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Back at it again, Brick City’s Tru Trilla returns today with the AA side single “Respectfully”, lifted from last year’s album ‘XVI : Return of the Gods’ released through New Dawn Records.

Laced throughout with the kind of bullish bars and beats which earned it a front page spotlight on Bandcamp, the New Jersey veteran assembled a heavyweight line up of guest featured artists and producers to deliver a classic soundtrack fuelled by the highest calibre lyrical firepower.

Produced by Frost Gamble, the latest cut is a further testament to the levels.  Tru drops knowledge with Brooklyn’s Justo the MC and Floridian NapsNdreds in another showcase of dexterous rhymes and slick flows by verbal marksmen at the height of their game.  The narrative is reinforced by the “Qataban Remix” courtesy of label affiliate Shahin, flipping the script with an intense fusion of strings, breaks and sub Saharan flavas that hits differently. 

Available to stream on and download on multiple digital platforms including APPLE MUSIC / iTUNES, AMAZON, TIDAL MUSIC and below on BANDCAMP & SPOTIFY

There is also a brand new official video for the “Qataban Remix” just premiered on the label’s Youtube channel

Original version of “Respectfully” on Youtube

Album “XVI : RETURN OF THE GODS” which includes guest featured artists Reks, Lakim Shabazz, Skyzoo, Guilty Simpson, Recognize Ali, Juxx Diamondz, Ruste Juxx, N.B.S, Julius Luciano of Shoe Gang, Fly Kwa, and Prince Ak & Trilly Trills of Jersey Gore on Bandcamp & Spotify

For further information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

For all media, radio & press enquiries about the NDR’s releases and roster, contact ourselves, their official in house promotional division. Our contact details are HERE

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Now on Youtube, footage of New Jersey rappers Tru Trilla & Prince Ak spittin’ gems off the top as guests of DJ Eclipse & DJ Riz on the Rap Is Outta Control Show broadcast on Sirius XM.

Tru was in promoting his new album “XVI : Return of the Gods” released through New Dawn Records which also features his Brick City brutha from anotha’ Ak on several tracks along with others including Reks, Skyzoo, Ruste Juxx, Guilty Simpson, Recognize Ali, N.B.S., Julius of Shoe Gang, NapsNdreds, Justo the MC, Juxx Diamondz, Lakim Shabazz and many more.

A full video playlist album is on the label’s Youtube channel

It’s also available on Bandcamp & Spotify

For all information about the label’s releases, visit the NEW DAWN RECORDS OFFICIAL WEBSITE

For all media, press & radio DJ enquiries about New Dawn Records’ releases & roster, contact ourselves, their in-house promotional division, HERE

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Released today through New Dawn Records, the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla.

A long time affiliate of Naughty by Nature and Lords of the Underground, the Brick City veteran has gathered together a heavyweight line up of guest featured artists and producers from around the United States and beyond for this, the follow up to his critically acclaimed “God of Barz” released almost exactly four years ago to the day in 2020.

Robust beats and turntablism provide a diverse and powerful soundtrack for a blockbuster of fierce bars, slick rhymes and gritty lyricism delivered by some of hip hop’s most renowned verbal technicians at the top of their game.  Decorated vets and fresh prize fighters stand shoulder to shoulder to deliver a salvo of dexterous flows and masterful wordplay tackling an array of subject matter with compelling results.  A display of the highest caliber mic skills laced with pearls, served up for the connoisseur through a series of prime cuts by masters of the craft.

Different levels from the best in class, essential listening.

TRACKLIST

1 SUN RAYS ft Reks & Lakim Shabazz [produced by LG Roc]

2 END THE DAY ft Ruste Juxx & Julius Luciano of Shoe Gang [produced by Frost Gamble]

3 ONE ANOTHER [produced & cuts by Tone Spliff]

4 RESPECTFULLY ft Justo the MC & NapsNdreds [produced by Frost Gamble]

5 THE ONLY ONE ft Trilly Trills [produced by Four Limbs]

6 NO JOKING AROUND ft N.B.S. & Recognize Ali [produced by Jamal Nueve]

7 GOOD OLE DAYZ [produced by Tru Trilla]

8 WE UP ft Yah Ra [produced by Ramson Badbonez]

9 WINTER HEART [produced by Tone Spliff]

10 TURN THAT DOWN ft Guilty Simpson & Skyzoo [produced by Frost Gamble]

11 GET IT RIGHT BACK ft Trilly Trills & Prince Ak [produced by LG Roc]

12 EXECUTION ft Fly Kwa [produced by Frost Gamble]

13 STAY DANGEROUS [produced & cuts by Tone Spliff]

14 PRINCIPLES [produced by Sumerio Square]

15 TO THE ROOF ft Prince Ak [produced by DNA Beatz]

16 DROP JEWELS ft Prince Ak & Juxx Diamondz [produced & cuts by Tone Spliff]

Available to stream and download from all major digital platforms and stores including APPLE / iTUNES, AMAZON, TIDAL MUSIC and below on Bandcamp & Spotify

There is also a full video playlist of all the tracks playing on the label’s Youtube channel

More information about this and all of New Dawn Records’ releases are available at the label’s official website www.newdawnrecs.com

Look out for more releases from this album including special remixes and further official videos over the months ahead.

All media inquiries about this, and all of New Dawn Records’ releases can be sent to ourselves, the label’s in house promotional division. Our contact details are available HERE

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December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

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It’s been just over 12 months since “The Donald” pulled off the deal of his life and kissed the pentagram at the crossroads…”Satan, great guy, Cambions, good people, it’s gonna be beautiful…“…but despite clearly not being in the presence of a responsible adult while airing his views on social media, the planet is at least still here (at the time of writing).

2017 has been another busy one for us and the wider hip hop world. As 2018 approaches, we’ve listed below albums released this year we’d recommend for the hip hop connoisseur – a mixture of those we have promoted together with some other gems.

ZOtheJERK & FROST GAMBLE – ALBUM – “BLACK BEACH” released on May 26th

The first of several projects spearheaded this year by one of the fastest emerging names in hip hop production Frost Gamble, originally from NY State but now resident in Winnipeg. The concept is similar in approach to artists such as Constant Deviants and Run the Jewels or several collaborative releases in recent years from Apollo Brown, Statik Selektah and DJ Premier.

The album “Black Beach” with Detroit rapper ZotheJerk is rammed full of passionate conscious rhymes, a depiction of the current experience for “Black America” addressing subjects of oppression, injustices, police brutality, aspirations and the importance of positive paternal role models.

The politics are well balanced with a healthy slice of humour by the Michigan MC who appeared as an extra in “8 Mile”, worked closely with the late Proof of D12 and received a “Humanitarian of the Year” award for mentoring work in the community.

Guest featured artists include Boldy James, Sadat X, Guilty Simpson and KXNG Crooked.

Available on digital formats from Amazon, iTunes and Spotify

The exclusive deluxe edition can be bought and streamed on Bandcamp

TONE CHOP & FROST GAMBLE – ALBUM – “RESPECT IS EARNED NOT GIVEN” released on September 29th

Chop & Frost are long time sparring partners from their days together during the 90’s in Binghamton, NY, and the new album was the follow up to their debut EP release “Veteran” late in 2016.

Both devotees to the origins of the culture, ex graff artist Chop cut his teeth in the local rap battle scene and is armed with a sharp wit, fierce punchline bars and incisive metaphors. The album’s themes switch seemlessly from trademark demoltion mode to the art of storytelling throughout, aided and abetted by guest featured artists Kool G Rap, Planet Asia, rap battler DNA, Tragedy Khadafi and Canadian upcomer White Rhino.

Ex b-boy Frost again laces the release with high quality sample fuelled beats infused with soul, funk, r&b, dub and electronica, producing a rich soundscape drawn from a classic era with contemporary values.

Available on CD and digital formats from Amazon, iTunes and Spotify

It can also be bought and streamed from Bandcamp

In October, Frost followed up with another buzz release in the shape of his EP “Rare Fabric”, another collaboration this time with Tragedy Khadafi. Again available from Bandcamp

He has also released the first single from his new solo producer album “I Missed My Bus”. Due out in 2018 and including guest featured artists Rah Digga, KXNG Crooked, Skyzoo, Guilty Simpson, Ruste Juxx, Conway the Machine, Planet Asia, Sadat X and of course his Nostalgia Clic crew of Zo, Chop & White Rhino, “Effin Great” featuring Ras Kass is another available from the label 22 Entertainment’s Bandcamp

DA FLYY HOOLIGAN – ALBUM – “S.C.U.M.” released on October 27th

One of the most gifted and creative artists in the UK hip hop scene for several years, north west London rapper brought his lyrical “A” game to the table on his new album “S.C.U.M.”, the follow up to his EP “F.Y.L.P.M.” released earlier in the year.

A cathartic indulgence to liberate the soul, the suave sophistication of this latest offering addresses all things aspirational. Bullish rhymes throw off the shackles in a journey through the human condition in a series of charismatic portrayals in the pursuit of a life less ordinary.

With lavish production provided by the UK’s Agor, DFH showcases all the suprior verbal prowess in his armoury, joined by guest featured artists Hus Kingpin and new Shady signing Westside Gunn for a combination of antagonistic grimy bars and uncomprimising rhymes.

Available in CD and digital formats from Amazon, iTunes and Spotify

Buy and stream on Bandcamp

HONOURABLE MENTIONS

MELANIN 9 – ALBUM – “OLD PICTURES” Released October 27th

Another extremely gifted and highly respected lyricist from north London we’ve worked with several times in the past, not least on the critically acclaimed “Magna Carta” album of 2013.

We heard from M9 earlier in the year and were delighted to learn of his progression and tie up with a European label for the release of “Old Pictures”. An artist who meticulously takes the time to ensure everything’s ready to come to the table, but it’s always worth the wait when it does.

SHAYJTODAY – ALBUM – “val{you}” – released December

A highly talented rapper from Florida we think could have a big future.

We were introduced to the name a few weeks ago by his management team and were highly impressed by the quality of lyricism and production on this release which is very much contemporary but intelligently mixed with classic reference points.

From beginning to end it’s an extremely well constructed and thought out piece of work which in itself is rare and refreshing to hear. We understand a move to Europe is on the cards with a possible date in London pencilled in for Spring 2018

Available on iTunes and Spotify

Buy & stream on Bandcamp

HORSESHOE GANG – ALBUM – “DOPE LYRICS MATTER” – released December

Not a lot more we can say about these guys, they’re lyrically lethal !

Not that it should be a surprise given they’re the younger brothers of KXNG Crooked, we worked with them last year on their album “Anti Trap Music” and they’ve just dropped an absolute barnstormer in “Dope Lyrics Matter”.

They clearly do, just as with all the releases highlighted here today

Available from Amazon, iTunes and Spotify

Buy and stream on Bandcamp

Enjoy the dope beats & rhymes, and if you like ’em, buy ’em !

Our contact information details are available HERE should media have any enquiries regarding the artists.

UrbanElite PR would like to thank everyone for their support this year, and we wish you all the best for 2018.

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Shoe-icideHipHopDX

Long Beach crew Horseshoe Gang released their album “Anti-Trap Music” on April 29th, and within a week it entered the top 50 of iTunes’ charts in 15 countries.

From it was the single “Shoe-icide Squad”, the group’s savage verbal attack on police brutality against the black community, delivered with a ferocity that drew many to compare it to NWA’s “F*ck The Police”. The appropriately raucous beat is courtesy of Danish production duo Tabu (Kendrick Lamar, Schoolboy Q, Tech N9ne)

With the recent events in Minnesota, Louisiana, Florida and now Canada taking place in the midst of political upheaval, the west coast rappers have put their full weight behind the Black Lives Matter movement by releasing this new official video, premiered by HIPHOP DX

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WATCH THE VIDEO ON YOUTUBE

Horseshoe Gang drop a new limited edition album “4 Brothers” in September, with CD versions of both album releases available from Seven 13 Ent HERE

“Anti-Trap Music” available from iTunes HERE

Keep up to date with Horseshoe Gang on social media via TWITTER, INSTAGRAM and FACEBOOK

All press, media and radio station enquiries regarding Horseshoe Gang, including requests for full quality dirty & clean edit mp3s of “Shoe-icide Squad” for airplay, can be sent to us at UrbanElite PR. All our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Ande-GetThatPaperSon

Rising Southern Rapper & producer Ande Bishop released his debut EP “Ocean$” this week through Seven 13 Entertainment

It is available on iTunes HERE

Since switching focus to his own career at the start of 2015, having been on production duties for fellow American Roulette stablemate Londn Blue, a string of buzz track and single releases have been featured prominantly by an extensive number of international online publications, with his debut video release “MoneyorFriendz” aired by MTV and VH-1.

His subsequent single release “OLDJAYZVIDEOS” was publicly co:signed by Rick Ross leading to the Russell Simmons owned “All Def Digital” channel hosting the official video

Florida’s online Get That Paper Son is the next to endorse someone being hotly tipped as the one to watch from the new wave of urban artists emerging from the South. Read their review of the “Ocean$ EP” HERE

Connect with Ande on twitter @2AndeBishop and his label @Seven13Music

All press & media inquiries regarding Ande Bishop including requests for interviews whether in person, by Skype, phone or email q&a, can be sent to UrbanElite PR. Our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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CDnew

In the lead up to the release of Constant Deviants’ new album “Avant Garde”, Emcee M.I. appeared as a guest on The Underground Arsenal Show, broadcast on Florida’s Del City Radio

First aired live on Sunday 10th May, you can now listen back to the interview & the whole show on the station’s Mixcloud

“Avant Garde” was released on 12th May through Six2Six Records, initially in digital format although vinyl and CD availability will follow by around late May. Whichever format you prefer, you can buy or order it HERE

Look out for more international media & press coverage in the weeks ahead, together with the launch of the third & final episode of their “3Stylez” video series and the release of the third official single from the album. You can connect with them on social media on twitter @Cnstnt_Dvnts & @Six2SixShift and on their Facebook Page

All international press, media and radio station enquiries regarding Constant Deviants can be sent to UrbanElite PR. Our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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CD-Guestlist

With only 6 days to go until the release of their fourth studio album “Avant Garde” on 12th May, Baltimore’s Emcee M.I. & New Jersey producer DJ Cutt, aka Constant Deviants, sat down with the UK’s online publication Guestlist Network

In this latest feature they discuss their early days and time spent working with Arista and Roc-A-Fella, they speak about the development of their trademark sound over what’s been nearly 20 years since the release of their debut 12″ Competition Catch Speed Knots and outline how they operate as a group, Six2Six label managers and accomodate working on further seperate projects with international affiliates.

READ THE WHOLE INTERVIEW HERE

Fresh from appearing on Miami’s 4ManKind TV show last night, M.I. will be heading to NYC next week to meet up with DJ Cutt for a series of radio & media interviews. You will be able to hear them shortly on Florida’s Del City Radio, the UK’s Break London and NYC’s Beatminerz and Not97 Shows. They will also be releasing the third and final instalment of what’s proven to be their highly popular “3Stylez” video series next week with M.I. and DJ Cutt performing a straight, one take, live freestyle to camera

Earlier this week they released the bonus cut “Thinkin” featuring another from the Six2Six Roster, New York MC Rome. The joint was recorded between their last album “Diamond” and the current release. Check the stream out on Soundcloud :

Look out for more international media coverage in the weeks ahead, and meantime keep up to date with them during this busy time on twitter @Cnstnt_Dvnts & @Six2SixShift and on their Facebook Page The label’s official website is HERE

All media, press and radio station dj inquiries regarding Constant Deviants, including requests to interview them while in New York next week, can be sent to UrbanElite PR. Our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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CD-WordplayMagazine

The UK’s Wordplay Magazine covers a broad spectrum of hip hop culture, music, breakin, graffiti, fashions and much more. They produce a high quality printed physical publication as well as having their online version.

They are the latest to run the rule over the new album “Avant Garde” by veteran duo Constant Deviants which releases on vinyl, CD and digital formats next week, Tuesday 12th May, through their own Six2Six Records imprint.

Maintaining and evolving their musical approach since releasing their debut 12″ Competition Catch Speed Knots in 1996 has earned them international recognition throughout the years, and this latest endorsement is written by journalist Ryan Proctor who also runs his own online platform “Old To The New”

READ THE REVIEW HERE

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You will also be able to watch Emcee M.I. appear on Miami’s 4ManKind TV Show tonight, 5th May, from 8pm EST, and the programme streams live at http://universemiami.com/4mktv/

Yesterday they leaked a previously unreleased track recorded between albums. “Thinkin” features another of the Six2Six Records roster, New York MC Rome. Check the stream out on Soundcloud :

M.I. will be travelling from Baltimore next week to meet up with DJ Cutt for a series of radio & media interviews which are due to include appearances on Beatminerz Radio and Not97. Further details to follow.

Any radio station DJs in New York or members of the press & media who would like to meet with Constant Deviants while they are in the city between Monday 11th May – Thursday 14th May inclusive can get in touch with UrbanElite PR. Our contact details are HERE

Connect with them online on twitter @Cnstnt_Dvnts & @Six2SixShift or on their Facebook Page. The label’s official site is HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr