bandcamp.com

You will be reading a lot more about this release in the weeks ahead, and look out for a brand new video coming in early April. Any media and press requiring promotional copies of the EP to review, or to request an interview with Iron Braydz should address their enquiries to UrbanElite PR HERE

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T : @urbanelitepr

RighteousFury-Soundcrave

American online music publication Soundcrave Magazine cover album reviews, interviews, news and tour reviews and information.

They sat down recently with west coast MC Matt Maddox on the eve of the release of his new album Righteous Fury to discuss the follow up to his debut Asylum Artistry, his history of working with European artists and those of the caliber of Tragedy Khadafi, King Magnetic, The Snowgoons, C LAnce of Jedi Mind Tricks, Skammadix & Vanderslice on the current project, his tour with Reef the Lost Cauze and Adlib and his thoughts on “commercial rap” in relation to the traditional elements of hip hop.

Read the whole feature HERE

He also launched the official audio stream of the album today, premiered by The Rap Up. Check the tracklisting and the stream on Soundcloud :

1. No Country For Old Men produced by Engineer
2. Interlude produced by Sultan Mir
3. Sick & Tired cuts by TMB produced by Sultan Mir
4. BARbarians ft Godilla, UG & Born Unique produced by Hellzwind
5. Work ft Mina Fedora produced by Skammadix
6. El Mariachi produced by Nemesis
7. The Get Back ft King Magnetic produced by Skammadix
8. Comedy Pt 1 produced by Skammadix
9. Murder Weapons ft Swann Cuts by TMB produced by C Lance
10. Spider Man ft Adlib & Reef The Lost Cauze produced by Vanderslice
11. Mjolnir ft Burke the Jurke Cuts by TMB produced by C Lance
12. King Killer produced by Sicknature
13. Olympus Has Fallen Cuts by TMB produced by Hellzwind
14. Upon A Pale Horse ft Edd Bundy Cuts by TMB produced by Edd Bundy
15. Comedy Pt 2 produced by Skammadix
16. A Time To Kill Cuts by TMB produced by Hellzwind
17. Street Art ft Tragedy Khadafi Cuts by TMB produced by Skammadix
18. Reality’s a Bitch produced by Skammadix
19. Show Must Go On produced by Nemesis

Righteous Fury is available in digital and physical CD format from a wide selection of online stores around the world, including iTunes, Amazon, CD Universe, UGHH.com, Barnes & Noble, and many more. Just do a simple internet search and you’ll find your preferred store in the United States, Canada, UK, Europe, Japan and Australia.

Still on tour with Reef the Lost Cauze and Adlib, and about to hit Chicago and Wisconsin, keep in touch with Matt on twitter @MattMaddox82 and connect with the magazine at @SoundCraveMag

All international media inquiries regarding this release can be forwarded to UrbanElite PR HERE

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ElementsWeb

Greensboro NC rapper ethemadassassin, now based in LA, released his critically acclaimed solo album “Soul on Fire” in September, and featured in Hip Hop DX’s “Hollywood Freestyle” series at the turn of the year

As one half of the group Veteran Assassins, he is now preparing for the release of their new album with the launch of the final video taken from his own solo album. “Elements” sees E in trademark, no holds barred mood, spittin’ lyrics like verbal bullets over a hard edged rock tinged production by Gav Beats

Look out for E pickin’ up where he left off in the new year with more true life street tales delivered in that raw, aggressive flow.

You can follow him on twitter @ethemadassassin & producer Gav Beats @TheRealGavBeats

FEATURE ON HIPHOP DX www.hiphopdx.com/index/videos/id.15165/title.hollywood-freestyle-ethemadassassin

The album Soul on Fire received widespread media coverage from both sides of the Atlantic. Contains some real classics such as “80’s & 90’s”, “Tiger Blade”, “Can’t Get Enough” and many more. Quality mix of hard hittin hip hop beats with E pullin no punches in the rhymes and wordplay. It can be bought on iTunes HERE

Any djs looking for the full quality (320) clean radio edit mp3 of this track can request it from UrbanElite PR HERE

UrbanElite PR
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