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Released today through New Dawn Records, the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla.

A long time affiliate of Naughty by Nature and Lords of the Underground, the Brick City veteran has gathered together a heavyweight line up of guest featured artists and producers from around the United States and beyond for this, the follow up to his critically acclaimed “God of Barz” released almost exactly four years ago to the day in 2020.

Robust beats and turntablism provide a diverse and powerful soundtrack for a blockbuster of fierce bars, slick rhymes and gritty lyricism delivered by some of hip hop’s most renowned verbal technicians at the top of their game.  Decorated vets and fresh prize fighters stand shoulder to shoulder to deliver a salvo of dexterous flows and masterful wordplay tackling an array of subject matter with compelling results.  A display of the highest caliber mic skills laced with pearls, served up for the connoisseur through a series of prime cuts by masters of the craft.

Different levels from the best in class, essential listening.

TRACKLIST

1 SUN RAYS ft Reks & Lakim Shabazz [produced by LG Roc]

2 END THE DAY ft Ruste Juxx & Julius Luciano of Shoe Gang [produced by Frost Gamble]

3 ONE ANOTHER [produced & cuts by Tone Spliff]

4 RESPECTFULLY ft Justo the MC & NapsNdreds [produced by Frost Gamble]

5 THE ONLY ONE ft Trilly Trills [produced by Four Limbs]

6 NO JOKING AROUND ft N.B.S. & Recognize Ali [produced by Jamal Nueve]

7 GOOD OLE DAYZ [produced by Tru Trilla]

8 WE UP ft Yah Ra [produced by Ramson Badbonez]

9 WINTER HEART [produced by Tone Spliff]

10 TURN THAT DOWN ft Guilty Simpson & Skyzoo [produced by Frost Gamble]

11 GET IT RIGHT BACK ft Trilly Trills & Prince Ak [produced by LG Roc]

12 EXECUTION ft Fly Kwa [produced by Frost Gamble]

13 STAY DANGEROUS [produced & cuts by Tone Spliff]

14 PRINCIPLES [produced by Sumerio Square]

15 TO THE ROOF ft Prince Ak [produced by DNA Beatz]

16 DROP JEWELS ft Prince Ak & Juxx Diamondz [produced & cuts by Tone Spliff]

Available to stream and download from all major digital platforms and stores including APPLE / iTUNES, AMAZON, TIDAL MUSIC and below on Bandcamp & Spotify

There is also a full video playlist of all the tracks playing on the label’s Youtube channel

More information about this and all of New Dawn Records’ releases are available at the label’s official website www.newdawnrecs.com

Look out for more releases from this album including special remixes and further official videos over the months ahead.

All media inquiries about this, and all of New Dawn Records’ releases can be sent to ourselves, the label’s in house promotional division. Our contact details are available HERE

UEP

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December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

UEP

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The new episode of Focus Beats was broadcast on BBC Radio 6 at the weekend, and is due to be repeated on BBC Radio 1 this Wednesday.

Produced for the BBC by Reform Radio, the programme features a mix of instrumental lofi hip hop chilled beats, ambient electronica and other soothing sounds designed to assist students focusing on study and also provide a generally relaxing backdrop through the night. The concept will be well known to those familiar with several Youtube and Spotify playlists also designed for that exact purpose.

The programme is also available on BBC Sounds for approximately 6 weeks after first broadcast, so you can listen back to it HERE

Included in this week’s playlist are instrumental versions of tracks by De La Soul, Method Man, Aretha Franklyn and three separate artists with albums either already released or set for release later this year by New Dawn Records

BRELSTAFF “FINE LINE [Instrumental]” Taken from the album “Urban Testimony (The Instrumentals) released in the Spring, the full vocal version of the album, a collaboration with Brooklyn rapper Justo the MC, drops November 3rd

Instrumental album on Spotify (also available on Bandcamp, Apple, Deezer, Amazon & Tidal)

Full vocal album video trailler on Youtube

FROST GAMBLE “LONG RIDE [Instrumental]”. This is the instrumental version of a track which will appear on the album “Cautionary Tales” out on October 20th. Another collaborative project between veteran producer Frost Gamble and upcoming award winning upstate NY rapper Anthony Kannon.

The first single “Pitfalls” released in June with the new single “Make It Rain” due out on July 18th

Pitfalls on Spotify (also available on Bandcamp, Apple, Tidal, Deezer & Amazon)

Album video trailer on Youtube

HUSKY BROWN “VEGANITE [Instrumental]” This is the instrumental version of the track which appeared on the album “Panacea”, another joint venture with London rapper Phoenix da Icefire, and which was nominated for ‘Best Independent Album’ at the AIM Awards 2020

“Panacea” on Spotify (also available on Bandcamp, Apple, Deezer, Tidal & Apple)

“Veganite” on Youtube

For further information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

All written media and radio DJ enquiries about the label’s releases can be sent to ourselves, their in house promotional division. Contact details available HERE

TEAM UEP

www.urbanelitepr.com

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We’ve created a new playlist on both Spotify & Soundcloud of some joints we hope will help take the edge off from time to time, whether you’re looking to just chill or have a little something in the background as you focus on work or study.

Whatever the reason, you can stream it now on Spotify & Soundcloud

All these tracks were released through New Dawn Records and there are also audio and video versions playing on the label’s Youtube channel, such as this most recent release “Anuket” by Shahin

On the flip side, if you’re looking for some motivational energy, you can check out our Hip Hop Bangerz playlist on both Spotify & Soundcloud. All thrillers, no fillers !

Enjoy

Team UEP

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New Dawn Records have today announced the release date of the new album “God of Barz” by New Jersey rapper Tru Trilla as May 29th 2020.

The follow up to the recently released “Seymour Chronicles EP” which is available from all major online streaming platforms and digital stores, distribution is again by Ingrooves / Universal.

Production is courtesy of Newark native and now a resident of Los Angeles Clinton Place, Chicago’s DNA Beatz, Barcelona beatmaker Sumerio Square and the UK’s Chat One. Fellow 050 Boyz group memeber Prince Ak is included in the Brick City contingent of guest featured artists together with Middy Murdock, Fly Kwa and Confucious.

Singles “Word of God”, “God’s Sympathy” and God’s Mercy” will release over March, April and May. This one truly is for the hip hop heads, get ready to crank it up all the way and give those neck muscles a proper workout. Here’s a taste of the sounds. Published today by the label, the audio teaser and video trailer on Soundcloud and Youtube

All international media and radio station DJ inquiries about the album can be sent to us at UrbanElite PR. Our contact details are HERE The full album press release can be read HERE

Connect with Tru Trilla on his socials, Twitter @egofree2_050, Instagram @Trilla050 and at his Facebook Artist Page

For information about all of New Dawn Records’ releases, head over to the official website www.newdawnrecs.com and connect on their socials, Twitter @newdawnrecs, Instagram @realnewdawnrecs and Facebook @OfficialNewDawnRecords

UrbanElite PR

www.urbanelitepr.com

Twitter @urbanelitepr Instagram @urbanelitepr